每年冬季，吉林查干湖的冬捕仪式都会吸引着全国的目光，冰湖腾鱼的千年奇观令人惊叹，象征吉祥丰 收的"头鱼"拍卖更是焦点中的焦点。然而，盛名之下，阴影也随之而来——近年来，市场上"洗澡鱼"掺 假、渠道混杂、真伪难辨等乱象频现，不仅损害消费者权益，更在无形中侵蚀着"查干湖鱼"这块招牌。 如何破局？今年查干湖冬捕季，京东生鲜给出了一份颇具份量的答案，在源头直发的基础上，与查干湖 渔场正式达成包销合作——京东将包销查干湖渔场2025-2026产季近50%的产量，从源头保真、保鲜。 从竞拍"头鱼"到包销近50%产量，京东深耕产业源头 一鱼一码+五重锁鲜，京东生鲜超级供应链直击痛点 "包销"决非简单的采购大单，其背后是京东生鲜对查干湖鱼市场核心痛点的精准回应，也是对自身供应 链能力的一次集中锤炼。 长期以来，查干湖鱼面临两大顽疾，一是外地鱼在查干湖短期暂养后冒充正宗"查干湖鱼"的"洗澡鱼"乱 象，导致消费者难辨真伪；二是传统流通环节链条长、层层加价，且多次中转导致鲜度损耗严重，价格 与品质皆不稳定。 为此，京东生鲜祭出了关键解决方案。首先是 "源头锁定+全程溯源"，从根本上杜绝"洗澡鱼"。此次包 销是真正的源头直采，京东的 ...

面对诸多有利条件，抓住"出圈"的机遇，还要通过提升标准化水平、提高产品附加值等举措，长久释放特 色农产品的品牌效应，让更多特色农产品百花齐放。 虽然说是"隐藏款"，但不少特色农产品在当地的种植、养殖历史并不短。比如，安徽省鹅肝产业始于20世 纪80年代，四川鱼子酱产业始于21世纪初，云南黑松露产业规范发展历史也有十几年。此前这些特色农产 品少为人知的原因有几个：一是产品标准化程度低、产量较少，只能供应特定市场，难以形成规模效应； 二是很多产品只是作为原料和初级产品，加之缺乏差异化营销，附加值较低；三是受到冷藏运输等条件制 约，产品销售半径较小，市场认可度较低。 当前，越来越多"隐藏款"被"挖"出来，首先反映的是国内消费市场的差异化特征与巨大的潜力。消费者与 市场的互动更加频繁，市场在满足更多细分需求的同时，一些特色农产品得到曝光，慢慢从田间地头走到 消费者中间。其次，各地区各部门鼓励区域公共品牌发展，包括茂名荔枝、五常大米、柳州螺蛳粉等在内 的品牌，借助庞大的销售网络、成熟的营销渠道，不断扩大销量。再次，随着直播电商快速发展，很多特 色产业搭上了直播的快车，实现了小规模的供需对接，激发了特色农产品贸易活力。 ...

Core Viewpoint - The establishment of the Heilongjiang Black Soil Quality Standardization Technical Committee aims to promote the standardized, scientific, and systematic development of the "Black Soil Quality" brand in Heilongjiang Province [1] Group 1: Committee Formation - The Heilongjiang Black Soil Quality Standardization Technical Committee was approved by the Provincial Market Supervision Administration and initiated by the Provincial Department of Agriculture and Rural Affairs [1] - The secretariat of the committee is located at the Agricultural Products Quality and Safety Research Institute of the Provincial Academy of Agricultural Sciences [1] Group 2: Objectives and Actions - The establishment of the standardization technical committee and the development of a "Black Soil Quality" standard system are specific measures to enhance the brand construction and strengthen the market competitiveness of agricultural products in Heilongjiang [1] - The committee will coordinate major reforms in the standardization field and establish a "Black Soil Quality" standardization coordination mechanism to ensure the scientific, normative, and timely nature of the standards [1] - Continuous improvement of standard quality is a key focus for the committee [1]

Core Viewpoint - The rise of the "watermelon inspector" profession reflects the increasing consumer demand for quality agricultural products and the shift in China's agricultural focus from quantity to quality [6][13][12]. Group 1: Emergence of New Professions - The "watermelon inspector" profession has gained popularity, driven by the growing demand for quality fruits and the need for precise grading in agricultural products [6][10]. - Young people and returning college students are being encouraged to join the agricultural workforce, contributing to the development of high-efficiency agriculture through new varieties and technologies [2][15]. - The profession requires extensive knowledge and experience, with inspectors using methods such as visual inspection, sound, and tactile feedback to assess watermelon quality [8][9]. Group 2: Consumer Behavior and Market Trends - Consumers are increasingly focused on specific quality indicators such as ripeness, sweetness, and taste when purchasing watermelons, moving away from price-centric decisions [13][10]. - The introduction of professional inspectors has significantly reduced the rate of poor-quality fruit purchases, enhancing consumer confidence in the quality of their purchases [10][11]. - E-commerce platforms are adopting "inspector-selected" labels and providing transparency through sugar content reports and traceability systems, further appealing to quality-conscious consumers [11][12]. Group 3: Agricultural Transformation and Technology - The watermelon industry is transitioning towards precision grading and quality control, with the establishment of inspector teams and automated grading lines in production areas [14][13]. - The integration of technology and professional expertise is seen as a model that can be replicated across other fresh produce sectors, promoting overall quality improvement in agriculture [13][14]. - The rise of new agricultural roles is part of a broader trend towards professionalization and high value-added transformation in the agricultural sector [15][12].