在2025新财富500创富榜中，林木勤家族以777.7亿元的持股市值，位列深圳榜单前十，在整体榜单中的名次相比 之前提升了23名。这一成绩的背后，是东鹏饮料多年来的砥砺奋进，更是林木勤卓越商业智慧与不懈努力的有力 见证。 困境中启航，东鹏踏上逆袭征程 东鹏饮料的前身是一家深圳市老字号国有饮料生产企业，起初主要生产利乐包豆奶、凉茶饮料系列产品。在时代 浪潮的冲击下，公司经营陷入困境，濒临破产，年营收不足2000万元。在这危急时刻，林木勤挺身而出，与员工 合力出资460万元，完成了"国有转民营"的转型，他也成为公司最大控股股东，开启了充满挑战的创业之路。 林木勤对市场趋势有着敏锐的洞察力，他察觉到功能饮料市场蕴含着巨大潜力。彼时，国内功能饮料市场尚处于 发展初期，外资品牌占据主导地位。但林木勤坚信，凭借优质产品与精准策略，国产品牌定能闯出一片天地。 2009年，他大胆创新，推出PET瓶装+防尘盖独特设计的东鹏特饮。这种包装不仅降低了生产成本，还具备便携、 防尘的实用特点，深受消费者喜爱。同时，他提出"同样品质，价格减半"的策略，以红牛一半的售价切入市场， 迅速在以蓝领工人为主的消费群体中建立起品牌认知。 2023 ...

Core Viewpoint - Dongpeng Beverage has launched a new sugar-free version of its flagship product, Dongpeng Special Drink, indicating a strategic shift towards healthier beverage options in response to consumer demand and market trends [1][9]. Product Launch - The new sugar-free Dongpeng Special Drink is available in a 500ml bottle priced at 4.89 yuan, representing a move towards "consumption upgrade" from the traditional 4 yuan price point [1][3]. - This product is part of a broader strategy that includes previous launches of sugar-free variants, such as the 310ml Dongpeng Zero Sugar Drink and the 555ml sugar-free electrolyte water [3]. Ingredient Innovation - The new sugar-free drink includes L-α-GPC, an ingredient that is claimed to help alleviate brain fatigue, which has been approved as a new food ingredient by the National Health Commission of China [4][5]. - The recommended daily intake of L-α-GPC is ≤600mg, but it is advised that certain populations, such as infants and pregnant women, should avoid it due to insufficient safety data [4]. Market Context - The functional beverage market is experiencing a slowdown, with revenue growth dropping from 38.4% in 2023 to 28.5% in 2024, indicating market saturation [9]. - Dongpeng Beverage's reliance on its flagship product, which accounted for over 80% of its revenue in 2024, poses a risk as competitors like Red Bull and others have already introduced sugar-free options [8][9]. Competitive Landscape - The introduction of the sugar-free variant aligns with a growing consumer preference for low-sugar and sugar-free products, driven by health concerns related to high sugar intake [9]. - Competitors such as Red Bull have re-entered the market with their own sugar-free products, increasing pressure on Dongpeng Beverage to innovate and diversify its product offerings [8][9]. Strategic Implications - The launch of the sugar-free Dongpeng Special Drink is seen as a response to the health-conscious consumer trend and is part of a broader strategy to expand product categories and reduce dependency on a single product line [5][8]. - The company is also looking to leverage its upcoming listing in Hong Kong to enhance its capital base and accelerate its expansion into international markets, particularly in the health beverage segment [9].

新华财经上海5月23日电 主营产品涨价向来是催生牛股的主要驱动力之一。 受牛磺酸价格大涨和旗下功能饮料热销带动，永安药业（002365.SZ）5月以来股价持续走高，近期更是走出了8天6板的凌厉上攻行情。 美国强制添加政策促海外牛磺酸价格大涨 永安药业全称为潜江永安药业股份有限公司，于2010年3月在深交所上市，经过多年的发展，公司形成了以食品及药品添加剂牛磺酸生产销售为主体、以环 氧乙烷及减水剂相关产品和保健产品生产销售上下游延伸的总体格局。 新华财经注意到，永安药业旗下固体功能饮料易加能（600）近期销售火爆，连续6日蝉联抖音商城功能饮料饮品人气榜第一，在快手商城也连续20天蝉联回 购榜第一。5月12日-18日，易加能（600）在淘宝、京东、拼多多、抖音、快手五大平台共计约实现销量2.5万单，日均销量较上周环比增长60%。 中经社行业洞察产业服务数据平台（简称"行业洞察系统"）显示，作为全球最大的牛磺酸生产商，2024年永安药业牛磺酸原料药实现营收约6.35亿元，占总 营收比重为75.69%。 近期国际市场牛磺酸价格持续飙涨，报价已超过每公斤10美元，主要驱动因素为贸易战涨价预期叠加美国两个牛磺酸强制添加政 ...

Core Insights - The beverage distribution industry is facing significant challenges, with distributors caught between brand pressures and market demands, leading to reduced profit margins and increased financial strain [1][3][5] Group 1: Market Dynamics - High-margin products are experiencing shrinking profits while costs are escalating, including rising storage rents and doubled wages for truck drivers [3] - E-commerce platforms and supermarkets are bypassing distributors, leading to price discrepancies where retail prices are lower than wholesale prices, creating market chaos [3][5] - The fragmentation of distribution channels is complicating the situation for traditional distributors, as new sales models like community group buying and instant retail are gaining traction [5] Group 2: Product Trends - Brands are aggressively launching new products in the electrolyte water segment, with companies like Unification and Nongfu Spring introducing innovative flavors and formulations to meet consumer demand [7][9] - The functional beverage market is also heating up, with brands updating their offerings to enhance value propositions, such as larger packaging and simplified purchasing processes [9][11] Group 3: Consumer Preferences - The demand for electrolyte water is expanding, with products now catering to a variety of consumer needs, including muscle recovery and immune support [11][13] - Brands are focusing on convenience and portability in product design, aligning with consumer lifestyles that require on-the-go hydration solutions [13] Group 4: Future Outlook - The functional beverage market in China is projected to reach a scale of 281 billion yuan by 2029, with a compound annual growth rate of 11% [9] - Despite the challenges, the electrolyte water segment shows promising growth potential, suggesting that distributors may still find viable opportunities in this category [9][15]

导 语 ：缺乏"多元化"的收入构成，使东鹏饮料在财务上更容易受到外部市场波动的冲击。 东鹏饮料在港交所递交的招股书中提到，公司拟在香港联合交易所主板上市。此次发行股份数目、 价格等细节尚未最终确定，但预计募集资金将用于完善产能布局、推进供应链升级、加强品牌建 设、拓展海外市场等多个方面。 联席保荐人为摩根士丹利和 UBS 瑞银集团 。此次上市，是东鹏饮料发展历程中的又一重要里程 碑，有望为其国际化战略和业务拓展注入新动力。 东鹏饮料作为中国功能饮料行业的领军企业，主营业务为各类饮料的研发、生产和销售 ，旗下产品 涵盖能量饮料、运动饮料、茶饮料、咖啡饮料等多个品类。 其中，"东鹏特饮" 是其核心产品，在消费者心中具有极高的知名度，"累了、困了、喝东鹏特饮" 的 广告语深入人心。公司通过差异化的产品定位和精准的营销策略，将 "东鹏特饮" 打造成为国民级 的功能饮料，以高性价比的产品满足消费者需求，赢得了广泛的市场认可。 在市场定位方面，东鹏饮料聚焦功能饮料市场，并不断拓展品类布局，以满足消费者多元化的需 求。凭借多年的市场耕耘，公司已在行业内占据领先地位。 据弗若斯特沙利文报告显示，按销量计，东鹏饮料在 2021 ...