导读：未来几年，决定汽车品牌存亡格局的或许将不再是技术本身，而是当智能化的技术底座逐渐趋同 后，真正属于车企自身的那部分价值。 （文 / 观察者网 周盛明 编辑 / 高莘） 在11月20日举行的"2025华为乾崑生态大会"上，"奕境"和"启境"这两个让外界感觉到陌生的新品牌展现 在大众视野前。 "奕境"对应东风汽车，而"启境"则对应广汽集团。根据华为官方的声明，这两个品牌均由车企和"华为 乾崑"共同打造，定位为高端智能新能源汽车品牌。 2025华为乾崑生态大会 2025华为乾崑生态大会 至此，除了纳入"鸿蒙智行"生态联盟的问界、智界、享界、尊界、尚界五个"界"品牌之外，"奕 境"和"启境"这两个"境"品牌则成为华为与车企全新合作模式下的首批成果。 一个绕不开的问题就此浮出水面：在零部件供应模式、智选车模式和HI模式之外，华为为何还要与车 企共创新品牌？ "五界"和"两境"，差异在哪？ 目前车企与华为合作有三种模式，分别为"零部件供应模式"、"智选车模式"和"解决方案模式（即'HI模 式'）"。 其中，"零部件供应模式"即华为为车企提供电驱系统、雷达、智能座舱系统等标准化零部件和技术方 案，这也是华为和车企之间 ...

11月19日上午，广汽集团与华为合作的"启境"品牌首次公开亮相，地点选在了广州第一高楼顶层 108层。从这栋500多米高的建筑向外望去，一切皆为俯视。这不仅是广汽集团的"地利"，也是华为智能 汽车解决方案BU(以下简称"车BU")团队杀入整车营销的雄心勃勃。 当天下午，东风集团与华为合作的"奕境"项目也小范围发声，第一次透露了三年前双方如何从主机 厂与智驾供应商的合作，一拍即合共同孵化一个新品牌。这也是华为车BU第一次拿到了从供应链拓展 至整车的入场券。 与现在已经拥有"五界"的鸿蒙智行优势在于强大的营销渠道不同，"境"系列背后的车BU团队是纯 粹的技术派。虽然在外界看来都是华为赋能，但是当车BU以"境"入局，完成从供应商向整车品牌身份 的转变，与华为智能终端BG董事长余承东率领的鸿蒙智行"界"系列狭路相逢，意味华为两大业务板块 在整车领域形成赛马格局。 华为乾崑生态大会现场 在今晚举办的华为乾崑生态大会上，车BU CEO靳玉志作为绝对的灵魂人物也正式从幕后走到台 前，不仅赋能奕境与启境的先后发布，也将包括"五界"在内的合作伙伴高层一同邀请上台。至此，华 为"境""界"两个车系赛马，以及智驾供应链广泛覆盖的格 ...

Core Viewpoint - Huawei is set to launch a new collaboration model with automotive companies within the year, which differs from its existing HUAWEI INSIDE (HI) and "Smart Selection Car" models, focusing more on development rather than sales [1][3]. Group 1: New Collaboration Model - The new model, tentatively referred to as "HI PLUS," is expected to be officially announced at the Guangzhou Auto Show in November [3]. - Dongfeng's new energy off-road brand, Mengshi, is identified as a key pilot for this new model, with potential collaboration also with GAC Group [3][5]. - Currently, Huawei employs three main collaboration models with automotive companies: Smart Selection Car, HI model, and a traditional TIER 1 supplier model [5][6]. Group 2: Existing Collaboration Models - The Smart Selection Car model involves Huawei assisting in product design and leveraging its sales channels to help automotive companies sell cars, leading to the "Hongmeng Zhixing" brand [5][6]. - The HI model provides a complete set of hardware and intelligent driving solutions to automotive companies, although the "HI PLUS" model remains unconfirmed [6]. - The traditional TIER 1 supplier model focuses on supplying hardware and software components, with Huawei's collaboration with Mengshi being more in-depth than typical supplier relationships [6][11]. Group 3: Market Performance and Future Outlook - As of August this year, the cumulative delivery of vehicles under the Hongmeng Zhixing brand has surpassed 900,000 units, with the most successful collaboration being with Seres, which has achieved profitability [7][11]. - In contrast, brands using the HI model have received mixed market feedback, impacting their financial performance [7][11]. - The future success of Huawei's new collaboration model will depend on the market performance of the vehicles equipped with its technologies, as more products are launched [11].