文/片 记者 孙佳琪 济南报道 "这一次是真的要和大家说再见了。"曾经官宣了4次要彻底"退网"的网红辛巴,称这次之所以作出退网的 决定,是因为医生说他的肺部"像95岁的人",而且如果再不注意身体,肺的寿命只有8-10年。在与大家告别 的同时,也不忘喊话老东家:"辛巴今天就为快手效力到此。" 小红帽用三次"狼来了"的谎言丧失了自己求生的机会,辛巴的第五次退网是否还能保持网友对他的信任? 为什么"棉密码"卫生巾中会有硫脲?答案还是成本。根据爆料,涉事卫生巾单片成本只有0.3元/片,而主流 的卫生巾品牌成本在0.8-1.2元/片。硫脲作为廉价漂白/还原剂,可大幅降低棉浆粕脱色成本。这暴露了低 价直播商品通过牺牲产品安全性来压缩成本的潜规则。 截至目前,辛巴团队也未对"棉密码"涉及的相关问题作出正面回应。法律界人士称,"退网"不会免除其应 当承担的民事、刑事等法律责任。"无论他在直播间产生的消费纠纷 【下载黑猫投诉客户端】,还是他的 产品有质量问题,该承担的责任不会因为他退不退网而发生任何变化。" 筹码押向供应链 这次是真的要退了? 8月18日,主播辛巴在直播间里宣布正式离开直播行业,此后辛选集团将由妻子来管理。 辛 ...

Core Insights - The live e-commerce industry is shifting from influencer-driven sales to brand self-broadcasting, with brand self-broadcasting and shelf scenarios expected to account for 70% of Douyin's e-commerce GMV by mid-2025, while influencer sales will drop to about 30% [1] - The total sales of live e-commerce in China is projected to reach 4.3 trillion yuan in 2024, with store broadcasting contributing 52% of this figure, indicating a significant trend towards self-broadcasting by merchants [1][2] - The growth of live e-commerce users remains strong, with over 80% of the e-commerce growth in 2024 expected to come from live e-commerce, although the average spending per user in live e-commerce is lower than the overall e-commerce average [2] Industry Trends - Factors driving brands to adopt self-broadcasting include the large market potential of live e-commerce, a mature ecosystem that lowers entry barriers, platform support for brand live streaming, and the ability for brands to control pricing and content [2] - The complaint rate in live e-commerce has decreased significantly, indicating a trend towards greater regulation and professionalism in the industry, with complaints dropping from a growth rate of 52.49% in 2023 to 19.29% in 2024 [2] - The industry is transitioning from a focus on price and traffic to a focus on professionalism, quality, and service, leading to more refined operations and better sourcing [2] Technological Integration - Data and AI technologies are becoming increasingly valuable in the live e-commerce sector, with platforms focusing on improving matching efficiency between consumers and products through data collection and algorithm optimization [3] - Some e-commerce businesses are utilizing AI digital avatars to maintain operational efficiency in live broadcasts, filling gaps left by human hosts [3] - A collaborative approach involving all stakeholders in the industry chain, including platforms, merchants, hosts, consumers, and government, is essential for creating a healthy ecosystem and enhancing consumer experience [3]

出品｜搜狐科技 作者｜汉雨棣 编辑｜杨锦 从5月13日预售开启，到6月18日结束，长达37天的"史上最长大促"618落下了帷幕。有电商平台员工戏称"打了一个月，才到618"。 漫长的赛程收获的不是热闹，而是疲惫：中小商家被拖入被动的平台优惠中，平台派发的满减券、消费券、直播券、品类券，被层层叠加成压在商家头上 的"补贴陷阱"。 消费者也没觉得自己落到了实惠。骂了多年的"满减凑单"终于取消了，用户们却发现购物节仍然是"奥数题"。周期过长导致 一边付定金、一边做表格比 价，最后发现现货9折反而更便宜，前面做的所有功课全白费。 而最具标志性的，是大主播与"全网最低价"的集体退场。李佳琦的出现被切割到预售日和开卖日。淘宝把流量给了品牌自播，京东强调现货+分钟达，即时 零售赛道的商战，瓜分了人们对传统电商的关注。"超级主播"已不再是唯一解，技术与履约成为新的战场。 这届618，不像是节日，更像是一场行业的"压力测试"。所有参与者都在试图回答一个问题：购物节，还有必要存在吗？ 商家：优惠全由自己承担 "8折券好不容易退完了，又来一个9折券，商家自己的券还不能调整，客户算是来退差价的。" 今年，各大平台出资抽成发券，如淘宝 ...