Core Viewpoint - The article highlights a troubling incident involving an e-commerce platform that unilaterally canceled a consumer's gold order worth 45,000 yuan, reflecting a broader issue of consumer rights violations and lack of commercial integrity in digital transactions [1][3][5]. Group 1: Platform's Actions - The platform's explanation for the cancellation was deemed inadequate, suggesting a possible attempt to evade responsibility by citing "payment anomalies" [3]. - The timing of the cancellation coincided with a significant rise in gold prices, leading to suspicions that the platform was attempting to avoid fulfilling a costly contract [3][5]. - The platform's actions are characterized as a breach of contract, as the order was already in the fulfillment stage when it was canceled without consumer consent [3][5]. Group 2: Consumer Rights Violations - The platform's cancellation of the order and deletion of purchase records infringed upon the consumer's right to information, as it attempted to erase evidence and avoid accountability [3][5]. - The compensation offered to the consumer, a mere 200 yuan, starkly contrasts with the original order value, highlighting the unfairness of the resolution [5]. - This incident exemplifies a systemic issue where platforms, acting as both players and referees, exploit their power to shift business risks onto consumers [5][6]. Group 3: Regulatory Implications - The article calls for regulatory intervention to investigate the claims of "payment anomalies" and to prevent platforms from using vague terms to justify contract cancellations [5][6]. - There is a need for stricter regulations and penalties against platforms that unilaterally cancel established orders, to protect consumer rights and restore trust in the e-commerce industry [5][6].

Core Points - The controversy surrounding the "Duoban" (多半) slogan of White Elephant instant noodles highlights a significant issue of consumer trust and brand integrity in marketing practices [1][2][3] - The use of ambiguous language in branding, such as registering common phrases as trademarks, is seen as a manipulation of consumer perception, leading to potential legal and ethical violations [2][3] - The incident reflects a broader trend in the industry where companies prioritize short-term sales over long-term brand reputation, risking irreversible damage to their image [2][3] Company Summary - White Elephant's marketing strategy of using "Duoban" as a trademark instead of a weight descriptor has sparked consumer backlash and raised questions about the company's integrity [1][2] - The company's response to the controversy, including an apology, indicates recognition of the potential long-term consequences of such marketing tactics [2] Industry Summary - The incident is part of a larger pattern in the food and consumer goods industry where misleading marketing practices are becoming more common, leading to a "broken windows effect" [2] - Regulatory bodies are urged to enhance trademark examination standards to prevent consumer deception through the registration of everyday language as trademarks [3] - The shift from "traffic economy" to "retention economy" in the Chinese market emphasizes the need for companies to focus on genuine product innovation rather than clever marketing gimmicks [2][3]