品牌保护方面，实施分类精准保护策略。开展"商标赋能品牌强基"行动，选择规上企业和有品牌发 展潜力的优势特色企业，建立辽宁省重点商标服务指导名录，对纳入名录的重点商标进行重点培育和保 护。强化执法技术赋能，运用大数据手段提升侵权线索识别效率。完善司法与行政保护衔接机制，依托 省市知识产权保护中心构建法律咨询、侵权预警等援助网络。特别加强海外布局引导，编制国际商标注 册指南，建立跨境维权服务平台，降低企业"走出去"风险。 我省实施商标品牌战略，将进一步发挥商标在品牌建设中的基础作用，支持全省企业将商标作为品 牌战略的起点，指导企业规范商标注册与持续维护，保障品牌发展稳定性，确保形成市场竞争优势。计 划到2027年实现全省商标服务体系显著优化，有效注册商标量持续增长，重点领域品牌培育取得突破性 进展，形成行政、司法、社会协同的商标保护格局，为经济高质量发展注入品牌动能。 品牌培育方面，着力构建多层次商标发展体系。强化农业品牌特色化，重点围绕人参、草莓等我省 十大特色农产品，培育一批品质过硬、特点鲜明、竞争力强的商标品牌。聚焦装备制造、高新技术等产 业，推动制造业"商标+专利"融合，充分发挥商标与专利的组合效应，通过 ...

Core Insights - The textile industry in Lixin County, Anhui Province, has transformed into a "super tailor shop" with an annual output value exceeding 10 billion yuan, driven by brand strategy and technological innovation [1][2][5] - The county has established a complete textile industry chain, gathering over 560 textile and apparel enterprises, and is projected to achieve a total output value of 13.07 billion yuan in 2024, marking a 58.8% year-on-year growth [1][2] Industry Development - Lixin County has implemented a trademark brand strategy to promote the transformation and upgrading of the textile industry, enhancing collaboration and internal circulation within the industry [2][5] - The local government has created a favorable environment for brand development, integrating resources and providing policies to support innovation and brand growth [2][5] Brand Success Stories - The brand "Bershka" has become a representative of local brands, achieving a revenue of 1.766 billion yuan in 2024, with a compound annual growth rate of 122.2% from 2022 to 2024 [3] - "Hanlian Color Spinning" has emerged as a hidden champion in the color spinning sector, achieving an annual output value of 862 million yuan in 2024, with a remarkable year-on-year growth of 203.2% [4] Employment and Economic Impact - The textile industry in Lixin County employs over 60,000 people and has become a significant engine for local economic growth [2][5] - The county's efforts in brand cultivation and development have created a differentiated competitive landscape, contributing to the high-quality development of the textile sector [4][5] Future Prospects - Lixin County aims to transition from "manufacturing" to "intelligent manufacturing" and from "labor-intensive" to a "technology and brand-driven" model, showcasing the potential for traditional industry transformation [7]

Group 1 - The conference on "Strengthening Trademark Brand Utilization and Cultivating Famous Trademark Brands" was held on May 11 during the ninth China Brand Day, focusing on promoting the transformation of Chinese products into Chinese brands [1][26] - The event was organized by the China Trademark Association and included participation from various government departments, universities, and well-known enterprises to discuss new paths and solutions for trademark brand strategy implementation [1][2] Group 2 - Lu Pengqi, Deputy Director of the National Intellectual Property Administration, highlighted the achievements in trademark brand protection and utilization, emphasizing the need for a sense of urgency in enhancing trademark brand construction and implementing relevant strategies [2][3] - Wang Peizhang elaborated on the legal, policy, management, and protection achievements in trademark brand construction, stressing the importance of understanding the concept of trademark brands as a combination of legal and economic significance [4][7] Group 3 - Chen Jiashun introduced the "white list" system for intellectual property, designed to provide services for trademark rights holders and regulatory bodies, facilitating data aggregation and information queries [6][7] - Zhang Ping discussed the alignment with high-standard trade rules and the importance of intellectual property in enhancing international competitiveness and service trade benefits [8][11] Group 4 - The Vice Mayor of Shanwei, Wen Shubin, shared strategies for high-quality development through trademark brand implementation, emphasizing the need for a collaborative mechanism among government, departments, and counties [10][11] - The Vice Mayor of Changshu, Wan Xiaojun, described how trademark brands serve as a key to upgrading traditional industries and promoting rural revitalization [12][13] Group 5 - The Vice President of Anta Sports, Fan Junwei, discussed the role of integrity in brand development and highlighted the company's global trademark registration efforts [16][17] - The Vice President of 37 Interactive Entertainment, Li Zhe, emphasized the importance of building a global brand in the gaming industry and the need for collaboration in trademark protection [18][19] Group 6 - The General Counsel of Anker Innovations, Cheng Gang, mentioned the company's extensive trademark portfolio supporting overseas development and the challenges faced in trademark registration and protection [20][22] - The CEO of Global Domain Technology, Wu Yangyi, advocated for a comprehensive protection strategy for domain names as essential brand identifiers in the digital age [22][23] Group 7 - The Deputy Secretary-General of the China Trademark Association, Zhang Yuning, reported on the progress of the famous trademark brand evaluation work, which aims to establish a trademark brand evaluation system with Chinese characteristics [25][26] - The conference concluded with a signing ceremony for a strategic cooperation framework agreement to build a "Brand Strong City" [31][33]