Core Viewpoint - The provincial intellectual property bureau has issued guidelines to implement a trademark brand strategy, aiming to enhance brand legal protection, market value realization, and economic development, thereby improving the competitiveness and sustainable development of local enterprises [1] Group 1: Trademark Brand Strategy Implementation - The province currently has 750,000 registered trademarks, but there are gaps in brand building and trademark resource integration [1] - Many enterprises lack awareness of trademark management and usage post-registration, leading to a "heavy registration, light usage" phenomenon [1] - The strategy aims to support enterprises in using trademarks as a starting point for brand strategy, ensuring stable brand development and market competitiveness [1] Group 2: Brand Cultivation - Focus on building a multi-level trademark development system, emphasizing the cultivation of distinctive agricultural brands, particularly for the province's top ten specialty agricultural products [2] - Promote the integration of trademarks and patents in manufacturing and high-tech industries, fostering well-known trademark brands supported by technological innovation [2] - Enhance brand awareness in the service industry, guiding sectors like tourism and dining to create differentiated service brands [2] Group 3: Brand Protection - Implement a targeted protection strategy through the "Trademark Empowering Brand Strengthening" initiative, focusing on key enterprises with brand development potential [2] - Utilize big data to improve the efficiency of identifying infringement clues and establish a legal consultation and infringement warning network [2] - Strengthen overseas trademark registration guidance and create a cross-border rights protection service platform to reduce risks for enterprises expanding internationally [2] Group 4: Brand Operation - Streamline the value conversion path by facilitating trademark transaction channels and encouraging enterprises to engage in licensing and pledge financing [3] - Innovate financial service models to promote the development of trademark pledge loans and related insurance products [3] - Enhance grassroots service capabilities by establishing trademark brand guidance stations and promoting best practices [3]

Core Insights - The textile industry in Lixin County, Anhui Province, has transformed into a "super tailor shop" with an annual output value exceeding 10 billion yuan, driven by brand strategy and technological innovation [1][2][5] - The county has established a complete textile industry chain, gathering over 560 textile and apparel enterprises, and is projected to achieve a total output value of 13.07 billion yuan in 2024, marking a 58.8% year-on-year growth [1][2] Industry Development - Lixin County has implemented a trademark brand strategy to promote the transformation and upgrading of the textile industry, enhancing collaboration and internal circulation within the industry [2][5] - The local government has created a favorable environment for brand development, integrating resources and providing policies to support innovation and brand growth [2][5] Brand Success Stories - The brand "Bershka" has become a representative of local brands, achieving a revenue of 1.766 billion yuan in 2024, with a compound annual growth rate of 122.2% from 2022 to 2024 [3] - "Hanlian Color Spinning" has emerged as a hidden champion in the color spinning sector, achieving an annual output value of 862 million yuan in 2024, with a remarkable year-on-year growth of 203.2% [4] Employment and Economic Impact - The textile industry in Lixin County employs over 60,000 people and has become a significant engine for local economic growth [2][5] - The county's efforts in brand cultivation and development have created a differentiated competitive landscape, contributing to the high-quality development of the textile sector [4][5] Future Prospects - Lixin County aims to transition from "manufacturing" to "intelligent manufacturing" and from "labor-intensive" to a "technology and brand-driven" model, showcasing the potential for traditional industry transformation [7]

Group 1 - The conference on "Strengthening Trademark Brand Utilization and Cultivating Famous Trademark Brands" was held on May 11 during the ninth China Brand Day, focusing on promoting the transformation of Chinese products into Chinese brands [1][26] - The event was organized by the China Trademark Association and included participation from various government departments, universities, and well-known enterprises to discuss new paths and solutions for trademark brand strategy implementation [1][2] Group 2 - Lu Pengqi, Deputy Director of the National Intellectual Property Administration, highlighted the achievements in trademark brand protection and utilization, emphasizing the need for a sense of urgency in enhancing trademark brand construction and implementing relevant strategies [2][3] - Wang Peizhang elaborated on the legal, policy, management, and protection achievements in trademark brand construction, stressing the importance of understanding the concept of trademark brands as a combination of legal and economic significance [4][7] Group 3 - Chen Jiashun introduced the "white list" system for intellectual property, designed to provide services for trademark rights holders and regulatory bodies, facilitating data aggregation and information queries [6][7] - Zhang Ping discussed the alignment with high-standard trade rules and the importance of intellectual property in enhancing international competitiveness and service trade benefits [8][11] Group 4 - The Vice Mayor of Shanwei, Wen Shubin, shared strategies for high-quality development through trademark brand implementation, emphasizing the need for a collaborative mechanism among government, departments, and counties [10][11] - The Vice Mayor of Changshu, Wan Xiaojun, described how trademark brands serve as a key to upgrading traditional industries and promoting rural revitalization [12][13] Group 5 - The Vice President of Anta Sports, Fan Junwei, discussed the role of integrity in brand development and highlighted the company's global trademark registration efforts [16][17] - The Vice President of 37 Interactive Entertainment, Li Zhe, emphasized the importance of building a global brand in the gaming industry and the need for collaboration in trademark protection [18][19] Group 6 - The General Counsel of Anker Innovations, Cheng Gang, mentioned the company's extensive trademark portfolio supporting overseas development and the challenges faced in trademark registration and protection [20][22] - The CEO of Global Domain Technology, Wu Yangyi, advocated for a comprehensive protection strategy for domain names as essential brand identifiers in the digital age [22][23] Group 7 - The Deputy Secretary-General of the China Trademark Association, Zhang Yuning, reported on the progress of the famous trademark brand evaluation work, which aims to establish a trademark brand evaluation system with Chinese characteristics [25][26] - The conference concluded with a signing ceremony for a strategic cooperation framework agreement to build a "Brand Strong City" [31][33]