Core Insights - The company, BaiRun Co., Ltd. (002568), held a mid-year performance briefing on September 19, 2025, focusing on its product innovation and market strategies [1] Group 1: Product Development - BaiRun Co. is continuously enhancing its "358" product matrix to stabilize category growth through multi-dimensional strategies [1] - The company has launched several new flavors and products, including Qingmei Longjing, Chun Jian White Peach, Sunshine Rose Grape, and Le Orange Oolong, which have been well-received by consumers [1] - The new jelly wine products sold out quickly in their first online release, indicating strong market demand [1] Group 2: Health and Innovation - BaiRun Co. is actively introducing various zero-sugar new products in its Strong and Refreshing series, promoting a lighter consumption experience with zero sugar and zero purine [1] - The company is committed to continuous development in flavor innovation, product innovation, and health-oriented offerings [1] Group 3: Business Overview - BaiRun Co.'s main business segments include the ready-to-drink cocktail business and the flavor and fragrance business [1] - The ready-to-drink cocktail segment primarily focuses on the research, production, and sales of the "RIO" brand cocktails [1]

继百草味首创混合全坚果(黑松露火腿味)凭借惊艳口感成为坚果界爆款，并在第七届iSEE全球食品创新 奖的激烈角逐中摘得创新品牌百强奖后，百草味再度发力风味升级。此次创新选用新西兰独特的麦卢卡 蜂蜜作为核心调味原料，重磅推出椰椰麦卢卡蜂蜜味新品，与经典海盐味、盐烤黑松露火腿味共同构筑 起层次丰富的坚果矩阵系列。 在坚持高端食材赋能风味升级的同时，百草味始终恪守轻工艺研发理念：配方纯净，全程采用非油炸工 艺加工。这一坚持既保留了坚果本真的香脆口感，又契合了当代消费者对"美味与健康兼具"的核心需 求，让每一口坚果都成为味蕾与健康的双重享受。 轻调味与健康平衡，重新定义坚果价值 随着消费者健康需求升级，转型后的百草味在坚果产品打造中，始终以"轻调味"为核心方向，精准契合 健康消费诉求。 椰椰麦卢卡蜂蜜味坚果坚持原生坚果+纯粹配方，带来轻盈享受。麦卢卡蜂蜜的温润甜润与坚果的原生 脆香被充分激发，入口后两种风味在唇齿间细腻交织，每一口都能尝到食材本真的纯粹滋味，让美味与 健康轻松兼得。 在风味创新上，百草味坚持"有益原料 + 坚果"的融合逻辑，以地域性特色食材碰撞传统坚果，打造多元 风味的同时守住健康底线。以新西兰麦卢卡蜂 ...