吴立行决定采取"低成本介入、高情感投入"的方式，唤醒乡土资源。 中新社浙江丽水2月21日电 题：台湾教授在大陆的"艺术乡建" 作者 林波 热气腾腾的馄饨锅前，年近60岁的浙江省丽水市青田县船寮镇洪府前村村民陈友芬擦了擦额头的汗，她 不曾想到，自己做了半辈子的家常馄饨，竟成了村子吸引游客的一张名片。 这张名片背后，离不开一位从台湾来的"艺术乡建"人——南开大学文学院艺术设计系副教授吴立行。 吴立行出生于台湾，2004年，他跨海而来，进入中央美术学院攻读博士，此后便扎根大陆，投身艺术教 育。 行走四方，他领略过天南地北的风土人情，也从中获得灵感：能否用艺术与设计，为乡村共同富裕注入 新活力？于是，骆家坑村、马家村……一个个大陆村落里，留下了吴立行与团队"艺术乡建"的足迹。 他与洪府前村的缘分始于2024年。当时，吴立行带着学生来到这个古村落考察。 陈友芬的馄饨，皮薄如纸、汤清味醇，很快抓住了师生们的胃，大家私下称她为"食神"。当吴立行鼓励 她开店时，陈友芬连忙摆手："开店要装修、要本钱，亏了怎么办？" "大陆的乡村，蕴藏着无限可能。"吴立行认为，"艺术乡建"的最终目的，不是造出仅供观赏的"盆景"， 而是营造让村民 ...

Core Insights - The consumption market in Wuhan is witnessing a new trend where "emotional consumption" is rising despite stable or declining prices in essential goods [1][8] - The service prices in Wuhan increased by 0.7% in 2025, with significant rises in beauty services (9.1%) and pet services (4.2%), indicating a shift towards "self-care" spending [1][9] Consumption Trends - Emotional consumption is characterized by a diverse range of services available throughout the day, catering to various age groups and emotional needs, such as early morning breakfast spots and 24-hour pet hospitals [4] - The CPI data shows that while overall prices increased modestly, specific sectors like education, culture, and entertainment saw significant price hikes, with ticket prices for attractions rising by 7.3% [8] Price Changes - The price changes from 2024 to 2025 in various categories indicate a mixed trend, with food and beverages expected to decrease by 0.5%, while other services like "other goods and services" are projected to increase by 9.6% [5] - Traditional consumer goods prices remain stable, with fresh vegetable prices down by 3.3% and pork prices down by 8.5%, allowing consumers to allocate more budget towards emotional and luxury spending [8] Market Dynamics - The rise in emotional consumption aligns with the upgrade of industrial products, as consumers are increasingly interested in health-oriented and technologically advanced products [8] - The trend reflects a broader shift among younger consumers who prioritize spending on personal well-being and experiences, indicating a new lifestyle and consumption pattern in Wuhan [9]

Core Viewpoint - The opening of the "Flower Blooming in Linxia" night city in Linxia City, Gansu Province, has generated significant public interest and engagement, with over 192,600 visitors on its first day, indicating a strong demand for cultural tourism in the region [1][3]. Group 1: Project Overview - The "Flower Blooming in Linxia" night city covers over 48 acres and features themed buildings based on Tai Zi Mountain and Phoenix Mountain landscapes, along with over 1,400 underground parking spaces [3]. - The project includes three themed squares, four distinctive gates, 16 performance stages, and over 80 immersive consumption scenarios, designed to cater to a wide range of visitor experiences [3]. Group 2: Cultural Integration - The night city integrates local cultural elements, such as the "Flower of the River" and "Colorful Pottery" heritage, into its design, allowing visitors to experience local history and cuisine [3]. - The project aims to provide a variety of entertainment options, including folk songs and dances, intangible cultural heritage exhibitions, and interactive performances, appealing to all age groups [3]. Group 3: Economic Impact - The establishment of the night city and the sports park is part of a broader strategy to create a new cultural tourism framework in Linxia, enhancing the local economy and promoting night tourism [3][4]. - The local government plans to launch 42 series of activities focusing on promotion, tourism experience, cultural performances, winter sports, and sports events to further boost visitor engagement [4].

Core Viewpoint - The city of Luoyang is actively promoting green travel and consumption, with initiatives such as shared bicycles, electric buses, and a "clean plate" campaign in restaurants, reflecting a commitment to sustainable tourism and urban living [1][2]. Group 1: Green Travel Initiatives - Luoyang has implemented a low-carbon scene by promoting the use of shared Hanfu clothing, allowing tourists to return outfits via dedicated express cabinets, showcasing the concept of green consumption [1]. - The public transportation system in Luoyang has seen a significant increase in usage, with a mechanized travel share of 51.0%, and the number of city buses has grown from 1,500 to 2,113 over the past decade [2]. Group 2: Urban Development and Infrastructure - The city has expanded its urban rail transit with two operational lines and has increased the number of bus routes to enhance accessibility for both tourists and residents [2]. - Luoyang is focusing on urban planning improvements, including the construction of parking and charging facilities, and the renovation of streets and markets to promote cycling and walking [2]. Group 3: Cultural and Tourism Development - The city has introduced new entertainment options and street performances to enhance the tourist experience, supported by energy-efficient renovations in public spaces [3]. - The Maiti Spring Resort has transitioned to an all-electric model, reducing energy costs and improving supply stability, marking it as one of the first fully electric scenic spots in Luoyang [3]. Group 4: Tourism Statistics - From January to August this year, Luoyang received 121.40 million visitors, generating a tourism revenue of 98.28 billion yuan, reflecting a year-on-year growth of 4.84% and 8.73% respectively [4].

Core Viewpoint - The article highlights the emerging consumption trends in lower-tier cities, focusing on the "county cattle" who are redefining their lifestyle and consumption patterns, contrasting with the fast-paced life in major cities like Beijing and Shanghai [3][4][6]. Group 1: Lifestyle and Consumption Changes - The "county cattle" experience a slower-paced life, characterized by a more relaxed work environment and lower job mobility, which influences their consumption habits [4][5]. - A new group of "new cattle" returning from major cities seeks a more stable lifestyle, leading to the emergence of unique consumption experiences in county towns, such as self-service KTVs and themed stores [5][6]. - The shift in consumption logic from material accumulation to experience investment is evident, with young consumers prioritizing affordable leisure activities over traditional luxury goods [9][12]. Group 2: Economic Growth in Lower-Tier Cities - The online consumption scale in lower-tier cities has seen a compound annual growth rate of 48% over the past three years, with expectations to exceed 800 billion yuan in the next three years [9][14]. - Brands like Zhengyuan and Xiaotie are successfully penetrating these markets with affordable pricing and high service standards, indicating a shift towards experience-driven consumption [13][14]. - The lower rental and labor costs in county towns allow for a "thin profit margin" strategy, enabling businesses to offer competitive prices while maintaining quality service [14][16]. Group 3: Technological and Service Innovations - The integration of technology in service delivery, such as AI systems in self-service venues, has significantly reduced operational costs and improved customer experience [16][18]. - Local brands are innovating by combining cultural elements with modern service models, creating unique offerings that resonate with younger consumers [17][19]. - The article emphasizes the role of platforms like Meituan in facilitating the growth of local businesses and enhancing consumer access to services [18][20].

Core Insights - The transformation of ticket policies in China's cultural tourism industry reflects a shift from a "sightseeing era" to an "immersive era," allowing for longer visitation periods and deeper emotional connections with the scenery [1][2][3] - The introduction of multi-day and lifetime tickets, such as the "seven-day pass" at Lushan and "lifetime free entry" at Zhouzhuang, indicates a move towards enhancing visitor experience and increasing overall spending [1][2] - The concept of "chain economy" emerges as visitors are encouraged to stay longer, leading to increased consumption in local businesses and cultural activities [2] Ticket Policy Changes - The shift from "same-day only" tickets to options like "seven-day" and "three-day" passes allows tourists to engage more deeply with attractions, resulting in longer average stay times and increased spending [1] - Zhouzhuang's "lifetime free entry" policy has transformed visitors from transient guests to regular patrons, fostering a sense of belonging and emotional investment [2] Economic Impact - The new ticketing strategies have led to a significant increase in visitor spending, with Zhouzhuang seeing average stay times increase from 4 hours to 10 hours, and a 20% rise in food and accommodation consumption [1][2] - Cultural activities and immersive experiences are becoming key drivers of revenue, as seen in Lushan's integration of various cultural events and Zhouzhuang's successful night tourism projects [2] Cultural Shift - The changes in ticketing and visitor engagement reflect a broader cultural narrative, moving from mere "scenery selling" to "shared living," emphasizing the importance of emotional connections and cultural storytelling [3]