6.18 的前一天，在百度科技园一间报告厅里，两段罗永浩直播带货的视频片段正在大屏幕的两侧依 次播放。其中一条棉柔巾的视频里，罗永浩调侃着男性用户也可以跟着媳妇用上棉柔巾了；另一条视 频里，他吐槽了评论里让他打开瘦脸功能的建议，说自己不是颜值主播。 这两条视频哪个是数字人？百度副总裁、百度电商总经理平晓黎让在场的媒体猜猜看，现场的投票几 乎是平手。 不过，最终的结果出乎大家预料 —— 两段视频其实都来自罗永浩的数字人。 从标志性的 " 罗氏幽默 " ，到语气停顿节奏和微表情的精准捕捉，数字人对罗永浩的复刻几乎达到 以假乱真的突破。以至于当百度随后播放了一段关于罗永浩谈数字人直播感受的真人视频时，不少人 仍下意识怀疑这是 AI 生成的内容。 6 月 15 日，罗永浩数字人在百度电商完成首场直播，吸引超 1300 万人次观看。 GMV 突破 5500 万元，部分 3C 、食品等核心品类商品带货单量超罗永浩 5 月真人首秀同期数据，创下数字 人直播带货新纪录。 在电商这个讲究 " 即时转化 " 的残酷战场，能卖货的 AI 才是真实力。这场直播不仅验证了百度数 字人技术的商业价值，更揭示了 AI 大模型正从技术秀场转 ...

Core Insights - The live streaming event featuring AI-generated digital human "Lao Ro" achieved a GMV (Gross Merchandise Volume) exceeding 55 million yuan, with over 1.3 million viewers and a 150% increase in order volume compared to traditional live streams [2][3][4] Group 1: Digital Human Technology - The digital human technology has evolved from 1.0 to 3.0 stages, with the latest version achieving high levels of realism and interactivity, allowing for dynamic decision-making and real-time interaction [5][6] - The production process involves training the digital human using vast amounts of data from real individuals, ensuring a natural and engaging presentation style [5][6] - Baidu's digital human technology is based on advanced multimodal models, enabling the generation of scripts that drive the digital human's interactions [6] Group 2: Market Potential and Cost - The overall market for digital humans is projected to exceed 100 billion yuan by 2026, indicating significant growth potential in various sectors [9] - The cost of implementing digital human technology is currently around 1,000 yuan per month, with expectations for further cost reductions as the technology matures [8] - Digital humans are seen as complementary to real human hosts, enhancing efficiency in content creation and live streaming operations [9] Group 3: User Engagement and Interaction - The digital human demonstrated high user engagement, with a 3-fold increase in interaction rates and over 30% viewer retention during the live stream [3][4] - The ability to respond to trending topics and engage with viewers in real-time was highlighted as a key feature of the digital human's performance [4] - The integration of humor and relatable content contributed to a more engaging viewer experience, showcasing the potential for digital humans to connect with audiences [4][5]

Group 1 - The core viewpoint of the article is that IDC has released a report evaluating e-commerce live streaming digital humans, with Baidu's Huibo Star ranking first in overall strength in the industry [1] - The report provides key assessment indicators for e-commerce live streaming digital humans and compares major manufacturers [1] - Baidu's Huibo Star utilizes its self-developed digital human model to achieve high-fidelity digital human generation through one-click cloning of real live broadcasts [1]