Core Insights - The white paper indicates a shift in family risk awareness, with a decline in traditional survival risk anxiety and a notable increase in wealth risk perception [1][2] - Families are moving beyond the traditional insurance compensation function to seek comprehensive solutions that include "products + services," reflecting a demand for professional services, smart decision-making, and personalized tools [1][7] Evolution of Family Protection Needs - The research conducted by Great Wall Life Insurance, Peking University, and Ipsos China reveals that while health, retirement, and accidental risks remain the top concerns, their attention has decreased compared to previous years. Conversely, awareness of wealth security and management risks has significantly increased, particularly regarding unemployment and wealth depreciation [2][5] - The study highlights that modern families' worries are concentrated in five key areas: healthcare, retirement planning, children's education, wealth security, and wealth inheritance, with 75.8% of families most concerned about health issues [5] Supply-Demand Mismatch - The white paper identifies four major mismatches between supply and demand in the insurance industry: 1. Mismatch between personalized demand and standardized supply, with 28% of respondents indicating that insurance plans do not meet their needs [8] 2. Mismatch between sufficient health coverage demand and low coverage supply, as the median cost of critical illness treatment is 300,000 yuan, while the average payout for critical illness insurance is below 100,000 yuan [8] 3. Mismatch between long-term wealth management needs and short-term supply, with 31.8% preferring 1-3 year investment plans and 30.9% preferring 3-5 years [8] 4. Mismatch between diversified retirement needs and weak collaborative supply, with only 25 nursing beds available per 1,000 elderly people, highlighting the need for integrated solutions [9] Strategic Opportunities for the Insurance Industry - The core finding from the research group suggests that the Chinese insurance industry is at a critical transformation point, transitioning from institutional-driven growth to economy-driven growth, with significant opportunities for expansion as the per capita GDP approaches 13,500 USD [10] - The white paper emphasizes that the ability of families to manage risks is crucial for social stability and that the insurance industry is evolving from a focus on risk compensation to comprehensive management tools for quality of life and wealth management [10] Recommendations for the Insurance Industry - The research group proposes several pathways for the insurance industry to adapt to family risk management needs: 1. Shift from a "single product-oriented" approach to a "family demand-oriented" approach to identify risk priorities at different life stages [11] 2. Implement scientific risk assessment and quantification tools to balance adequate coverage with cost [11] 3. Develop a comprehensive product system that aligns with customer needs throughout their life cycle [11] 4. Focus on long-term risk management by integrating resources to create a high-quality service ecosystem [11]

Core Insights - The core conclusion of the report is that Chinese households are experiencing a shift in risk perception, characterized by a decrease in traditional survival-type risk anxiety and a significant increase in wealth-related risk awareness [1][3]. Group 1: Changes in Risk Awareness - The current economic environment is undergoing profound changes, leading to a transformation in household risk awareness and response systems due to factors such as economic slowdown, structural adjustments, low interest rates, aging population, and technological revolutions [3]. - Although health, retirement, and accidental death risks remain the top three concerns for families, their attention to these risks has decreased, while awareness of wealth security and management risks has significantly increased [3][4]. - The report identifies six major impacts of macroeconomic changes on household risk, including increased income and debt risks, purchasing power risks due to inflation, asset allocation shifts due to low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressures from an aging population, and a structural transformation trend in household asset allocation [3]. Group 2: Insurance Industry Response - As household risk awareness evolves, commercial insurance is transitioning from a focus on single risk compensation to becoming a comprehensive management tool for quality of life and wealth management [4]. - There is a mismatch between product supply and demand, as the industry continues to offer standardized products despite the diverse risk management preferences and protection needs of different families [4]. - Insurance companies need to make targeted adjustments in product design and customer service to address new risk preferences, such as developing insurance products that cover unemployment risks and offering more diversified insurance products that align with the structural transformation of household asset allocation [4][5]. Group 3: Recommendations for Insurance Product Development - The report suggests that insurance companies should establish a comprehensive product system focusing on four key areas: a basic risk defense system centered on health insurance, a retirement risk response system based on commercial annuities, a wealth preservation system centered on participating insurance, and a wealth transfer system based on leveraged life insurance and trust funds [5]. - Specific guidance is provided for insurance coverage and financial planning, including an analysis framework of "income-asset-liability" to prioritize high-leverage products for low-income families and recommend critical illness and retirement annuities for middle-income families [6]. - Families are encouraged to adjust their asset allocation in response to changing risks, with specific recommendations for different life stages, such as prioritizing term life and health insurance for single or startup families, planning for retirement during development or maturity stages, and supplementing cancer and nursing insurance during the sunset phase [6][7].

Core Insights - The macroeconomic changes in China are leading to various challenges for households, including slowing income growth, increased employment and debt risks, currency asset depreciation, and reduced investment returns [2] - The white paper identifies six major impacts of macroeconomic changes on household risks, including income and debt risk, purchasing power risk due to inflation, asset allocation shifts due to low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressure from an aging population, and a structural transformation in household asset allocation [2] Household Risk Perception - There is a noticeable shift in household risk perception in China, with a decline in anxiety over traditional survival risks and an increase in awareness of wealth-related risks, particularly unemployment and asset depreciation [3] - Consumers are adjusting their asset allocation in response to these risk changes, maintaining bank savings as a solid foundation while combining commercial insurance with bank wealth management and government bonds for a dual strategy of protection and stable returns [3] Consumer Preferences - Consumers are increasingly interested in health-related value-added services, with 41% prioritizing health check-up services, and there is a growing demand for comprehensive retirement solutions that include not just insurance products but also community planning and home care support [4] Supply-Demand Mismatches - The white paper highlights four major mismatches in the insurance industry: 1. Mismatch between personalized demand and standardized supply, as the industry continues to offer one-size-fits-all products [5] 2. Mismatch between sufficient health coverage needs and low coverage supply, with the median cost of critical illness treatment reaching 300,000 yuan while average claims for critical illness insurance are below 100,000 yuan [5] 3. Mismatch between long-term wealth management needs and short-term supply, with a lack of products addressing cross-cycle financial management for child-rearing and personal retirement [5] 4. Mismatch between diversified retirement needs and weak collaborative supply, as the industry struggles to provide integrated solutions that combine cash flow with care services [6] Strategic Recommendations - To address these mismatches, the insurance industry must break away from a one-size-fits-all approach and focus on accurately identifying customer risks, shifting from a product-oriented to a family needs-oriented approach [7] - The industry should develop a comprehensive product system that includes a core medical insurance risk defense system, a commercial annuity-based retirement risk response system, a wealth preservation and growth system centered on participating insurance, and a wealth transfer system focused on leveraged life insurance and trust services [7] Service Ecosystem Development - The insurance industry should move beyond traditional compensation models to create a high-quality customer service ecosystem that integrates health management, retirement services, and wealth planning [8] - This includes providing a closed-loop service for health that encompasses check-ups, screenings, and rehabilitation, as well as connecting retirement services with community resources to address care needs [8]

Group 1 - The core viewpoint of the report indicates a shift in Chinese households' risk perception, showing a decrease in traditional survival-type risk anxiety while significantly increasing awareness of wealth-related risks [2][3] - The white paper, co-researched by Great Wall Life Insurance, Peking University, and Ipsos China, aims to clarify the current family protection needs and provide insights for the insurance industry's transformation [3] - The research highlights that Chinese families are facing multiple challenges, including slowing income growth, increasing employment and debt risks, currency asset depreciation, and declining investment returns [3] Group 2 - The macroeconomic environment has six major impacts on family risk: intensified income and debt risks due to economic restructuring, purchasing power risks from inflation, asset allocation changes from low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressure from an aging population, and a structural transformation trend in family asset allocation [3] - Compared to 2023, the current survey shows a decrease in attention to risks related to illness, retirement, accidental injury, and death, while awareness of wealth security and management risks has significantly increased [3][4] - Consumer risk awareness is influenced by multiple factors, including confidence in China's economic development at the macro level, concerns about regional and industry development at the meso level, and the stability of household income sources at the micro level [3] Group 3 - In response to changing risks, consumers are adjusting their family asset allocations, with bank savings remaining a solid foundation, and commercial insurance combined with bank wealth management and government bonds forming a dual-track layout of "protection + stable returns" [4] - The report finds that family economic conditions, asset allocation, family structure, and external environmental factors significantly impact risk perception [4] - The decision-making process for selecting protection plans has evolved from focusing solely on product functionality to a comprehensive experience of "product + service" [4] Group 4 - Modern families express strong concerns in five areas: medical health (75.8%), retirement planning (68.2%), children's education (60%), wealth security (41.1%), and wealth inheritance (36.6%), reflecting a strong demand for certainty, security, and sustainability [4]

白皮书：中国家庭传统生存型风险焦虑下降 财富风险感知提升 中新网北京9月19日电 (记者 王梦瑶)19日，《保险业高质量发展背景下的中国家庭风险保障体系白皮 书》(以下简称"白皮书")在北京发布。白皮书项目组指出，2025年中国家庭风险认知呈现"传统生存型风 险焦虑下降，财富风险感知明显提升"的特征。 据介绍，该项研究由长城人寿保险股份有限公司联合北京大学经济学院风险管理与保险学系、益普索 (中国)咨询有限公司共同开展，中国保险学会和北京大学心理与认知科学学院有关专家全程给予学术指 导。项目组通过对近万个有效家庭样本数据进行分析，并与《中国家庭风险保障体系白皮书》(2023)调 研数据进行对比，发现了上述特征。 据益普索(中国)董事李海岚现场介绍，本次调研数据与2023年相比，虽然疾病、养老、意外伤残与死亡 风险仍然是家庭关注的前三大风险，但关注程度有所下降。财富安全及管理风险意识则显著增强，尤其 对失业风险的认知显著上升，反映了就业市场的焦虑；财富贬值风险意识也快速提升，反映家庭对投资 风险的担忧进一步攀升。而个人债务、婚变、税务等与社会关系、政策环境相关的风险，虽未形成普遍 性认知，但对相关风险的关注正在 ...

Core Insights - The white paper titled "White Paper on the Risk Protection System for Chinese Families under the Background of High-Quality Development of the Insurance Industry" was officially released, providing guidance for the scientific allocation of insurance for Chinese families in the new era [1][2] - The research emphasizes the evolving risk perceptions of families, highlighting a significant increase in awareness of wealth-related risks compared to traditional survival risks [3][4] Group 1: Family Risk Perception and Management - Chinese families are facing multiple challenges such as slowing income growth, increasing employment and debt risks, currency depreciation, and declining investment returns [3] - The study indicates a shift in focus from traditional risks like health and accidents to wealth management and security, with a notable rise in concern over unemployment and wealth depreciation risks [4][6] - The white paper identifies six major impacts of macroeconomic changes on family risks, including income and debt risks, purchasing power risks, and the effects of an aging population [3][4] Group 2: Consumer Preferences and Risk Management Solutions - Modern families are increasingly seeking comprehensive risk management solutions that combine products and services, moving beyond traditional insurance compensation [10][11] - The primary concerns of families include health issues, retirement planning, children's education, wealth security, and wealth inheritance, reflecting a strong demand for certainty and sustainability [10][11] - High-net-worth families show a growing interest in specialized services such as tax consultation and wealth inheritance planning, indicating a shift towards personalized insurance solutions [12][13] Group 3: Recommendations for Insurance Allocation - The white paper proposes a framework for analyzing income, assets, and liabilities to guide insurance allocation based on family lifecycle stages and wealth levels [17] - It suggests that families should adjust their insurance products according to their lifecycle stage, with specific recommendations for different income levels [17][18] - The introduction of the "Family Risk Defense Index Model" aims to assist families in optimizing their insurance strategies and improving financial security [14][15] Group 4: Strategic Opportunities for the Insurance Industry - The insurance industry is positioned at a critical strategic opportunity, with companies like Great Wall Life Insurance aiming to transition from serving individuals to serving families [18] - The company emphasizes the importance of understanding changing family needs and has developed various intelligent tools to help consumers identify risks and allocate insurance effectively [18][19] - Great Wall Life Insurance is committed to providing comprehensive risk protection services, enhancing customer trust through a focus on both product and service quality [18][19]