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汉堡王中国关店107家,同店销售额由负转正
Shen Zhen Shang Bao· 2025-08-15 13:06
Group 1 - The core point of the article highlights the operational challenges faced by Burger King China, including a reduction in store count and a recent turnaround in same-store sales growth [1][2] - As of June 30, 2023, Burger King China's store count decreased from 1,474 at the end of last year to 1,367, resulting in a net reduction of 107 stores [1] - Despite the decrease in store count, same-store sales growth turned positive in Q2 2023, recording a 2.2% increase after experiencing declines over the previous six quarters [1] Group 2 - The system sales figures for Burger King China were reported as $804 million for 2023, $668 million for 2024, and $309 million for the first half of this year [1] - In early 2023, Restaurant Brands International initiated a strategic transformation for Burger King China, focusing on local leadership, including the appointment of Chen Wenrui as the new CEO and Chief Supply Chain Officer [1] - Burger King China plans to open 40 to 60 new restaurants by 2025, targeting core business districts in first and second-tier cities, and is testing a 30-square-meter micro-store model to reduce investment costs [2]