近日，各大新能源车企陆续公布了7月销量成绩。从7月车市总体表现来看，乘联分会公布数据显 示，初步统计，7月全国乘用车新能源市场零售100.3万辆，同比增长14%。 在产品密集出新的推动下，7月新势力车企销量表现不俗，多家车企创下单月销量纪录。传统车企 方面，比亚迪7月销量超34.4万辆，继续领跑新能源车销量榜，合资车企销量表现逐步向好。 7月，蔚来汽车交付新车2.1万辆，环比下滑。其中，蔚来品牌交付新车12675辆；乐道品牌交付新 车5976辆；firefly萤火虫品牌交付新车2366辆。产品方面，蔚来第二品牌乐道的第二款车型乐道L90于7 月31日正式上市，起售价26.58万元，若采用BaaS租电方案，售价为17.98万元。比较积极的定价策略也 获得了良好的市场反馈，据蔚来汽车高管在个人社交平台上透露，乐道L90上市后，一度出现"销售系 统被挤爆"。 此外，鸿蒙智行7月全系销量达到47752辆，其中，问界共计交付40753辆，截至8月1日，问界M8累 计交付突破6万辆。百万元级豪车尊界S800上市67天大定突破10000台，即将开启大规模交付。截至目 前，鸿蒙智行已布局五大品牌，分别是与赛力斯合作的AITO ...

Core Insights - In July, China's retail sales of passenger cars reached 1.826 million units, a year-on-year increase of 6.3%, while the cumulative retail sales from January to July totaled 12.728 million units, up 10.1% year-on-year [2] - The growth rate in July was lower compared to the 15% increase seen from March to June, attributed to a gap in subsidy funding and rising consumer costs [2] - The market for new energy vehicles (NEVs) showed a retail sales figure of 987,000 units in July, reflecting a year-on-year growth of 12.0% [4] Market Performance - The overall passenger car market is experiencing strong demand despite the traditional summer slowdown, with July's sales indicating resilience [2] - The price war in the car market has eased, with only 17 models seeing price reductions in July, compared to 23 in the same month last year [3] - The promotional intensity for NEVs remained high at 10.2%, while traditional fuel vehicles maintained a promotional level of 23.4% [3] New Energy Vehicles - NEVs accounted for a retail penetration rate of 54.0% in July, an increase of 2.7 percentage points year-on-year, with domestic brands leading at 74.9% [4] - Pure electric vehicles (EVs) saw a significant year-on-year growth of 24.5%, reclaiming market dominance over plug-in hybrids and range-extended vehicles [4] - The market share of domestic brand NEVs remained stable at 70%, while mainstream joint venture brands saw a decline to 3.6% [4] Brand Performance - Domestic brands continued to grow, with July retail sales reaching 1.21 million units, a 14% increase year-on-year, and a market share of 65.9% [5] - Joint venture brands experienced slight growth, with retail sales of 450,000 units in July, but market shares generally declined [5] - Luxury brands faced challenges, with July retail sales dropping to 170,000 units, a year-on-year decrease of 20% [6] Export Trends - In July, total passenger car exports reached 475,000 units, a year-on-year increase of 25%, with NEVs making up 44.7% of the total exports [6] - Domestic brand exports reached 415,000 units, reflecting a 34% year-on-year growth [6] Future Outlook - The upcoming launch of new models in August is expected to enhance market supply and stimulate retail sales, particularly for fuel vehicles [6]

"国补版"iPhone 16 Pro的抢购热潮，既是消费市场对高性价比产品的直接反馈，也是政策刺激与品牌效 应共同作用的结果。随着年底购物季的临近，智能手机市场的竞争将更加激烈，消费者有望享受到更多 实惠。而对于苹果来说，如何平衡供需关系、打击黄牛乱象，仍是其接下来需要重点解决的问题。 政策刺激消费，高端手机市场竞争加剧 此次"国补版"iPhone 16 Pro的热销，不仅反映了苹果品牌在中国市场的强大号召力，也显示出政策补贴 对高端消费电子产品的拉动作用。近年来，随着国产手机品牌的崛起，苹果在中国市场的份额面临挑 战。此次通过补贴政策降低购机门槛，有助于苹果进一步巩固其在高消费群体中的影响力。 与此同时，华为、小米、OPPO等国产厂商也在积极调整策略，部分品牌已开始与地方政府合作推出类 似补贴活动，以应对市场竞争。业内人士预计，未来几个月，高端智能手机市场的促销力度可能会进一 步加大，消费者或将迎来更多优惠购机机会。 结语 近日部分渠道降价使iPhone 16 Pro 128GB版本可以享受国补政策。某电商平台苹果自营店显示，iPhone 16 Pro 128GB版本已经被抢购一空，256GB、512GB和 ...

Overall Market Trends - In the context of the national "two new" policies promoting passenger car consumption, the retail market for passenger cars in January-February 2025 showed a year-on-year growth of 1.1% [1] - The retail sales in February 2025 reached 1.385 million units, marking a 26% increase year-on-year, despite a 23% month-on-month decline [3] - Cumulatively, retail sales for January-February 2025 reached 3.18 million units, reflecting a strong recovery in the market [4] Regional Market Characteristics - The growth pattern of the car market has shifted to a "strong North, weak South" dynamic, with notable growth in the Northeast and Northwest regions, while the Central and Southern regions lag behind [5][6] - The Northeast and Northwest regions have shown the fastest growth compared to 2019, while the Central region, particularly the Yellow River area, has seen a decline in market performance [5][6] Sales Performance by Province - Northern provinces such as Ningxia, Inner Mongolia, Heilongjiang, and Liaoning have demonstrated strong sales growth, while regions like Tianjin and Qinghai have experienced significant declines [7] - The overall performance of the Southern provinces, including Guangxi and Yunnan, has been weaker compared to the North, indicating a disparity in consumer demand [7] Policy Impact on Market Structure - The subsidy policies have significantly benefited the sales of economic vehicles, particularly in the Northeast, North China, and Northwest regions, where the share of A00 and A0 class vehicles has increased by over 5% year-on-year [11][12] - The promotion of small and micro electric vehicles through subsidies reflects a positive trend in the effective popularization of these models [12] New Energy Vehicle Market Analysis - The new energy vehicle market is showing strong performance, especially in pure electric and plug-in hybrid segments, with traditional fuel vehicles still holding a significant share in the Midwest and Northern regions [10][11] - In regions like Hainan and Tianjin, the proportion of new energy vehicles has reached 60%-70%, indicating robust growth [11] SUV Market Dynamics - The demand for SUVs remains strong in the Midwest, driven by geographical factors, while the Eastern regions show a preference for lower-end electric vehicles due to their flat terrain [10]