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政策红利精准激活消费活力
Yang Shi Wang· 2026-01-06 00:06
"政策补贴+品牌联动+服务创新"惠及百姓乐享"焕"新 政策红利精准激活消费活力 2026年1月1日起,广西正式启动2026年消费品以旧换新补贴活动。柳州、贵港作为首批上线的城市,消 费者在指定商家购买家电、数码和智能产品可享受补贴直接减免,政策红利精准激活消费活力。 在柳州一家电家居旗舰店,市民谭先生正带着家人选购电视。得知补贴活动启动,他一早便到店下单了 心仪的机型。 依据国家相关政策,本次以旧换新全国统一覆盖4大领域,包括汽车报废与置换更新、6类家电以旧换新 及4类数码智能产品购新。 其中,个人消费者购买一级能效或水效的冰箱、洗衣机等6类家电,以及单价不超6000元的手机、平板 等4类数码和智能产品,可享成交价15%补贴,每人每类限补1件,家电每件补贴不超过1500元,数码和 智能产品每件不超过500元。 柳州某家电家居旗舰店负责人刘荣春介绍,例如购买一台1万元的电视,"国补"最高是补贴1500元,在 这个基础上会追加补贴,接近15%,也会补贴1500元,这样综合就是30个点,让更多消费者能享受到国 家的政策。对商家来说,给他们带来了更多销售信心。 "国补"新政落地 消费市场活力涌现 元旦假期,四川各地消 ...
丹东政策金融双驱动筑牢渔业安全防线
Liao Ning Ri Bao· 2025-11-30 00:48
Core Insights - The article highlights the proactive measures taken by Dandong City to modernize its fishing fleet and enhance safety protocols, reflecting a positive shift in the mindset of local fishermen towards upgrading their vessels and ensuring safer operations [1][2][3] Group 1: Policy and Financial Support - Dandong City has established a special task force led by top government officials to oversee the modernization and reduction of fishing vessels, with a clear division of responsibilities among 37 leaders and 89 staff members [1] - Substantial financial incentives are provided, including a maximum subsidy of 1 million yuan for vessel upgrades, and dismantling subsidies of 5,000 yuan and 3,000 yuan per kilowatt for different types of fishing vessels [1] - Additional employment transition rewards ranging from 30,000 to 50,000 yuan are offered to guide fishermen through the transition process [1] Group 2: Safety and Regulatory Measures - Dandong City is accelerating the upgrade of Beidou positioning equipment, aiming for full installation by the end of the year, and has implemented a new regulatory model with 81 staff members stationed at 37 ports to monitor fishing vessels [2] - A "Thunder" special operation has been launched to combat illegal activities, resulting in inspections of over 2,900 fishing vessels and the handling of 132 administrative cases related to marine and fishing regulations [2] - The local government has initiated a comprehensive risk prevention campaign, reaching over 10,000 individuals, and has increased the online monitoring rate of fishing vessels from 94% to 97% [3] Group 3: Community Engagement and Awareness - The government has conducted safety awareness campaigns, including lectures led by top officials and the distribution of over 9,000 safety alert messages to fishermen [3] - The initiative has successfully engaged more than 350 fishing vessel owners in policy briefings, emphasizing the importance of safety and compliance within the fishing industry [3]
多家车企创单月销量纪录
Jin Rong Shi Bao· 2025-08-13 02:58
Core Insights - The overall performance of the new energy vehicle market in July showed a retail sales volume of 1.003 million units, representing a year-on-year growth of 14% [1] Group 1: New Energy Vehicle Sales Performance - New energy vehicle companies have reported impressive sales figures in July, with several companies setting monthly sales records [1] - BYD led the market with sales exceeding 344,000 units in July, maintaining its position as the top seller in the new energy vehicle sector [5] - New entrants like Leap Motor and Xiaomi achieved significant milestones, with Leap Motor delivering over 50,000 units and Xiaomi surpassing 30,000 units for the first time [2][3] Group 2: Company-Specific Performance - Xiaopeng Motors delivered 36,700 new vehicles in July, marking a year-on-year increase of 229% and achieving a monthly delivery record [2] - Li Auto delivered 30,700 new vehicles, experiencing a year-on-year decline of nearly 40% due to organizational changes [2] - NIO delivered 21,000 new vehicles, with its second brand, Ladao, launching a new model that received positive market feedback [3][4] Group 3: Market Trends and Policies - The new energy vehicle market remains vibrant, supported by government subsidies and policies that enhance consumer confidence [8] - The average price reduction for new energy vehicles in July was 17,000 yuan, reflecting an 11.1% decrease [8] - The industry is shifting from price competition to value competition, focusing on technology upgrades and service quality [8]
7月乘用车市:政策空档致增速放缓 纯电重夺新能源主导地位
Jing Ji Guan Cha Wang· 2025-08-09 07:10
Core Insights - In July, China's retail sales of passenger cars reached 1.826 million units, a year-on-year increase of 6.3%, while the cumulative retail sales from January to July totaled 12.728 million units, up 10.1% year-on-year [2] - The growth rate in July was lower compared to the 15% increase seen from March to June, attributed to a gap in subsidy funding and rising consumer costs [2] - The market for new energy vehicles (NEVs) showed a retail sales figure of 987,000 units in July, reflecting a year-on-year growth of 12.0% [4] Market Performance - The overall passenger car market is experiencing strong demand despite the traditional summer slowdown, with July's sales indicating resilience [2] - The price war in the car market has eased, with only 17 models seeing price reductions in July, compared to 23 in the same month last year [3] - The promotional intensity for NEVs remained high at 10.2%, while traditional fuel vehicles maintained a promotional level of 23.4% [3] New Energy Vehicles - NEVs accounted for a retail penetration rate of 54.0% in July, an increase of 2.7 percentage points year-on-year, with domestic brands leading at 74.9% [4] - Pure electric vehicles (EVs) saw a significant year-on-year growth of 24.5%, reclaiming market dominance over plug-in hybrids and range-extended vehicles [4] - The market share of domestic brand NEVs remained stable at 70%, while mainstream joint venture brands saw a decline to 3.6% [4] Brand Performance - Domestic brands continued to grow, with July retail sales reaching 1.21 million units, a 14% increase year-on-year, and a market share of 65.9% [5] - Joint venture brands experienced slight growth, with retail sales of 450,000 units in July, but market shares generally declined [5] - Luxury brands faced challenges, with July retail sales dropping to 170,000 units, a year-on-year decrease of 20% [6] Export Trends - In July, total passenger car exports reached 475,000 units, a year-on-year increase of 25%, with NEVs making up 44.7% of the total exports [6] - Domestic brand exports reached 415,000 units, reflecting a 34% year-on-year growth [6] Future Outlook - The upcoming launch of new models in August is expected to enhance market supply and stimulate retail sales, particularly for fuel vehicles [6]
国补版iPhone16Pro被抢空:补贴政策刺激消费热潮
Sou Hu Cai Jing· 2025-05-14 05:51
Core Insights - The recent price reduction of the iPhone 16 Pro 128GB version allows it to qualify for government subsidies, indicating strong demand and effective pricing strategy by Apple [3][4] - The sales surge of the "national subsidy version" iPhone 16 Pro highlights Apple's strong brand appeal in China and the positive impact of subsidy policies on high-end consumer electronics [4][5] - The competitive landscape in the high-end smartphone market is intensifying, with domestic brands like Huawei, Xiaomi, and OPPO adjusting their strategies to counter Apple's market presence [4] Group 1 - The iPhone 16 Pro 128GB version has sold out on a major e-commerce platform, while higher storage versions remain available but are priced above 6000 yuan, thus ineligible for subsidies [3] - Apple issued a price adjustment notice to its channel partners on May 10, leading to price cuts of up to 1400 yuan in authorized stores, with some e-commerce channels offering discounts of 2000 yuan compared to Apple's official prices [3] Group 2 - The success of the "national subsidy version" reflects consumer demand for high-value products and the combined effects of policy incentives and brand strength [5] - As the year-end shopping season approaches, competition in the smartphone market is expected to intensify, providing consumers with more purchasing opportunities [5] - Apple faces challenges in balancing supply and demand while addressing issues related to scalpers in the market [5]
【乘联分会论坛】2025年2月乘用车区域市场流向分析
乘联分会· 2025-03-25 08:22
Overall Market Trends - In the context of the national "two new" policies promoting passenger car consumption, the retail market for passenger cars in January-February 2025 showed a year-on-year growth of 1.1% [1] - The retail sales in February 2025 reached 1.385 million units, marking a 26% increase year-on-year, despite a 23% month-on-month decline [3] - Cumulatively, retail sales for January-February 2025 reached 3.18 million units, reflecting a strong recovery in the market [4] Regional Market Characteristics - The growth pattern of the car market has shifted to a "strong North, weak South" dynamic, with notable growth in the Northeast and Northwest regions, while the Central and Southern regions lag behind [5][6] - The Northeast and Northwest regions have shown the fastest growth compared to 2019, while the Central region, particularly the Yellow River area, has seen a decline in market performance [5][6] Sales Performance by Province - Northern provinces such as Ningxia, Inner Mongolia, Heilongjiang, and Liaoning have demonstrated strong sales growth, while regions like Tianjin and Qinghai have experienced significant declines [7] - The overall performance of the Southern provinces, including Guangxi and Yunnan, has been weaker compared to the North, indicating a disparity in consumer demand [7] Policy Impact on Market Structure - The subsidy policies have significantly benefited the sales of economic vehicles, particularly in the Northeast, North China, and Northwest regions, where the share of A00 and A0 class vehicles has increased by over 5% year-on-year [11][12] - The promotion of small and micro electric vehicles through subsidies reflects a positive trend in the effective popularization of these models [12] New Energy Vehicle Market Analysis - The new energy vehicle market is showing strong performance, especially in pure electric and plug-in hybrid segments, with traditional fuel vehicles still holding a significant share in the Midwest and Northern regions [10][11] - In regions like Hainan and Tianjin, the proportion of new energy vehicles has reached 60%-70%, indicating robust growth [11] SUV Market Dynamics - The demand for SUVs remains strong in the Midwest, driven by geographical factors, while the Eastern regions show a preference for lower-end electric vehicles due to their flat terrain [10]