Workflow
文旅商体展融合发展
icon
Search documents
上海“文旅商体展”联动 激发消费新活力
Yang Shi Wang· 2026-01-13 12:27
央视网消息(新闻联播):2026年开年以来,上海市以电影、演艺等为载体,持续推动"文旅商体展"深度融合,一批新场景、新业态串珠成链,激发消 费新活力。 在上海创新打造的武安电影街区里,云集着武康大楼、上影演员剧团等50多处和电影相关的旅游打卡地,街区内近200家企业、门店,深耕电影文化资源, 联动银幕内外,让游客在各类电影主题消费场景中收获全新体验,打造"新消费亿元街区"。在位于热门商圈的上海美罗城,全国首家动漫主题影院持续为商 场吸引客流,元旦假期营业额同比增长7.6%,电影带动"文旅商体展"融合发展的引擎作用日益凸显。 让电影、文旅、演出、展览、体育等融入商圈,上海西岸滨水新城区,"文旅商体展"多元消费综合体活力满满;在豫园,东方美学国潮街区人气十足;上海 演艺大世界,27个专业剧场、116个演艺新空间串联起"观演+消费+游览"的完整链条。 上海是红色文化的重要发源地,依托丰富的红色文化资源,中共一大会址、思南公馆群等红色街区持续吸引各地游客。今年元旦假期,上海一大会址文创店 销售额同比增幅超90%,让红色文化融入生活、绽放时代光彩。 ...
足不出“沪”看世界,浦东新区迎新健康走活动在前滩举行
Xin Lang Cai Jing· 2026-01-01 13:37
感受活力创新的浦东 上午10时,随着一声发令枪响,2026名各界人士开启迎新健康走活动。本次活动全程约3公里,路线串 联绿色滨水生态区——前滩体育公园、前滩休闲公园,与浦东"巷式商业"新标杆——前滩公园巷,引领 参与者全方位亲近浦东的生态之美、文旅融合新貌、运动健康风尚以及多元市集氛围,感受活力创新的 浦东城区形象。 (来源:上观新闻) 2026年是"十五五"开局之年,1月1日上午,"奋进引领区 走好新征程"2026浦东新区元旦迎新健康走活 动在前滩地区举行。 活动以一条兼具自然生态、商业活力与人文体验的行走路线,助力消费场景焕新升级,营造喜庆热烈的 节庆氛围,诚邀各界人士相聚浦东,启新程、谋新篇、建新功。 供图,下同 总面积2.83平方公里的前滩,在地图上看形似一只"绿靴子"。健康走活动的始发地,是占地23万平方米 的前滩体育公园。公园定位为"社区前沿—乐活体育",集自然生态与运动功能于一体,与东方体育中 心、滨江主题公园共同构成滨江文化休闲带。从位于"靴头"的前滩体育公园出发,低密度的城市空间与 高浓度的生活场景交织,高端购物、文化艺术、医疗教育等设施举步可达。 紧随其后,各界人士走进黄浦江畔的前滩休闲公 ...
浦东打造亚洲户外演艺新标杆:上海前滩音乐节首秀
Di Yi Cai Jing· 2025-12-07 08:42
Core Viewpoint - The Shanghai Qiantan Music Festival fills a long-standing gap in high-standard large outdoor performance venues in the central urban area of Shanghai [1] Group 1: Event Launch and Venue Development - The "Shanghai Qiantan Music Festival - Fun Island Landing" debuted on December 7, marking the first large outdoor performance venue in Shanghai capable of hosting 30,000 to 50,000 attendees [2] - The venue was developed in just three months, transforming from a concept to a reality, and aims to establish a new benchmark for outdoor performances in Asia [2][3] - The festival is expected to host 20 large outdoor performances throughout 2026, contributing to the creation of a world-class performance cluster in the region [2] Group 2: Operational Coordination and Planning - The successful execution of a large-scale outdoor music festival in the central urban area of Shanghai tests the city's comprehensive coordination, commercial operation, and support capabilities [3] - Various departments and organizations collaborated closely, with the Lujiazui Group taking a proactive role, resulting in a comprehensive feasibility report within one month [3][4] - The venue, covering approximately 230,000 square meters, underwent significant hardware upgrades, including widening access roads and enhancing power and communication systems [3] Group 3: Artist Engagement and Marketing Strategy - The festival's success relies on both high-quality venues and artists, with a rapid engagement process that secured artists within two weeks [4] - The festival aims to create a comprehensive consumption ecosystem, offering discounts at nearby hotels and restaurants for ticket holders [5] - The ambition of the "Shanghai Qiantan Music Festival" extends beyond a single event, aiming to integrate various performance activities and establish a top-tier music festival brand with international standards [5]
审议重点课题调研报告 胡文容主持市政协主席会议
Jie Fang Ri Bao· 2025-10-28 01:41
Group 1 - The Shanghai Municipal Political Consultative Conference reviewed key research reports on various topics, including water safety and tourism development [1][2] - A report on "Promoting Cross-Border Water Environment Co-Governance in the Yangtze River Delta to Ensure Shanghai's Drinking Water Safety" was discussed, highlighting the need for actionable measures to improve water sources [1] - The report on "Deepening the Integration of Culture, Tourism, and Business Exhibitions to Promote the Development of a World-Famous Tourist City" emphasized the importance of top-level design and global promotion strategies [1] Group 2 - The conference also reviewed a report on "Promoting Agricultural Non-Point Source Pollution Prevention," which included field investigations and suggestions for enhanced departmental collaboration and technological empowerment [2] - A special work plan for analyzing Shanghai's economic operation in 2025 and suggesting development strategies for 2026 was also discussed [3]
发现夜上海|生活气息和精致时尚交融,为何说这个街区无可替代?
Xin Lang Cai Jing· 2025-10-05 00:11
Core Viewpoint - The article highlights the vibrant night economy in Shanghai, particularly focusing on the Wujiang Road-Fengshengli area, showcasing how local culture and modern trends blend together to create a unique experience for both residents and tourists [1][19]. Group 1: Night Economy Development - The Wujiang Road-Fengshengli night economy cluster was recognized as one of the first five "night economy landmarks" in Shanghai, set to be fully operational by July 2025 [2][19]. - The area has undergone three significant upgrades since its inception, evolving from a wet market to a leisure street with a commercial area of approximately 16,000 square meters [8][19]. - The integration of various dining options, including local snacks and international flavors, has made the area a popular destination for both tourists and local residents [2][19]. Group 2: Visitor Experience - Tourists have reported enjoying the "second scene" experience during events like the Shanghai Tennis Masters, where live broadcasts and interactive installations enhance the atmosphere [10][12]. - The area features a mix of local delicacies and trendy eateries, with vendors adapting to consumer preferences for quality and presentation [6][8]. - The ambiance of the Wujiang Road-Fengshengli area is characterized by a blend of bustling street life and refined fashion, appealing to a diverse demographic [18][21]. Group 3: Urban Renewal and Cultural Integration - The urban renewal efforts in the Wujiang Road-Fengshengli area have preserved local life while introducing modern aesthetics, creating a unique blend of tradition and contemporary style [19][21]. - The Zhangyuan area, part of the night economy cluster, is undergoing further development, with plans for a cultural exhibition center and a focus on immersive experiences [19][21]. - The combination of residential, commercial, and cultural elements in the area supports a vibrant community atmosphere, making it a model for urban development [21].
8000人名额开抢!上海首条进宝钢厂区的马拉松来了
Guo Ji Jin Rong Bao· 2025-08-19 09:13
Core Points - The 2025 Shanghai Longtan Half Marathon will officially open its registration on August 18, 2023, with a focus on event preparation and partnerships [1] - The event is scheduled for November 16, 2025, featuring a half marathon (21.0975 km) and a family fun run (5 km), with a total capacity of 8,000 participants [3] - The marathon will showcase a unique 21.0975 km course designed for an immersive experience, including a 12.56 km riverside segment [3] Event Highlights - The course includes three distinct segments: a green ecological section in the Shanghai Wusongkou National Wetland Park, a vibrant riverside section through the Shanghai International Cruise Tourism Resort, and an industrial transformation segment within the Baosteel factory area [4] - The family fun run will emphasize family interaction and community engagement, allowing everyone to share in the excitement of sports [5] Safety and Experience Enhancements - A comprehensive safety framework will be established, including an efficient security and medical command center, real-time emergency response systems, and a collaborative security network involving police, traffic management, and volunteers [6] - The event will feature 83 referees, 1,200 volunteers, and 600 security personnel to ensure a professional service experience [6] - Technological advancements will be integrated, such as an intelligent timing system for real-time results updates, enhancing event management and participant service [7] Partnership and Community Engagement - The event organizers are actively seeking partnerships with various enterprises to promote exclusive offers related to the marathon, aiming to stimulate the local economy and enhance the overall experience for participants [8] - The goal is to create a new benchmark for the integration of culture, tourism, commerce, and sports in Baoshan, enhancing both brand and event value [8]
“造梦现场”电影艺术展开幕 探寻文旅商体展融合发展创新样本
Zheng Quan Ri Bao· 2025-06-15 12:25
Core Viewpoint - The "Dream-Making Scene" film art exhibition, celebrating the 120th anniversary of Chinese cinema, is launched in Shanghai, marking a significant collaboration between DAMAI Entertainment and the Shanghai International Film Festival [1][2]. Group 1: Exhibition Details - The "Dream-Making Scene" is the largest film art group exhibition in China, produced by DAMAI Entertainment's Yizhan Hongtu and hosted by PIN STUDIO [1]. - The exhibition will be officially launched during the 2024 Shanghai International Film Festival and will have a touring exhibition in Beijing during the 2025 Beijing International Film Festival [1]. Group 2: Collaboration and Support - DAMAI Entertainment's President, Li Jie, emphasized the importance of the collaboration with the Shanghai International Film Festival, which has lasted for ten years, and expressed hopes for the "Dream-Making Scene" to become a cultural landmark for film enthusiasts [2]. - The exhibition has received support from multiple partners and artists, showcasing a strong collaborative spirit [2]. Group 3: Additional Activities - The "Dream-Making Scene" will also feature a film podcast festival, initiating the "Film City Season," which includes cross-disciplinary discussions on film topics [3]. - DAMAI Entertainment has launched the "Tao Mai VIP City Screening Plan," collaborating with over 10 cinemas and 30 lifestyle brand stores in Shanghai to provide exclusive benefits to VIP members [3].
射箭世界杯在沪“一箭双雕” 赛事国际吸引力转化为城市全球影响力 首次推出门票兑换消费券延长消费链
Jie Fang Ri Bao· 2025-05-12 01:45
Core Viewpoint - The 2025 Archery World Cup in Shanghai successfully concluded, showcasing a blend of new and experienced athletes, with the Chinese team winning multiple silver medals and highlighting the event's growing popularity and impact on the city [1][2][3]. Group 1: Event Highlights - The Chinese women's team won silver in the recurve team event and added another silver in the mixed team event [1]. - The event attracted hundreds of athletes from 37 countries, emphasizing its international appeal and the vibrant atmosphere created by various activities [1][2]. - The competition featured high-profile athletes, including Olympic champions and world record holders, enhancing the event's prestige and viewer engagement [2]. Group 2: Audience Engagement - The final match tickets sold out in just 10 minutes, indicating a significant increase in public interest compared to previous years [3]. - Athletes praised the organization and the welcoming nature of the city, contributing to a positive experience for participants and spectators alike [3]. Group 3: Economic and Cultural Impact - The event served as a platform to promote Shanghai as a global sports city, integrating sports with commercial activities and tourism [6]. - A new ticketing initiative allowed attendees to redeem vouchers for local businesses, creating a link between the event and the local economy [6]. - The event's success is seen as a bridge for cultural exchange and enhancing the city's global influence [6].