文旅融合消费
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文旅热潮引爆双节 免税狂欢席卷天河CBD
Sou Hu Cai Jing· 2025-09-29 09:34
Core Insights - The article highlights the significant boost in consumer spending during the eight-day holiday period coinciding with the National Day and Mid-Autumn Festival, particularly in Guangzhou's tourism and retail sectors [1][11] - China Duty Free Group's Guangzhou duty-free store launched a series of promotional activities themed "Enjoy Duty-Free During the Festivals," offering substantial discounts and rewards to attract customers [1][4] Group 1: Promotions and Discounts - From October 1 to October 9, all duty-free products were available at a 20% discount, with popular electronic products offered at a 10% discount, enhancing the shopping experience for tech enthusiasts [1] - Members of the duty-free store could earn 10 times the points, which could be redeemed for cash, maximizing the value of their purchases [1][4] Group 2: Member Benefits and Special Events - Customers spending above certain thresholds received gifts, including premium wines and travel vouchers, with specific offers for members, such as a bottle of Lafite wine for spending over 1826 yuan [4] - The store designated the 26th of each month as "Member Privilege Day," providing exclusive benefits, including a luxury coupon package valued at 666 yuan and additional discounts through a mini-program [4] Group 3: Collaborative Efforts and Cultural Engagement - The duty-free store is expanding partnerships with local restaurants, attractions, and hotels to create an integrated "shopping, tourism, and entertainment" experience [7] - The store organized cultural activities, such as lantern displays and traditional games, to enhance the festive atmosphere and engage tourists, effectively increasing customer spending and conversion rates [7][11] Group 4: Customer Service Enhancements - The store implemented convenient services like immediate tax refunds for international tourists, multilingual support, and foreign currency exchange to facilitate a seamless shopping experience [11] - The overall strategy aims to transform the influx of international visitors into a growth engine for consumer spending, positioning Guangzhou as a premier destination for global tourists [11]
上海青浦文化旅游节暨金秋消费季开幕,今年首次发放1200万元消费券
Xin Lang Cai Jing· 2025-09-27 14:37
Core Insights - The 2025 Qingpu Cultural Tourism Festival and Autumn Consumption Season has commenced, featuring over a hundred premium activities from September 26 to November [1] - The event emphasizes a "light and shadow" consumption experience across various key display areas, integrating cultural and recreational activities [1] - The festival includes significant sporting events, cultural performances, and the introduction of a new consumer voucher system to stimulate local economic activity [2][3] Group 1: Event Highlights - The festival will showcase the second Shanghai International Light and Shadow Festival, focusing on a "fire" theme in multiple locations [1] - Various cultural activities will be held, including the 2025 Qingpu Immersive Cultural Season and the Mid-Autumn Festival themed events at Jinze Ancient Town [1] - The Qingpu District will host the 2025 Yangtze River Delta Rural CEO Summit and the Qingpu Harvest Festival, highlighting local agricultural resources [1] Group 2: Sports and Cultural Activities - Major sporting events such as the 2025 Shanghai New City Cycling Race and the 2025 World Rowing Championships will take place, attracting international participation [2] - The Shanghai Qingpu Waterfront Music Festival will feature top domestic and international artists, enhancing the cultural appeal of the region [2] - The festival will culminate in a collaborative performance between Kunqu artist Zhang Jun and local folk artists, showcasing cultural heritage [2] Group 3: Economic Initiatives - The introduction of 12 million integrated consumption vouchers aims to promote a "watching + experiencing + consuming" model [3] - Special promotional activities will be available in major shopping districts, providing exclusive discounts for event ticket holders [3] - The "Shanghai Summer" International Consumption Season will continue through October, allowing for additional promotional opportunities [3]