新华社重庆2月21日电 题：新农人 新产业 新乡村——重庆璧山打造农业"孵化器"推动乡村振兴 新华社记者黄兴 春节期间，走进重庆市璧山区七塘镇喜观村，只见处处涌动着创业的活力与乡村的生机：冬日暖阳 下，温室大棚里草莓红艳、羊肚菌破土而出；不远处，稻田抹茶屋造型简约现代，年轻人忙着打卡拍 照；直播小院内，主播正对着镜头推介本地农特产品…… 这股活力与生机，源于璧山区打造农业"孵化器"，持续引入新农人，打造乡村产业，为乡村发展注 入动能。 璧山区委组织部部务委员彭湖说，璧山区在2025年试点建设乡村人才创新创业学院，作为农业产 业"孵化器"，推动人才、资本、技术等要素向乡村高效集聚，为新农人提供从"想法"到"产业"的全链条 护航。 "目前，依托西南大学（璧山）乡村振兴专家工作站，高校专家常驻田间，为我们镇上的羊肚菌种 植、智慧猪舍建设等提供技术'陪跑'服务，把智力资源精准导入乡村产业一线。"璧山区七塘镇党委书 记万阳说。 产业兴则乡村兴，新农人正加速汇聚。截至目前，璧山已落地乡村创业项目71个，吸引50多名科技 人才驻村进行成果转化，引入超120名乡村网红驻村发展，加快培育和集聚农业农村科技、农业生产经 营、乡村 ...

Core Viewpoint - The article highlights the transformation of the agricultural industry in Chengbu Miao Autonomous County, driven by Yang Shengchun's efforts in promoting highland vegetables, which are now reaching high-end markets in the Guangdong-Hong Kong-Macao Greater Bay Area due to improved logistics and marketing strategies [1][4]. Group 1: Industry Development - The opening of the Chenglong Expressway has significantly reduced travel time, allowing fresh highland vegetables to be delivered to the Greater Bay Area within 24 hours, enhancing market competitiveness [1][4]. - Yang Shengchun has focused on highland vegetables, renting over 300 acres of land to establish a core planting base, emphasizing eco-friendly cultivation methods to preserve the natural flavor of the produce [3][4]. Group 2: Entrepreneurial Journey - Yang Shengchun, originally a market representative for major retailers, returned to his hometown in 2015 to pursue agriculture, initially facing challenges with traditional farming methods and market access [2][3]. - After initial failures, he recognized the need to leverage his marketing skills to enhance the agricultural sector in his hometown, leading to a strategic focus on highland vegetables [2][3]. Group 3: Market Strategy - Yang has utilized e-commerce by opening multiple online stores and leveraging his extensive network in the restaurant and supermarket industries, successfully connecting with over 700 restaurant chains across the country [4][5]. - The cooperative now ships over 100 orders daily, with peak sales reaching 2,000 pounds of winter bamboo shoots and 3,000 pounds of radishes, significantly increasing the prices of highland vegetables [5]. Group 4: Community Impact - Yang's cooperative has created over 40 local jobs and directly supports more than 50 farming households, promoting collective prosperity within the community [5]. - Plans for 2025 include achieving an output value of over 3.5 million yuan and investing 800,000 yuan in constructing temperature-controlled greenhouses to ensure year-round supply and enhance product quality [5].

Core Insights - The article highlights the entrepreneurial journey of a young content creator, Huang Ke, who returned to his hometown to start a chicken farming business, successfully managing 40,000 laying hens and generating significant sales through Douyin e-commerce [2][6][26]. Group 1: Business Model and Operations - Huang Ke and his team have established a chicken farm that focuses on selling free-range, antibiotic-free eggs, which are highly valued in their local market [7][22]. - The farm initially started with 500 chickens and has grown to 40,000, showcasing significant scalability in their operations [26]. - They utilize innovative methods for chicken housing, including a three-layer "chicken nest building" design, which enhances egg cleanliness and collection efficiency [12][19]. Group 2: Marketing and Sales Strategy - The team leverages Douyin (TikTok) for marketing, creating engaging content that showcases their farming practices and the quality of their eggs, which has helped them build a following [19][28]. - Despite initial challenges in converting online interest into sales, they adapted their strategy by providing more informative content about their farming practices, which improved consumer trust and sales conversion rates [21][24]. - The target audience for their products primarily includes urban consumers in first and second-tier cities, particularly mothers who prioritize quality in food products [26]. Group 3: Community and Support - Huang Ke's venture has fostered a sense of community, with local villagers offering assistance and advice, reflecting the supportive nature of rural entrepreneurship [16][32]. - The success of Huang Ke's farm has inspired other young individuals to seek his guidance, indicating a growing interest in agricultural entrepreneurship among the youth [32][35]. - The article emphasizes the potential for young people to return to their hometowns and create viable businesses, contributing to local economies [35].

Core Insights - The article highlights the success of young farmers in Fujian, particularly Zhang Jin, who transitioned from a sports education background to selling local agricultural products on Pinduoduo, leveraging the platform's support to boost sales and help local farmers [1][2][4]. Group 1: Market Dynamics - Fujian is a major fruit-producing province in southern China, with products like honey pomelo and grapefruit becoming significant contributors to the local economy, exemplified by the honey pomelo industry reaching a valuation of 100 billion yuan [2]. - The article notes that agricultural products are high-frequency repurchase items, with lower competitive pressure compared to other categories like pets and electronics, making them attractive for young entrepreneurs [3]. Group 2: Sales Performance - Zhang Jin's sales of honey pomelo reached over 20 million yuan in just two months before the Mid-Autumn Festival, doubling from the previous year's total sales of over 40 million yuan [4]. - The introduction of high-end products like the "tail degree pomelo" and "grapefruit" has been successful, with sales strategies focusing on gift-giving scenarios [4][6]. Group 3: Platform Support - Pinduoduo's "100 billion support" plan has significantly aided small and medium-sized businesses, with increased consumer engagement through substantial coupon offerings, leading to rapid sales growth [6]. - The platform's report indicates a 47% year-on-year increase in agricultural product sales, with seasonal fruit sales rising by 51% [7].

Core Viewpoint - The article highlights the efforts of Qiongzhong Li and Miao Autonomous County in exploring diversified employment and entrepreneurship paths for farmers through skill training and the development of labor brands, leading to increased income and job opportunities for local residents [2][4][6]. Group 1: Skill Training - Qiongzhong Employment Service Center has initiated various skill training programs, including drone operation and pastry making, enabling farmers to acquire new skills and become "multi-skilled" [3][4]. - Farmers like Huang Zhendong have successfully transitioned to using drones for agricultural tasks, significantly improving efficiency and reducing costs [3][4]. - The training programs have effectively addressed challenges faced by farmers in cultivation, management, and maintenance, enhancing their employment prospects [4]. Group 2: E-commerce and Live Streaming - The "Qiongzhong Anchor" labor brand has been established to promote local agricultural products through live streaming, with participants receiving training to enhance their selling skills [5][6]. - The initiative has resulted in significant sales, with one anchor, Huo Tingting, generating over 2 million yuan through live streaming [5][6]. - The program has successfully integrated traditional crafts with e-commerce, leading to increased sales for local artisans [6]. Group 3: Brand Development - The article discusses the success of local entrepreneurs like Huang Xiuwu, who transformed from a farmer to a coffee brand founder, showcasing the potential for agricultural diversification [7][8]. - Qiongzhong has hosted entrepreneurship competitions to support local business development, leading to the establishment of various agricultural brands [7][8]. - The region has seen the emergence of multiple brands, including "Purple Mountain Orchid" rice and "Li Li Yang" mountain wine, contributing to the local economy [8].