葡萄柚
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从平和蜜柚到葡萄柚,福建"土特产"如何在拼多多接连爆火?
Ge Long Hui· 2025-10-16 07:55
Core Insights - The article highlights the success of young farmers in Fujian, Zhang Jin and Hu Jianfeng, who leverage e-commerce to transform niche agricultural products like grapefruit and guava into popular items, significantly boosting local economies and employment opportunities [1][5]. Group 1: E-commerce Impact - Zhang Jin, a former sports education major, entered the grapefruit market in 2015, utilizing e-commerce platforms like Pinduoduo to overcome initial challenges of low consumer awareness and high return rates [2][4]. - The introduction of a custom juicing cup helped reshape consumer perceptions, leading to a significant reduction in return rates and a surge in sales, with one promotional event achieving over 10,000 orders in just one hour [4][5]. - Hu Jianfeng transitioned from the 3C digital sector to focus on guava, recognizing the untapped potential of niche agricultural products and benefiting from Pinduoduo's support for farmers [6][8]. Group 2: Market Growth and Consumer Behavior - The planting area and production of grapefruit in the region have tripled in a few years, with increased demand from northern markets during winter, where grapefruit serves as a convenient source of vitamins [5]. - The price of grapefruit has decreased to a quarter of its early price, making it more accessible to consumers [5]. - Hu Jianfeng's strategy of product differentiation through packaging has led to a significant increase in sales, with peak sales reaching over 20,000 orders in a single day [9][10]. Group 3: Supply Chain Efficiency - The shift to a direct-to-consumer model via Pinduoduo has reduced the number of intermediaries, resulting in lower prices for consumers and higher profits for farmers [10]. - Hu Jianfeng's business has achieved annual sales of 50 million yuan, with guava contributing over 10 million yuan, while also creating job opportunities for local villagers [10][11]. - The article emphasizes the transformation of agricultural products from mere "local specialties" to recognized "brand goods" through the integration of internet thinking and e-commerce strategies [10].
葡萄柚成新晋爆款,福建水果如何在拼多多炼成区域“金招牌”?
Nan Fang Du Shi Bao· 2025-10-16 03:08
金秋时节,福建新农人张锦的拼多多店铺再度爆单。体育教育师范专业的他毕业后并未成为一名教师, 而是跨界卖起家乡的农货,将芙蓉李、蜜柚、葡萄柚等水果销至全国,带领农户们多赚钱。 福建是南方水果大省,农产品资源丰富,一批新农人借助拼多多将当地农产品打造为平台爆款,在平 台"千亿扶持"计划扶持下,高品质大果通过"百亿补贴"切入礼赠市场,中小果借"万人团"提升销量。随 着土特产走红全网,福建,这一孵化了诸多鞋服品牌的制造高地,也擦亮了水果大省的"金招牌"。 跨界卖农货 "90后"新农人返乡创业 "90后"的张锦从家乡福建三明来到"中国鞋都"莆田读大学,他发现,身边不少学长在学业外还经营着自 己的"小生意"——开网店卖鞋,"收入还挺高"。在这样的氛围下,张锦开启了自己的第一次创业——卖 鞋。 福建产业带资源丰富多样,自上世纪80年代以来,鞋服、休闲零食等产业快速发展,搭建起完整供应 链,相继涌现出一批全国知名品牌,成为当下年轻人心中新国潮的代表。 农产品同样是福建的"金招牌",作为南方水果大省,福建盛产蜜柚、芭乐、 枇杷等水果,以中秋节的 一大流量单品蜜柚为例,如今已发展为福建百亿产业,更是平和县的"金名片"。 两个"9 ...
水果代餐减肥?这六个是能量炸弹
Bei Jing Qing Nian Bao· 2025-09-30 06:50
水果代餐减肥?这六个是能量炸弹 时下,随着生活方式和饮食行为习惯的改变,超重、肥胖的人群越来越多。水果给人的第一印象就是水 分多,酸甜可口,含有丰富的膳食纤维、维生素,饱腹感也十分强。网络上关于吃水果减肥的各种传说 也是铺天盖地,吃水果减肥靠谱吗?真相是:未必。 有些水果口感不甜,但所含的糖分一点不少,有些水果软软糯糯营养很高,但热量也不含糊,拿它当饭 吃还不如正常吃一碗大米饭。这类水果往往能量高、含糖量高、膳食纤维含量低,都不是用以减肥代餐 的明智之选。今天就给大家盘点六种虽营养美味但需要控制摄入量的水果。 牛油果 牛油果,别名油梨、樟梨、酪梨、鳄梨,为一种营养价值很高的水果,含多种维生素、丰富的脂肪酸和 蛋白质,钠、钾、镁、钙等含量也高,营养价值与奶油相当,有"森林奶油"的美誉,还富含叶酸以及丰 富的维生素B6、膳食纤维。 牛油果脂肪含量(15.3克/100克)非常高,但其脂肪主要成分是单不饱和脂肪酸,尤其是油酸。每100克热 量达到惊人的171千卡,相当于147克米饭(约2至3碗),食用时应减少主食的食用量。 榴莲,气味浓烈,爱之者赞其香,厌之者怨其臭。不可否认的是,榴莲含有丰富的维生素C、维生素 A、 ...
1500万返乡人:走出大山,为什么又重返大山
Xin Lang Cai Jing· 2025-09-17 06:21
Core Insights - A significant trend is emerging in China where millions are abandoning traditional urban success models to pursue entrepreneurial opportunities in rural areas, leveraging modern technology and e-commerce platforms [1][3][15] Group 1: Entrepreneurial Shift - Over 10 million Chinese have shifted from urban jobs to rural entrepreneurship, with a projected total of 15 million by mid-2025 [3][15] - The rise of new farmers, who utilize internet technology and modern business practices, is driving the growth of rural e-commerce and smart agriculture [3][15] - The Douyin platform has facilitated the sale of 10.2 billion agricultural products in the past year, averaging 24.48 million sales per day [3][30] Group 2: Case Studies of Success - Wu Shuangpeng, a former tech engineer, achieved over 10 million yuan in sales within a year by selling local oranges through live streaming, demonstrating the potential of e-commerce in rural areas [1][10] - The transformation of traditional farmers into e-commerce entrepreneurs is evident, as seen with local farmers like Li Fenglin, who transitioned from farming to live streaming [12][13] - Innovative products, such as pre-peeled chestnuts, have emerged from local entrepreneurs, leading to significant sales increases and inspiring others to follow suit [25][30] Group 3: Economic Impact - The agricultural landscape is being reshaped, with the emergence of new business models that prioritize consumer demand over traditional production methods [25][30] - The integration of technology in agriculture, such as automated sorting and drone logistics, is enhancing efficiency and product quality [13][30] - The growth of rural e-commerce is contributing to the economic revitalization of rural areas, with significant increases in sales and local employment opportunities [30][38] Group 4: Future Prospects - The Chinese government aims to support rural entrepreneurship, with plans to cultivate 1 million rural entrepreneurial leaders by 2025 [34][35] - The potential for rural areas to become economic engines is recognized, with a focus on attracting talent back to the countryside [32][34] - The success stories of new farmers are inspiring a wave of young people to return to their hometowns, fostering a new era of rural development [36][38]
水果界抗氧天团登场 维C天花板竟是它
Bei Jing Qing Nian Bao· 2025-09-02 01:00
Core Viewpoint - The article highlights various fruits that are rich in Vitamin C, emphasizing their health benefits and nutritional values, particularly in boosting immunity and providing antioxidant properties [1]. Group 1: Vitamin C Rich Fruits - **NO.1: Prickly Pear**: Known as the "Vitamin C King," it contains 2585 mg of Vitamin C per 100 grams, significantly higher than citrus fruits and kiwifruit. It also has high levels of carotenoids and various beneficial compounds [2]. - **NO.2: Winter Jujube**: Contains 243 mg of Vitamin C per 100 grams, which is 60-70 times that of apples. It is rich in dietary fiber and other vitamins, promoting immune health [4]. - **NO.3: Sea Buckthorn**: Offers 204 mg of Vitamin C per 100 grams, along with other vitamins and active compounds that support digestion and immunity [6]. - **NO.4: Kiwifruit**: Contains 62 mg of Vitamin C per 100 grams and is known for its antioxidant properties and ability to aid in blood sugar regulation [8]. - **NO.5: Hawthorn**: Provides 53 mg of Vitamin C per 100 grams and is beneficial for digestion and alleviating food stagnation [10]. - **NO.6: Grapefruit**: Contains 38 mg of Vitamin C per 100 grams and is noted for its potassium content, which can help lower blood pressure [12]. - **NO.7: Kumquat**: Offers 35 mg of Vitamin C per 100 grams and has various organic acids that provide health benefits [14]. - **NO.8: Orange**: Contains 33 mg of Vitamin C per 100 grams and is associated with various health benefits, including immune support and cardiovascular health [15]. Group 2: Importance of Vitamin C - Vitamin C is essential for human health, aiding in collagen synthesis, free radical elimination, and immune function. It cannot be synthesized by the body and must be obtained through diet [17]. - The recommended daily intake for adults is 100 mg, with a higher intake of 200 mg suggested for chronic disease prevention [17]. Group 3: Consumption Tips - Fresh fruit consumption is emphasized over fruit juices, as juicing can lead to significant Vitamin C loss due to oxidation [19]. - It is advised to consume fresh fruits promptly to retain their nutritional value, as prolonged storage can degrade their quality [20]. - For individuals with high blood sugar, it is recommended to limit fruit intake to 50-150 grams per day and to consume fruits in moderation to avoid spikes in blood sugar levels [22].