在追新过程中，也需警惕同质化与盲目跟风。当每家商场都布满网红打卡墙和相似快闪店时，新鲜 感便会迅速减少。真正的出新，在于打造不可复制的独特内容，以差异化服务和体验，将短暂的"流 量"转化为可持续的"留量"，建立与消费者的长期联系。 电商以更便捷的比价、更丰富的选择强势崛起，使得传统商场一度门可罗雀。当前，年轻人的消费 需求正从对商品功能的追求，转向对情感连接与体验共鸣的渴望。复旦大学一项研究表明，约56%的年 轻消费者愿为获得情感支持而付费。在这一背景下，商场借力城市更新，逐渐从单纯的交易场所升级为 融合社交、文化、娱乐的复合生活空间。 商场如何打造新型消费场景？一是需"用情"。这意味着商场必须超越货架思维，成为情感连接的平 台。北京王府井喜悦购物中心打造万余平方米二次元街区，上海百联ZX创趣场年办近700场主题活动， 都紧扣年轻人的兴趣点。这种"懂你"的营造，远比单纯促销更有效。二是要"出新"。存量改造需紧跟消 费趋势，让老空间焕发新活力。青岛万象城打造超5000平方米跨层创新空间，首进品牌占比过半；西安 民生百货采用"商办同楼"模式，分摊改造成本的同时激活消费增量。这些案例证明，唯有持续迭代创 新，才能保 ...

Group 1: Nanshan Forum - The 11th Nanshan World Civilization Forum will be held from July 9 to 10 in Qufu, focusing on the theme "The Beauty of Diversity and Shared Beauty - Relationships Between Civilizations and Global Modernization" with six sub-topics [1] - Approximately 300 international guests from over 70 countries, including 12 foreign dignitaries and 220 experts, are expected to attend the forum, highlighting its global significance [1] - The forum has evolved over 10 years from discussions on Confucian culture to a prominent platform for global dialogue on civilization [1] Group 2: Cultural and Technological Integration in Shandong - Shandong Province has introduced a series of policies to promote the deep integration of culture and technology, focusing on project construction, market entities, talent cultivation, financial services, and ecological optimization [2] - The province aims to establish a new high ground for cultural and technological integration, with 1,135 technology-based cultural enterprises generating a revenue of 458.65 billion yuan, accounting for 59.9% of the total revenue of cultural enterprises [2] - The policies signify a strategic elevation of cultural and technological integration, transitioning the cultural industry from "resource dependence" to "innovation-driven" [2] Group 3: Quality Consumption Ecosystem in Shandong - Shandong has implemented 44 measures to optimize the consumption environment, focusing on enhancing supply quality, consumer rights protection, and collaborative governance [3] - By the end of 2027, Shandong aims to cultivate around 400 "Shandong Manufacturing · Qilu Quality" brands and establish 30,000 trusted consumption units [3] - The measures are expected to promote a balanced supply-demand dynamic and inject endogenous momentum into high-quality economic development [3] Group 4: Health Insurance Improvements in Shandong - Shandong Province is enhancing its health insurance services by launching a one-stop settlement platform for urban customized commercial health insurance, improving claim efficiency and reducing patient financial burdens [5] - As of June 2023, over 34.67 million medical expenses have been reimbursed through this platform, totaling 2.062 billion yuan, benefiting 6.265 million people [5] - By the end of 2025, the province plans to fully implement inter-provincial and local direct claim settlements for commercial insurance [5] Group 5: Jinan Spring Protection Plan - The Jinan government has released a comprehensive plan for spring protection from 2025 to 2035, expanding the protected area and increasing the number of spring groups from 10 to 12 [7] - The plan aims to maintain a complete spring ecosystem and enhance the cultural significance of springs in Jinan [7] - This initiative is expected to provide ecological support for urban development and strengthen the city's unique spring brand [7] Group 6: Wine Tourism Conference in Yantai - The 2025 Wine Tourism Conference in Yantai emphasized responsible wine tourism and introduced China's first comprehensive evaluation system for the wine industry [8] - Yantai received an international certification for responsible wine tourism, indicating its leadership in ecological protection and sustainable cultural development [8] - The wine industry in Yantai accounts for 40% of the national production and 60% of sales, with a brand value projected to reach 86.231 billion yuan by 2025 [9]

Core Insights - Shanghai regained its position as the top consumer city in China with a retail sales total of 687.21 billion yuan from January to May, a year-on-year increase of 1.4% [1] - The significant growth in May, with a year-on-year increase of 7.5%, was driven by a combination of policy initiatives and promotional activities [1] - The "Shanghai Consumption Promotion Special Action Plan" introduced 32 measures to boost consumption, contributing to the positive growth trend [1] Retail Performance - In May, retail sales of household and audio-visual equipment increased by 39.4%, 12.4%, 13.5%, and 21.9% for four specific categories [1] - The jewelry retail sector also saw growth, with year-on-year increases of 12.7%, 9.3%, and 4.0% for gold, silver, and jewelry categories respectively [1] - The automotive market experienced a surge, particularly in new energy vehicles, which saw a year-on-year increase of 35.0% [1] Long-term Growth Factors - Shanghai's high per capita disposable income supports sustained consumer spending [1] - The city is actively expanding new consumption scenarios, including international exhibitions that drive high-end and tourism-related spending [1] - Nationally, retail sales in May reached a year-on-year increase of 6.4%, marking the highest growth rate in 2024, indicating effective consumer promotion efforts [1] Competitive Landscape - The competition among cities for the title of "Consumer City" highlights the vitality and potential of China's consumer market [1]