公安部公布8起依法打击侵权假冒犯罪典型案例 中新网9月28日电 据公安部微信公众号消息，近年来，按照公安部统一部署，全国公安机关紧紧围绕高 质量发展首要任务，紧密结合提振消费专项行动和"昆仑"系列专项工作，充分发挥职能作用，坚持依法 严厉打击各类侵犯知识产权和制售伪劣商品犯罪活动，切实维护社会主义市场经济秩序，有效保障群众 消费安全，积极助力质量强国建设。今年以来，全国共立案侦办相关刑事案件1.4万起，集中侦破湖北 谢某红等人制售伪劣拼装汽车案、重庆杨某某等人销售假冒品牌电动车电池案等一批重大案件，打掉一 批职业化犯罪团伙，摧毁一批跨区域犯罪产业链条。 工作中，各地公安机关坚持以人民为中心的执法理念，紧紧围绕对提振消费牵动性强、增长空间大、事 关人民群众切身利益的重点领域、重点行业、重点产品，依法严打侵权假冒犯罪，强化破案攻坚，形成 强力震慑；协同市场监管、消防救援等部门推进涉消防产品、城镇燃气、电动自行车安全等"一件事"全 链条治理，推动构建闭环监管机制；强化行刑衔接、纪法衔接，畅通案件双向移送渠道，通过向有关部 门发送"公安提示函"等有益做法，深化以案促改促治，推动堵塞漏洞和薄弱环节，助力源头治理和综合 ...

安徽公安机关侦破王某国等人制售假冒品牌硒鼓案 山东公安机关侦破刘某太等人制售伪劣卫生用品系列案 湖北公安机关侦破谢某红等人制售伪劣拼装汽车案 重庆公安机关侦破杨某某等人销售假冒品牌电动车电池案 近年来，按照公安部统一部署，全国公安机关紧紧围绕高质量发展首要任务，紧密结合提振消费专项行 动和"昆仑"系列专项工作，充分发挥职能作用，坚持依法严厉打击各类侵犯知识产权和制售伪劣商品犯 罪活动。今年以来，全国共立案侦办相关刑事案件1.4万起，集中侦破湖北谢某红等人制售伪劣拼装汽 车案、重庆杨某某等人销售假冒品牌电动车电池案等一批重大案件，打掉一批职业化犯罪团伙，摧毁一 批跨区域犯罪产业链条。 今日，公安部公布8起依法打击侵权假冒犯罪典型案例： 辽宁公安机关侦破孔某等人制售假冒品牌箱包案 上海公安机关侦破黄某海等人制售假劣香氛产品案 浙江公安机关侦破沈某等人制售伪劣柴油案 四川公安机关侦破卢某林等人假冒品牌电视机案 （总台央视记者 陈昱） ...

Core Insights - The article highlights the transformation of a mining area in Zhejiang Province into a thriving beauty products hub, showcasing the growth of the cosmetics industry in the region [1][4]. Industry Overview - The beauty town in Wuxing District, Huzhou, Zhejiang, has over 300 cosmetics and related enterprises, indicating a significant industrial cluster [4]. - The region is recognized as a provincial core area for the cosmetics industry during the 14th Five-Year Plan period and is one of China's three major cosmetics industry clusters [6]. Export Performance - In the first half of 2025, the beauty town's cosmetics export value reached 182 million yuan, marking a year-on-year increase of 65.5% [2]. - A specific cosmetics company reported that foreign trade orders accounted for 80% of total orders, with major markets in the Middle East and the United States [2]. Production Capacity - A cosmetics company in the town has a daily production capacity exceeding 200,000 units, with production lines operating at full capacity to meet demand for upcoming shopping seasons [2]. - The company has achieved a 50% increase in production efficiency through automation in key processes [2]. Future Projections - The same company anticipates a sales growth of 30% to 50% in 2025, with an expected annual output value between 150 million to 180 million yuan [4]. - The beauty town is projected to surpass an industrial output value of 10 billion yuan in 2024 [6].

Core Insights - The article emphasizes the importance of profit in business, highlighting that many companies are now realizing that profitability is crucial for attracting investors and sustaining growth [1] - It introduces L'Occitane as a case study of a brand that successfully transformed from a fast-moving consumer goods (FMCG) company to a luxury brand in China, achieving a consistent gross margin above 80% since its entry in 2005 [1][5] Group 1: Brand Strategy - L'Occitane's entry into the Chinese market was marked by a strategic positioning in high-end shopping districts, adjacent to luxury brands like LV and Gucci, which helped establish its premium image [6] - The brand utilized a narrative around Provence culture and natural ingredients, particularly shea butter, to create a compelling story that resonated with Chinese consumers [3][6] - L'Occitane's pricing strategy included high price points for its products, with hand creams starting at 200 RMB, reinforcing its luxury positioning [6] Group 2: Unique Sales Channels - The brand's success is attributed to its innovative use of "high-end special channels," which include partnerships with private banks, luxury hotels, and high-end gift markets, allowing it to reach affluent consumers without direct competition in traditional retail [22][24] - L'Occitane's products are integrated into various high-end settings, such as luxury hotels and banks, enhancing brand visibility and consumer perception of quality [22][23] - The brand has also ventured into unique markets, such as medical supplies, where its products are used in high-end medical equipment, showcasing its versatility and broad appeal [28] Group 3: Lessons for Other Brands - The article suggests that other brands can learn from L'Occitane's approach to building a high-end brand image through strategic channel selection and storytelling [29] - It highlights the importance of timing in entering high-end channels, advocating for early engagement to establish strong partnerships [30] - The concept of creating a "closed loop" between brand image and sales channels is emphasized, where every channel serves both branding and sales purposes [32]

Summary of the Conference Call for Mao Geping Cosmetics Co., Ltd. Company Overview - **Company**: Mao Geping Cosmetics Co., Ltd. - **Industry**: Cosmetics and Beauty Key Points and Arguments Financial Performance - In the first half of 2025, the company achieved a revenue of **2.588 billion RMB**, a year-on-year increase of **31.3%** [3] - Net profit reached **670 million RMB**, up **36.1%** year-on-year, driven by improved operational efficiency and reduced sales and administrative expenses [3] - The net profit margin was **25.9%**, an increase of **0.9 percentage points**, while the gross margin was **84.2%**, a decrease of **0.7 percentage points** [3] Sales Channels - Online sales accounted for **51.4%** of total revenue, growing **39%** year-on-year, while offline sales made up **48.6%**, with a growth of **26.6%** [5] - The company reported an increase in offline repurchase rate to **30.3%** and membership growth to **5.6 million** [2][5] - Online repurchase rate was **24.1%**, with registered users reaching **13.4 million** [5] Product Performance - Makeup products contributed **56.4%** to total sales with a growth rate of **31.3%**, while skincare products accounted for **43.1%** with a growth of **33.4%** [6] - Newly launched fragrance products generated **11.41 million RMB**, representing **0.5%** of total sales [2][6] Expansion Plans - The company plans to expand into international markets including **Singapore, Hong Kong, Japan, South Korea, and France**, starting with a store opening in Hong Kong on **October 1, 2025** [3][30] - The company aims for a **30%** compound annual growth rate over the next three years, projecting revenues of **5 billion RMB** and profits of **1.2 billion RMB** for 2025 [3][41] Training and Education Initiatives - Mao Geping operates **9 makeup art institutions** and is preparing to open a **10th** in Guangzhou [8] - The company invested in upgrading facilities in existing schools to enhance educational experiences [8] ESG Initiatives - The company donated **5 million RMB** to Akesu Vocational and Technical College to establish a beauty art education exchange center, supporting local employment and aligning with rural revitalization strategies [9] Brand Strategy - The company is focused on enhancing its brand image through collaborations with cultural institutions and events, which has positively impacted brand recognition and reduced sales expenses [19][20] - Future product launches will include high-end skincare and makeup lines, with a focus on consumer value rather than just increasing average transaction value [27][38] Marketing and Consumer Engagement - The company emphasizes a multi-channel marketing strategy, leveraging platforms like Douyin and Tmall, while also exploring new e-commerce opportunities [34] - The target demographic for online sales is primarily younger consumers, while offline sales attract a more diverse customer base [35] Challenges and Opportunities - The company acknowledges the challenges in the competitive cosmetics market but sees significant growth potential in both makeup and skincare categories [17][18] - The company plans to maintain a balance between online and offline growth, with a focus on enhancing customer experience and loyalty [15][40] Future Outlook - The company is optimistic about maintaining a strong growth trajectory, with a focus on sustainable practices and long-term brand value [41][42]