Group 1: Core Concept of "Reward Economy" - The "Reward Economy" is a new consumption model where consumers purchase non-essential goods or services to gain immediate pleasure and emotional satisfaction in response to work and life pressures [1] - This concept has gained traction on social media and is linked to popular IP consumption trends, with films like "Zootopia 2" generating over 3.6 billion yuan in box office revenue, leading to collaborations with over 70 brands across various sectors [1] - The upcoming release of "Avatar 3" further highlights the potential of IP consumption in driving market activity [1] Group 2: Investment Insights from Securities Firms - Dongxing Securities predicts that continued policy support by 2026 will boost consumer confidence, shifting investment focus in new consumption sectors from short-term narratives to business models and profitability barriers [2] - The report identifies three major trends in the new consumption industry: health-oriented, new pragmatism, and emotional consumption, along with developments in smart technology and overseas consumption [2] - Zhongtai Securities emphasizes that new consumption is fundamentally supply-driven, marking a "new consumption upgrade," with categories like tech sleep products and ergonomic chairs gaining momentum [2] Group 3: A-Share Related Themes - Beauty and personal care sectors reflect "self-reward" consumption, with companies like Betaini focusing on sensitive skin care, aligning with emotional value in the reward economy [3] - Proya, known for its anti-aging products, meets consumer demands for self-investment in appearance, while Huaxi Biological's functional skincare products cater to quality upgrades in skincare [3] Group 4: Tourism, Hospitality, and Dining - Dining and travel are classic forms of self-reward, with companies like China Duty Free benefiting from luxury purchases during travel, directly boosting their performance [4] - Tongqinglou targets celebratory consumption scenarios, while Jinjiang Hotels offers mid-to-high-end accommodations that align with current leisure spending trends [4] Group 5: Trendy Toys and Entertainment - Companies like Pop Mart cater to emotional consumption among younger demographics through collectible blind boxes, which serve as popular self-reward items [5] - Tom Cat is developing AI companion toys, aligning with emotional consumption needs, while Aofei Entertainment is engaging in the IP economy with AI toys and card game services [6] Group 6: Retail and Lifestyle Services - Retail companies like Baida Group are experiencing significant market performance driven by the reward economy, while Nanjing Shunyi reflects strong consumer recovery trends [7] - Meituan provides a platform for various self-reward consumption experiences, including high-end dining and hotel stays [7] Group 7: Other Niche Areas - Langsha, a leader in intimate apparel, aligns with consumer desires for quality and comfort, reflecting small-scale self-reward trends [8] - Zhongchong focuses on high-end pet food, catering to pet owners' emotional needs for rewarding their pets [8] - Deyi Cultural Innovation emphasizes IP operations and collectible products, appealing to young consumers' preferences for self-reward through trendy toys [8]

今日（12.18），大消费板块回调，消费ETF（159928）收跌0.5%，全天成交额2.4亿元！资金再度逆市涌入，全天获1400万份净申购，近5日累计"吸金"超3 亿元！ 聚焦大消费板块，估值性价比仍极具吸引力。截至12月17日，消费ETF（159928）标的指数市盈率TTM为19.4，处于近10年3.17%分位点，比近10年历史上 近97%的时间便宜，估值性价比更高！ 年底将近，市场风格将如何演绎？信达证券指出，每年Q4存在基于投资者配置思路变化的季节性规律，容易成为风格变化的高发期，特别是12月市场风格 更容易偏向低估值。（来源：信达证券20251109《年底容易成为风格变化的高发期》） 【2026年新消费如何看？】 犒赏经济概念今日上涨。消息面上，12月17日，高层发表文章《何为"犒赏经济"》，所谓"犒赏经济"，是指消费者在面对工作生活压力或特定的心理需求 时，通过购买价格在承受范围内的非必需品或体验服务，以获取即时性愉悦感、自我确认感和心理疗愈的一种经济活动。例如，上班族在回家路上购买一份 精致的甜点、大学生考试结束后抢购一张演唱会门票，这种消费行为越来越成为时下年轻人的选择，也是观察当前我国消费市 ...

Core Insights - The report emphasizes the optimism surrounding new consumption opportunities driven by quality supply, indicating that the "new consumption upgrade" will extend beyond 2025, focusing on innovative and user-centric supply rather than just cost reduction [3][4] - The report highlights the shift from "internal competition" to "external expansion," noting that Chinese manufacturing capabilities are now positioned to explore global supply chain opportunities, particularly in personal care and home goods [4] - The integration of AI in consumer products is identified as a significant growth area, with AI-powered devices like smart glasses expected to gain traction in 2025 and beyond [5] - The report discusses the K-shaped recovery in purchasing power, suggesting that luxury and experiential consumption will remain resilient as consumers continue to seek status through their purchases [6] Group 1: New Consumption Trends - The essence of new consumption is a supply-driven upgrade, focusing on innovative products that meet previously unmet consumer needs, such as ergonomic furniture and outdoor sports equipment [3] - The report anticipates that the alignment of quality supply and demand will continue to evolve, with new categories emerging beyond those already recognized in the market [3] Group 2: Global Expansion of Quality Supply - Chinese manufacturers are expected to capitalize on their competitive advantages in efficiency and innovation to expand into international markets, particularly through e-commerce [4] - The report notes that the personal care supply chain in China is significantly stronger than in Western markets, presenting a threefold expansion opportunity for Chinese brands abroad [4] Group 3: AI and Consumer Products - AI applications are projected to enhance consumer products, with smart glasses expected to enter mass production and drive new market dynamics [5] - The report suggests that 3D printing will also play a crucial role in the future of AI-enabled consumer goods [5] Group 4: Luxury and Experiential Consumption - The report identifies a persistent demand for symbolic consumption, particularly in luxury goods, as consumers continue to compete for status [6] - The luxury market is shifting towards services and experiences, with brands like Hermes and private jet companies expected to benefit from this trend [6] Group 5: Market Dynamics and Company Performance - The report outlines the competitive landscape for companies in the IP-driven consumer goods sector, emphasizing the importance of a diversified IP portfolio and localized marketing strategies for success [52][58] - Companies like Pop Mart are highlighted for their successful global strategies and the ability to create emotional connections with consumers through their IP offerings [58]

Core Insights - The event "2025 Chengdu Qingyang District New Consumption Trade and Investment Promotion Activity (Shenzhen Station)" aims to enhance collaboration between Qingyang District and the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on new consumption upgrades and deep integration of trade and industry [1][9] - Three key projects were signed during the event, which include the "Jin Yi Tian Cheng" Shu Brocade project, a high-end hotel project by Huazhu Intercity Hotel Management Co., and the Southwest Headquarters project by Yazu Design Group, all of which align with Qingyang's industrial development direction [3][9] Project Highlights - The "Jin Yi Tian Cheng" Shu Brocade project will explore Shu brocade cultural resources, creating a new cultural consumption platform that integrates R&D, production, display, and sales [3] - The Huazhu Intercity Hotel project aims to establish a high-end boutique hotel in a core business area, enhancing regional cultural tourism services and improving consumption quality [3] - The Yazu Design Southwest Headquarters project will consolidate quality resources in the design industry to support urban renewal and industrial upgrades in the Southwest region [3] Networking and Collaboration - The event featured a roadshow and free exchange sessions to facilitate direct dialogue and in-depth discussions between enterprises from both regions [5][8] - Over 30 well-known enterprises from the Greater Bay Area engaged in discussions with Qingyang District representatives, focusing on cooperation intentions, policy support, and resource availability [8] Future Development Plans - The Qingyang District Business Bureau plans to optimize the business environment and enhance policy support to attract leading enterprises and innovative consumption scenarios [9] - There is a commitment to establish a regular communication mechanism with the Greater Bay Area to promote resource sharing and collaborative development in broader and deeper fields [9]

Market Overview - In the first half of 2025, the A-share market showed a differentiated pattern amidst internal and external disturbances, with the total A-share index rising by 5.83% [2][3]. - Small-cap stocks significantly outperformed, with the North Securities 50 index increasing by 39.45% and the Micro Index by 36.41% [2]. Industry Performance - The non-ferrous metals sector led the industry gains with an 18.12% increase, followed by banking at 13.10% and national defense and military industry at 12.99% [5]. - The AI industry chain experienced a resonance due to breakthroughs in DeepSeek technology, with high-dividend sectors like banking and technology growth sectors forming the core market lines [5]. Future Outlook - The focus for the second half of 2025 will be on three main lines: technology self-sufficiency, new consumption, and supply-side clearing [8][20]. - The technology self-sufficiency line is driven by external pressures, such as tariffs and technology blockades, which are pushing domestic industries to upgrade [8]. - The new consumption line is characterized by the rise of Generation Z, shifting consumer focus from product price to experience [13][16]. - Supply-side clearing is seen as crucial for economic recovery, with sectors like industrial metals, lithium batteries, and innovative pharmaceuticals expected to benefit [20]. Key Trends - In the AI and semiconductor sectors, the commercial application of AI models is driving demand for computing power, benefiting domestic GPU and server supply chains [12]. - The new energy sector is witnessing rapid advancements in technologies like TOPCon batteries and 800V electric drive systems, leading to improved profitability for leading companies [12]. - Generation Z's consumption behavior is marked by a focus on emotional value, with trends such as experiential services and the rise of domestic brands gaining traction [18].