Company Overview - Tongcheng Travel, a leading one-stop travel platform in China, was formed through the merger of two major online travel agencies, eLong and Tongcheng Network, focusing on the lower-tier markets [1] - The company has leveraged its strategic merger to achieve ecological synergy in traffic entry and supply chain, establishing itself as the third force in the OTA industry [1] - eLong, an early OTA platform, focused on accommodation bookings in second and third-tier cities, while Tongcheng initially specialized in B2B services before transitioning to a consumer-facing platform [1] OTA Industry - The tourism environment is experiencing a strong recovery, with domestic travel consumption showing resilience and outbound travel continuing to recover [1] - The OTA sector is benefiting from high demand resilience, the establishment of online booking habits, and an increasing share of young and independent travelers [1] - In 2021, the market shares of major players were 36% for Ctrip, 21% for Meituan, and 15% for Tongcheng, indicating a differentiated competitive landscape [1] Competitive Advantages - Tongcheng focuses on the lower-tier markets, benefiting from support from major shareholder Tencent in terms of traffic and inventory supply [1] - The company has established a robust supply chain, covering over 720 airlines, 390 million hotels, and various travel services, enhancing its resource availability [1] - The user base is expanding in lower-tier cities, with 70% of new paid users from non-first-tier cities, indicating significant growth potential in this segment [1] Growth Highlights - The company is deepening its supply chain resources through investments and acquisitions, particularly in the upstream tourism resource sector [1] - Tongcheng has established a hotel management business and is expanding its brand matrix, with over 2,500 hotels under management [1] - The acquisition of Wanda Hotel Management and travel agency business enhances its market positioning and capitalizes on the recovery of outbound travel [1]

[Table_Title] 同程旅行深度报告：造梦大鱼，乘势腾盈 港股研究丨公司深度丨同程旅行（0780.HK） %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 当下旅游经济蓬勃发展，居民旅游消费相对韧性，具备精神属性的旅游行业成长性显著，同时 OTA 行业经营生态显著改善，竞争格局趋于良性。同程两大股东分别为腾讯及携程，前者贡献 低成本微信流量入口，后者共享旅游资源供应及销售合作，其与大股东的战略合作双赢且稳定 性高。公司通过外延收购向上纵深旅游产业链，酒管业务打造第二成长曲线，旅行社业务享出 境游恢复红利。公司盈利能力在用户营销策略优化和出境游 ROI 提升下，进入上行通道。看好 公司随着下沉市场旅游出游习惯养成，渗透率和 ARPU 持续提升。预计同程 2025-2027 年整 体营收 197、227 和 260 亿元，经调整净利润分别为 33、39 和 46 亿元，给予"买入"评级。 分析师及联系人 [Table_Author] 请阅读最后评级说明和重要声明 2 / 33 %% %% SAC：S0490517020001 SA ...