多组数据见证 我国消费结构持续优化 编者按 消费关系到经济发展,也关系着民生 福祉。1至10月份,社会消费品零售总额 同比增长4.3%,服务零售额增长5.3%。 在国庆、中秋长假和促消费政策等带动 下,市场销售总体稳定,消费结构继续优 化,新兴消费持续壮大。 服务零售稳中有升 在扩大服务消费政策持续发力 假日经济效应等因素带动下 服务零售额增长有所加快 1至10月份 服务零售额 同比增长 5.3% 比1至9月份加快0.1个百分点 高于同期商品零售额增速 0.9个百分点 旅行相关消费增势良好 10月份 餐饮收入同比增长3.8% 增速比9月份加快2.9个百分点 限额以上单位客房收入增速加快2.0个百分点 1至10月份 文体休闲 交通出行 旅游咨询 服务类 服务类 租赁服务类 零售额 均保持10%以上较快增长 消费品市场平稳增长 消费品以旧换新政策继续显效 对相关商品销售带动作用持续显现 10月份 限额以上单位 通讯器材类 商品零售额 同比增长23.2% 10月份 假日经济效应凸显 "乡村游""古镇游"持续升温 乡村消费品零售额同比增长4.1% 增速比9月份加快0.1个百分点 1至10月份 包含镇区和乡村的 县乡消 ...

Economic Overview - Jinan's economy has shown overall stability in 2023, with a focus on steady progress and the implementation of various policies to support economic growth [1] Industrial Production - From January to October, the added value of industrial enterprises above designated size increased by 7.9% year-on-year, with significant growth in key sectors such as computer, communication, and other electronic equipment manufacturing (52.6%), automotive manufacturing (25.1%), and general equipment manufacturing (6.2%) [2] - High-tech manufacturing and equipment manufacturing saw added value growth of 18.7% and 20.0%, respectively, surpassing the overall industrial growth by 10.8 and 12.1 percentage points [2] Service Sector - The revenue of the service industry above designated size reached 362.57 billion yuan in the first three quarters, marking a 5.6% year-on-year increase [3] - The productive service sector, particularly leasing and business services, contributed significantly with a revenue of 59.64 billion yuan, growing by 15.1% and boosting overall service sector growth by 2.3 percentage points [3] Consumer Market - Retail sales of consumer goods reached 166.67 billion yuan from January to October, reflecting a 1.5% year-on-year increase [4] - The "trade-in" policy has positively impacted sales, with communication equipment retail sales increasing by 38.3%, cultural and office supplies by 30.3%, and new energy vehicles by 8.0% [4] - Online retail sales also showed vitality, with a growth of 20.8%, totaling 44.58 billion yuan [4] Investment Trends - Investment in various service sectors has surged, with leasing and business services up by 37.1%, wholesale and retail by 83.1%, and accommodation and catering by 142.4% [4] Fiscal and Financial Performance - Public budget revenue reached 98.41 billion yuan, a 1.5% increase year-on-year, with tax revenue growing by 3.2% [5] - Financial institutions reported a deposit balance of 3.14634 trillion yuan, up 6.0%, and a loan balance of 3.44679 trillion yuan, up 9.7% [5] - The total import and export volume reached 233.2 billion yuan, with exports growing by 26.2% and imports by 34.3% [5] Consumer Price Index - The Consumer Price Index (CPI) increased by 0.1% year-on-year, with a 0.2% rise in October [6] - Prices for five categories of goods and services increased, while three categories saw declines, indicating a mixed inflationary environment [6]

人民日报海外版记者 汪文正 商务部电子商务司负责人介绍，今年1—10月，我国电子商务在提振消费惠民生、促进现代产业体 系建设、扩大高水平对外开放等方面发挥积极作用，不断释放商务发展新动能。 数字消费、品质电商以新供给创造新需求，不断激发消费潜力。今年1—10月，全国网上零售额同 比增长9.6%，智能产品、网络服务、即时电商增长亮眼。"据商务大数据监测，AI眼镜、智能手表等智 能穿戴网零额增长23.1%，网络服务消费增长21%，其中线上购券线下体验的到店餐饮增长25.1%，即时 电商便利消费需求，销售额增长24.3%。"该负责人说。 今年1—10月，全国社会消费品零售总额增长4.3%，增速比去年同期高0.8个百分点，全国网上零售 额同比增长9.6%；10月份，国庆中秋假期带动社会消费品零售总额同比增长2.9%……近日，商务部有 关司局负责人在解读10月份消费市场及电子商务发展情况时表示，中国消费市场保持平稳增长态势，消 费潜力持续释放。 消费市场运行总体稳定 中国消费市场总体情况如何？ 数据显示，1—10月，社会消费品零售总额41.2万亿元，增长4.3%。看当月数据，10月份社会消费 品零售总额4.63万亿元， ...

Core Insights - The overall retail sales of consumer goods in China increased by 4.3% from January to October, with online retail sales growing by 9.6% during the same period, indicating a stable growth trend in the consumer market [1][2] Group 1: Consumer Market Performance - From January to October, the total retail sales of consumer goods reached 41.2 trillion yuan, with a monthly total of 4.63 trillion yuan in October, reflecting a year-on-year growth of 2.9% driven by the National Day and Mid-Autumn Festival [2] - The retail sales of goods grew by 2.8% in October, with significant increases in categories such as communication equipment (23.2%), cultural and office supplies (13.5%), and furniture (9.6%) [3] - Basic living goods saw rapid growth, with retail sales of grain and oil increasing by 9.1% and clothing and footwear by 6.3% [3] Group 2: Service Consumption - Service retail sales increased by 5.3% from January to October, outpacing goods retail sales by 0.9 percentage points, with notable growth in dining, accommodation, and transportation services due to increased travel during the holidays [3] - In October, dining revenue grew by 3.8%, a significant acceleration from September, while inbound tourism saw 751,000 foreign visitors during the holiday, marking a 19.8% increase [3] Group 3: E-commerce Development - E-commerce in China has played a vital role in boosting consumption and modernizing the industrial system, with online retail sales growing by 9.6% from January to October [4] - Smart products and online services showed remarkable growth, with sales of AI glasses and smartwatches increasing by 23.1% and online service consumption rising by 21% [4] - The agricultural sector also benefited, with online retail sales of agricultural products growing by 9.5% and rural e-commerce sales by 7.5% [4] Group 4: New Consumption Trends - New consumption models are emerging, with sales of smart health devices increasing by over 20% and sales of new energy passenger vehicles rising by 7.3% in October [7] - Rural consumption is outpacing urban areas, with rural retail sales growing by 4.1% in October, indicating a vibrant market in lower-tier cities [7] - The government plans to continue initiatives to stimulate consumption and promote new business models to ensure stable market growth [7]

证券研究报告 固收定期报告 hyzqdatemark 2025 年 11 月 20 日 ——2025 年 10 月经济数据点评 投资要点： 证券分析师 廖志明 SAC：S1350524100002 liaozhiming@huayuanstock.com 马赫 请务必仔细阅读正文之后的评级说明和重要声明 联系人 mahe@huayuanstock.com "三驾马车"承压，主要经济指标走弱 核心观点：从 10 月数据上看，支撑 GDP 的"三驾马车"消费、投资和净出口压力 增大，短期经济增长或面临一定的挑战，考虑到今年前三季度经济表现较好，完成 25 年总量+5%的经济增长目标压力不大。10 月社零同比+2.9%，增速连续五个月回 落。10 月进出口总值同比较上月大幅下滑，出口同比-0.8%，较上月-9.2pct，对欧 盟出口较上月大幅下降 13.3pct。1-10 月固投完成额负增长（yoy-1.7%）、基建（不 含电力、热力、燃气及水生产和供应业，下同）累计同比亦负增长（yoy-0.1%）与 房地产开发投资持续探底（yoy-14.7%）凸显传统增长模式乏力。未来半年政策利 率下调与增量工具落地或成关键支撑 ...

Economic Overview - Hangzhou's economy showed a stable and progressive trend from January to October 2025, driven by continuous policy incentives and significant improvements in new productive forces [1][6] Industrial Growth - The industrial economy in Hangzhou performed well, with a total industrial added value of 378.7 billion yuan, representing a year-on-year growth of 6.2% [2] - Key industries such as automobile manufacturing, computer communication, and electrical machinery saw substantial growth rates of 34.7%, 13.3%, and 5.2% respectively [2] - Emerging industries played a leading role, with high-tech industries, strategic emerging industries, and equipment manufacturing all growing by 7.3%, 9.1%, and 9.1% respectively, outpacing the overall industrial growth [2] - The digital economy's core manufacturing sector experienced a remarkable growth of 10.5% [2] - Production of industrial robots, 3D printing equipment, and new energy vehicles surged by 26.0%, 28.9%, and 293.4% respectively [2] Service Sector Performance - The service sector continued to recover, becoming the main engine of economic growth, with total revenue reaching 1,672.4 billion yuan, a year-on-year increase of 9.4% [3] - Key sectors such as information transmission, software, and IT services saw revenue growth of 14.2%, while scientific research and technical services grew by 7.9% [3] - Emerging service industries, including digital economy core services and high-tech services, reported revenue growth of 13.8% and 13.3%, respectively, indicating strong momentum for high-quality development [3] Consumer Market Trends - The retail sales of consumer goods reached 773.7 billion yuan, with a year-on-year growth of 4.8%, reflecting a significant upgrade in consumption structure [4] - Retail sales of household appliances and audio-visual equipment surged by 50.8%, while communication equipment sales increased by 37.1% [4] - New energy vehicle sales grew by 11.2%, and basic living consumption, including grain and food, also saw an increase of 11.2% [4] - Smart consumer products like smartphones and wearable devices experienced rapid growth, with sales increasing by 44.5% and 91.2% respectively [4] Investment and Trade - Fixed asset investment structure continued to optimize, with industrial investment growing by 7.3%, particularly in automobile manufacturing and general equipment manufacturing, which saw increases of 39.5% and 21.2% respectively [5] - Infrastructure investment also showed significant growth of 16.2% [5] - Total import and export value reached 743.6 billion yuan, with a year-on-year increase of 5.7%, highlighting resilience in foreign trade [5] - Exports of mechanical and electrical products and high-tech products were strong, amounting to 254.9 billion yuan and 81.7 billion yuan respectively [5] - Exports to countries involved in the Belt and Road Initiative reached 261.4 billion yuan, growing by 14.2%, which is higher than the overall export growth rate [5]

央视网消息：记者从商务部了解到，10月份，我国消费市场保持平稳增长态势，消费潜力持续释放。 服务消费增势良好。10月份，受假期出行需求拉动，旅游咨询租赁服务、交通出行服务、文体休闲服务零售额均保持10%以上较快 增长。餐饮收入增长3.8%，增速比9月份加快2.9个百分点。入境游持续火热，国庆中秋假期入境外国人75.1万人次，增长19.8%。 商品消费平稳增长。10月份，商品零售额增长2.8%，以旧换新相关商品销售保持较快增长。其中，限额以上单位通讯器材、文化办 公用品、家具零售额分别增长23.2%、13.5%和9.6%。升级类商品消费需求旺盛，其中，金银珠宝、体育娱乐用品、化妆品零售额分 别增长37.6%、10.1%和9.6%。 此外，乡村消费快于城镇，县域消费持续扩容，下沉市场活力十足。新型消费较快增长，据商务部商务大数据，10月份，重点监测 平台智能健康设备销售额增长超两成，智能穿戴设备销售额增长约4%，部分一级能效家电销售额增长超10%，有机食品销售额增长 超8%。 ...

三是新型消费较快增长。据商务部商务大数据，10月份，重点监测平台智能健康设备销售额增长超两 成，智能穿戴设备销售额增长约4%，部分一级能效家电销售额增长超10%，有机食品销售额增长超 8%。据汽车流通协会数据，10月份新能源乘用车零售量增长7.3%，渗透率达57.2%。1-10月份，实物商 品网上零售额增长6.3%， 四是乡村消费快于城镇。县域消费持续扩容，下沉市场活力十足。10月份，乡村消费品零售额增长 4.1%，增速比城镇快1.4个百分点;1-10月份，乡村消费品零售额增长4.6%，增速比城镇快0.4个百分点。 一是商品消费平稳增长。10月份，商品零售额增长2.8%，以旧换新相关商品销售保持较快增长，其中 限额以上单位通讯器材、文化办公用品、家具零售额分别增长23.2%、13.5%和9.6%。基本生活类商品 消费增长较快，其中粮油食品、服装鞋帽零售额分别增长9.1%和6.3%。升级类商品消费需求旺盛，其 中金银珠宝、体育娱乐用品、化妆品零售额分别增长37.6%、10.1%和9.6%。 二是服务消费增势良好。1-10月份，服务零售额同比增长5.3%，增速比前三季度加快0.1个百分点，比 商品零售额快0.9个 ...

Core Viewpoint - The domestic consumption market in China has shown steady growth in October, driven by the National Day and Mid-Autumn Festival holidays, with continuous release of consumption potential [1] Summary by Categories Overall Consumption Performance - In October, the total retail sales of consumer goods reached 4.63 trillion yuan, representing a year-on-year growth of 2.9% [1] - From January to October, the total retail sales of consumer goods amounted to 41.2 trillion yuan, with a growth rate of 4.3%, which is 0.8 percentage points higher than the same period last year [1] Retail Sales Breakdown - In October, the retail sales of goods increased by 2.8%, with significant growth in sales of products related to trade-in programs [1] - Retail sales for communication equipment, cultural and office supplies, and furniture increased by 23.2%, 13.5%, and 9.6% respectively [1] Basic and Upgraded Goods Consumption - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing and footwear by 6.3% [1] - Demand for upgraded goods remained strong, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [1]

四是乡村消费快于城镇。县域消费持续扩容，下沉市场活力十足。10月份，乡村消费品零售额增长 4.1%，增速比城镇快1.4个百分点；1-10月份，乡村消费品零售额增长4.6%，增速比城镇快0.4个百分 点。 来源：中国新闻网 编辑：郭晋嘉 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 商务部：10月份乡村消费品零售额增长4.1%，增速比城镇快1.4个百分点 中新网11月19日电 据商务部网站19日消息，商务部消费促进司负责人谈2025年10月我国消费市场情 况：10月份，在国庆中秋假期带动下，消费市场保持平稳增长态势，消费潜力持续释放。据国家统计局 数据，当月社会消费品零售总额4.63万亿元，同比(下同)增长2.9%。1-10月份，社会消费品零售总额 41.2万亿元，增长4.3%，增速比去年同期高0.8个百分点。 一是商品消费平稳增长。10月份，商品零售额增长2.8%，以旧换新相关商品销售保持较快增长，其中 限额以上单位通讯器材、文化办公用品、家具零售额分别增长23.2%、13.5%和9.6%。基本生活类商品 消费增长较快，其中粮油食品、服装鞋帽零售额分别增长9.1%和6.3%。升级类商品 ...