打造"消费之城"，西安开始提速！ 01 各大城市2025年的经济数据已经出炉。 GDP"万亿之城"从2024年的27座，增加到了29座，大连、徐州成为新晋"万亿之城"。 福州，则成为过去5年"万亿之城"中的黑马。 除了GDP数据之外，各大城市的社会消费品零售总额（以下简称社零）往往也会受到关注。 因为，与GDP数据会受到各种因素影响不同的是，消费是实打实的，不但能观察一座城市的经济活力，也已经成为拉动经济增长的主要动力。 西安，消费在经历了前几年的徘徊之后，2025年增速位居全国前列，成为经济中最亮眼的一项数据。 万亿消费之城，7变6 2025年，全国有6座城市社零超万亿，分别为：上海、重庆、北京、成都、广州和深圳。 2024年跻身万亿消费之城的苏州，经统计修订后已暂别这一行列，2025年苏州的社零总额为9092.22亿元，增速2%，未能跑赢全国、江苏的平均水平。 因此，万亿消费之城，7变6。 万亿消费之城还有一个比较大的变化是：2024年上海以17940.19亿元位居第一，2025年重庆则以16700亿元位居第一。 自2018年超越北京，此前上海已经连续七年稳坐全国"消费第一城"的宝座，但2025年被重庆反 ...

中新网银川2月24日电 (记者 于晶)2月24日，记者从宁夏回族自治区商务厅获悉，春节期间，宁夏围 绕"乐购新春"主题，通过政企联动、政策加码、场景创新等多重举措，有效激活了全域消费潜力，市场 呈现供需两旺、烟火气十足的火热态势。 据统计，春节期间宁夏重点监测的177家商贸企业累计实现零售总额8.3亿元，同比增长1.6%。其中，商 品零售额达7.6亿元，同比增长1.2%；餐饮市场尤为活跃，营业额达到6796.9万元，同比增长6.2%，显 示出节日消费的强大韧性与活力。 今年春节，宁夏消费市场的火热离不开政策的精准滴灌。以旧换新、消费券发放、有奖发票等政策红利 在节日期间集中释放，极大地提振了市民的消费意愿。受此带动，品质类商品销售增长显著，其中食品 类销售额同比增长3.4%，家用电器类同比增长15.2%，通讯器材类更是同比大涨18.0%，反映出消费者 对品质生活的追求正成为节日消费的新主流。 春节期间，宁夏五市同频共振，各展所长，全域消费潜力被充分激活。银川市将民俗与美食深度融合， 打造舌尖上的年味；石嘴山市推出"非遗+消费"沉浸式体验，让传统文化赋能商业；吴忠市通过社火巡 演带动人流，拉动周边消费；固原市精 ...

传统年俗焕新生 广西新春消费市场供需两旺人气足 商务监测数据显示，广西30个重点监测步行街、商圈客流量增长37%，销售额增长19%。其中，梧州骑 楼城、百色解放街客流量、营业额增长均超1倍。 南宁市以"三街两巷"为核心，推动中山路、水街与历史街区互联互通，打造广西规模最大的沉浸式步行 街区；防城港市举办年货潮集活动，汇聚东盟商品以及边海文创、非遗特产等产品，展现独特"国际年 味"。 图为南宁市一历史文化街区举办新春灯会吸引消费者。林浩 摄 中新网南宁2月24日电 (韦炳成 林浩)广西壮族自治区商务厅23日介绍，2026年春节假期期间，广西积极 开展"购在中国——2026广西乐购新春消费季"系列活动，通过政策红利释放、消费场景创新、业态融合 升级，不仅让传统年俗焕发新生，更带动消费市场供需两旺、活力拉满。 多重政策红利精准直达，焕新消费引领品质生活 2月15日—2月22日，广西各地推出政策补贴与节日促销的"双重红利"，有效激发居民对高品质生活的追 求，广西重点企业通讯器材类、汽车类商品销售额分别同比增长(下同)32.7%、3.2%。 今年1月1日—2月22日，广西消费品以旧换新累计补贴数码和智能产品39.46万 ...

原标题：广西消费市场"热"力十足 商圈、夜游、网购全面爆发 2月23日，记者从自治区商务厅获悉，2026年春节假期，广西精准释放政策红利、创新消费场景、推动 业态融合，全区消费市场呈现供需两旺、活力迸发的良好态势。 春节假期期间，全区各地推出政策补贴与节日促销的"双重红利"，以旧换新、消费券发放、有奖发票等 多重惠民举措，形成政策与促销叠加效应。以旧换新政策覆盖汽车、家电、3C数码等领域，汽车报废 更新最高补贴2万元、家电最高2000元、3C数码最高500元的补贴标准，为新春焕新消费提供实实在在 的政策红利。商务监测数据显示，全区重点企业春节期间通讯器材类、汽车类商品销售额分别同比增长 32.7%、3.2%。南宁、玉林、桂林等设区市分批发放各类消费券，覆盖零售、餐饮、加油等领域，其中 玉林统筹发放2000万元消费券，让市民消费更具获得感。 各地推出"非遗传承+业态升级+街区联动"等新春促消费模式，纷纷打造系列新春消费新场景，让"逛古 街、赏非遗、品年味"成为百姓过年的"必选项"。全区30个重点监测步行街、商圈客流量同比增长 37%，销售额同比增长19%。其中，梧州骑楼城、百色解放街客流量分别增长246%、12 ...

Core Insights - Guangzhou's consumption market experienced a robust growth of 11.25% during the 2026 Spring Festival compared to the previous year, driven by various government initiatives and promotional activities [1] Group 1: Consumption Growth - The consumption growth was particularly strong in beverages (38.5%), communication equipment (22.3%), cosmetics (28.6%), and clothing (15.2%) [1] - Restaurant consumption also saw a significant increase of 13.1% during the same period [1] Group 2: Food and Dining Promotions - The "Eat in Guangzhou" initiative distributed 50 million yuan in government dining vouchers, which stimulated the restaurant sector and attracted both local and foreign tourists [3] - Popular dining spots experienced a surge in customer traffic, with Guangzhou ranking among the top three in the "must-eat" list during the Spring Festival [3] Group 3: Cultural and Tourism Integration - Guangzhou promoted a deep integration of commerce, tourism, culture, and sports, with various food-related activities attracting 4.95 million visitors [4] - The city hosted multiple themed events, including flower markets and cultural parades, enhancing the festive atmosphere and consumer experience [4] Group 4: Retail and Shopping Experiences - Major shopping districts launched unique Spring Festival activities, such as the "Guangdong Goods Going Global" New Year goods festival, which attracted significant foot traffic [5] - New retail stores, including the first Dior Beauty concept store in South China, contributed to the "first-store economy" effect [5] Group 5: Transportation and Online Consumption - Transportation hubs and tourist attractions organized New Year goods consumption activities, enhancing the shopping experience for visitors [7] - Online platforms also participated in the Spring Festival promotions, offering discounts and fast delivery options to boost consumer spending [7] Group 6: Inbound Tourism and Services - Guangzhou remained a top destination for international tourists, with over 34,000 foreign visitors entering through Baiyun Airport, marking a 51.1% increase [8] - The city introduced new services for inbound tourists, including a dedicated app for local services and tax refund options [8] Group 7: Hotel and Accommodation Promotions - Hotels around major shopping areas offered special packages to attract guests, with Guangzhou ranking among the top three cities for hotel bookings during the Spring Festival, showing a 35% increase year-on-year [10] Group 8: Policy Incentives and Consumer Engagement - The city implemented various consumer incentive policies, including subsidies for purchasing new appliances, which significantly boosted sales in multiple categories [11] - The "Lucky Invoice" program encouraged consumer spending, with nearly 500 million invoices issued and over 470 million yuan in rewards distributed [12]

今天分享的是：西南证券：新经济、新动能行业洞察系列（二）：新消费演进中的价格与产业洞察 报告共计：26页 本报告为西南证券新经济新动能行业洞察系列第二篇，聚焦新消费演进对宏观经济、价格体系及产业发展的多维影响，指出新消费以信 息技术为驱动、以品质化个性化为导向，是内需大循环的战略支柱，其战略地位随政策持续加码不断提升。 新消费成为宏观经济结构升级的核心动力，2023年以来最终消费支出对GDP贡献率稳居首位，2025年我国消费对GDP拉动率稳定在3%左 右，显著高于发达经济体。服务消费增长动能突出，2025年服务零售额增速超商品零售额1.7个百分点，商品零售中通讯器材、文化办公 用品等新消费品类增速领跑，旅游、观影等服务消费呈现节日爆发式增长特征。同时，新消费推动传统职业迭代，2025年新增多个消费 升级相关职业与工种，灵活就业成为就业增收重要途径，且灵活就业群体消费倾向更高，形成就业与消费的良性互动。 新消费推动CPI权重重构与价格结构性修复，2021-2025年居住、交通通信CPI权重显著提升，食品烟酒、生活用品及服务权重下降，反映 居民消费从基础刚需向品质升级转变。CPI品类价格呈现分化修复态势，衣着、医 ...

Core Insights - During the "14th Five-Year Plan" period, Dongsheng District has focused on steady progress and promoting new economic drivers, leading to significant growth in the consumption market and laying a solid foundation for high-quality regional development [1] Group 1: Consumption Scale and Market Vitality - The total retail sales of consumer goods in Dongsheng District is projected to reach 25.28 billion yuan by 2025, representing a year-on-year growth of 4.1% and an increase of 5.03 billion yuan compared to 2021, maintaining a leading position for five consecutive years [2] - The number of retail and catering units above the designated size has increased from 166 in 2021 to 260 in 2025, a growth of 1.6 times, supported by optimized business environment and targeted investment attraction [5] Group 2: Consumption Structure and Quality Trends - The retail sales of consumer goods above the designated size is expected to reach 14.71 billion yuan by 2025, an increase of 5.31 billion yuan from 2021 [7] - Basic living demand remains stable, with retail sales of essential goods accounting for 18.2% in 2025, up from 17.7% in 2021 [7] - The retail sales of new energy vehicles have surged, accounting for 32.5% in 2025, a significant increase of 29.5 percentage points from 2021 [7] - Upgraded goods such as jewelry, home appliances, and communication devices have seen their retail sales share rise to 7.7%, up by 4.5 percentage points from 2021 [7] Group 3: Diverse Consumption Formats and Market Dynamics - Dongsheng District is positioned as a core area of the "Huhhot-Baotou-Ordos-Yulin urban agglomeration," enhancing its attractiveness to surrounding cities [9] - The opening of Wanda Plaza B and the introduction of 39 brand flagship stores are expected to boost retail sales by approximately 12 percentage points [9] - The integration of commerce, tourism, culture, and sports is being deepened, with new consumer landmarks being developed to enrich the nighttime economy [9] Group 4: Economic Support and Income Growth - By 2025, the per capita disposable income of residents in Dongsheng District is projected to reach 66,310 yuan, a year-on-year increase of 4.0% [11] - The per capita disposable income for urban residents is expected to be 66,747 yuan, with a growth of 3.6% [11] - Urban residents' average consumption expenditure is projected to be 47,568 yuan, reflecting a year-on-year increase of 2.3% [11] Group 5: Policy Impact and Market Potential - The implementation of consumption vouchers and promotional strategies has effectively stimulated key areas of consumption, particularly in the automotive sector [15] - In 2024, the introduction of a vehicle trade-in program and subsidies has led to a 10.3% year-on-year increase in retail sales of automobiles, contributing 6.2 percentage points to overall retail growth [15] - By 2025, retail sales of automobiles are expected to reach 8.7 billion yuan, with new energy vehicles accounting for 54.8% of this figure [15] Group 6: Growth of E-commerce and New Business Models - The share of online retail has significantly increased, with retail sales through public networks rising from 390 million yuan in 2021 to 2.97 billion yuan in 2025, reflecting an annual growth rate of 56.4% [19] Group 7: Future Outlook - Looking ahead to the "15th Five-Year Plan," Dongsheng District aims to stabilize the consumption base, optimize the consumption environment, cultivate consumption hotspots, and stimulate consumption potential to support sustained economic development [22]

Group 1 - The core viewpoint of the article highlights the characteristics of consumption work in 2025, which include "expansion and upgrading of goods consumption, quality improvement of service consumption, and increasingly diverse consumption scenarios" [1] - Final consumption expenditure is projected to exceed 50 trillion yuan, contributing 52% to economic growth, an increase of 5 percentage points from the previous year [3] - The implementation of a consumption upgrade program is expected to result in sales of 2.61 trillion yuan in related goods, benefiting 366 million people, with a significant number of green and smart products entering households [6] Group 2 - Automobile sales are projected to reach 34.4 million units in 2025, while sales of home appliances and communication equipment are expected to both exceed 1 trillion yuan [9] - The service retail sector is anticipated to grow by 5.5% due to the enhancement of the "1+N" policy system for service consumption and the implementation of actions to improve service consumption quality [12] - Over 60 events will be organized to promote the "Buy in China" and "Export China" brands, including a premium consumption month and an international consumption season, aimed at building an international consumption environment [14]

Core Insights - The article discusses the 2025 consumer market performance in China, highlighting significant growth in retail sales and consumer spending, with a total retail sales exceeding 50 trillion yuan for the first time and a contribution rate of final consumption expenditure to economic growth reaching 52% [1] Group 1: Consumer Market Performance - In 2025, the total retail sales of consumer goods reached over 50 trillion yuan, marking a significant milestone [1] - The contribution rate of final consumption expenditure to economic growth increased by 5 percentage points compared to the previous year, reaching 52% [1] Group 2: Key Features of Consumer Work - The expansion and upgrading of goods consumption included a focus on the "old for new" consumption policy, with related sales reaching 2.61 trillion yuan, benefiting 366 million people [1] - The automotive sector saw sales of 34.4 million vehicles, while sales of home appliances and communication equipment both surpassed 1 trillion yuan [1] Group 3: Service Consumption and Diverse Scenarios - The service consumption sector experienced a growth of 5.5%, supported by the implementation of a "1+N" policy system and new service consumption initiatives [1] - Various promotional activities, such as "China Shopping" and "Export China" brands, were organized, with over 60 events held to enhance the international consumption environment [1] - The sales of tax refund goods increased by 95.9% year-on-year, indicating a growing trend of international consumers shopping in China [1]

Group 1 - The core viewpoint of the article highlights the characteristics of consumption in China by 2025, which include the expansion and upgrading of goods consumption, improvement of service consumption to benefit the public, and increasingly diverse consumption scenarios [1] Group 2 - By 2025, the sales of related goods from the implementation of the old-for-new consumption policy are expected to reach 2.61 trillion yuan, benefiting 366 million people, with a significant number of green and smart products entering households [3] - The projected automobile sales for 2025 are 34.4 million units, while the sales of home appliances and communication equipment are expected to exceed 1 trillion yuan each [6] - The service retail sector is anticipated to grow by 5.5% due to the improvement of the "1+N" policy system for service consumption and the implementation of actions to enhance service consumption [7] - Over 60 events will be organized to promote the "Buy in China" and "Export from China" brands, including high-quality consumption months and international consumption seasons, along with pilot projects for international consumption environment construction and optimization of tax refund policies for departing tourists [8]