中经记者 陈茂利 张硕 北京报道 得益于2025年多项促进汽车消费政策的实施，今年1—7月中国汽车市场实现两位数增长，产销同比增幅 均超12%。 近期，汽车消费再迎利好。近日，财政部、中国人民银行、金融监管总局印发《个人消费贷款财政贴息 政策实施方案》（以下简称《方案》）。 《中国经营报》记者关注到，单笔5万元及以上的家用汽车领域消费在此次《方案》贴息范围内，包括 汽车购置、车辆保险及维修。在业内人士看来，政策与金融协同发力，将有效激发消费潜力。 中国汽车流通协会副秘书长郎学红向记者指出："这个政策会利好汽车消费。近年来，汽车消费金融渗 透率已超过60%，这意味着超过半数的消费者选择通过贷款方式购车。 "很多车企会选择在成都国际车展举办前密集发布新品，借助成都车展卖车。"一位业内人士告诉记 者，"与上海车展、北京车展重在发新车略有不同，成都车展承担重要的销售任务。" 展望下半年，中国汽车工业协会副秘书长陈士华在2025"中国汽车论坛"期间接受记者采访时表示："'两 新'政策将继续有序实施，叠加企业新品供给持续丰富，有助于拉动汽车消费增长。" 汽车反"内卷"显效 得益于2025年以来实施的多项促进汽车消费政策， ...

Core Viewpoint - The recent regulatory measures in Henan province aim to standardize auto consumer finance practices, capping the actual customer interest rate at no more than double the current one-year Loan Prime Rate (LPR), effectively addressing high commission issues and shifting the market focus from price wars to value competition [1][2][4]. Group 1: Regulatory Changes - Several banks in Henan, including Everbright Bank and Agricultural Commercial Bank of Henan, have announced new regulations to control financing costs for car buyers, setting the annualized interest rate cap at 6% and credit card installment fees at a maximum of 16% [2]. - The new regulations also prohibit auto dealers from coercing customers into high-commission financial products and aim to stabilize the auto consumer finance market in Henan [2][3]. Group 2: Market Dynamics - The previous high-interest, high-rebate model involved banks offering substantial commissions to auto dealers to boost market share, which led to unsustainable practices and risks for banks due to early loan repayments [3][4]. - The shift away from high-interest models is driven by narrowing interest margins for banks, prompting a need for strategic adjustments towards value-based competition, focusing on product design and service enhancement [4][5]. Group 3: Strategic Adjustments - Banks are beginning to adapt their auto finance strategies, with institutions like Ping An Bank enhancing their product offerings to meet comprehensive auto finance needs, including a focus on new energy vehicle loans and improved online loan processes [5].

Core Viewpoint - The recent guidelines issued by the People's Bank of China and six other departments aim to stimulate the automotive consumption market by addressing consumer pain points and enhancing financial support for vehicle purchases [1][10]. Group 1: Financial Support for Consumers - The guidelines promote flexible auto loan policies, allowing financial institutions to adjust loan terms based on borrowers' creditworthiness and repayment ability, potentially reducing down payment requirements from 40% to 20% and interest rates from 6% to 4% [3][4]. - The reduction or elimination of early repayment penalties during vehicle trade-ins is highlighted, which can save consumers significant costs and encourage them to upgrade their vehicles [4][10]. - Enhanced financial support for green and smart home appliances is expected to indirectly benefit the electric vehicle market, potentially offering better loan terms for consumers purchasing new energy vehicles [4][10]. Group 2: Industry Chain Financial Services - The policy encourages financial institutions to expand their auto trade-in loan services, increasing loan amounts from 70% to potentially 80% of the vehicle price, thereby easing the financial burden on consumers [5][10]. - Financial institutions are expected to lower interest rates and offer more flexible loan terms, including longer repayment periods, to attract customers in the trade-in market [5][6]. - The integration of technology in loan processing is anticipated to streamline application procedures, reducing approval times significantly [6][10]. Group 3: Multi-Field Interaction - The guidelines support the development of tourism infrastructure, which is likely to increase demand for vehicles suitable for self-driving travel, such as SUVs and MPVs [7][10]. - The rise of automotive events and competitions is expected to boost consumer interest in high-performance vehicles, prompting manufacturers to enhance their offerings in this segment [8][10]. - The focus on new consumption trends, including green and intelligent technologies, aligns with the automotive industry's shift towards electric and smart vehicles, supported by favorable financing options [9][10]. Group 4: Policy Synergy and Market Dynamics - A series of financial policies have been introduced to invigorate the automotive market, addressing issues related to old vehicle disposal and new vehicle affordability [10][11]. - The introduction of specialized financial products for vehicle trade-ins, such as old vehicle valuation deductions from new vehicle down payments, is expected to stimulate demand [10][11]. - The guidelines also aim to enhance consumer trust in automotive finance by promoting transparency and compliance within the industry, reducing predatory lending practices [13][14].

Core Viewpoint - The automotive consumer finance industry is undergoing significant changes due to regulatory and market pressures, leading to the cessation of the "high interest, high rebate" model that has been prevalent in the market [1][2][3] Group 1: Changes in the Automotive Consumer Finance Model - The "high interest, high rebate" model has been a long-standing practice in the automotive consumer market, creating a unique profit chain among banks, car dealers, and consumers [1] - This model allowed banks to expand their customer base by paying high commissions to car dealers, which could reach up to 15% of the total loan amount, enabling dealers to offer discounts to consumers [1] - The cessation of this model is a response to the hidden risks and traps it posed for consumers, including unclear repayment terms and potential high penalties for early repayment [1][2] Group 2: Implications for Financial Institutions - While the "high interest, high rebate" model helped banks acquire customers, it also led to significant financial burdens due to high rebate costs and increased credit risks [2] - The reliance on high commissions has created a distorted automotive sales ecosystem, leading to unhealthy competition and price wars that could affect the entire automotive supply chain [2] Group 3: Future of Automotive Finance - The end of the "high interest, high rebate" model signifies a shift towards a more transparent, rational, and healthy development phase in automotive finance [3] - Banks are encouraged to innovate financial products and provide value-added services to enhance consumer experience, while car dealers should focus on differentiated services rather than relying on financial rebates [3] - This transformation aims to eliminate vicious competition and reshape the industry ecosystem, ultimately achieving a true "win-win" scenario for all parties involved [3]

Core Viewpoint - The Beijing Banking Association has reported a general decline in the interest rates for newly issued auto loans, aimed at reducing consumer financing costs and stimulating the auto consumption market [1] Group 1: Industry Actions - Under the guidance of the Beijing Financial Regulatory Bureau, the Beijing Banking Association has released a self-regulatory convention for auto consumer finance, promoting lower financing costs and a more orderly market [1] - Various commercial banks in Beijing have actively responded to the self-regulatory call, focusing on reducing interest rates for personal first-hand car loans and credit card auto installment products [1] Group 2: Impact on Consumers - The adjustments made by banks have led to a decrease in the monthly payment burden for consumers, enhancing the accessibility and attractiveness of purchasing vehicles [1] - Many banks have quickly completed internal system adjustments and pricing reviews, resulting in a widespread decline in the interest rates for newly issued auto loans [1]

Core Viewpoint - The implementation of the "Self-Regulatory Agreement for Automotive Consumer Finance Business in Beijing" aims to lower financing costs for consumers and stimulate the automotive consumption market, aligning with national policies to promote consumption [1][2]. Group 1: Financial Services and Consumer Impact - The banking sector in Beijing is actively responding to the self-regulatory agreement by reducing interest rates on personal auto loans and credit card installment products, thereby alleviating the financial burden on consumers [1][2]. - This initiative is expected to enhance consumer confidence and purchasing experience by providing transparent financial services and addressing concerns about predatory lending practices [1][2]. Group 2: Industry Direction and Future Outlook - The self-regulatory action signifies a shift from price competition to service and efficiency competition within the automotive consumer finance sector, promoting a healthier market environment [1][2]. - Banks are adjusting their pricing strategies and improving risk management and operational efficiency to pass on cost savings to consumers, reinforcing the industry's commitment to serving the real economy and enhancing consumer welfare [2].

Core Viewpoint - Multiple banking associations in regions such as Sichuan and Henan have released self-regulatory agreements addressing issues in the automotive consumer finance sector, emphasizing the need for compliance and market order maintenance [1][2][3] Summary by Relevant Sections Issues in Automotive Consumer Finance - The self-regulatory agreements highlight problems such as high commission payments to dealers, promotion of high-commission financial products, and inducement of early loan repayments [1][2] - Experts note that these practices contribute to unfair competition and consumer protection issues, necessitating stricter compliance and risk management [3] Growth Trends in Automotive Finance - The release of self-regulatory agreements reflects a growth trend in automotive consumer finance, with significant increases in auto loan and credit card installment volumes reported by major banks [4] - For instance, as of the end of 2024, the auto installment balance of China Merchants Bank increased by 67.416 billion yuan, a growth of 240.10% compared to the previous year [4] Recommendations for Industry Development - To promote high-quality development in the automotive finance sector, collaboration across policy guidance, industry governance, and banking mechanisms is essential [4] - Banks are encouraged to innovate beyond traditional lending roles, integrating into the automotive ecosystem and enhancing digital capabilities for better customer experience [5][6]

Core Viewpoint - Recent self-regulatory agreements from banking associations in regions like Sichuan and Henan highlight issues in the automotive consumer finance sector, including high commission practices and non-compliant sales behaviors, aiming to protect consumer rights and promote quality development in the industry [1][2][3] Summary by Relevant Sections Self-Regulatory Agreements - Banking associations have issued self-regulatory agreements to address non-compliant sales behaviors in automotive finance, such as high commissions and inducements for early loan repayments [1][2] - The Sichuan Banking Association's agreement emphasizes optimizing cooperation with car dealers, lowering actual interest rates, and adhering to self-regulatory requirements [2] - The Kaifeng Banking Association's agreement includes a commitment to eliminate high-commission product promotions and misleading consumer intentions [2] Industry Issues - Experts identify several competitive issues in automotive consumer finance, including false advertising, hidden costs, excessive commissions, and compliance risks [3] - Banks are urged to strengthen risk control measures and comply with self-regulatory agreements to mitigate these issues [3] Market Growth Trends - The release of self-regulatory agreements reflects a growth trend in automotive consumer finance, with significant increases in auto loan and credit card installment volumes reported by major banks [4] - For instance, as of the end of 2024, the auto installment balance of China Merchants Bank increased by 67.416 billion yuan, a growth of 240.10% [4] - Ping An Bank reported a 73.3% year-on-year increase in new energy vehicle loans, highlighting the sector's expansion [4] Strategic Recommendations - To thrive in the competitive automotive finance landscape, banks should transition from traditional lenders to integrated service providers within the automotive ecosystem [5][6] - Collaboration with automotive manufacturers, dealers, and digital platforms is essential, alongside the development of innovative financial products like green loans [5][6] - Emphasizing transparency, consumer education, and robust risk management practices will enhance customer experience and reduce disputes [6]