点 击 蓝 字 关 注 我 们 本文全文共 1349 字，阅读全文约需 4 分钟 销量表现 01 乘用车市场整体表现 12月，乘用车市场销量为231.7万辆，环比上升14.2%，同比下降(-16.1%)；新能源市场销 量约为133.0万辆，同比上涨2.9%，环比上升9.2%。 12月，新能源市场的销量占总体乘用车销量的57.4%，较上月减少2.6%，相比去年同期 上涨10.6%。 新能源市场整体表现 纯电动市场分产权归属分析 12月，纯电动市场销量TOP 3细分市场分别是：B-SUV(19.5%)、C-SUV(15.6%)和A0级 (14.3%)；跟上月相比，因MODEL Y、蔚来ES8交付速度提升，B-SUV和C-SUV市场份额 上升明显(+3.7%、+2.5%)；A00级市场大幅下降(-8.2%) 。 相比去年同期，C-SUV市场份额从7.2%扩张至15.8%，而A00级市场份额从13.8%收缩至 5.2%。 12月，纯电动市场个人用户占比为81.0%，同比下降0.3%；单位用户占比11.1%，同比增长4.0% 。 累计来看，纯电动市场以个人用户为主，占85.8%；单位用户占6.8%。 新能源乘用车市场销 ...

1月19日，小鹏汽车发布小鹏X9超级增程版用户画像。 小鹏X9 超级增程 灵活好开的主动式后轮转向 媲美 Smart 的转弯半径 后轮双向最大种角 短美A0 级小车 小酮X9 超级增程 手机钥匙平均 ID 数量超 4个 不再是司机专属车 全家都爱开 ctalled 2 对朋友影 小鹏X9 超级增程 超 70% 用户选择 Ultra 版本 智能已成为年轻家庭的「出行必计 Alder tive s 31 1 1 8 小鹏汽车表示，传统MPV方盒子形象与追求个性、热爱探索的年轻人格格不入，而小鹏X9超级增程星 舰2.0设计拒绝油腻"老登"形象，捕获年轻人喜爱，成为年轻家庭的第一台大车，超70%用户选择Ultra 版本。 90后车主占比57.2%，其中00后占比13.7%，首购用户占比高达21%，8成增换购来自豪华品牌，每两次 试驾就有1个家庭把它开回家。 此外，女性用户占比高达22%，是行业平均值的5倍。 小鹏X9 超级增程 行业领先辅助驾驶能力 发展服视频体例了,我都这一下 31号度 QUBI在庫序。MSF直径 千里长途也轻松 熱是在下。其理少的x》期間都。三菱品的所、20年度比 周邊運 脚。门槛最高级-贵州里地 ...

Core Insights - The launch of the new P7+ and G7 Super Extended Range models marks a significant advancement in Xpeng's technology, featuring the latest Kunpeng Super Extended Range technology that achieves a global record in range while maintaining price parity with pure electric models, allowing users to enjoy both long range and flexible refueling without additional costs [1][4][5] Product Launch and Features - On January 8, Xpeng officially unveiled four new models for 2026, including the P7+, G7 Super Extended Range, G6, and G9, emphasizing breakthroughs in dual energy and smart upgrades [2] - The G7 Super Extended Range features a leading 55.8 kWh battery and a 60L fuel tank, achieving a CLTC comprehensive range of 1704 km and a pure electric range of 430 km. The P7+ Super Extended Range boasts a pure electric range of 430 km and a comprehensive range of 1550 km, with energy consumption rates of 10.9 kWh/100 km in pure electric mode and 12.5 kWh/100 km in extended range mode, both leading in its class [4][5] Technological Advancements - The new models support a "pay to upgrade" option for enhanced AI capabilities, allowing users to experience the second-generation VLA technology, which includes options for different AI chip configurations to meet varying user needs [8] - The second-generation VLA model represents a breakthrough in physical AI, eliminating the "language translation" step and enabling direct generation of action commands from visual signals, positioning Xpeng as a leader in the industry with L4 capabilities [7][8] Global Strategy and Market Performance - Xpeng's global delivery volume reached 45,000 units in 2025, a 96% year-on-year increase, with plans to expand into more countries and regions, enhancing local R&D and manufacturing capabilities [8][9] - The company aims to launch four new global SUV models in 2026, further solidifying its presence in both left-hand and right-hand drive markets [9] Strategic Vision for 2026 - The year 2026 is identified as a pivotal year for Xpeng, focusing on the transition from "steady progress" to "strategic breakthroughs," with an emphasis on strengthening market foundations and advancing from software to AI paradigms [10][11] - The CEO expressed confidence in achieving significant growth in 2026, despite current market pressures, viewing the situation as an opportunity to focus on technological advancements and global expansion [11][12]

Industry Overview - In October 2025, China's new energy vehicle (NEV) sales reached approximately 1.715 million units, accounting for 51.6% of total new car sales, marking a significant shift in the market dynamics [1][11] - By November 2025, the penetration rate of NEVs further increased to 53.2%, indicating a transition from niche to mainstream consumer choice [1][11] - The automotive market is expected to face challenges as multiple consumer stimulus policies are set to exit, leading to a return to a demand-supply driven seasonal operation [1][12] New Entrants and Performance - Leap Motor emerged as the top new force with 596,600 units delivered, surpassing competitors like NIO, Xiaopeng, and Hongmeng Zhixing [3][14] - Xiaopeng Motors delivered 429,400 units, while Li Auto and NIO delivered 406,300 and 326,000 units respectively, with NIO experiencing a significant sales boost in Q4 due to the new ES8 model [3][14] - Xiaomi Auto achieved over 410,000 units, exceeding its target of 350,000 units, and plans to challenge a target of 550,000 units in 2026 [6][16] Established Brands Performance - BYD sold 4.6024 million vehicles globally, achieving its target and becoming the world's top seller of pure electric vehicles with 2.26 million units sold, a 28% year-on-year increase [7][17] - Geely and Changan both met their sales targets, with Geely selling 3.0246 million vehicles and Changan reaching 2.913 million, with significant growth in their NEV segments [8][18] - Great Wall Motors and Chery reported sales of 1.3237 million and 2.6314 million units respectively, with Chery's sales boosted by its collaboration with Huawei [8][18] Market Dynamics and Future Outlook - The competition among new entrants and established brands is intensifying, with the market expected to undergo significant changes as policy support diminishes [1][12] - The automotive industry is preparing for a challenging 2026, with various companies adjusting their strategies to maintain competitiveness [1][12]

Core Viewpoint - The impending adjustment of the new energy vehicle (NEV) purchase tax policy from full exemption to a 50% reduction starting January 1, 2026, is prompting major car manufacturers to implement strategies to stabilize sales and manage consumer expectations during this transitional period [2][3]. Group 1: Company Responses - Major car manufacturers such as GAC Group, Seres, and Xpeng Motors are introducing purchase tax "bottom line" or equivalent subsidy schemes to offset the cost changes resulting from the policy shift, aiming to maintain sales momentum and capitalize on the limited time window before the policy change [2][3]. - GAC Group has extended its purchase tax subsidy policy until the end of 2025, allowing customers who complete orders by December 31, 2025, to receive a subsidy of up to 15,000 yuan if their vehicle delivery is delayed due to company reasons [4]. - Seres and Xpeng Motors are also implementing similar subsidy strategies, with Seres offering tax subsidies for specific models and Xpeng focusing on new products to lower the transaction threshold during the policy transition [4]. Group 2: Market Dynamics - The combination of policy changes and corporate subsidies is beginning to show effects, with November's NEV retail sales reaching 1.354 million units, a year-on-year increase of 7% [5]. - Despite the positive short-term effects, the market is still in a transitional phase, with a decline in retail sales observed in early December, indicating that the demand recovery may be temporary rather than indicative of a long-term trend [5]. - The overall automotive market is expected to achieve growth beyond initial forecasts for 2025, driven by policies such as trade-in subsidies and NEV purchase tax exemptions, with production and sales figures showing significant year-on-year increases [6][7]. Group 3: Future Considerations - The shift from a policy-driven market to one reliant on endogenous growth remains a critical challenge for car manufacturers post-policy adjustment [3]. - The potential for diminishing returns from frequent subsidies raises concerns about consumer dependency on temporary discounts, which could lead to increased volatility in demand around policy changes [3]. - The automotive industry may face intensified price competition in early 2026, particularly affecting smaller manufacturers, necessitating a focus on technological and service differentiation rather than solely price competition [8].

（原标题：小鹏X9超级增程，一门关于操控、空间、能耗与成本的极致平衡术） 21世纪经济报道记者何煦阳 报道 初看起来，这的确像是个不可能完成的任务。但小鹏动力系统总负责人顾捷向我们剖析，X9之所以能 在搭载后轮转向和增程系统后，空间利用率甚至做到更高，源于小鹏三个自研的技术： 第一，9合1集成的后桥，将后轮转向、电驱总成、传动轴总成、排气系统等9项技术配置集成在一起， 实现在增加一套增程系统后，空间利用率还能达到95.8%；第二，坚持使用一体化压铸，将167个零件 合一，节省空间还提高了车身的刚度；第三，800V混合碳化硅同轴电驱技术，因为使用高度集成的同 轴架构，体积减少了30%。 而且，因为在材料上选择了混合碳化硅，电驱体积比同级减少了10L，为53L；重量比同级减少了 7.5kg，为84.5kg；可CLTC效率却比同级主驱电机高了1.5%，为93.5%，效率更高，能耗更低。通过三 电和AI技术的突破和极具巧思的布置，超级增程款X9真正实现了"既要，又要，还要"。 产品力的全面升级固然令人佩服，但要实现这一切都离不开一个字——"钱"，而这恰是超级增程款X9 最大的惊喜：在续航、操控、空间、能耗都优于老款X ...

Core Insights - The competition landscape for China's new energy vehicle market is becoming clearer as various automakers disclose their sales data for November 2025, with a focus on efficiency and technological innovation reshaping the industry dynamics [1] Group 1: Sales Performance - Hongmeng Zhixing and Leap Motor both surpassed 70,000 units in deliveries, showcasing over 75% year-on-year growth, significantly widening the gap with traditional leading brands [3] - Hongmeng Zhixing achieved a record delivery of 81,864 vehicles in November, marking a 90% increase year-on-year, with the Aion brand being the main contributor [5] - Leap Motor delivered 70,327 vehicles, maintaining its position as the single brand champion in the new energy vehicle sector, with a 75% year-on-year increase [7] - Xiaomi Auto delivered over 40,000 vehicles, achieving a 100% year-on-year growth, and has exceeded its annual target of 350,000 vehicles [7] - Changan Qiyuan reported 46,909 vehicles delivered, with a 31% year-on-year increase, driven by strong product positioning [9] - NIO delivered 36,275 vehicles, reflecting a 76.3% year-on-year increase, with the ES8 model being a key contributor [10] - Ideal Auto's deliveries were 33,181 vehicles, showing a 31.92% year-on-year decline, attributed to market competition and product transition [12] - Deep Blue Auto delivered 33,060 vehicles, maintaining a steady performance despite market pressures [12] - Zeekr brand achieved 28,843 vehicles delivered, benefiting from improved production efficiency [13] - Lantu Auto reached a new high with 20,005 vehicles delivered, supported by product innovation and manufacturing capabilities [14] - Avita and Zhiji both set new sales records, with 14,057 and 13,577 vehicles delivered respectively, indicating their emergence as stable mainstream brands [16] Group 2: Market Trends and Outlook - The new energy vehicle market is expected to continue its growth in December 2025, driven by seasonal consumption peaks, tax incentives, and promotional activities from automakers [16] - The performance of different brand tiers is anticipated to show significant differentiation, influenced by the delivery rhythm of new models and promotional efforts [16]

Core Viewpoint - The collaboration between Xiaopeng and Huawei focuses on enhancing range extender technology to align with the user experience of pure electric vehicles, aiming to eliminate range anxiety and improve charging efficiency [5][9]. Group 1: Collaboration Details - Xiaopeng and Huawei's partnership has led to the launch of the Xiaopeng X9 Super Range Extender, which features Huawei's DriveONE high-integrated high-voltage oil-cooled generator [2][4]. - This is the second formal technical collaboration in 2023, following the release of the AR-HUD system in June [4]. - The collaboration aims to address four major issues in traditional range extender systems: layout space, endurance, efficiency, and seamless operation [6]. Group 2: Technical Innovations - The new range extender system integrates the generator and electronic control components to optimize space in the vehicle's front compartment, achieving an 82-in-1 component design [6]. - Huawei's innovative "stacked waterfall oil cooling" architecture improves generator efficiency by 1%, which translates to an additional 16 kilometers of range when the fuel tank is nearly empty [7][9]. - By 2027, the goal is to achieve charging speeds of less than 10 minutes, potentially even under 5 minutes, to match the refueling speed of traditional fuel vehicles [9]. Group 3: Future Projections - Wang Chao from Huawei predicts that by 2027, range extender products could achieve a range of 2000 kilometers [10]. - The collaboration is characterized by a high level of trust and commitment to pushing technological boundaries, with both teams striving to meet challenging performance standards [10][18]. Group 4: Market Positioning - Xiaopeng emphasizes its commitment to self-research while recognizing the importance of strategic partnerships, particularly with Huawei, to enhance product capabilities [13]. - The collaboration is expected to evolve further, with potential expansions into powertrains and performance domains, contingent on improving user experience [13].

Core Insights - The competitive landscape of new energy vehicle manufacturers in China is undergoing significant changes as Q3 2025 financial reports are released, with Xpeng Motors showing remarkable growth while NIO and Li Auto face challenges [1][2][3] Company Performance - **Xpeng Motors**: Achieved a revenue of 203.8 billion yuan, with a year-on-year growth of 101.8%. Despite a net loss of 3.8 billion yuan, this represents a 79% reduction in losses compared to the previous year. The company delivered 116,007 vehicles, marking a 149.3% increase year-on-year [4][6][8] - **NIO**: Reported a revenue of 217.9 billion yuan, with a year-on-year growth of 16.7%. The net loss was 34.8 billion yuan, a 31.2% reduction from the previous year. NIO delivered 87,701 vehicles, a 40.8% increase year-on-year [4][12][14] - **Li Auto**: Generated a revenue of 274 billion yuan, but experienced a 36.2% year-on-year decline. The company reported a net loss of 6.24 billion yuan, ending an 11-quarter streak of profitability. Vehicle deliveries fell by 39% to over 93,000 units [4][9][11] - **Leap Motor**: Achieved a revenue of 194.5 billion yuan, with a year-on-year growth of 97.2%. The company reported a net profit of 1.5 billion yuan, marking its second consecutive profitable quarter. Leap Motor delivered nearly 174,000 vehicles, a 101.8% increase year-on-year [4][15][16] Strategic Adjustments - The new energy vehicle market is shifting from growth to competition based on product, technology, and brand strength, as companies adapt their strategies to survive in a more competitive environment [3][16] - **Xpeng Motors**: Focused on improving operational efficiency and profitability, launching new models like the X9 Super Range Extender, which aims to address consumer pain points regarding range and charging speed [7][8] - **Li Auto**: Shifted focus towards AI integration in vehicles, moving away from traditional family-oriented branding to emphasize technological advancements [10][11] - **NIO**: Reduced operational costs and refocused on core automotive sales, moving away from previous explorations in other business areas [12][13] - **Leap Motor**: Adjusted its strategy to enter the range extender market and target the high-end SUV segment, while also attempting to elevate its brand image [15][16]

Core Insights - The Chinese automotive market is experiencing a surge in consumer demand due to the upcoming changes in vehicle purchase tax policies, prompting consumers to consider purchasing before the end of the year [1][6][10] - A significant number of new vehicle models have been launched from September to November, with approximately 60 new models introduced, enhancing consumer choices [2][3] - Automakers are implementing aggressive promotional strategies to meet sales targets, with average price reductions in the passenger car market reaching 11.1% in October [3][4] Market Dynamics - The introduction of over 60 new vehicles from various segments, including economy and luxury, has contributed to heightened market activity [2][3] - The sales performance of specific models, such as the MG4 and Zeekr 9X, indicates strong consumer interest and competitive positioning in their respective segments [3][9] - The automotive industry is facing pressure to meet annual sales targets, with many manufacturers reporting completion rates below 60% [4][6] Promotional Strategies - Automakers are leveraging online and offline marketing strategies, including live-streaming events and direct cash incentives, to drive sales [4][10] - The impending adjustment of the vehicle purchase tax policy has led to increased urgency in marketing messages, with dealerships actively promoting the benefits of purchasing before the policy change [7][10] Government and Financial Support - Local governments are providing consumer incentives, such as purchase vouchers, to stimulate demand for both electric and fuel vehicles [10][11] - Financial institutions are enhancing automotive financing options, offering low-interest loans and subsidies to facilitate consumer purchases [11][14] - The collaboration between government, banks, and automakers is expected to create a supportive environment for automotive consumption in the final months of the year [10][14]