来源：经济观察报 在监管部门强调抵制汽车行业无序价格战的背景下，车企竞争已悄然从明面的降价转向金融手段的比拼。这究竟是刺激消费的良药，还是一场风险后移的 博弈？ 作者：濮振宇 封图：图虫创意 2026年年初，特斯拉一则"首付7.99万、月供1918元开走Model3"的促销政策，在汽车市场掀起涟漪。随后短短半个月内，小米、理想、小鹏、吉利、岚图 等车企纷纷跟进，一场围绕7年低息低月供金融方案的汽车市场促销战打响。 在监管部门强调抵制汽车行业无序价格战的背景下，车企竞争已悄然从明面的降价转向金融手段的比拼。这究竟是刺激消费的良药，还是一场风险后移的 博弈？ "7年低息"成标配 1月6日，特斯拉率先打响开年金融促销的第一枪，其在官网显眼的地方标注：2月28日（含）前下单指定版本车型，可享8000元限时保险补贴，可申请限 时5年0息或7年金融方案。 以售价23.55万元的Model3后轮驱动版为例，选择5年期的"限时0息贷款方案"后，首付最低7.99万元，月供为2594元；选择7年期的"限时低息贷款方案 A"后，首付最低7.99万元，月供为1918元。 1月15日，小米宣布，为响应用户对灵活购车的期待，从1月16日 ...

在监管部门强调抵制汽车行业无序价格战的背景下，车企竞争 已悄然从明面的降价转向金融手段的比拼。这究竟是刺激消费 的良药，还是一场风险后移的博弈？ 作者：濮振宇 封图：图虫创意 2026年年初，特斯拉一则"首付7.99万、月供1918元开走Model3"的促销政策，在汽车市场掀起 涟漪。随后短短半个月内，小米、理想、小鹏、吉利、岚图等车企纷纷跟进，一场围绕7年低息低 月供金融方案的汽车市场促销战打响。 在监管部门强调抵制汽车行业无序价格战的背景下，车企竞争已悄然从明面的降价转向金融手段的 比拼。这究竟是刺激消费的良药，还是一场风险后移的博弈？ "7年低息"成标配 1月6日，特斯拉率先打响开年金融促销的第一枪，其在官网显眼的地方标注：2月28日（含）前 下单指定版本车型，可享8000元限时保险补贴，可申请限时5年0息或7年金融方案。 以售价23.55万元的Model3后轮驱动版为例，选择5年期的"限时0息贷款方案"后，首付最低7.99 万元，月供为2594元；选择7年期的"限时低息贷款方案A"后，首付最低7.99万元，月供为1918 元。 1月15日，小米宣布，为响应用户对灵活购车的期待，从1月16日零时起，正式 ...

2026年年初，特斯拉一则"首付7.99万、月供1918元开走Model3"的促销政策，在汽车市场掀起涟漪。随后短短半个月内，小米、理想、小鹏、吉利、岚图 等车企纷纷跟进，一场围绕7年低息低月供金融方案的汽车市场促销战打响。 在监管部门强调抵制汽车行业无序价格战的背景下，车企竞争已悄然从明面的降价转向金融手段的比拼。这究竟是刺激消费的良药，还是一场风险后移的 博弈？ "7年低息"成标配 1月6日，特斯拉率先打响开年金融促销的第一枪，其在官网显眼的地方标注：2月28日（含）前下单指定版本车型，可享8000元限时保险补贴，可申请限 时5年0息或7年金融方案。 1月20日，理想汽车推出7年超低月供购车方案：首付3.25万元起，月供低至2578元。同时，理想汽车还宣布，理想MEGA、理想i8另有专属7年贷款方案， 可享前3年免息，月供低至2857元。 1月24日，岚图汽车宣布，截至1月31日(含)期间大定，且自大定之日起30个自然日内完成岚图全系任意车型(不含梦想家山河、梦想家典藏版)开票可享7年 低息，0首付起，月供约2733元。 除此之外，小鹏、吉利等车企也跟进了7年低息低月供金融方案，其中小鹏汽车首付15%起， ...

Core Viewpoint - The company has entered into five repurchase agreements with a financing leasing company and various dealers, aimed at enhancing the sales and market share of its new energy vehicles [1][2]. Group 1: Repurchase Agreements - The repurchase agreements involve a total of 32 new energy vehicles leased by dealers from the financing leasing company [1]. - The agreements include leasing rights and obligations, covering unpaid and due rental payments, but excluding other fees and penalties [1]. Group 2: Strategic Benefits - The repurchase obligation is a common practice in the automotive financing leasing industry, which is expected to boost the company's new energy vehicle sales [2]. - The company plans to utilize technology to monitor the leased vehicles, reducing risks associated with damage and non-return by dealers [2]. - A digital monitoring platform will be established to oversee asset conditions, rental rates, and payment recovery, enhancing operational efficiency [2]. - The company aims to expand its used vehicle leasing and sales business, contributing to revenue growth [2]. - Dealers are required to pay a performance bond, which will offset any outstanding payments owed to the company [2]. - The agreements allow the company to receive full sales proceeds in advance, improving liquidity and flexibility [2].

Core Insights - Despite declining interest rates and more competitive pricing for new cars, the automotive financing leasing business is expected to remain stable in the second half of 2025 due to cautious lending strategies by financial institutions, weak consumer purchasing power, oversupply in the used car market, and limited demand for trucks [1] Summary by Categories Automotive Financing Leasing - The financing leasing business for various types of vehicles has shown a downward trend throughout 2024 and the first half of 2025 [1] - Factors contributing to this trend include cautious lending strategies, weak consumer purchasing power, and an oversupply in the used car market [1] Market Trends - There are signs of recovery in the passenger car financing leasing business, driven by competitive pricing in the used car market and a growing demand for hybrid electric vehicles as consumers shift towards more environmentally friendly transportation options [1]

Core Viewpoint - The launch of the "Hui Xin Rong" product by Huishin Chengxin Leasing Co., Ltd. addresses the growing demand for flexible financing services among car owners in the rapidly developing automotive consumer market [1][3] Group 1: Product Features - The "Hui Xin Rong" product offers a simple application process, allowing car owners to apply easily through the Guanghui Car Life WeChat public account [1] - The product has several advantages, including no vehicle collateral, enabling car owners to continue using their vehicles while obtaining financial support [3] - The funds obtained through "Hui Xin Rong" can be used freely for various purposes, such as personal consumption, entrepreneurial investment, or urgent needs [3] Group 2: Approval Process - The approval process for the "Hui Xin Rong" product is optimized for efficiency, allowing car owners to receive financial support quickly, which is crucial in today's fast-paced environment [3] - The company emphasizes the importance of a clear and straightforward application process, making it accessible even for first-time users of financing leasing [1][3] Group 3: Company Strategy - The introduction of the "Hui Xin Rong" product is a strategic response by the company to meet market demands and enhance its product offerings [3] - The company aims to provide high-quality, personalized financing services to help car owners optimize asset allocation and maximize value [3] - As the "Hui Xin Rong" product is promoted, the company anticipates that more car owners will benefit from it, further enhancing service quality and product offerings [3]