消费寒冬
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美国假日季网购创纪录背后:虚假繁荣掩盖经济脆弱,消费寒冬将至?
Jin Shi Shu Ju· 2025-12-03 08:20
音频由扣子空间生成 美国的假日购物季以创纪录的在线销售额拉开帷幕,但潜在的经济脆弱迹象表明,支出回落可能正在逼 近。 11月消费者信心再次下滑。不过,根据追踪在线零售网站访客数据的Adobe Analytics统计,在零售商所 称的"网络周"(Cyber Week)期间,即从感恩节到随后的周一,美国人的在线消费达到了创纪录的442 亿美元,实体店的可比销售数据尚未公布。 AI播客:换个方式听新闻 下载mp3 消费分析公司Coresight的全球研究主管John Mercer表示,对创纪录的营收数据应"持保留态度"。成本已 经上升,部分原因是关税,而且富裕的购物者"全年都在支撑着零售业,"Mercer说。 深入观察就会发现,"网络周"期间充满了恐慌的消费者。塔吉特和沃尔玛的顾客减少了冲动消费。 Adobe的数据显示,利用"先买后付"提供商进行短期借贷的消费者数量比以往任何时候都多。 消费情报公司NielsenIQ的电子商务洞察总监Jack O'Leary表示,亚马逊和其他零售商将折扣范围扩大到 了电池和清洁用品等日常用品,这表明消费者为了买得起家庭必需品正在四处寻找优惠。 市场研究公司Kantar的调查显示,在 ...
美国“黑五”销售额新高!分析师却警告:火爆数据背后危机重重
Feng Huang Wang· 2025-12-03 07:52
根据追踪线上零售数据的Adobe Analytics数据,在零售商所称的"黑五周末"期间(从上周五到本周 一),美国消费者的线上消费达到了创纪录的442亿美元,不过实体店铺的可比销售数据尚未公布。 然而,消费者分析公司Coresight的全球研究主管约翰·默瑟却表示,应该"谨慎看待"这样创纪录的销售 额数据。 他指出,销售额的上升并非因为消费者的消费热情增加,而是因为商品成本有所上升——而这背后的部 分原因就是关税。 消费者们更爱买廉价日用品 深入探究就会发现,在"网络星期一"期间,消费者表现出的焦虑迹象随处可见。美国零售巨头塔吉特和 沃尔玛的购物者们已经减少了冲动消费,转而更侧重于购买打折的日用必需品。 同时,Adobe数据显示,与以往相比,今年有更多消费者从"即买即付"服务提供商那里借入短期债务用 于购物。 消费者情报公司尼尔森IQ的电子商务洞察部门主管杰克·奥利里(Jack O'Leary)表示,今年,亚马逊网 站及其他零售商对诸如电池、清洁用品等日常用品推出了更大幅度的折扣优惠,这表明消费者更在意的 是以优惠价格购买日常必需品。 市场研究公司Kantar的调查表明,在美国商品价格上涨的压力下,上个月, ...
为啥现在很多人不愿意下馆子了?老顾客说出原因,句句都是大实话
Sou Hu Cai Jing· 2025-09-06 23:00
Core Insights - The restaurant industry is facing a significant downturn, with a 67% year-on-year decrease in profits for the accommodation and catering sector in Beijing during the first half of 2025, and hotel profits plummeting by 92.9% [1][3] - Consumer spending habits have shifted, with a focus on value for money rather than dining out for social status, leading to a decline in restaurant patronage [4][9] - Rising food prices have outpaced income growth, with restaurant menu prices increasing by 24% since January 2020, compared to a 5.4% increase in disposable income in the same period [3][4] Group 1: Price Increases and Consumer Sentiment - Consumers express dissatisfaction with rising dining costs, feeling that the value does not match the price, as exemplified by a typical meal costing over 100 yuan [3][4] - The psychological impact of high prices affects even affluent consumers, who are reluctant to pay premium prices for food and drinks [3][4] Group 2: Changing Consumption Philosophy - There is a notable shift in consumer priorities from extravagant dining experiences to practical and cost-effective options, with a growing emphasis on quality and value [4][9] - The pandemic has altered spending habits, leading to increased savings and a focus on essential expenditures, as evidenced by a 12.3% year-on-year increase in household savings in 2025 [4][9] Group 3: Cost Pressures and Quality Concerns - The restaurant industry is under severe cost pressure, with operating costs in Beijing reaching 36.019 billion yuan in the first half of 2025, while revenues have declined significantly [6][8] - Many restaurants are reducing ingredient quality to cut costs, leading to consumer dissatisfaction with food quality [6][8] Group 4: Competition from Delivery Services - The rise of food delivery platforms offering substantial discounts has diminished the appeal of dining in restaurants, with significant investments in subsidies from major players like Taobao and Meituan [6][8] - A report predicts that these subsidies could boost restaurant revenue by 12 percentage points in July 2025, but they also create unsustainable business practices among participating restaurants [6][8] Group 5: Adaptation of High-End Dining - High-end restaurants are adapting by offering affordable options, with over 35% of mid to high-end dining establishments introducing lower-priced menus to attract customers [8][9] - Innovative business models, such as community-based dining and simplified menus, are emerging as successful strategies for survival in the current market [11][15] Group 6: Future Outlook for the Industry - The current challenges may lead to the elimination of weaker businesses, while those focusing on quality and value may thrive [15] - Consumers are still eager for quality food, indicating a potential for recovery if restaurants can meet their expectations for value and quality [15]
23家消费龙头集体爆雷!白酒零食全崩了,19家企业半年巨亏
Sou Hu Cai Jing· 2025-08-11 10:46
Group 1 - The consumer market faced unprecedented challenges in the first half of the year, with 19 out of 23 leading consumer companies reporting losses, affecting sectors like liquor, snacks, and dairy [2] - High-end liquor brands are experiencing significant declines, with companies like Jiu Gui Jiu reporting a 93% drop in net profit and a 43% decrease in revenue, while Moutai's bottle price fell from 3000 yuan to 1780 yuan [4][5] - The demand for business banquets has decreased by 80%, leading to inventory issues and management instability within liquor companies, with some experiencing up to 900 days of inventory [4][5] Group 2 - The snack industry is also heavily impacted, with companies like Qiaqia Foods seeing a 76% drop in net profit due to external factors like weather and rising costs, alongside a shift in consumer purchasing behavior towards discount stores and live-streaming sales [5][7] - Liuyin Pupu reported a direct loss of 100 million yuan in the first half of the year, facing a "double decline" in both sales and prices, leading to store closures and significant price cuts [5][7] - The overall consumer sentiment remains weak, with major shareholders of companies like Liuyin Pupu and Qiaqia selling off stakes, indicating a lack of confidence in the market [9] Group 3 - Liquor companies are struggling with strategic shifts towards low-alcohol products, facing technical challenges and lower profit margins compared to high-alcohol products [7][8] - Qiaqia's attempts to expand into Southeast Asia and introduce new products have not yielded significant results, highlighting difficulties in adapting to market changes [8] - The ongoing consumer downturn is affecting not only listed companies but also small businesses, with the duration and depth of this downturn remaining uncertain [9]