Core Points - The article emphasizes the integration of culture and tourism in Beijing's Dongcheng District, highlighting the development of the cultural heritage along the central axis of Beijing and the promotion of high-quality economic growth through cultural initiatives [1][2][18]. Group 1: Cultural Heritage and Tourism Development - The central axis of Beijing has been recognized as a UNESCO World Heritage site, marking a new phase in its protection and utilization, with 12 out of 15 heritage elements located in Dongcheng District [2]. - Dongcheng District is actively transforming the central axis from a "cultural axis" and "urban axis" to a "vibrant axis," creating cultural brands and promoting various cultural exploration routes [2][3]. - The district is leveraging its rich historical and cultural resources to enhance inbound tourism, with significant growth in visitor numbers and spending [4][5]. Group 2: Policy and Mechanism Innovation - Dongcheng District has established a collaborative development mechanism to support the integration of culture, commerce, and tourism, backed by various policy initiatives [5]. - The district has implemented the "Cultural + Industry Fund" to facilitate financial support for cultural and tourism projects, ensuring a sustainable development ecosystem [5]. Group 3: New Consumption Experiences - The "Breeze Terrace" initiative has introduced over 300 unique outdoor spaces for cultural consumption, enhancing the visitor experience through diverse activities [7]. - The integration of technology in cultural experiences, such as VR and AI, is creating innovative consumption scenarios and expanding cultural outreach [13]. - Dongcheng District is focusing on creating a vibrant night economy, exemplified by the "Guijie Night Festival," which has successfully attracted significant foot traffic and enhanced local dining experiences [17]. Group 4: Event and Activity Integration - The district is organizing various cultural events, such as outdoor theater performances and themed markets, to foster community engagement and promote cultural consumption [15][16]. - The establishment of a four-tier consumption promotion system is facilitating the development of unique cultural and tourism IPs, enhancing the overall economic growth of the district [18].