Core Viewpoint - The company achieved a revenue of 3.887 billion yuan in H1 2025, representing a year-on-year increase of 5.6%, and a net profit attributable to shareholders of 181 million yuan, up 24.1% year-on-year [1] Group 1: Revenue Breakdown - The company's revenue from milk powder, domestic goat milk powder, and nutritional products in H1 2025 was 961 million, 1.381 billion, and 156 million yuan respectively, with year-on-year changes of -14.9%, -8.9%, and +7.0% [1] - The newly added cheese business generated a revenue of 479 million yuan in H1 2025 [1] - The decline in revenue from milk powder and domestic goat milk powder was primarily due to the launch of an internal code system upgrade in Q2, which led to a temporary reduction in shipment volumes [1] Group 2: Market Performance - The market share of the goat milk powder brand increased to 30.4% by the end of H1 2025, up 2.8 percentage points year-on-year [1] - Overseas revenue from goat milk powder saw a significant increase of 65.7% to 483 million yuan, accounting for 25.9% of the overall goat milk powder business revenue [1] - Key regions such as the Middle East, North America, and the CIS experienced revenue growth of 54.2%, 138.7%, and 33.8% respectively [1] Group 3: Profitability and Cost Management - The gross profit margin for H1 2025 was 41.9%, a decrease of 1.5 percentage points year-on-year, mainly due to the lower gross margin of the newly merged goat cheese business at 6.8% [2] - The sales expense ratio was 26.1%, down 3.8 percentage points year-on-year, attributed to reduced promotional expenses from optimizing channel strategies [2] - The net profit margin attributable to shareholders increased to 4.6%, up 0.7 percentage points year-on-year [2] Group 4: Future Outlook - Despite challenges such as declining birth rates and macroeconomic uncertainties, domestic goat milk powder revenue is expected to improve in H2 2025 as inventory adjustments are completed [3] - The overseas goat milk powder business remains a key growth driver, with the company achieving leading sales on Amazon in the U.S. for goat milk infant formula [3] - The nutritional products segment is being developed as a second growth avenue, focusing on large clients and enhancing online and offline sales channels [3] Group 5: Profit Forecast and Valuation - The company maintains net profit forecasts of 299 million, 357 million, and 410 million yuan for 2025-2027, with corresponding PE ratios of 13x, 11x, and 10x [3] - The company is recognized as a leading brand in goat milk powder with successful overseas market expansion and growth potential [3]

Core Viewpoint - The company is undergoing a deep adjustment, with a significant decline in revenue and net profit in the first half of 2025, but is expected to benefit from reforms in the future, maintaining a buy rating [1][2]. Financial Performance - In 1H25, the company achieved revenue of 14.8 billion yuan, a year-on-year decrease of 35.3%, and a net profit attributable to shareholders of 4.34 billion yuan, down 45.3% year-on-year [2]. - In 2Q25, revenue and net profit were 3.73 billion yuan and 710 million yuan, respectively, reflecting year-on-year declines of 43.7% and 62.7% [2]. - The company’s sales volume and price per ton in 1H25 decreased by 32.4% and 4.6% year-on-year, respectively [3]. Product and Channel Analysis - Revenue from products priced above 100 yuan and below 100 yuan in 1H25 decreased by 36.5% and 27.2% year-on-year, respectively [3]. - The company has been focusing on core products and managing inventory through various strategies since the second half of 2024, leading to improved channel inventory compared to previous periods [3]. - Revenue from the domestic market in 1H25 was 7.12 billion yuan, down 25.8% year-on-year, while revenue from the external market was 7.39 billion yuan, down 42.7% [3]. Profitability and Financial Stability - As of 1H25, the company’s contract liabilities stood at 5.88 billion yuan, a decrease of 1.15 billion yuan from the previous period [4]. - In 2Q25, the company’s gross profit margin was 73.3%, a year-on-year decrease of 0.4 percentage points, leading to a net profit margin of 18.9%, down 9.6 percentage points year-on-year [4]. Valuation and Future Outlook - The company plans to launch the seventh generation of its product and high-end light bottle liquor to stabilize its consumer base in the second half of 2025 [5]. - The company has committed to a cash dividend of no less than 70% of net profit from 2024 to 2026, with a projected dynamic dividend yield of 6.4% for 2025 [5]. - The adjusted net profit forecasts for 2025, 2026, and 2027 are 4.32 billion yuan, 4.60 billion yuan, and 4.97 billion yuan, respectively, with corresponding year-on-year growth rates of -35.3%, +6.5%, and +8.2% [5].

Investment Rating - The investment rating for the company is "Buy" [1][4][6] Core Views - The company is undergoing a deep adjustment phase, with financial statements being cleaned up, and is expected to gradually emerge from this bottom adjustment period as channel health improves [4][6][9] - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue of RMB 14.8 billion, down 35.3% year-on-year, and net profit of RMB 4.34 billion, down 45.3% year-on-year [4][10] - The company is focusing on core products and inventory reduction strategies to alleviate channel pressure, with a notable decrease in the number of distributors impacting revenue [9][10] Financial Performance Summary - For 1H25, the company achieved revenue of RMB 14.8 billion, a decrease of 35.3% year-on-year, and a net profit of RMB 4.34 billion, a decrease of 45.3% year-on-year [4][10] - In 2Q25, revenue was RMB 3.73 billion, down 43.7% year-on-year, and net profit was RMB 707 million, down 62.7% year-on-year [10] - The company’s gross margin for 1H25 was 75.0%, a decrease of 0.3 percentage points year-on-year [10] Valuation and Forecast - The company plans to distribute a total cash dividend of no less than 70% of net profit for the years 2024 to 2026, with a minimum of RMB 7 billion (including tax) [6] - The projected net profit for 2025 is RMB 4.32 billion, with a year-on-year decline of 35.3%, followed by a recovery in 2026 with an expected net profit of RMB 4.60 billion, representing a growth of 6.5% [6][8] - The current market capitalization corresponds to a price-to-earnings ratio (PE) of 25.2X for 2025, 23.7X for 2026, and 21.9X for 2027 [6][8]

Investment Rating - The report maintains an "Outperform" rating for Chongqing Brewery with a target price of RMB 61.00, based on a current price of RMB 55.26 [2][6]. Core Insights - The company's revenue for the first half of 2025 was RMB 8.839 billion, showing a slight decline of 0.24% year-on-year, while net profit attributable to shareholders was RMB 865 million, down 4.03% year-on-year [3][11]. - The company demonstrated strong operational resilience despite facing pressure in Q2, where revenue was RMB 4.484 billion, down 1.84% year-on-year, and net profit was RMB 392 million, down 12.70% year-on-year [3][11]. - Regional performance varied, with the Northwest region showing growth, while the Southern region faced significant pressure [3][11]. Revenue and Profitability - Total sales volume in H1 reached 1.8008 million kiloliters, up 0.95% year-on-year, outperforming the industry average [4][12]. - The average ton price for H1 was RMB 4,779, down 1.14% year-on-year, with high-end products showing slight revenue growth [4][12]. - Gross margin improved to 49.83% in H1, up 0.61 percentage points year-on-year, primarily due to lower tonnage costs [5][13]. Cost Management and Tax Impact - Cost optimization efforts led to a gross margin increase, but a significant rise in the corporate income tax rate from 20% to 27.2% negatively impacted net profit [5][13]. - The net profit margin for H1 was 9.8%, down 0.4 percentage points year-on-year, with Q2 showing a further decline to 8.7% [5][13]. Investment Recommendations and Forecasts - The report suggests that despite short-term challenges, the company's fundamentals are expected to stabilize, with a high dividend payout ratio and steady expansion of the dealer network [6][14]. - EPS estimates for 2025-2027 are projected at RMB 2.42, RMB 2.56, and RMB 2.74, respectively, with a 25x PE multiple applied for 2025 [6][14].