9月24日至25日，新城控股（601155.SH）在上海西岸美高梅酒店举办第八届商业年会暨吾悦商管首届悦 链计划合伙人大会。公司董事长王晓松及高管团队与数千名合作伙伴共同出席。本次年会以"双向奔赴· 共绘幸福"为主题，旨在强化产业链协作，提升资源整合能力，推动商业运营模式持续优化。 面对商业地产存量竞争加剧的行业背景，新城控股凭借规模化布局与精细化运营能力，持续推进吾悦广 场的竞争力提升。年会上，公司系统介绍了迭代升级的"吾悦经营五步法"，并正式推出"悦链计划"，进 一步强化与品牌方、代理商的生态协作。 "吾悦经营五步法"聚焦专业化运营 本届商业年会在参会结构上有所拓展，除品牌方外，还纳入了代理商、轻资产合作方及资本方，体现出 新城控股构建行业资源整合平台的意图。 "吾悦经营五步法"包括"建好空间、组对内容、找到品牌、做高销售、分享收益"五个环节，旨在系统化 提升商业项目的运营效率。在"建好空间"方面，公司已投入4亿元用于88个项目的空间改造与品质提 升，并建立标准化监管体系。在"组对内容"环节，通过市场洞察、业态规划等工具，实现项目定位与品 牌落位的科学决策。 在品牌招商方面，新城控股依托"4M"框架及"吾 ...

Core Insights - The report indicates that by 2024, the core industries of China's digital economy will account for approximately 10% of GDP, with mobile IoT terminal users reaching 2.656 billion [1] - The concept of "AI+" is proposed as a core engine for high-quality development, highlighting the deep and broad penetration of technology in the digital economy [1] - The construction of corporate culture centered on ecological collaboration and intelligent innovation is recognized as a strategic consensus for sustainable development [1] Digital Era Corporate Culture Characteristics - Corporate culture encompasses the values, behavioral norms, and work methods of a company, serving as a flexible strategy that enhances competitiveness and fosters employee identification [2] - Examples from ByteDance and Alibaba illustrate how clear and effective corporate philosophies can create a unique cultural ecosystem that drives employee engagement and innovation [2] Digital Transformation and Corporate Culture - Digital transformation is reshaping corporate operations, making innovation, openness, and co-existence key characteristics of corporate culture [3][5] - Innovation is essential for cultural advancement, extending beyond technology to include operational concepts and management models [5] - Open and transparent corporate culture fosters internal consensus and enhances external competitiveness, as demonstrated by ByteDance's management philosophy [5][6] Challenges in Corporate Culture Construction - Companies face challenges in cultural construction, including a lack of long-term strategic planning and disconnects between corporate values and employee sentiments [8] - Effective evaluation and incentive mechanisms are often absent, leading to superficial cultural initiatives that do not drive real development [8] Advancements in Corporate Culture: Ecological Collaboration and Intelligent Innovation - The evolution of corporate culture towards ecological collaboration and intelligent innovation is essential for adapting to the digital age [12] - Ecological collaboration emphasizes breaking down barriers and fostering shared resources among partners, as seen in the practices of companies like Yushutech and Tesla [12] - Intelligent innovation shifts corporate culture from experience-driven to data-driven, with companies like JD.com leveraging data for strategic decision-making [13] Multi-Dimensional Breakthroughs in Corporate Culture - Companies should focus on value restructuring, innovation ecosystems, and collaborative cultures to create a cohesive cultural ecosystem [14][15] - Digital technology and innovative thinking should be the foundation for extending corporate culture, ensuring it remains dynamic and responsive to market changes [15][17] - Sustainable development strategies and user co-creation models are emerging as new business paradigms, enhancing brand loyalty and ecological engagement [18][19] Conclusion - High-quality corporate development relies on deepening corporate culture, which must align with strategic goals and adapt dynamically to market changes [21] - The shift from product competition to ecological capability competition necessitates the proactive construction of a culture centered on ecological collaboration and intelligent innovation [21]

Core Viewpoint - Johnson & Johnson aims to establish itself as a leader in the Chinese oncology market, focusing on innovation, collaboration, and patient-centered approaches to enhance its business in the next three years [1] Group 1: Innovation and R&D - Johnson & Johnson is currently the leading company in the blood cancer sector in China and plans to expand its innovation efforts into solid tumors [2] - The company has received approvals for 13 molecules and 26 indications in the oncology field over its 40 years in China, covering key cancers such as prostate cancer and multiple myeloma [2] - Recent breakthroughs in lung cancer treatments include a combination of dual antibodies and small molecule TKI inhibitors, significantly improving objective response rates and overall survival for advanced lung cancer patients [2][3] Group 2: Market Development and Collaboration - Johnson & Johnson's strategy involves deep collaboration with government, hospitals, and industry associations to enhance its market position in solid tumors [4] - The company is conducting real-world studies to gather data on drug efficacy and safety, particularly within the Chinese population, which will inform future R&D [4] - The company is optimizing its distribution channels by focusing on DTP pharmacy networks and training pharmacists to provide comprehensive patient care [4] Group 3: Patient-Centric Approach - Johnson & Johnson emphasizes the importance of making innovations meaningful for patients, ensuring accessibility and affordability of new treatments [7] - The company actively engages with regulatory bodies to expedite drug approval processes and participates in national health insurance negotiations to include its oncology drugs in the national reimbursement list [7] - Initiatives such as the "Tumor Patient Care Specialist" program and customized patient education packages aim to enhance patient experience and support long-term disease management [8]