随着Stellantis(STLA.US)雪铁龙ë-C3等平价纯电动城市车型的不断涌现，消费者正被日益丰富的选择所 吸引。但与此同时，车企仍在应对电动汽车普及速度不及预期的困境。大众汽车(VWAGY.US)和 Stellantis因需求疲软及连续发布盈利预警，已放缓部分工厂产能;大众旗下保时捷(POAHY.US)也在下调 其电动车战略规划。 从动力类型来看，10月欧洲电动车型销量实现显著增长，其中插电式混合动力车注册量激增40%，纯电 动车注册量增幅接近三分之一。 车企表现方面，欧洲主要制造商中雷诺汽车(RNLSY.US)10月销量同比增长11%，大众汽车和宝马集团 也取得稳健增长。中国车企比亚迪(01211)在该地区的表现尤为亮眼，当月销量增长超两倍，轻松超越 持续低迷的特斯拉(TSLA.US)——后者注册量大跌48%。 智通财经APP获悉，欧洲汽车制造商协会(ACEA)周二发布数据显示，受该地区车企持续推出更多亲民 价位电动车型的推动，10月欧洲新车注册量同比攀升4.9%至109万辆，连续第四个月实现增长。在主要 市场中，西班牙和德国销量增幅最为显著，而英国和意大利则陷入停滞。 尽管车企持续加码电动车型研 ...

Core Insights - Li Auto has shifted its marketing strategy by signing a brand ambassador, Yi Yangqianxi, which marks a significant change from its previous stance of not hiring celebrity endorsements [2][5] - The launch of the Li Auto i6 is positioned to attract younger consumers, aligning with the brand's new strategic direction [5][9] - The i6 is set to be a key model for Li Auto, with ambitious sales targets and features aimed at enhancing its market competitiveness [6][10] Group 1: Marketing Strategy - The announcement of Yi Yangqianxi as a brand ambassador coincides with the i6's launch, creating a strong buzz and engagement on social media [2][5] - This partnership is expected to leverage Yi Yangqianxi's influence across various age groups, particularly appealing to the Z generation and young adults [5][9] - Previous successful endorsements by Yi Yangqianxi, such as with BMW, indicate his potential impact on Li Auto's brand visibility and sales [6][9] Group 2: Product and Sales Strategy - The Li Auto i6 is positioned as a large five-seat pure electric SUV, priced between 250,000 to 300,000 yuan, featuring advanced technology and spacious design [6][10] - The CEO has set a sales target of 9,000 to 10,000 units per month for the i6, contributing to an overall goal of 18,000 to 20,000 units for all pure electric models [6][10] - Analysts suggest a more aggressive pricing strategy for the i6 to enhance its competitiveness in the market [9]