海报制作：智通财经/李耀琪 智通财经记者 | 李烨 智通财经编辑 | 牙韩翔 茶饮从未像今天这样拥挤。 在过去五年里，这个行业经历了一场罕见的加速。一二线城市的主干商圈占满招牌，下沉市场也在迅速 跑马圈地。各品牌从设计到供应链都彻底地连锁化，速度、规模成为关键词，也让加盟商都误以为，增 长会一直持续。但好景不长。 张丽霞是第一批体会到寒意的人。 最近几个月，她经常看着系统后台的数字陷入茫然。作为霸王茶姬最早的加盟商之一，张丽霞见证了这 一品牌如何借轻乳茶杀出重围。 茶饮市场的供给平衡正在被打破，最为直接的表现是扩张失速。 古茗在今年上半年营收、利润及门店总GMV均实现同比增长，可首席执行官王云安仍在财报会上表达 了对补贴退潮的忧虑与谨慎——财报数据上，上半年古茗单加盟商开店数从2.2锐减到1.9，这代表着老 加盟商再开店的意愿下降明显。 茶百道2025年上半年财报也显示，中国市场的门店数量增速也到了近年最低，同比仅增加0.7%。喜茶 方面，据极海品牌监测的数据，截至2025年10月的过去12个月，它的门店净减少680家。 艾媒咨询一份报告显示，新式茶饮市场规模在2024年达到3500亿元，同比增长，但增速已从 ...

Core Viewpoint - For FY25, the company expects revenue and net profit attributable to shareholders to grow by 11.6% and 14.3% year-on-year, respectively, with the down jacket business showing resilience despite a warm winter challenge [1][2] Revenue and Profit Summary - FY25 revenue reached 25.9 billion yuan, an increase of 11.6%, with operating profit at 4.967 billion yuan (+12.9%) and net profit at 3.514 billion yuan (+14.3%) [1] - The company declared a final dividend of 0.22 HKD per share, alongside an interim dividend of 0.06 HKD, resulting in a cash dividend payout ratio of 84% [1] Business Segment Performance - The brand down jacket business accounted for 83.7% of FY25 revenue, generating 21.67 billion yuan (+11.0%), with H1 and H2 revenues of 6.06 billion yuan (+22.7%) and 15.01 billion yuan (+7.0%), respectively [2] - By brand, FY25 revenue for Bosideng, Xuezhongfei, and Bingjie was 18.48 billion yuan (+10.1%), 2.21 billion yuan (+9.2%), and 0.13 billion yuan (-12.9%) [2] - The company’s direct sales and wholesale revenue for down jackets were 15.09 billion yuan (+5.2%) and 5.72 billion yuan (+24.3%), respectively [2] OEM and Other Business Insights - The OEM business grew significantly, with revenue of 3.37 billion yuan (+26.4%), while the high-end women's wear segment faced a decline, generating 0.65 billion yuan (-20.6%) [3] - The company experienced a goodwill impairment of 170 million yuan in the women's wear segment [3] Profitability and Efficiency - The overall gross margin for FY25 was 57.3%, down 2.3 percentage points, primarily due to declines in the gross margins of the brand down jackets and women's wear [3] - The operating profit margin for the down jacket business was 23.0%, an increase of 0.7 percentage points, aided by effective cost control [3] - The company’s operating profit margin for FY25 was 19.2% (+0.2 percentage points), with a net profit margin of 13.6% (+0.3 percentage points) [3] Inventory and Future Outlook - As of FY25, the company’s inventory stood at 3.95 billion yuan (+23.6%), with an inventory turnover period of 118 days (+3 days) [4] - For FY26, the main brand will focus on down jacket categories and enhance competitive advantages, with expectations for steady growth in the OEM business and improvements in the performance of sub-brands [4] - Revenue projections for FY26 to FY28 are 28.53 billion yuan, 31.22 billion yuan, and 34.08 billion yuan, with corresponding net profits of 3.92 billion yuan, 4.34 billion yuan, and 4.80 billion yuan [4]