大家好，我是深蓝的销售顾问，今天跟大家分享一下刚上市的L06。 这个月每天有多少客户来看车？ 我们 是 中部 一个五线 的 小城市，受到上个月省补改为摇号的影响，进店量 相比之前下降了 3 、 4成 。 之前 工作日 进店 是 6-7组 ，周末15-16组， 现在 降到了 平时 3-4组，周末10组出头。不过好在 11 月18号L06 的 正式上市， 拉起 了一波热度，进店 数量有所回升，尤其是通过网络留资的 多了起 来。 现在买车都有什么权益？ 现在订车可以享受厂家2000元现金优惠，他品3000 元、 本品5000 元 的置换补贴 。 另外还限时 赠送 紫色车漆，磁流变悬架和科技舒享包（电动尾门 、 256色氛围灯），以及 城区智驾包（说是限时免费，大概率会一直送），11月30号24点前下订还可以赠送大疆pocket 3。 最畅销的是什么配置/颜色？ 目前客户选择最多的配置是560 Ultra+， 颜色最多的是今年最流行的 紫色外观搭配紫色内饰，占比达到了60%。 现车 有4台 560 Ultra 、 2台 Ultra+ 。11月21号才开始交付，目前还不清楚具体 的 提车时间，看官网是0-6周。 通过交 ...

Core Insights - BYD achieved remarkable sales in the UK, selling 11,271 vehicles in September, marking an 880% year-on-year growth, making it the largest overseas market for the company [6][14] - The primary driver of this growth is the BYD SEAL U model, which has become a best-seller in Europe, with sales reaching 32,802 units in the first half of the year [8][10] - Despite the high pricing of the SEAL U in Europe, it has outperformed competitors, indicating a shift in consumer preferences towards plug-in hybrid vehicles [10][18] Sales Performance - In September, BYD ranked 15th in the UK market with a total of 11,271 units sold, while the overall market saw 312,900 units sold [6][14] - The SEAL U was the only plug-in hybrid model in the UK’s top ten best-selling cars for September, selling 5,373 units [11] - In the first eight months of the year, BYD's sales in Europe reached 95,940 units, a staggering increase of nearly 300% compared to the previous year [15][16] Market Dynamics - The overall European car market saw a slight increase of 4.7% in August, while BYD's sales surged by 215.7% [14][15] - The demand for plug-in hybrid vehicles is rising, with a 56.3% growth rate, despite tightening subsidies across Europe [20][28] - The charging infrastructure in Europe is lagging behind the growth of electric vehicles, with only 1 million public chargers available, which is about a quarter of what is available in China [23][26] Strategic Adjustments - BYD has shifted its focus to plug-in hybrid models in Europe, particularly the SEAL U, which has been well-received in the market [30] - The company has adopted a localized distribution strategy and introduced affordable models to attract younger consumers [18][30] - The success of BYD in Europe is attributed to its ability to navigate the transitional phase of the market, where plug-in hybrids are seen as a practical choice due to insufficient charging infrastructure [28][30]

Core Viewpoint - The article discusses the sales performance and customer demographics of the small pure electric SUV, Yuan UP, highlighting its market position and competition with other models like Xingyuan and Dolphin [1][9][13]. Sales Performance - In August, the dealership sold nearly 30 units of Yuan UP, primarily in the first half of the month, with a noticeable drop in sales in the latter half due to the end of local subsidies [1][2]. - The most popular configuration was the 99,800 yuan "Vitality Version," accounting for 50% of sales, while the 401KM "Surpassing Type" was the least sold, with only one unit sold in a year [4][20]. Customer Demographics - The primary buyers of Yuan UP are small asset families or young professionals looking to upgrade or purchase a second vehicle [6][8]. - Customers often compare Yuan UP with models like Xingyuan and Dolphin, with a preference for SUVs over hatchbacks in smaller cities [9][14]. Competitive Analysis - The entry price of Xingyuan at 68,800 yuan significantly undercuts Yuan UP's previous starting price of 99,800 yuan, impacting its sales [13]. - Despite the price competition, customers have reported a better driving experience and larger space in Yuan UP compared to its competitors [14]. Customer Satisfaction and Complaints - Overall customer satisfaction is high, although some complaints include the absence of features like an electric tailgate in the top configuration, which competitors offer [20]. - Maintenance costs for Yuan UP are low, with annual maintenance priced at 165 yuan [21]. Recent Developments - The launch of the new "Navigator Version" has increased customer interest, although initial marketing efforts were limited [22].

Core Viewpoint - Li Auto reported a decline in vehicle sales revenue and total revenue for the quarter ending June 30, 2025, but maintained a strong market position in the high-end electric vehicle segment [1][2]. Financial Performance - Vehicle sales revenue reached RMB 28.885 billion, a year-on-year decrease of 4.7% [1]. - Total revenue was RMB 30.246 billion, down 4.5% year-on-year [1]. - Net profit attributable to shareholders was RMB 1.093 billion, a decrease of 0.91% year-on-year [1]. - Basic earnings per share stood at RMB 0.54 [1]. - Gross margin remained healthy at 20.1% [2]. - Quarterly net profit increased by 69.6% quarter-on-quarter to RMB 1.1 billion [2]. Market Position and Product Development - Li Auto continues to hold the top position in the Chinese automotive brand sales for new energy vehicles priced above RMB 200,000 [2]. - The Li MEGA Home version has received a strong market response, leading the sales chart for MPVs priced above RMB 500,000 since May [2]. - The company launched the Li i8, a six-seat pure electric SUV, and introduced self-developed technologies like the VLA driver model and Li Xiang intelligent assistant [2]. - A brand upgrade was announced to cater to a broader range of consumers, including families [2]. - The upcoming launch of the Li i6 in September is expected to further expand the product matrix and enhance the company's position in the high-end pure electric vehicle market [2].