值得注意的是，本月有媒体报道称，东方甄选在招聘网站寻觅"旗舰店门店店长"，要求应聘者有5年以 上零售行业的工作经历，以及管理"餐饮+零售"复合业态的经验，优先考虑便利蜂、7-11、罗森等连锁 便利店从业经验的人士等。从招聘介绍来看，旗舰店计划落地于北京中关村核心商圈，而这也是新东方 北京总部的所在地。门店面积约400平方米，将覆盖便利店商品、简餐咖啡饮品区等双业态场景，涵盖 生鲜、零食、日百等品类。 东方甄选(01797)早盘涨近6%，截至发稿，涨4.21%，报18.83港元，成交额1.14亿港元。 消息面上，12月24日，东方甄选方面确认：俞敏洪已敲定东方甄选接班人，由新东方教育科技集团副总 裁孙进担任东方甄选执行总裁。据悉，此前东方甄选CEO由孙东旭担任；今年11月6日，俞敏洪发文确 认，孙东旭因个人原因正式离开东方甄选，不再参与公司工作。 ...

Core Insights - Oriental Selection, led by CEO Yu Minhong, is taking steps to open its first flagship store in Beijing, with a focus on hiring experienced managers in the "food and retail" sector [1][2] - The company aims to leverage its existing educational resources and customer flow from New Oriental's teaching points to establish a low-cost offline presence [5] - Recent financial reports indicate a significant revenue decline, attributed to increased competition in the live e-commerce sector and strategic business adjustments [6][7] Recruitment and Store Details - The flagship store will be located in a prime area of Beijing, covering approximately 400 square meters and offering a mix of convenience store products, fresh food, and a dining area [2] - The recruitment for the store manager position offers a salary range of 15,000 to 30,000 yuan, with specific experience requirements in retail and new retail management [1] Financial Performance - For the fiscal year ending May 31, 2025, Oriental Selection reported total revenue of 4.4 billion yuan, a year-on-year decrease of 32.7% [6] - The company achieved a net profit of 6.2 million yuan, a drastic drop of 97.5% compared to the previous year's profit of 249 million yuan, indicating ongoing challenges following strategic shifts [6][7] Strategic Developments - The recent appointment of Yu Minhong as the legal representative and manager of the company reflects a strategic shift, with an expansion into food service and delivery sectors [8] - The opening of the flagship store is seen as a critical move for Oriental Selection to enhance its offline presence and attract new customer traffic [7]

Core Viewpoint - Dongfang Zhenxuan is expanding its offline presence by opening its first flagship store in Beijing, with a focus on hiring a store manager with a salary range of 15,000 to 30,000 yuan, indicating a strategic shift towards physical retail to capture new growth opportunities in a competitive online environment [1][1][1] Group 1: Company Expansion - Dongfang Zhenxuan plans to open its first flagship store in Beijing, located in Zhongguancun, covering an area of approximately 400 square meters [1][1][1] - The flagship store will offer a variety of products, including fresh food, snacks, daily necessities, as well as a casual dining and coffee area [1][1][1] Group 2: Industry Context - The company is responding to the challenges of intense competition in online live streaming, where profit margins are declining due to high traffic acquisition costs [1][1][1] - Other live streaming organizations, such as San Zhi Yang, Jiao Ge Peng You, and Mei Wan, are also exploring offline scenarios to enhance brand recognition and capture additional market share [1][1][1]

Core Insights - Dongfang Zhenxuan, led by CEO Yu Minhong, plans to open its first offline flagship store in Beijing as part of a broader strategy to establish a nationwide presence with 100 stores [1] Group 1: Store Details - The flagship store will be located in Zhongguancun, Beijing, covering an area of approximately 400 square meters [1] - The store will offer a variety of products including fresh food, snacks, daily necessities, as well as a casual dining and coffee beverage area [1] Group 2: Recruitment Strategy - Dongfang Zhenxuan is looking to hire a store manager with a salary range of 15,000 to 30,000 yuan, prioritizing candidates with experience in both the restaurant and retail sectors [1]

Core Viewpoint - JD.com is reassessing the significance and strategy of its food delivery business, particularly in light of recent financial performance and competitive pressures in the market [4][5]. Financial Performance - In Q2 2025, JD.com reported revenues of 356.7 billion yuan, a year-on-year increase of 22.4%, but net profit attributable to ordinary shareholders fell by 51% to 6.2 billion yuan, primarily due to investments in new businesses, including food delivery [6]. - The overall loss from new businesses reached 14.8 billion yuan, with marketing expenses increasing by over 127% to 27 billion yuan, largely driven by promotions for food delivery and other new initiatives [6][7]. Business Strategy - JD.com’s CEO emphasized viewing the food delivery business through an ecological lens, integrating it with core retail operations to create synergies and cross-selling opportunities [5][6]. - The company aims to maintain strategic focus and efficient investment in the dynamic food delivery market, acknowledging the need for a long-term commitment despite potential short-term losses [5][8]. User Growth and Cross-Selling - The food delivery segment is expected to drive user growth, with new users increasingly engaging in cross-purchases across various categories, including supermarkets and digital accessories [7][9]. - JD.com is developing capabilities to enhance cross-shopping, with plans to launch related tools in Q3 [7][9]. Market Position and Competition - JD.com holds approximately 10% market share in the food delivery sector, ranking third behind competitors Meituan and Alibaba, which have more established user conversion strategies [8][9]. - The company is exploring additional new business directions beyond food delivery, aiming for a sustainable business model over the next 5 to 20 years rather than focusing solely on short-term results [10].

Core Viewpoint - JD.com is reassessing the significance and strategy of its food delivery business, focusing on the balance between investment and returns, user growth, and profit margins [1][2]. Group 1: Business Strategy and Performance - The majority of questions during JD.com's earnings call centered on the food delivery and instant retail sectors, highlighting concerns about investment versus output and user growth [1]. - CEO Xu Ran emphasized viewing the food delivery business through an ecological lens, integrating it with core retail to create synergies and cross-selling opportunities [2]. - JD.com's revenue for Q2 reached 356.7 billion yuan, a year-on-year increase of 22.4%, but net profit dropped by 51% to 6.2 billion yuan, primarily due to losses from new business investments totaling 14.8 billion yuan [2][3]. Group 2: Market Position and Challenges - JD.com holds approximately 10% of the food delivery market, ranking third, and faces challenges in overtaking the top two competitors, Meituan and Alibaba [4]. - The core revenue sources, particularly in the 3C product and daily necessities categories, showed moderate growth, indicating that new business expansions have not yet significantly boosted the core business [3]. Group 3: Future Outlook and Investment Strategy - JD.com is focusing on converting food delivery users into core e-commerce customers, viewing investments in food delivery as a means to attract new users and drive traffic [5]. - The company is exploring a sustainable business model for food delivery and instant retail, aiming for long-term viability rather than short-term gains [6].

Investment Rating - The report rates the industry as "Buy" with an expectation of a price increase exceeding 15% over the next 3-6 months [36] Core Insights - Yonghui Supermarket has entered a new phase of large-scale transformation, with over 100 stores adopting the "Fat Donglai" model, aiming to reach 300 stores by early 2026 [11][32] - The 618 shopping festival showed a clear trend of omni-channel collaboration, with national supplement categories driving growth and instant retail emerging as a new player [15][18] Summary by Sections 1. Core Views and Company Dynamics - Yonghui's transformation includes optimizing employee compensation and implementing a profit-sharing mechanism, with significant bonuses distributed to employees [11] - The company plans to accelerate the transformation of stores, expecting to exceed 178 stores by the end of August 2025 [11] 2. Industry Data Tracking - In the second week of June, the overall GMV for Tmall and JD.com decreased by 9.63% year-on-year [19] - The top five categories in terms of growth were toys, automobiles and bicycles, consumer electronics, home appliances, and shoes and bags [19] 3. Market Review - The retail sector experienced a decline, with the Shanghai Composite Index down by 0.51% and the retail sector down by 2.75% during the week of June 16-20, 2025 [25][26] - Notable stock performances included Zhejiang Dongri and Jifeng Technology, which saw significant gains [25] 4. Investment Recommendations - Yonghui Supermarket is recommended for its unique competitive advantages in the fresh produce sector and its ability to leverage scale for cost advantages [32][33] - Meituan is highlighted for its improving profit margins and potential benefits from macroeconomic recovery, with plans to expand its overseas delivery platform [34]

Core Viewpoint - JD Group reported a strong Q1 2025 financial performance with revenue of 301.1 billion yuan, a year-on-year increase of 15.8% [3][4]. Group 1: JD's Take on Food Delivery Business - JD's food delivery service generated revenue of 5.753 billion yuan in Q1, with daily order volume expected to exceed 20 million [4][6]. - The rapid growth of JD's food delivery service is notable, achieving 10 million daily orders in just 42 days, compared to Meituan's 3 years and Ele.me's nearly 10 years to reach the same milestone [6][9]. - However, the surge in orders has led to system and operational challenges, including service outages during peak times, prompting JD to implement compensation measures for affected users [10][14]. Group 2: Competitive Landscape - The competition in the food delivery market is intense, with JD positioning itself as a quality-focused service, contrasting with Meituan's scale and Ele.me's aggressive subsidies [27][28]. - JD's founder, Liu Qiangdong, has taken a hands-on approach to the food delivery business, actively engaging with riders and promoting the service [22][26]. - The ongoing "food delivery war" is characterized by a struggle for market share, with companies competing on subsidies and service quality [27][41]. Group 3: Financial Performance and Challenges - JD's core retail business generated 263.845 billion yuan in revenue, a year-on-year increase of 16.3%, driven by high-end appliance sales and promotional activities [29][32]. - The logistics segment also showed growth, with revenue of 49.667 billion yuan, up 12.5% year-on-year, although rising operational costs have impacted profit margins [32][35]. - New business segments, including food delivery and industrial internet, reported a combined loss of 1.33 billion yuan, highlighting the challenges of balancing market expansion with profitability [35][39].