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“世界超市”的外贸突围:义乌为何必须建设第六代市场?
Di Yi Cai Jing· 2025-07-16 08:20
Core Insights - Yiwu, known as the world's largest small commodity distribution center, is undergoing a significant transformation in response to changing trade dynamics and fragmented demand patterns [1][2] - The city is focusing on a structural upgrade centered around digital technology, aiming to transition from traditional intermediaries to organizers and enablers within the supply chain [1] - This transformation includes the establishment of the "sixth-generation market" or global digital trade center, enhancing service ecosystems and operational efficiencies [1] Summary by Sections Market Transformation - The traditional large order model is being replaced by fragmented demand, leading to squeezed profit margins and challenges for Yiwu's growth [1] - Yiwu's response involves leveraging digital technology to create a more efficient and responsive trading environment [1] Digital Upgrade - The core of Yiwu's strategy is to build a global digital trade center, moving from reliance on intermediaries to becoming key organizers in the supply chain [1] - The use of AI for product selection and big data analysis allows businesses to better understand market needs, shifting from intuition-based inventory management to data-driven production [1] Efficiency and Experience - Digital tools such as 3D displays and online negotiations have significantly reduced transaction cycles from several months to within a month, enabling a 24/7 global digital showroom [1] - The new market integrates comprehensive services including customs, tax, logistics, and financing, facilitating smoother international trade for merchants [1] Broader Implications - Yiwu's exploration serves as a valuable case study for the adaptability and resilience of Chinese private enterprises in the face of global economic challenges [2] - The success of this "digital rebirth" is crucial not only for Yiwu's future but also for the broader Chinese foreign trade sector's ability to ascend the value chain [2]