"90后"川剧演员的"杀马特"变脸：让非遗潮起来 中新网成都12月14日电 (记者 何浠)"啪！"伴随着《凤舞九天》的动感旋律，"90后"川剧演员全俊华甩动 斜刘海，一张荧光蓝"杀马特"脸谱赫然出现。近日，这段融合传统变脸与流行文化的表演在社交平台刷 屏，让川剧这门古老艺术收获大批年轻粉丝。 "作为经历过杀马特时代的'90后'，刷到热门表情包时突然有了灵感。"全俊华在接受记者采访时坦言， 传统变脸表演模式固化，不少观众看过一次就不再回头，这让身为毛派变脸第一代传承人的他深感创新 迫切性。 全俊华在舞台上进行创新变脸演出。记者 何浠 摄 从构思到登台仅用三天，却藏着不为人知的巧思。"最初没加头发，观众根本看不懂。"全俊华透露，团 队花一周反复打板调试，最终通过立体发型隐藏技术，实现传统脸谱与杀马特造型的顺畅切换。这种创 新并非凭空想象，而是表演前半段严格遵循传统范式，后半段通过"发现自己是杀马特"的剧情转折引入 创新元素，搭配演员间的互动调侃，让现场笑声不断。 全俊华在舞台上进行创新变脸演出。记者 何浠 摄 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号( ...

Core Viewpoint - The article highlights the transformation of Xiaoyi City in Shanxi Province, focusing on its efforts to enhance tourism services and promote cultural tourism as a new path for local development [1][6]. Group 1: Tourism Development - Xiaoyi has received nearly 3,000 tourists since the launch of the "Ten Thousand People Travel Group" initiative [1] - The city aims to improve tourism service quality to facilitate its transition from a coal-based economy to a more diversified one [1][8] - During the "May Day" holiday, Xiaoyi hosted 134 events across various tourist attractions, welcoming over 700,000 visitors [9] Group 2: Cultural Integration - Local residents are actively participating in cultural tourism, creating a community atmosphere where everyone contributes to promoting local tourism [5][11] - The city has established a "rural stage" for performances, showcasing local arts such as Jin opera and traditional dances, enhancing the visitor experience [4][5] - Xiaoyi is focusing on integrating cultural heritage into tourism, allowing visitors to engage with traditional crafts like paper-cutting and tofu-making [12][16] Group 3: Infrastructure and Support - The local government is implementing measures to improve both hard and soft environments, including urban ecological enhancements and financial support for tourism businesses [7][10] - A special fund of 20 million yuan has been allocated to support the development of cultural tourism, with incentives for businesses that align with the city's tourism strategy [7] - The city is promoting overnight stays by encouraging visitors to experience local accommodations and dining, thereby boosting the local economy [7]

Core Viewpoint - The "2025 Intangible Cultural Heritage Video Creation Conference" aims to revitalize and promote China's intangible cultural heritage through video storytelling, leveraging the power of social media platforms to reach a wider audience and engage younger generations [1][3][4]. Group 1: Conference Overview - The conference, held in Wuyuan, Jiangxi, features performances of various intangible cultural heritage forms, including the Anse Waist Drum and Huangmei Opera, showcasing the rich cultural diversity of China [1][10]. - It is the first collaboration event between intangible cultural heritage inheritors and content creators across multiple platforms, focusing on creating a new ecosystem for heritage dissemination [1][3]. Group 2: Video as a Medium - Video is highlighted as a dynamic and effective medium for storytelling, capable of transcending geographical and temporal limitations, thus bringing intangible cultural heritage to life [3][6]. - The rise of short videos and documentaries is reshaping the pathways of heritage transmission, allowing for immersive and engaging narratives [3][4]. Group 3: Youth Engagement - The "Youth Intangible Cultural Heritage Video Creation Nurturing Action" was launched to support young creators and heritage inheritors, providing them with resources and platforms for collaboration [4][7]. - A total of 214 intangible cultural heritage inheritors and 98 young creators have been selected for this initiative, which aims to bridge the gap between traditional heritage and modern video creation [4][7]. Group 4: Cultural Performances - The opening ceremony featured a variety of performances that highlighted the contemporary vitality of traditional arts, including a fusion of traditional martial arts and modern stage techniques [10][12]. - The event also included a "Five Good" intangible cultural heritage market, showcasing traditional food, music, crafts, and performances from across the country [18][19]. Group 5: Future Initiatives - The conference will continue with master classes and forums focusing on the transmission and development of intangible cultural heritage in the digital media age, fostering collaboration between heritage inheritors and video creators [19][21]. - The goal is to gather social forces to promote the innovative dissemination of traditional culture, ensuring its relevance and accessibility to future generations [19].