证券代码：002301 证券简称：齐心集团 深圳齐心集团股份有限公司 投资者关系活动记录表 编号：2025-004 投资者关系活动类别 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观□其他 （） 参与单位名称及人员姓名 华创证券刘一怡、周星宇，永赢基金庄子童 时间 2025 年 6 月 11 日 10:30-11:40 地点 深圳市坪山区锦绣中路 18 号齐心科技园公司会议室 交流形式 现场交流 上市公司接待人员姓名 公司副总经理、董事会秘书王占君 交流内容及具体问答记录 一、参观公司展厅 二、公司业务介绍 公司主营业务为 B2B 办公物资集采业务，持续聚焦央企、央管金融机构、政府、世界 500 强等优质大客户，其中当前 98 家央企中，已服务过半客户数。基于核心业务场景的客 户重叠度情况，公司在深度经营办公行政物资基础上，业务场景延展和强化 MRO 工业品、员 工福利和营销物料等核心场景和服务边界，深度契合客户业务发展过程中的新场景与新需 求，打造延展性的综合物资集采服务平台。 1.B2B 办公物资集采业务 证券代码：002301 证券简称：齐心集团 MRO 销售 ...

公司报告 | 年报点评报告 齐心集团（002301） 证券研究报告 深挖企业级多场景物资需求 公司发布年报及一季报 25Q1 公司营收 22 亿同增 1%，归母净利 0.5 亿同减 1%，扣非后归母净利 0.4 亿同减 1%。 2024 年营收 114 亿同增 3%，归母净利 0.6 亿同减 18%，扣非后归母净利 0.6 亿同减 21%。 公司秉持数字化转型升级和服务客户的宗旨，聚焦 B2B 行政办公物资、MRO 工业品、营销物料和员工福利等场景，深入应用大模型和 AIGC 技术于数据 治理到售后服务的全生命周期管理中，不断完善数字化系统架构和功能。 B2B 办公物资集采聚焦核心客户、聚焦核心场景 公司将聚焦央企、央管金融机构、政府、世界 500 强等优质大客户，持续 挖掘民营 500 强集采机会，依托高效协同的齐心数字化运营平台和覆盖全 国的营销网络和商品交付体系，围绕客户集中化、多元化业务需求，积极 构建高附加值行政办公运维物资解决方案，重点发展 MRO 解决方案，配 套发展数字化工会福利解决方案与营销物料解决方案，为客户提供全链路、 数字化、专业化的高效集采解决方案。 B2B 电商集采将持续构建投标入 ...

公司报告 | 年报点评报告 齐心集团（002301） 证券研究报告 深挖企业级多场景物资需求 公司发布年报及一季报 25Q1 公司营收 22 亿同增 1%，归母净利 0.5 亿同减 1%，扣非后归母净利 0.4 亿同减 1%。 2024 年营收 114 亿同增 3%，归母净利 0.6 亿同减 18%，扣非后归母净利 0.6 亿同减 21%。 公司秉持数字化转型升级和服务客户的宗旨，聚焦 B2B 行政办公物资、MRO 工业品、营销物料和员工福利等场景，深入应用大模型和 AIGC 技术于数据 治理到售后服务的全生命周期管理中，不断完善数字化系统架构和功能。 B2B 办公物资集采聚焦核心客户、聚焦核心场景 公司当前净利率仍处于较低水平，且考虑到行业竞争形势可能加剧，我们 调低盈利预测，预计公司 25-27 年归母净利分别为 1.0/1.2/1.3 亿元（25-26 年前值为 2.8/3.5 亿元）；EPS 分别为 0.14/0.16/0.18 元。 风险提示：行业竞争加剧风险；B2B 客户流失风险；人才缺失风险等。 | 财务数据和估值 | 2023 | 2024 | 2025E | 2026E | 2027E | ...

Core Viewpoint - The company experienced a mixed financial performance in 2024, with total revenue increasing by 3% but a significant decline in net profits, indicating challenges in certain business segments [1][2][3]. Financial Performance - In 2024, the company achieved total revenue of 11.397 billion yuan, with a net profit attributable to shareholders of 630 million yuan, reflecting a year-on-year decrease of 18% [1]. - The fourth quarter of 2024 saw total revenue of 3.001 billion yuan, with net losses reported at 960 million yuan, indicating a challenging market environment [1][3]. - For the first quarter of 2025, total revenue is projected at 2.212 billion yuan, with a slight increase of 1% year-on-year, and net profit expected to be 490 million yuan [1][4]. Business Segments - The B2B business segment is estimated to have stable growth, contributing to the overall revenue increase in 2024, with revenue of 11.352 billion yuan, also up 3% year-on-year [2]. - The SAAS business segment faced a significant decline, with revenue dropping by 42% to 45 million yuan in 2024, as the company refocused its efforts on the smart education sector [2][3]. - The gross profit margin for 2024 was reported at 8.6%, a slight increase of 0.2 percentage points, with B2B and SAAS margins at 8.58% and 10.40%, respectively [3]. Future Outlook - The company anticipates a recovery in B2B revenue in the first quarter of 2025, with improvements in order volumes and profitability expected from the adjustments made in the SAAS segment [4]. - The gross profit margin for the first quarter of 2025 is projected to be 9.7%, although this represents a decrease of 0.4 percentage points year-on-year [4]. - The company is focusing on optimizing its B2B customer structure and leveraging AI tools to enhance efficiency and profitability, with expectations for growth in the comprehensive procurement service platform [5]. Strategic Initiatives - The company is investing in the development of new stationery products, aiming to enhance product quality and emotional value through collaborations with premium IPs [5]. - There is an expectation for the SAAS business adjustments to yield positive contributions to profits in the near future [5]. - The company projects net profits of 200 million, 250 million, and 320 million yuan for the years 2025 to 2027, corresponding to price-to-earnings ratios of 25, 20, and 16 times, respectively [5].

Investment Rating - The investment rating for the company is "Accumulate" and maintained [7] Core Views - The company is expected to achieve total revenue of 11.397 billion yuan in 2024, with a year-on-year growth of 3%. However, the net profit attributable to the parent company is projected to decline by 18% to 63 million yuan, and the net profit after deducting non-recurring gains and losses is expected to decrease by 21% to 59 million yuan [2][4] - In Q4 2024, the company anticipates total revenue of 3.001 billion yuan, with a year-on-year decline of 10%. The net profit is expected to be a loss of 96 million yuan [2][4] - For Q1 2025, total revenue is projected to be 2.212 billion yuan, with a slight year-on-year increase of 1%. The net profit attributable to the parent company is expected to be 49 million yuan, showing a decrease of 1% [2][4] Summary by Sections Business Performance - The B2B business is estimated to achieve stable growth in 2024, contributing to a total revenue increase of 3%. The revenue from the B2B segment is expected to be 11.352 billion yuan, driven by digital transformation and the use of AI tools to optimize business processes [11] - The SAAS business is projected to generate 4.5 million yuan in revenue, a decrease of 42%, as the company focuses on the smart education sector [11] Profitability - The company's net profit for 2024 is expected to be 63 million yuan, with a net profit of 110 million yuan after excluding goodwill impairment [11] - The gross margin for 2024 is projected to be 8.6%, an increase of 0.2 percentage points. The gross margins for B2B and SAAS businesses are expected to be 8.58% and 10.40%, respectively [11] Future Outlook - In Q4 2024, the company anticipates revenue pressure across all business segments, leading to losses. The B2B revenue is expected to decline by 10%, while SAAS revenue is projected to drop by 52% [11] - For Q1 2025, the company expects a recovery in B2B revenue and positive profitability from the good vision business adjustments [11] - The company aims to optimize its B2B customer structure and enhance its MRO share, leveraging AI for cost reduction and efficiency improvements [11]