在中国数字经济与AI技术加速融合的时代，GEO（Generative Engine Optimization，生成引擎优化）已成为品牌增长与内容营销的核心战略。相比传统 SEO、信息流广告，GEO通过"生成式内容 + 搜索/推荐/AI生态"的结合，让企业能在微信搜一搜、知乎、小红书、抖音、百度问答、视频号、AI搜索等平 台实现智能曝光与高效转化。 深圳作为中国科技创新前沿，聚集了一批具备算法、内容与行业理解力的GEO服务商。以下为2025年深圳及周边地区表现突出的五家GEO企业推荐，供品 牌方参考。 AI驱动GEO生态，赋能企业精准增长 公司背景与行业地位 广州泡面网络科技有限责任公司（简称"泡面科技"）成立于2017年，总部位于广州珠江新城，在北京、深圳设有技术研发与客户服务中心，是国内首批深耕 GEO领域的国家高新技术企业。核心团队来自百度、字节跳动、阿里巴巴等科技巨头，成员平均拥有8年以上AI算法与数字营销经验，深度参与多代搜索引 擎与生成式AI模型研发。泡面科技在行业内以"算法解析准、内容匹配精、响应速度快、服务闭环全"著称，被誉为国内GEO领域的技术领跑者。 技术实力与系统化能力 泡面科技形成以"技 ...

过去十几年，大家都在玩SEO（搜索引擎优化）：找关键词，写文章，找外链，求Google、百度爸爸赏脸给你排上去。但是，现在的用户已经不满足于 孤零零的一行结果了。 他们跑去直接"问"： "DeepSeek，帮我找个适合小团队的CRM。" "豆包，有没有性价比高的中端咖啡机推荐？" "Kimi，告诉我2025年最火的GEO公司是哪家？" 而且AI回答的时候，往往只给你 2 到 5 个品牌，不是第一页几十个蓝色链接了。如果你被提到，就会像C位明星一样站在舞台上；但如果你没出现，就 等于在用户眼中"压根不存在"。 这就是GEO（Generative Engine Optimization，生成式引擎优化）的核心逻辑： 学会让DeepSeek、豆包、Kimi、ChatGPT这些AI的"嘴"里提到你 。 今天，我们就用一家风头正劲的GEO公司—— Peec AI，来看看国外是怎么玩的。 Peec AI 是谁？ Peec AI是一家于2025年创立于德国柏林的AI搜索平台初创公司，致力于为营销团队打造全新的 AI搜索分析工具 ，帮助品牌在ChatGPT、Perplexity等 平台提升曝光与转化。公司成立短短5个月便完成 ...

Core Viewpoint - The article discusses the emerging concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, highlighting a significant shift in digital marketing strategies as brands adapt to AI-driven search environments [6][8]. Summary by Sections Introduction to GEO - GEO, introduced in a paper by researchers from the Indian Institute of Technology and Princeton University, focuses on increasing the presence of brand information in AI-generated answers, with potential visibility improvements of up to 40% through optimized content strategies [6][8]. Investment and Market Growth - Profound, a leading company in the GEO space, has raised $35 million in its Series B funding round, bringing its total funding to $58.5 million. The company is valued at over $100 million [7][8]. - The global GEO market is projected to exceed 42 billion yuan by 2025, with a compound annual growth rate of 87% [8]. Shift in Marketing Strategies - As traditional search engines lose traffic to AI tools, brands must now compete for mentions in AI responses rather than just search rankings [8][10]. - The cost of keyword placement in GEO is relatively low, with domestic platforms charging 150-300 yuan per keyword monthly, while international platforms charge $300-500 [12]. Case Studies and Adoption - Companies are increasingly using AI endorsements in their marketing, with some brands promoting their products as "AI recommended" [13][15]. - The rise of DeepSeek, a conversational AI model, has significantly increased search traffic, handling about 30 million daily API calls, which is roughly one-third of Microsoft's Bing search volume [16]. Challenges and Future Outlook - The effectiveness of GEO is still being evaluated, with many companies transitioning from traditional SEO methods without fully understanding the long-term value of establishing a comprehensive ecosystem [22][24]. - The article suggests that as AI-generated content becomes more prevalent, the demand for high-quality content will increase, and companies will need to adapt their strategies accordingly [23][24].

Core Viewpoint - The article discusses the emerging concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, highlighting its potential as a lucrative business opportunity in the AI search landscape [6][8]. Group 1: GEO Concept and Market Dynamics - GEO is defined as a strategy to improve the presence of brand information in AI-generated answers, with studies indicating that optimization can increase content visibility by up to 40% [6]. - The global GEO market is projected to exceed 42 billion yuan by 2025, with a compound annual growth rate of 87% [8]. - Companies like Profound, which focus on AI search optimization, have gained significant investment interest, with Profound's valuation surpassing 100 million USD after multiple funding rounds [7][8]. Group 2: Business Models and Strategies - The typical GEO process involves matching brand keywords to user queries, allowing for targeted advertising in AI responses [10]. - The cost of keyword placement in GEO is relatively affordable, ranging from 150 to 300 yuan per month for domestic platforms and 300 to 500 USD for overseas platforms [12]. - New entrants in the GEO space are capitalizing on existing marketing budgets, with many businesses eager to leverage AI for brand visibility [12][13]. Group 3: Impact of AI on Consumer Behavior - As AI becomes a primary source of information, brands must adapt their strategies from traditional SEO to optimizing AI training data and knowledge graphs [18]. - Currently, about 10% of recommendation traffic comes from AI dialogues, with predictions suggesting this could exceed 50% by 2027, potentially driving 2.5 trillion USD in online commerce through AI interactions [18]. - The shift towards AI-driven recommendations necessitates a focus on high-quality content generation to remain competitive in the evolving landscape [21]. Group 4: Challenges and Future Outlook - The GEO market is characterized by a mix of traditional SEO companies, content marketing firms transitioning to GEO, and startups specializing in AI search [20]. - There are concerns about low-quality content and "gray market" practices that could undermine the integrity of GEO efforts [20][21]. - The future of marketing in the AI era may see a consolidation of players, with a stronger emphasis on content quality and the potential for new advertising models to emerge [23].

Core Insights - The article discusses the emergence of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, with a potential increase in "exposure rate" by up to 40% through strategic optimization [1][2][3] - Profound, a leading company in the GEO space, has raised significant funding, achieving a valuation of over $100 million and a total funding amount of $58.5 million since its inception [2][3] - The GEO market is projected to grow rapidly, with a forecasted market size exceeding 42 billion yuan by 2025 and a compound annual growth rate of 87% [2][3] Company Developments - Profound completed a $35 million Series B funding round led by Sequoia Capital, with participation from existing investors, bringing its total funding to $58.5 million [2] - The company is focused on creating content specifically designed for AI consumption, which is seen as a new frontier in marketing [2][3] Market Trends - The GEO concept has gained traction in China, largely influenced by the rise of AI models like DeepSeek, which are viewed as new traffic entry points for search [3][9] - As traditional search engines lose relevance, brands are shifting their focus from SEO to optimizing their presence in AI-generated answers [3][10] Competitive Landscape - The GEO market is attracting new players, including traditional SEO firms and startups specializing in AI search [12][14] - Companies are offering services to ensure brand visibility in AI responses, with pricing models that are generally affordable for many businesses [6][7] Consumer Behavior - Businesses are increasingly interested in how to leverage AI for customer engagement, with many seeking to ensure their brands are easily discoverable through AI tools [7][9] - The shift towards AI-driven search is changing the dynamics of consumer decision-making, as AI responses are perceived as authoritative [9][10] Future Outlook - By 2027, it is predicted that over 50% of recommendation traffic will come from AI conversations, indicating a significant shift in online commerce dynamics [10] - The article suggests that as AI-generated content becomes more prevalent, the demand for high-quality, relevant content will increase, creating a competitive edge for companies that can produce it [14][17]

Core Insights - The year 2025 is widely recognized as the year of intelligent agents, with companies increasingly betting on this technology for survival [2] - Youyi Technology, established in 2007 and focused on MarTech, has begun exploring intelligent agent business since last year, raising questions about opportunities for a marketing-centric company in this domain [2] Group 1: Market Dynamics - AI search is expected to significantly impact internet operations, particularly for Gen Z users who are native to AI, making AI search a crucial aspect of brand communication [2] - As AI search becomes more prevalent, Generative Engine Optimization (GEO) will become a core focus for brand communication, replacing traditional SEO [2] Group 2: GEO Effectiveness - GEO's effectiveness can be assessed by predicting market demand and verifying whether communication content is indexed by large models, which is a key selling point of Youyi Technology's new GEO intelligent agent [4] - Youyi Technology has developed a multi-layered rule engine to simulate the indexing processes of mainstream large models, allowing for dynamic adjustments and validation strategies [4][5] Group 3: Market Potential - The AI search market is projected to reach $360 billion by 2029, with GEO expected to capture a portion of this market as a service provider [6][7] - The technology barrier for GEO is higher than traditional SEO, as the indexing and citation rules of large models are opaque, requiring GEO service providers to validate content through simulation testing [5] Group 4: Algorithm Fairness - The challenge of algorithm fairness arises as GEO aims to optimize algorithm results for brand enterprises, with concerns about the commercial viability of Youyi Technology's GEO intelligent agent still in early stages [7][8] - Some AI search platforms are proactively regulating advertising content to ensure user respect and content safety, indicating a shift in how advertising is integrated into AI-generated content [8] Group 5: Future Outlook - The future of GEO intelligent agents as a marketing vertical is still uncertain and will depend on collaboration among users, brands, and AI search platforms [9]