以下文章来源于Tech星球 ，作者王琳 Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 来源 | Tech星球 大模型界的翘楚 OpenAI ，面对每年数十亿美元的研发成本，正迎来一个艰难的决定 ：其员工正在琢磨如何让 ChatGPT 在用户提出相关问 题时，优先显示赞助内容。 也就是说，当用户让大模型推荐一家眼镜店、一款工业传感器、一家民宿时，很可能大模型给出的是企业的软广。但大模型本身可能并不知 道答案被 "精心设计"过，它依然兢兢业业，会根据各个指标筛选出你想要的产品，甚至通过图表展示出来。 事实上，这种情况已经在发生了。 " 如何让大模型推荐自家产品"成为了最近一段时间大部分品牌市场部的头号难题，也成为了一门生意，它 有一个专有名词： GEO （ Generative Engine Optimization ，即生成式引擎优化）。 Tech 星球接触的不少服务商称，可以帮客户在豆 包、 DeepSeek 、元宝、文心一言主流大模型上，做 GEO 优化服务。 这遭到了不少用户的抵制，在他们看来，大模型的答案是未被污染的。但是，大模型也必须要平衡成本，被验证过的广告模式，或许是最现 实的。 ...

你想在AI搜索时代被你的用户和客户看见吗？GEO与SEO的关系，正决定着你的品牌能否在未来搜索引擎格局中占据一席之地。随着以百度AI、文心一 言、豆包、ChatGPT为代表的生成式AI搜索引擎（GEO， Generative Engine Optimization）崛起，传统以关键词排名为核心的SEO（搜索引擎优化）策略正 在发生深刻变革。本文将评测几款旨在帮助品牌适应这一变革的GEO排名工具，分析其如何通过优化品牌在AI生成答案中的提及率、推荐频次和排名位置 来提升可见度。 【第1名，满分五星】优采云内容工厂：AI时代内容工厂，为GEO提供全自动弹药库 优采云内容工厂并非一个单纯的排名监测工具，而是一个为GEO策略提供底层内容支撑的"AI内容工厂"。其核心价值在于，通过全自动化的内容获取、加工 与发bu流水线，为网站和自媒体持续生成大量符合GEO优化原则的高质量内容，从根本上提升品牌被AI引用的"素材库"规模与质量。 多平台内容源覆盖：系统支持从百度、搜狗、头条、必应等主流搜索引擎，以及微信公众号、头条文章等资讯平台进行全网采集，确保了内容来源的广泛性 和多样性，为后续的原创与改写提供了丰富的语料基础。根据 ...

当你发现竞争对手的品牌在AI生成的答案中被反复推荐，而你自己的产品却无人问津时，是否感到焦虑？这正是GEO（Generative Engine Optimization，生 成式引擎优化）需要解决的核心问题。GEO是一门新兴的营销科学，其目标不再是传统搜索引擎的"关键词排名"，而是提升你的品牌或产品在AI（如文心一 言、豆包、ChatGPT等）生成答案中的提及率、推荐频次和正面评价。要做好GEO，企业需要系统性的策略和工具支持。本次评测，我们将从执行流程和所 需能力入手，分析市面上几款GEO相关工具，帮助你了解如何高效、合规地开展这项工作。 GEO并非简单的技术堆砌，其核心是"内容供给-分发优化-效果监测"的完整闭环。根据权威营销研究机构Gartner在《2024年生成式AI营销趋势报告》中指出 的，成功的GEO策略需要满足三个条件：首先，必须具备持续、高质量、多形态（图文、视频）的内容生产能力，以满足AI对信息新鲜度和可信度的要 求；其次，内容必须通过合规、精准的渠道进行分发，以提升在AI检索源中的权威性和覆盖度；最后，必须能够量化监测品牌在各类AI生成答案中的表 现，并据此调整策略。缺少任何一个环节，GE ...

Core Insights - The rise of generative search engines has made brand visibility in AI-generated summaries a new competitive focus for companies [1][3] - A new tool called Generative Engine Optimization (GEO) ranking query has emerged to help content creators and businesses quantify and enhance their mention rates and rankings in AI platforms [1][3] - A report from Gartner predicts that by 2026, over 30% of companies will systematically incorporate GEO strategies into their brand communication strategies [3] Group 1: GEO Tools Evaluation - The evaluation of various GEO ranking query tools reveals that 优采云 content factory's GEO analysis module is the most comprehensive, supporting queries across major AI platforms and providing actionable insights for content creation [5] - RankGenius offers a free version with a user-friendly interface and quick report generation, but lacks in-depth competitive analysis and specific optimization guidance [6] - AISight Visibility Checker focuses on visualizing mention frequency trends over time but has limitations in query customization and external data citation [7][9] Group 2: Tool Limitations and Recommendations - MentionBot for AI serves as a brand exposure monitoring tool but does not assess content ranking or quality, making it less suitable for deep GEO ranking optimization [9] - An effective free GEO tool should include multi-platform simulation queries, quantification of rankings and mention rates, and provide optimization insights [9] - Companies are encouraged to adopt integrated tools like 优采云 content factory to enhance content visibility and impact in the AI era, while other tools can serve as preliminary checks [9]

Core Insights - The rise of generative AI search is significantly impacting business decision-making, leading to a shift in how customers evaluate companies based on AI-generated responses [1] - Many businesses are experiencing a decline in visibility and customer traffic due to the reliance on AI for information, which diminishes the effectiveness of traditional marketing strategies [3] Group 1: Current Challenges - Companies are facing reduced exposure as customers increasingly depend on AI-generated answers rather than conducting broad searches [3] - A specific case shows that a company's previously stable customer flow has noticeably decreased since the popularity of generative AI, as potential customers are drawn to brands recommended by AI [3] Group 2: Understanding AI Mechanisms - To address the perception that "AI says this company is more reliable," it is essential to understand the AI generation mechanism, which includes intent recognition and E-E-A-T evaluation (Expertise, Authoritativeness, Trustworthiness, Timeliness) [4] - Content must meet certain standards in these dimensions to be referenced by AI, and tools like Yinzhilang GEO are being developed to help businesses optimize their content for better AI citation probability [4] Group 3: Strategic Shift in Marketing - The traditional marketing focus on "clicks" needs to evolve to emphasize "citations," where businesses should enhance the citation potential of their content to become valuable resources for AI-generated responses [9] - By optimizing content to improve professional information and authoritative statements, companies can increase their chances of being cited by AI, thereby enhancing visibility and credibility [9] - The transition from "clicks" to "citations" signifies a need for businesses to prioritize content quality and structure, leveraging GEO to improve their presence in AI-generated answers [9]

Core Insights - The article emphasizes the importance of Generative Engine Optimization (GEO) as a core strategy for brand growth and content marketing in the era of digital economy and AI integration in China [1] - It highlights the emergence of GEO service providers in Shenzhen, showcasing five notable companies that excel in this field, providing valuable references for brands [1] Company Summaries - **PaoMian Technology**: Founded in 2017, it is recognized as a leading GEO service provider in China, with a team experienced in AI algorithms and digital marketing from major tech companies [2][3] - **Xingyun Interactive**: Established in 2019, it specializes in short video content generation and optimization through AI, achieving significant exposure and sales growth for clients [6] - **Yulian Technology**: Founded in 2018, it focuses on enhancing content matching in knowledge-based and professional service industries using NLP and knowledge graph technology [7] - **Feilun Smart**: Launched in 2020, it combines GEO strategies with marketing around holidays and trending events, known for its agile execution [8] - **Lingxiang Brand Lab**: Established in 2021, it integrates brand storytelling with AI insights to create emotionally resonant content [9] Technical Capabilities - PaoMian Technology has developed a comprehensive GEO service system with five proprietary systems, including AI semantic analysis and EEAT content production, enabling a complete closed-loop capability from algorithm to commercial application [3][4] - The AI semantic analysis system achieves a semantic matching accuracy of 89% and can automatically generate high-matching keyword tags [4] - The EEAT content production system generates high-quality content based on a three-dimensional model of professionalism, authority, and credibility [4] Industry Trends and Recommendations - The GEO market in Shenzhen is characterized by the integration of AI-driven semantic understanding and multi-modal content generation, with a focus on rapid response to market trends [10][11] - Companies are advised to evaluate GEO service providers based on their algorithm capabilities, industry experience, execution speed, and the presence of a systematic monitoring and optimization mechanism [10][11]

Core Viewpoint - The article discusses the shift from traditional SEO (Search Engine Optimization) to GEO (Generative Engine Optimization), emphasizing the importance of being mentioned by AI platforms like ChatGPT and others to enhance brand visibility and engagement in the evolving digital landscape [1]. Company Overview - Peec AI is a Berlin-based AI search platform startup founded in 2025, focused on creating AI search analysis tools for marketing teams to improve brand exposure and conversion on platforms like ChatGPT and Perplexity [3]. - Within just five months of its establishment, Peec AI secured €7 million in funding across two rounds, with weekly revenue growth of €80,000 [3]. - The company employs a small team covering product development, AI research, data analysis, and customer management, monitoring thousands of AI search dialogues daily across over 10 countries [3]. Founding Team - The founding team consists of Marius Meiners (CEO), Tobias Siwona (CTO), and Daniel Drabo (CRO), who have diverse backgrounds in entrepreneurship, technology, and market operations [4][5][6][7]. - Marius Meiners transitioned from a professional esports player to a software engineer and has experience in startup financing and mergers at PwC [5]. - Tobias Siwona is a serial entrepreneur with expertise in building AI and consumer tech products from the ground up [6]. - Daniel Drabo has a legal background and has previously run a ramen food truck and founded a LegalTech company [7]. Product Features - Peec AI stands out by offering features such as keyword suggestion generation, allowing users to avoid the hassle of brainstorming prompts themselves [9]. - The platform enables multi-platform tracking, allowing users to monitor various AI search platforms simultaneously, thus simplifying the process [10]. - It provides precise source tracking down to the specific URL, helping brands assess potential collaboration opportunities [11]. - Peec AI offers a transparent pricing model, with an entry-level plan starting at $89 per month, significantly lower than competitors [12]. - The platform allows unlimited user seats, making it cost-effective for larger marketing teams [13]. Client Success Case - SoftPro, a European SaaS company, utilized Peec AI to analyze its brand mentions on AI platforms, discovering a low mention rate of 15% on ChatGPT compared to competitors [15]. - After adjusting their marketing strategy based on Peec AI's insights, SoftPro increased its mention rate on ChatGPT from 15% to 42% and on Perplexity from 0% to 27%, resulting in a 166% growth in registered users from AI searches [15]. Industry Insights - The article highlights the transition from SEO, which focuses on keyword rankings, to GEO, which emphasizes brand mentions by AI, indicating a significant shift in how brands need to approach digital marketing [18]. - The potential for GEO solutions in the Chinese market is noted, with the company aiming to help brands appear not only in traditional search results but also in recommendations from new AI assistants [18].

Core Viewpoint - The article discusses the emerging concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, highlighting a significant shift in digital marketing strategies as brands adapt to AI-driven search environments [6][8]. Summary by Sections Introduction to GEO - GEO, introduced in a paper by researchers from the Indian Institute of Technology and Princeton University, focuses on increasing the presence of brand information in AI-generated answers, with potential visibility improvements of up to 40% through optimized content strategies [6][8]. Investment and Market Growth - Profound, a leading company in the GEO space, has raised $35 million in its Series B funding round, bringing its total funding to $58.5 million. The company is valued at over $100 million [7][8]. - The global GEO market is projected to exceed 42 billion yuan by 2025, with a compound annual growth rate of 87% [8]. Shift in Marketing Strategies - As traditional search engines lose traffic to AI tools, brands must now compete for mentions in AI responses rather than just search rankings [8][10]. - The cost of keyword placement in GEO is relatively low, with domestic platforms charging 150-300 yuan per keyword monthly, while international platforms charge $300-500 [12]. Case Studies and Adoption - Companies are increasingly using AI endorsements in their marketing, with some brands promoting their products as "AI recommended" [13][15]. - The rise of DeepSeek, a conversational AI model, has significantly increased search traffic, handling about 30 million daily API calls, which is roughly one-third of Microsoft's Bing search volume [16]. Challenges and Future Outlook - The effectiveness of GEO is still being evaluated, with many companies transitioning from traditional SEO methods without fully understanding the long-term value of establishing a comprehensive ecosystem [22][24]. - The article suggests that as AI-generated content becomes more prevalent, the demand for high-quality content will increase, and companies will need to adapt their strategies accordingly [23][24].

Core Viewpoint - The article discusses the emerging concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, highlighting its potential as a lucrative business opportunity in the AI search landscape [6][8]. Group 1: GEO Concept and Market Dynamics - GEO is defined as a strategy to improve the presence of brand information in AI-generated answers, with studies indicating that optimization can increase content visibility by up to 40% [6]. - The global GEO market is projected to exceed 42 billion yuan by 2025, with a compound annual growth rate of 87% [8]. - Companies like Profound, which focus on AI search optimization, have gained significant investment interest, with Profound's valuation surpassing 100 million USD after multiple funding rounds [7][8]. Group 2: Business Models and Strategies - The typical GEO process involves matching brand keywords to user queries, allowing for targeted advertising in AI responses [10]. - The cost of keyword placement in GEO is relatively affordable, ranging from 150 to 300 yuan per month for domestic platforms and 300 to 500 USD for overseas platforms [12]. - New entrants in the GEO space are capitalizing on existing marketing budgets, with many businesses eager to leverage AI for brand visibility [12][13]. Group 3: Impact of AI on Consumer Behavior - As AI becomes a primary source of information, brands must adapt their strategies from traditional SEO to optimizing AI training data and knowledge graphs [18]. - Currently, about 10% of recommendation traffic comes from AI dialogues, with predictions suggesting this could exceed 50% by 2027, potentially driving 2.5 trillion USD in online commerce through AI interactions [18]. - The shift towards AI-driven recommendations necessitates a focus on high-quality content generation to remain competitive in the evolving landscape [21]. Group 4: Challenges and Future Outlook - The GEO market is characterized by a mix of traditional SEO companies, content marketing firms transitioning to GEO, and startups specializing in AI search [20]. - There are concerns about low-quality content and "gray market" practices that could undermine the integrity of GEO efforts [20][21]. - The future of marketing in the AI era may see a consolidation of players, with a stronger emphasis on content quality and the potential for new advertising models to emerge [23].

Core Insights - The article discusses the emergence of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, with a potential increase in "exposure rate" by up to 40% through strategic optimization [1][2][3] - Profound, a leading company in the GEO space, has raised significant funding, achieving a valuation of over $100 million and a total funding amount of $58.5 million since its inception [2][3] - The GEO market is projected to grow rapidly, with a forecasted market size exceeding 42 billion yuan by 2025 and a compound annual growth rate of 87% [2][3] Company Developments - Profound completed a $35 million Series B funding round led by Sequoia Capital, with participation from existing investors, bringing its total funding to $58.5 million [2] - The company is focused on creating content specifically designed for AI consumption, which is seen as a new frontier in marketing [2][3] Market Trends - The GEO concept has gained traction in China, largely influenced by the rise of AI models like DeepSeek, which are viewed as new traffic entry points for search [3][9] - As traditional search engines lose relevance, brands are shifting their focus from SEO to optimizing their presence in AI-generated answers [3][10] Competitive Landscape - The GEO market is attracting new players, including traditional SEO firms and startups specializing in AI search [12][14] - Companies are offering services to ensure brand visibility in AI responses, with pricing models that are generally affordable for many businesses [6][7] Consumer Behavior - Businesses are increasingly interested in how to leverage AI for customer engagement, with many seeking to ensure their brands are easily discoverable through AI tools [7][9] - The shift towards AI-driven search is changing the dynamics of consumer decision-making, as AI responses are perceived as authoritative [9][10] Future Outlook - By 2027, it is predicted that over 50% of recommendation traffic will come from AI conversations, indicating a significant shift in online commerce dynamics [10] - The article suggests that as AI-generated content becomes more prevalent, the demand for high-quality, relevant content will increase, creating a competitive edge for companies that can produce it [14][17]