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雷军的小米汽车成功了,任正非为啥不造车?事实证明,“华为不造车”的决策很正确:任总真是太有战略远见了
Sou Hu Cai Jing· 2025-09-21 02:16
Core Viewpoint - The article discusses the strategic decisions of companies like Xiaomi and Huawei regarding car manufacturing, emphasizing the importance of focusing on core competencies and collaboration in the automotive industry. Group 1: Xiaomi's Strategy - Xiaomi's decision to enter the automotive market is driven by the desire for control over the supply chain and profit margins, similar to its approach with private label products [1] - Xiaomi's brand strength and the personal branding of its founder, Lei Jun, enhance its marketing effectiveness in the automotive sector [1] - The company is committed to a holistic ecosystem involving vehicles, homes, and technology, positioning itself firmly in the automotive market [1] Group 2: Huawei's Strategic Choice - Huawei has chosen not to manufacture cars but to assist existing car manufacturers, focusing on its strengths in ICT infrastructure and smart terminal technology [2][3] - The decision was made after internal debates, leading to a clear strategy of not entering the car manufacturing space, which Huawei's management believes is essential for maintaining focus on its core mission [3] - Huawei's strategy has proven effective, as evidenced by the growing number of partnerships with various automotive companies [5] Group 3: Collaboration and Ecosystem - The shift in perception among automotive companies from skepticism to eagerness to collaborate with Huawei is attributed to its clear strategic direction and the success of its products like the AITO series [7] - Huawei's three collaboration models with car manufacturers include component supply, the Huawei Inside (HI) model, and the innovative HarmonyOS-based smart vehicle model, which has gained traction among several automakers [8] - The company's approach of not competing directly with car manufacturers but rather supporting them has fostered a cooperative environment, allowing for mutual growth [10] Group 4: Industry Impact - Huawei's focus on becoming a supplier of incremental components for smart connected vehicles has created significant value in the automotive industry, igniting advancements in intelligent driving technology [10] - The article suggests that the scale of smart connected vehicles in the AI era could surpass that of smartphones, indicating a transformative shift in the automotive landscape [10]
成立一周年,鸿蒙智行步入加速成长期
晚点LatePost· 2024-12-20 15:54
鸿蒙智行的品牌资产正变得更有价值。 不到四年,余承东带领的智能汽车业务,从没人愿意合作变成 "手里没资源了"。 12 月 19 日,鸿蒙智行与央视新闻共同举办了一场 "四界" 同台的《在一起鸿蒙智行》年度直播。余承东与 四家车企合作厂商的负责人一起,回顾了过去一年取得的成绩、展望了未来的发展。他感谢几家车企当初 的支持,也感慨没有那么多资源分配给更多想合作的车厂。 鸿蒙智行脱胎于华为智选车模式,从去年 11 月 9 日亮相至今,发展时间仅有一年左右。虽然发展时间尚 短,但已经跨过一个周期:从华为开展智选车模式前期阶段的探索期,到去年问界进入销量爆发期,再到 今年 "四界" 品牌均建立起市场认知度,鸿蒙智行步入加速成长期。 而鸿蒙智行旗下的问界、智界、享界、尊界四大品牌,正逐渐被广大消费者所熟知,甚至有些已经成为中 国智能电动车领域的强势品牌。近段时间以来,行业各方也对华为在汽车领域的能力有了全新认知,车企 展现出更为开放、积极的合作姿态。 随着市场竞争淘汰加剧、产品功能创新收敛,从 2025 年起,以芯片、人工智能等为代表的底层技术研发 能力将成为汽车品牌更核心的竞争力。借助华为在 ICT 领域长达 30 年 ...