Group 1: Business Model Performance - ODM model revenue for 2024 is 1.096 billion CNY, a year-on-year increase of 37.10% [1] - OBM model revenue for 2024 is 549 million CNY, a year-on-year increase of 27.58% [1] - Trade model revenue for 2024 is 1.111 billion CNY, a year-on-year increase of 44.58% [1] Group 2: Growth Strategies - Product upgrades focus on high-end adult bicycles and children's bikes to meet overseas demand for differentiated, high-cost performance products [2] - Digital empowerment through 3D design and online interaction systems to enhance customer customization experience and improve ODM response efficiency [2] - Market expansion in Europe and America, leveraging cross-border e-commerce channels to increase customer coverage [2] Group 3: Market and Sales Insights - Sales in the U.S. account for approximately 10%, primarily through cross-border e-commerce, with no significant impact from tariff increases [2] - Inventory levels in Europe and America have returned to normal after recent adjustments [2] - Sales distribution: Europe accounts for about 30%, America for about 50%, with products covering over 80 countries [3] Group 4: Future Growth Focus - Emphasis on dual-driven growth from ODM and OBM through technological innovation, brand building, and channel optimization [2] - Plans to increase participation in domestic and international exhibitions to explore new markets and maintain close customer relationships [3] - Development of E-BIKE smart systems and exploration of new materials and technologies [3]

Group 1: Company Overview - The company, Shenzhen Longte Intelligent Control Co., Ltd., has established a subsidiary named Longteng Future, focusing on automotive parts manufacturing and innovation [2][3]. - The company’s revenue from exports to the U.S. is relatively low, accounting for approximately 4% of total revenue [3]. Group 2: Financial Performance - In Q1 2025, the company experienced a 5.9% year-on-year decline in revenue, primarily due to reduced demand for consumer electronics PCBA [4]. - The net profit for Q1 2025 decreased by 24.85%, attributed to increased sales and R&D expenditures, as well as rising management and financial costs due to exchange rate losses, which increased by approximately 3 million compared to Q1 2024 [4]. Group 3: Research and Development - The company emphasizes R&D investment and plans to continue allocating resources to enhance product intelligence and value [4]. - Future R&D investments will be adjusted based on strategic planning and market demands to align with long-term development goals [4]. Group 4: Product and Market Focus - The main ODM product lines include electronic oil pump controllers, electronic water pump controllers, cooling fan controllers, and charging door actuators [3]. - The company’s small energy storage products are primarily sold in Kenya, Nigeria, and Tanzania [4]. - The company targets international markets including Africa, North America, Southeast Asia, and Europe, with a significant focus on Africa [3].

Investment Rating - The investment rating for the company is "Buy" [2] Core Views - The company, Juxing Technology, is a leading player in the tool export sector, focusing on brand development and global expansion to drive growth [8][12] - The company has seen significant growth in its OBM (Own Brand Manufacturing) revenue, which is expected to reach approximately 47.9% by 2024, indicating a successful transition from ODM (Original Design Manufacturing) to OBM [8][23] - The company has maintained a robust financial performance, with a projected CAGR of 19.4% in revenue and 22.7% in net profit from 2017 to 2024, despite facing challenges such as tariffs and the pandemic [8][12] Summary by Sections Company Overview - Juxing Technology, established in 1993, has evolved from an ODM-focused business to a leader in the OBM space, with a diverse product line including hand tools, power tools, laser measuring instruments, and storage cabinets [12][19] - The company has successfully expanded its brand matrix through both internal growth and acquisitions, enhancing its market presence in North America and Europe [12][19] Business Structure - The company's revenue is primarily derived from hand tools (68.1% of revenue in 2024), followed by industrial tools (21.8%) and electric tools (9.7%) [22][19] - The OBM business model has been instrumental in increasing profit margins and stabilizing revenue fluctuations, particularly during market downturns [23][28] Financial Analysis - The company has demonstrated strong financial metrics, with an average ROE of approximately 12.7% from 2017 to 2024, reflecting its status as a high-quality asset [25][26] - Revenue and net profit are projected to grow to 16.25 billion and 2.42 billion respectively by 2025, with year-on-year growth rates of 9.9% and 5.1% [7][8] Industry Analysis - The global tool industry is valued at over $100 billion, with a significant portion of demand coming from the North American market, which accounts for over 60% of the company's revenue [36][39] - The industry is currently at a cyclical low, but signs of recovery are anticipated as housing sales stabilize and inventory levels normalize [47][50] Competitive Advantages - The company has established strong relationships with major clients such as Home Depot and Lowe's, ensuring a steady order flow while exploring new markets through e-commerce [8][19] - Continuous investment in R&D, with a consistent allocation of around 3% of revenue, supports innovation and product development [8][19]

Group 1: Market Expansion and Revenue Growth - The company is implementing a ROW (rest of the world) strategy to actively develop global markets outside North America, with non-North American market revenue reaching nearly 10% by the end of 2024 [2][3] - In 2024, the company's revenue grew by 45.05%, and net profit increased by 44.94%, driven by product and market expansion [2][3] - The North American pneumatic tools market is recovering, with major clients increasing procurement, contributing to the company's growth [3] Group 2: Financial Performance - In Q1 2025, the company's revenue increased by 61.33% year-on-year, while net profit rose by 43.84% [3] - The gross margin of key products such as vacuum cleaners and air compressors showed limited year-on-year variation, with plans to optimize product structure and increase high-margin products [4][5] Group 3: Product Development and R&D Focus - Future R&D will focus on upgrading small air compressors and wet/dry vacuum cleaners, as well as developing new air power technology products [4][5] - The company plans to enhance its nursing robot technology, ensuring stable growth in R&D investment and developing more functionalities [5][6] Group 4: Sales Models and Profit Contribution - The main sales models are ODM and brand authorization, each contributing over 45% to total sales [4][5] - The company aims to promote the OBM (own brand) model while enhancing high-end and high-margin products within ODM and brand authorization [5] Group 5: Cost Management and Risk Mitigation - The company employs vertical integration in production to control costs and improve product quality, with plans to continue this model [5][6] - To address raw material price fluctuations, the company has established long-term agreements with suppliers and employs flexible pricing strategies [6][7] Group 6: Operational Updates and Future Outlook - The new factory in Malaysia is expected to start large-scale production in May 2025, which will mitigate the impact of U.S. tariffs on exports [7] - The company anticipates stable production and shipping operations despite recent tariff changes [7]