以下文章来源于真叫卢俊 ，作者真叫卢俊团队 真叫卢俊 . 认认真真聊地产，实实在在谈买房。 当工作时间和商场营业时间基本同步，你有多久没有逛过商场了？ 周末好不容易挪个时间出来去商场，是不是感觉人又多，排队时间又很长？逛商场成了一件辛苦的事。 所以我决定，替大家在工作日去逛一次商场，看看平时工作日的商场是什么样的。 发现：商场真是变天了，到处都是老年人欢乐的身影。 之前还在想，星巴克相比于国内的那些茶品品牌，价格这么贵，还都开在最好的位置上，怎么赚得回房租啊。 工作日10点半到商场才发现，它们原来是赚老年人的钱啊。 商场刚开门，他们早已收拾妥当、穿戴整齐，搜罗去哪家咖啡店开始优雅聚会聊天了。 大早上，一个动漫快闪店前就有很多人排队了，叽叽喳喳还挺热闹，好奇就凑上前去看。 结果发现，最激动的是退休的大姐姐，一看就是用心地打扮了，准备进去拍美照。 早上是KTV的淡季，但是路过听见已经有歌声了。 出于好奇走进去，跟网上说的一样啊，几乎全是中气十足、歌声嘹亮的叔叔阿姨。 有了这些老年人，商场哪还有什么工作日淡季？ 上海商场，还真是吃上银发红利了。 1 老年人有社交需求，商场就迎上来提供社交空间，供需对上了，又怎么可能 ...

Core Viewpoint - The article discusses the transformation of shopping malls in Shanghai, highlighting the increasing presence and spending power of elderly consumers, which is referred to as the "silver economy" [1][5]. Group 1: Changes in Shopping Malls - Shopping malls are adapting to attract elderly consumers, who are now seen as a significant market segment [17][79]. - Malls are providing social spaces and activities tailored for older adults, such as KTV and tea houses, which cater to their social needs [18][27]. - The presence of elderly consumers has led to a shift in mall dynamics, with many older individuals visiting during weekdays, thus eliminating the traditional off-peak periods [51][52]. Group 2: Elderly Consumer Behavior - Elderly consumers are increasingly willing to spend, supported by stable retirement incomes and reduced financial burdens [53][56]. - The average retirement pension in Shanghai has reached over 5,000 yuan, with the top 10% receiving more than 8,000 yuan, making them financially secure compared to many working individuals [54][55]. - Elderly individuals are engaging in various activities, from dining out to participating in entertainment, showcasing a shift towards a more active lifestyle [29][36]. Group 3: Market Strategies - Shopping malls are implementing targeted discounts and promotions for elderly consumers, such as special pricing for KTV and dining options [43][45]. - The competition among malls in Shanghai has intensified, prompting them to diversify their offerings to include experiences that appeal to both elderly and younger consumers [79][83]. - The growth of the silver economy is evident, with projections indicating a significant increase in the elderly population, which will further drive demand for tailored services and products [87][101].

Core Viewpoint - The retail landscape in China is undergoing a profound transformation, with traditional shopping malls facing significant decline while new commercial formats and county-level shopping centers are emerging and thriving [30]. Group 1: Decline of Traditional Malls - Many shopping malls across China are experiencing closures, with at least 38 malls shutting down in 2024, 76% of which had been operating for over 10 years [11]. - Major cities like Shanghai and Beijing are witnessing negative growth in retail sales, with Shanghai's social retail sales declining by 3.1% and Beijing by 2.7% in 2024 [12]. - High-end malls, such as Beijing SKP, have seen significant drops in sales, with a 17% decrease reported in 2024 [13]. Group 2: Factors Contributing to Decline - Consumer downgrade is a primary factor, as middle and lower-income groups face reduced income and spending power, leading to a decline in high-end mall patronage [12][13]. - The rise of new retail formats, particularly instant retail, is capturing market share from traditional malls, with the instant retail market projected to exceed 2 trillion yuan by 2030 [14]. - Internal issues such as lack of differentiation and oversaturation of similar brands in malls contribute to their declining attractiveness [16]. Group 3: Emergence of New Commercial Formats - Despite the decline of traditional malls, some shopping centers are thriving by innovating and adapting to consumer preferences, with over 73% of shopping centers reporting sales growth in 2024 [22]. - Unique shopping experiences, such as those offered by high-end centers like Chengdu's Taikoo Li and Beijing's SKP, are attracting consumers [22]. - The rise of independent supermarkets and convenience stores is also reshaping the retail landscape, with convenience store sales increasing by 4.7% in 2024 [24]. Group 4: Growth of County-Level Commercial Centers - In contrast to urban malls, county-level commercial centers are proliferating, driven by rising consumer demand and urbanization, with retail sales in rural areas growing faster than in urban centers [28][29]. - Developers are increasingly investing in county-level commercial projects, recognizing the potential for growth in these markets [29]. - The shift in consumer behavior towards experiential and brand-oriented shopping is evident in the success of county-level malls that cater to these needs [30].

Core Viewpoint - The article discusses the decline of traditional shopping malls in China, highlighting the shift in consumer behavior and the rise of new retail formats, leading to a significant number of mall closures across the country [5][10][14]. Group 1: Decline of Shopping Malls - Huizhou Junshang Department Store will officially close in August, marking the end of a 20-year presence in the local market [5]. - Many shopping malls are experiencing a decline, with once-bustling areas now showing signs of emptiness, including vacant restaurants and stores seeking to transfer leases [7][8]. - In Shanghai, several large malls have closed in recent years, including Pacific Department Store and Meilong Town Isetan, indicating a broader trend of mall closures despite an increase in the number of malls [11][13]. Group 2: Factors Contributing to Decline - The decline is attributed to consumer downgrade, with high-end malls being the first victims in major cities. In 2024, national retail sales grew by 3.5%, while Shanghai saw a decline of 3.1% [14][16]. - Economic factors such as layoffs in tech and finance sectors have led to reduced consumer spending, further impacting high-end malls like Beijing SKP, which saw a 17% drop in sales in 2024 [16][17]. - The rise of new retail formats, particularly instant retail, is reshaping consumer preferences, with the market expected to exceed 2 trillion yuan by 2030 [18]. Group 3: Internal Challenges of Malls - Shopping malls face issues of attractiveness due to homogenization, with many offering similar brands and dining options, leading to a lack of consumer interest [20]. - The real estate sector has inflated the asset values of malls, resulting in a disconnect between perceived and actual value, contributing to the decline of many commercial properties [22]. Group 4: Market Segmentation and Transformation - Despite the decline of traditional malls, some shopping centers are thriving by innovating and adapting to consumer needs, with over 73% of shopping centers reporting sales growth in 2024 [28]. - The rise of independent supermarkets and convenience stores is also diverting consumer traffic away from traditional malls, with convenience store sales increasing by 4.7% in 2024 [33]. Group 5: Growth of County-Level Commercial Entities - In contrast to the decline in major cities, county-level commercial entities are on the rise, driven by urbanization and increased consumer spending in rural areas [36][38]. - The county-level retail market is expanding, with retail sales in rural areas growing faster than in urban centers, indicating a shift in consumer behavior and demand [39].

Group 1 - The core point of the article is that Shanghai has issued 360 million yuan in dining consumption vouchers in the first half of the year to stimulate restaurant consumption, with many citizens rushing to use them before expiration [1] - During lunchtime, many restaurants in shopping malls experienced long queues, with customers eager to use their vouchers, indicating a significant increase in voucher usage in the last week compared to earlier weeks [3] - Over 5,600 businesses participated in the dining voucher redemption, showing a more than 30% increase compared to the previous round, with participating businesses experiencing a 25% year-on-year increase in offline revenue [4] Group 2 - A restaurant manager reported that from June to July, customers used over 200 vouchers, generating more than 200,000 yuan in sales, which accounted for one-fifth of total revenue [6] - The redemption of consumption vouchers not only benefited the restaurant industry but also significantly boosted foot traffic and sales in shopping malls, with one mall reporting over a 20% year-on-year increase in sales and customer flow [6] - In the second half of the year, Shanghai plans to continue issuing 350 million yuan in dining consumption vouchers, maintaining the same terms as the first half, with online registration and lottery selection for distribution [8]

Core Insights - The number of duty-free shops in Sichuan Province reached 454 by June this year, with over 100 shops offering "buy and refund" services [1] - The new tax refund policy, effective from April 27, aims to enhance the shopping experience for international tourists, leading to increased consumer activity [1] - Chengdu's SKP mall has seen a significant increase in duty-free transactions, processing 1,190 refunds in the first half of the year, a 224% year-on-year growth [1] Group 1 - The Chengdu tax authority has implemented a plan to upgrade and expand the duty-free refund services in line with the city's goal of becoming an international consumption center [2] - The threshold for applying for a tax refund has been lowered from 500 yuan to 200 yuan, making it easier for international tourists to claim refunds [1] - The Chengdu tax department is leveraging the upcoming 12th World Games to promote the expansion and improvement of the duty-free refund services [2] Group 2 - Businesses interested in becoming duty-free shops can apply for registration through a specific form, with the tax authority completing the verification within five working days [2] - The "buy and refund" service is being expanded from pilot programs to a nationwide initiative, with multiple refund points established in key locations [2] - The new refund model aims to enhance the shopping experience for travelers and encourage secondary consumption of the refunded amounts [2]

Core Insights - A new shopping mall, One Fukuoka Bldg., has opened in Fukuoka, Japan, featuring the largest CHANEL flagship store in the country and introducing many brands to the Kyushu region for the first time [1][20][24]. Group 1: Project Overview - One Fukuoka Bldg. is part of the "Tenjin BIG BANG" redevelopment plan, integrating the former Fukuoka Building, Tenjin CORE, and Tenjin Vivre into a high-rise commercial complex [2]. - The project covers an area of 8,600 square meters with a total floor area of 147,000 square meters, consisting of 19 above-ground floors and 4 underground levels, directly connected to the Tenjin subway station [2]. Group 2: Visitor Experience - Since its opening, the mall has attracted over 80,000 visitors daily, with many praising its artistic atmosphere and attention to detail [4]. - The mall features multiple "Instagrammable" spots, enhancing the shopping experience through a blend of art and culture [8][10]. Group 3: Artistic Integration - The project incorporates 120 pieces of art throughout the space, ensuring that every corner offers something new for visitors to discover [17]. - A "Sky Lobby" on the 6th and 7th floors serves as a multifunctional space, including a café, conference rooms, and exhibition areas, promoting the fusion of commerce and art [18]. Group 4: Retail Highlights - The retail area spans from B2 to L5, with a focus on dining on the lower levels and retail on the upper levels, featuring over 130 stores, including 34 brands making their debut in Kyushu [20]. - The CHANEL store, designed by renowned architect Peter Marino, occupies over 1,160 square meters across three levels, showcasing a wide range of products [22]. Group 5: Unique Store Concepts - The mall emphasizes unique and high-quality brands, with over 60% of the stores being either new concepts or exclusive to the Fukuoka area [20][24]. - Notable stores include a large Tsutaya bookstore with a Starbucks, and a flagship store for Nakagawa Masashichi Shoten, which offers traditional Japanese crafts [25][26]. Group 6: Dining Options - The mall features two major food spaces, "iiTo TENJIN" and "Tenjin Noren Street," offering a variety of local and creative dining options [31][34]. - The "Tenjin Fukushokudo" is designed as a multifunctional dining space, accommodating various activities from dining to socializing [34].

Group 1: Company Name Change - The shopping mall "胖都来" has been renamed to "盈都来" due to a decision made in a recent meeting, with the name change linked to the parent company "盈中控股" [1] Group 2: Gree Live Stream - Gree confirmed that Chairman Dong Mingzhu will co-host a live stream with her former secretary Meng Yutong on May 23, potentially featuring Gree products [2][4] Group 3: Nestlé's Response to Controversy - Nestlé China stated that all its bottled water products sold in China comply with local laws and regulations, following a report alleging consumer fraud related to "巴黎水" [5] Group 4: Apple WWDC Announcement - Apple announced its annual Worldwide Developers Conference (WWDC) will take place from June 9 to June 13, focusing on new tools and technologies for developers [6] Group 5: Nvidia's New Office in Shanghai - Nvidia is renting a new office space in Shanghai for its existing employees, indicating its ongoing commitment to the Chinese market [8] Group 6: Highsun Retail Financial Results - Highsun Retail reported a revenue of 71.552 billion yuan and a net profit of 386 million yuan for the fiscal year ending March 31, marking a turnaround from losses in the previous year [12] Group 7: Alibaba's Investment in Meitu - Alibaba signed a $250 million convertible bond agreement with Meitu, which includes strategic cooperation in e-commerce, AI technology, and cloud computing [15] Group 8: Xiaomi and Qualcomm Partnership - Qualcomm and Xiaomi celebrated their 15-year partnership by signing a multi-year agreement, with Xiaomi set to be among the first to use the next-generation Snapdragon 8 series processors [25]

Group 1 - The core viewpoint of the news highlights the successful implementation of the "immediate tax refund" service in Hangzhou, which has significantly boosted consumption among international tourists [1][2] - The "immediate tax refund" service allows foreign tourists to receive tax refunds at the point of purchase, enhancing their shopping experience and encouraging additional spending [1][3] - Hangzhou has become the only city in China that allows tax refunds to be directly credited to Alipay accounts, showcasing its unique approach to tax refund services [2] Group 2 - Since the launch of the tax refund program in September 2023, Hangzhou has seen a remarkable increase in sales of tax refund eligible goods, reaching 110 million yuan in 2024, a 130% year-on-year growth [2] - The tax refund amount for the same period reached approximately 11.22 million yuan, indicating a strong uptake of the program among international visitors [2] - The eligibility criteria for the tax refund include a minimum purchase amount of 200 yuan in designated stores, and the goods must be unused and taken out of the country within 90 days of purchase [3]

Group 1 - The success of the company "胖东来" is attributed to a "small but beautiful" business model, which is effective in a limited area but faces challenges in expansion [1][2] - The company operates well in a local context, but replicating this success in larger cities like Beijing and Shanghai poses significant risks due to higher costs and management complexities [1][2] - The management and logistics costs increase substantially with expansion, undermining the advantages of the original business model [1] Group 2 - Employee wages in the retail industry are generally low, and a slight increase can have a significant impact; higher wages in big cities do not attract the same level of commitment as in economically backward regions [2] - Workers in economically disadvantaged areas are more motivated and willing to work hard for relatively lower wages, which contrasts with the work ethic observed in larger cities [2] - The emotional connection and regional pride of local customers contribute to their willingness to pay higher prices, which may not translate to other regions during expansion [3]