请点击上方蓝字 关注"新华网财经"号 10月3日，一对新人在云南丽江举行目的地婚礼。（受访者供图） 产业配套支撑同样重要。大理依托"苍山洱海"IP打造了全海景水台婚礼、白族院落婚礼等30多种产品，近1500家婚庆经营主体形成从旅拍到住宿的一站式 服务链；丽江整合古城文化与雪山资源，推出纳西族传统婚俗体验，部分套餐涵盖景区定制、民族服饰拍摄等服务。 目的地婚礼市场火热折射出年轻人婚礼观念的转变。 如今，很多年轻人更注重自我表达，倾向于轻量化、个性化的仪式。来自四川的新娘刘思琪说："带 上亲友团6人，总花费不到4万元，既能办婚礼又能旅游，一举两得。" 边旅行边结婚的这种需求还催生了行业创新。 丽江跟妆师王一涵的工作室跟妆订单从原先的每年200场激增至近1000场，个人收入提升的同时，还带动了 本地美妆人才培养。 目的地婚礼受追捧，云南"浪漫经济"升温 国庆中秋假期，大理洱海畔、丽江玉龙雪山下，一场场别具特色的目的地婚礼接连举行。来自全国各地的新人们选择将人生重要的仪式与绝美风光、多元 文化结合，不仅兼具性价比和仪式感，也推动了云南"浪漫经济"升温。 "在雪山见证下许下一生誓言，很有意义。"10月2日，来自山西的新 ...

国庆中秋假期，大理洱海畔、丽江玉龙雪山下，一场场别具特色的目的地婚礼接连举行。来自全国 各地的新人们选择将人生重要的仪式与绝美风光、多元文化结合，不仅兼具性价比和仪式感，也推动了 云南"浪漫经济"升温。 "在雪山见证下许下一生誓言，很有意义。"10月2日，来自山西的新人陈兴、李梦圆在玉龙雪山海 拔约3200米的草坪上，举行了期待已久的婚礼。 目的地婚礼市场火热折射出年轻人婚礼观念的转变。如今，很多年轻人更注重自我表达，倾向于轻 量化、个性化的仪式。来自四川的新娘刘思琪说："带上亲友团6人，总花费不到4万元，既能办婚礼又 能旅游，一举两得。" 不仅是大理，近年来，云南凭借独特的自然风光、多元的文化底蕴和成熟的产业配套，正全力打 造"旅行婚礼首选目的地"品牌。饶祥碧说，下一步，云南将通过持续的品牌塑造与产业生态建设，助力 推动"一次性观光消费"向"链条式情感消费"升级，拓展"甜蜜经济"新空间。（记者严勇） 边旅行边结婚的这种需求还催生了行业创新。丽江跟妆师王一涵的工作室跟妆订单从原先的每年 200场激增至近1000场，个人收入提升的同时，还带动了本地美妆人才培养。 产业融合进一步释放经济潜力。目的地婚礼不仅为当地 ...

我对此事感到惊讶，既惊讶于步入婚姻的人数之多，也惊讶于她们的年纪之轻。 一、婚礼的腔调，县城婆罗门的荣耀 第六场婚礼结束后，阿武连日紧绷的身体终于松绑，他计划大睡一天。 这个国庆，他一共接了七场婚礼主持。除去一场因新人离婚而取消，剩下的扎堆在2至4号。几乎每天， 阿武都在赶场，最多的一天参加了两场。 "10月2号和3号，全温州人都在结婚。"他说。国庆前，我和阿武通话，通话半小时前，工作群里还有人 打听，谁有空接2、3号的婚礼主持和摄像。 2号，阿武自驾112公里，赶往苍南参加婚礼。苍南是温州市辖最南端的县城，紧邻福建，以包装制袋工 业和168黄金海岸线闻名。 在中国，登记结婚人数连年走低，而温州却是一副完全不同的光景。在经济相对强势，但又封闭保守的 县市，结婚，仍是年轻人，尤其是有产业托底和家庭托举年轻人的人生必选项。 我的家乡瑞安市，是温州下辖的千亿GDP县级市，工厂遍布，常年位于"百强县"榜单前三十名。北漂五 年，"结婚"之类的字眼，几乎从我的生活中"绝迹"。但这个国庆，我有3位高中同班同学订婚。谁又结 婚了，谁又生娃了......这两年，就有近20个高中同学结婚。这些人，多数来自经商家庭，也就是网上常 ...

"一山一水怡园春，千花万朵坠盈门。美人举扇内厅候，灯火阑珊静待君。"在婚礼司仪即"执礼"的大声诵读中，身披华服、喜扇遮面的"新妇"完成"出阁 礼"，与"新婿"共同手执红色丝绸连理巾，走入舞台中央，进行沃盥、同牢、合卺、结发礼、拜天地、拜高堂、对拜等流程，将一场中式婚礼推向高潮。 业内人士表示，作为"互联网原住民"，"Z世代"的消费习惯和消费行为有鲜明的特征。如今，一批"Z世代"年轻人给婚庆市场转型升级带来新的机遇。 "甜蜜经济"走向多元化 作为婚庆行业的资深从业者，河北唐山的文涛担任婚礼司仪已有15年。文涛说，这几年主持过的中式婚礼数量加速增长，中式婚礼、国潮婚礼越来越受到 年轻人的喜爱。有婚礼独特需求的客户也在增多，大家更加看重创造属于自己的独一无二的体验和记忆。 国庆中秋双节假期，记者实探了一场古朴又庄重的明制中式婚礼，感受了当下年轻人追求个性化和仪式感的结婚方式。 婚礼追求个性化 这场婚礼的"新婿"，是来自河北唐山、2000年出生的小顾。小顾对记者表示："我喜欢传统文化，所以选择了中式婚礼。" "中式婚礼庄重的同时也能喜气洋洋，有新鲜感；另外，双方父母都会有一些表演环节，比较有参与感。"小顾说。 婚礼现 ...

距离"史上最长"的黄金周只剩最后一天。 今年国庆和中秋撞在一起，拼出了8天超长假期，按理说，这样的假期本该带来双倍热闹、双倍消费高峰，但今年的市场却有些反常，不少迹象都让人看不 太懂。 以前有些东西特别贵，不是因为东西本身多好，而是因为它代表了身份、面子和社交地位，喝好酒、送好礼，图的不是口感，而是那份"撑场面"的感觉。 但今年，这些"带光环"的消费品光环开始掉了，消费者更看重实实在在的价值，面子这块招牌正在打折。 最明显的例子就是高端白酒，过去，茅台、五粮液简直是饭局上的硬通货，谁手里有货都得加价才能拿到，飞天茅台的散瓶价最高飙到两千块，五粮液的普 五也常年在千元以上。 可今年形势急转直下，飞天茅台跌到1740元，比年初少了近300块，五粮液甚至直接跌破900元，北京有个李姓经销商手里压了500箱茅台，原来客户追着他 要，现在反过来他要一家家打电话推销，还得给优惠。 之所以会这样，主要是因为"喝白酒就是社交"的时代过去了，90后、00后这批年轻人根本不爱喝那种辛辣刺激的酒，他们喜欢的是轻松愉快的"微醺"，果 酒、预调鸡尾酒才是他们的心头好。 而年纪大的一辈，随着健康意识提高，也不愿意硬拼酒，开始选择黄酒、啤 ...

Group 1: Tourism Trends - This year's National Day holiday shows a significant shift in tourism behavior, with younger travelers opting for less commercialized destinations instead of traditional crowded hotspots [5][7][10] - The preference for a more relaxed travel experience has led to a decrease in demand for popular tourist attractions, resulting in lower costs and less hassle for travelers [9][10] Group 2: Wedding Trends - There is a noticeable decline in the number of weddings held during the National Day holiday, as many couples are choosing to schedule their ceremonies earlier to avoid conflicts with travel plans and other commitments [12][14][17] - Young couples are increasingly avoiding extravagant wedding banquets during the holiday due to high costs and the desire for simpler, more intimate celebrations [21][23] Group 3: Alcohol Sales - Alcohol sales are experiencing a downturn, with many retailers offering significant discounts to boost sales, yet consumer interest remains low [26][27] - The market for high-end liquor is shrinking, while mid-range options are gaining some traction, indicating a shift in consumer preferences [29][30] - Beer sales are stable, but younger consumers are gravitating towards lower-alcohol options for a more enjoyable drinking experience [31]

扬子晚报网9月27日讯(通讯员祝小蕞记者张可)为深入贯彻落实国家扩大内需、促进消费的决策部署， 聚焦首发经济和消费新场景培育，9月26日晚，2025"风雅秦淮.悦购金秋"系列活动在南京秦淮区国创园 工业广场正式启动。 本次活动由秦淮区人民政府主办，区商务局、市场监管局、税务局、新管委、街道以及多家重点企业共 同承办，以"甜蜜经济"为主线，覆盖珠宝、婚庆、汽车、家电、百货、餐饮、住宿等多领域，通过"线 下体验+线上传播"双轮驱动，持续打造"悦购秦淮"城市消费IP，进一步释放消费潜力、优化消费供给， 为全区经济高质量发展注入新动能。 秦淮区作为南京商贸大区，始终坚持以商促文、以旅兴商，持续推进商旅文深度融合。本次"风雅秦淮. 悦购金秋"系列活动，正是贯彻落实中央和省市决策部署，聚焦"甜蜜经济"等消费热点打造的重要平 台。 2025年第十一届太平南路黄金珠宝节活动现场，在区市场监管局见证下，太平南路"黄金珠宝放心 购"LOGO正式发布，宝庆银楼等10家一线黄金珠宝企业合力打造"买珠宝到秦淮"的诚信消费地标。国 创园"亲爱的秋天"主题生活提案、零售消费趋势发布、餐饮住宿新场景、大明路汽车消费季、门东离境 退税街区、美 ...

记者 李宝花 今年玫瑰婚典的新人们来自不同行业，有守卫城市的公安干警、白衣执甲的医护眷侣、教书育人的 教师夫妻，还有来自人工智能、社会工作等领域的优秀青年。他们身份不同，却对同一座城市许下爱的 注脚。 婚典上，新人们身着新中式婚服，在童声诵读的国风韵律中缓缓入场。礼台出阁、行却扇之礼、牵 红而出、三拜天地……传统婚俗与海派风情巧妙相融，展示千年婚仪之美。在现场来宾的见证下，新人 们共宣誓词、接受婚书、收获贺礼、分享喜糖，将婚典氛围推向高潮。 延续往年传统，玫瑰婚典今年再度推出"致爱地标"打卡与城市漫步旅拍，并首次发布三条主题婚旅 路线。"浪漫指数路线"从老凤祥银楼旗舰店暨凤祥喜事结婚登记点启程，经豫园祈福、外滩赏景、夜游 浦江，融入滨江全时生活圈，浪漫无限；"约会指数路线"引领新人在凤祥喜事登记，追寻新天地缤纷风 景线，尽享世界美食与都市风光；"City Walk路线"则携爱侣至圆明园路寻源，于老市府见证历史，在位 于外滩第二立面的"最美婚登所"——黄浦区婚登所领证，玩购新世界城。 从1998年首次亮相上海旅游节至今，玫瑰婚典见证了这座城市的日新月异，也在多个文旅地标前记 录下新人们两情相悦的时刻。主办方相关 ...

Core Viewpoint - The article discusses the shift in young people's attitudes towards weddings and wedding photography, highlighting a trend towards minimalism and practicality over traditional expectations and extravagance [6][28]. Group 1: Changing Attitudes Towards Wedding Photography - A well-known wedding photography agency has been reported to potentially go out of business, indicating a decline in the wedding photography market [6]. - Young couples are increasingly opting out of traditional wedding photography due to high costs, with domestic travel shoots starting at 8,000 yuan and international shoots easily exceeding 30,000 yuan [8]. - The actual costs of wedding photography often exceed initial quotes due to additional fees for items like props and post-shoot services, leading to frustration among couples [9][12]. Group 2: Simplification of Wedding Processes - Many couples are re-evaluating the necessity of traditional wedding elements, such as diamond rings and wedding banquets, in light of rising costs [20][25]. - The trend is moving towards practical gifts instead of traditional wedding favors, with items like soap and toothpaste becoming more common [25]. - Couples are increasingly choosing to rent wedding attire rather than purchase, with many opting for simpler styles or even casual clothing for their ceremonies [27]. Group 3: Redefining Wedding Ceremonies - The traditional wedding ceremony is being redefined, with many couples eliminating unnecessary rituals and focusing on what truly matters to them [29][31]. - Social media has amplified negative perceptions of traditional wedding customs, leading to a decline in practices like "wedding games" that are seen as intrusive or outdated [32][34]. - Couples are prioritizing intimate gatherings over large celebrations, often reducing the ceremony to just a few key elements like vows and a meal [35][36]. Group 4: Financial Considerations and Future Planning - Young couples are becoming more financially savvy, often reallocating wedding budgets towards practical investments like home renovations or travel [39][40]. - The trend of minimalism in weddings allows couples to save money, which can be used for future savings or shared experiences, reflecting a shift in priorities from extravagant celebrations to meaningful living [40][41].

Core Insights - The article highlights the successful implementation of the "Happiness Changsha Sweet and Beautiful" collective wedding event on August 29, which saw a significant increase in marriage registrations, showcasing the city's efforts to enhance marriage registration services and promote a "sweet economy" [2][9] Group 1: Event Highlights - The collective wedding event at Taohualing Park featured traditional marriage ceremonies and attracted 50 couples, positioning the park as a new "sweet" landmark in Changsha [3] - By 5 PM on the same day, a total of 1,925 marriage registrations were completed, nearly doubling from the previous year, with 241 couples from outside Changsha [2][4] Group 2: Economic Impact - The "sweet economy" is being developed through a comprehensive industry chain that integrates marriage, tourism, and local culture, enhancing consumer engagement and driving economic growth [5][9] - Various themed events and markets, such as the "Romantic Starsha Good Fate Market," attracted over 100,000 visitors, promoting local wedding brands and services [5] Group 3: Service Innovations - Changsha's marriage registration agencies are innovating their services to offer personalized and scenario-based experiences, contributing to a "happiness industry chain" [4][8] - The average processing time for marriage certificates is now just 8 minutes, reflecting improved service efficiency [8] Group 4: Talent Development - The city is focusing on nurturing talent in the wedding industry, with recent events showcasing graduates from local vocational schools, indicating a shift towards customized and high-quality wedding services [7] Group 5: City Appeal - Changsha is recognized for its high quality of life, with a GDP exceeding 1.5 trillion yuan, making it an attractive destination for young couples seeking to settle down [9] - The city has been awarded the title of "Most Happiness City" for 17 consecutive years, further enhancing its appeal as a prime location for marriage and residence [9]