体育赛事运营

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2025年“李宁杯”中国匹克球巡回赛温宿站盛大开幕
Zhong Guo Xin Wen Wang· 2025-08-25 14:18
Core Viewpoint - The event marks a significant step in promoting the integration of sports and cultural tourism in the Aksu region, showcasing the development of pickleball as a popular sport in China [2][3]. Group 1: Event Overview - The 2025 "Li Ning Cup" China Pickleball Tour kicked off in Wensu County, Aksu region, with nearly 300 participants [1]. - The event is organized by the National Sports Administration's Tennis Management Center and the China Tennis Association, with support from local government and sponsors [3]. Group 2: Key Messages from Officials - Zhu Lei emphasized the event's role in promoting national fitness and the integration of sports with cultural tourism, highlighting Wensu's leadership in developing pickleball [2]. - Sun Wenbing from the China Tennis Association noted the association's commitment to popularizing pickleball and establishing a structured competition framework [2]. Group 3: Participant Experience - Participants praised the event's organization and the quality of facilities, expressing excitement about the opportunity to enhance their skills [3]. - The event also featured local cuisine and cultural activities, enhancing the overall experience for athletes [3]. Group 4: Additional Activities - The event included various cultural and culinary activities, such as a special evening gala and a cultural exhibition, aimed at promoting the integration of tourism and sports [4].
绿茵逐梦,燃动盛夏 2025友邦保险青少年足球训练营·北京站超燃收官
Cai Jing Wang· 2025-08-25 10:21
作为英超托特纳姆热刺俱乐部的全球主要合作伙伴,友邦保险与热刺长期携手推广足球运动,传递积极健康的生活方式。为让本届训练营更具专业性与国际 视野,友邦北京特别邀请托特纳姆热刺国际拓展教练团队 —— 持有大洋洲足协 C 级教练资质及新西兰青少年足球一级培训资格的莉莉 - 杰维斯,与曾征战 美国职业足球大联盟及英超联赛的英足总官方认证教练泰勒 - 布莱克伍德亲临现场指导;同时,还联合中国足协认证教练及北京本地专业青训机构教练组成 强大师资团,为足球小将们量身打造了一套融合国际化理念与本土化需求的训练课程。兼具专业性与趣味性的训练,不仅让孩子们扎实掌握运球、射门等核 心技巧,更在团队对抗中磨砺直面挑战的韧性,培养团结协作精神,让足球梦想在绿茵场生根发芽。 8月24日,2025友邦保险青少年足球训练营·北京站活动顺利落下帷幕。友邦人寿保险有限公司北京分公司(简称 "友邦北京")特邀的京城足球小将驰骋绿茵 场,在专业训练与趣味互动中释放活力,为暑期镌刻下热血记忆。此次活动也是友邦北京践行品牌倡议 "健康新'享'法",深化 "健康长久好生活" 理念的重 要实践。 活动现场,小球员们依据年龄段科学分组,确保每个孩子都能获得适 ...
政策+通道+服务赋能 南沙龙穴搭台领航大湾区体育产业跨境突围
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-20 15:21
Core Insights - The 15th National Games, hosted jointly by Guangdong, Hong Kong, and Macau, serves as a significant catalyst for the development of the sports industry in the Greater Bay Area, linking it to global markets [1] - The event emphasizes the importance of cross-border trade and the internationalization of sports brands, aiming to inject new vitality into the region's economic development [1] Group 1: Event Overview - The Guangdong-Hong Kong-Macau Greater Bay Area Sports Brand Going Global and Cross-Border Trade Exchange Conference was held on August 20, focusing on strategies for sports brands to expand internationally [1][2] - The conference attracted representatives from government, business, and academia to discuss the internationalization of the sports industry and its role in regional economic growth [1][2] Group 2: Infrastructure and Policy Support - Nansha District has implemented a "Five Ports Linkage" development strategy, enhancing the synergy between ports, shipping, trade, industry, and finance, with Nansha Port becoming the largest comprehensive port in South China [2] - The Nansha Comprehensive Bonded Zone offers dual policy benefits from both the Free Trade Zone and the bonded zone, significantly reducing import/export costs and improving customs efficiency for sports products [2][3] Group 3: Market Opportunities and Strategies - Nansha is promoting the integration of sports event IP with cross-border e-commerce, facilitating the global reach of traditional sports culture and innovative sports products [3] - The conference highlighted the importance of leveraging the advantages of the bonded zone and free trade zone to empower the cross-border development of the sports industry [5] Group 4: Academic and Industry Insights - Experts discussed the collaboration between Guangdong's sports industry and Hong Kong-Macau in event operations and sports goods manufacturing, aiming to create a global sports industry base [6] - Strategies for entering the African market were proposed, emphasizing the potential for cross-border e-commerce in addressing the region's sports industry needs [6] Group 5: Practical Experiences and Solutions - Leading companies shared insights on digital transformation, flexible supply chain construction, and cross-border payment optimization, addressing challenges faced by sports brands in international markets [7] - A roundtable discussion focused on how bonded zone policies can lower costs for companies going global and innovate cross-border e-commerce models [7] Group 6: Conclusion - The event established a platform for cross-industry exchange, reinforcing Nansha's position as a hub for sports brands going global, contributing to the integration of the Greater Bay Area into global value chains [10]
美国国家橄榄球联盟与微软扩大人工智能合作
Xin Lang Cai Jing· 2025-08-20 13:44
Core Insights - The NFL and Microsoft announced an extension of their strategic partnership on August 20, enhancing collaboration through technologies like Microsoft Copilot and Azure AI [1] Group 1: Partnership Details - The partnership aims to improve on-field assessments and workflow efficiency for the NFL and its teams [1] - The collaboration focuses on discovering new talent and optimizing operational processes to ensure smooth venue operations [1]
蔡崇信家族办公室看上了Z世代的体育流量
Jing Ji Guan Cha Wang· 2025-08-20 09:08
Core Viewpoint - The inaugural Asian University Basketball League (AUBL) is designed to tap into the vast commercial potential of the 1 billion basketball fans in Asia, providing a platform for university teams to compete and gain exposure [2][3]. Group 1: Event Overview - AUBL features 12 university teams from across Asia, competing from August 18 to 24 in a tournament format, with teams divided into four groups [3]. - The participating teams include prestigious universities such as Tsinghua University, Peking University, and Yonsei University, marking a significant step in regional university basketball collaboration [3]. - The first match showcased Tsinghua University defeating the University of Hong Kong with a score of 90-47, highlighting the competitive nature of the league [1]. Group 2: Organizational Structure and Support - AUBL is officially recognized and organized by the Asian University Sports Federation, with exclusive operations managed by Asian Campus Basketball Co., supported by significant investment from Blue Pool Capital, the family office of Alibaba's chairman [3][4]. - The core team of AUBL possesses extensive experience in sports events, with CEO Li Jintian having a background in NBA operations and CBA development [4]. Group 3: Commercial Potential and Branding - AUBL aims to establish a unique identity and reputation, focusing on long-term commercial viability rather than immediate profits, as emphasized by CEO Li Jintian [6][5]. - The league has attracted sponsorship from various brands, recognizing the value of engaging with the university demographic, which includes current students and alumni [6]. - AUBL aspires to become a cultural phenomenon, moving beyond traditional sports branding to create a broader appeal [6]. Group 4: Future Aspirations - The league plans to expand its format by 2026 to a home-and-away system over six months, culminating in a neutral-site final for the top four teams [7]. - AUBL aims to enhance its visibility and influence, drawing inspiration from successful regional leagues that have effectively "broken the circle" to reach wider audiences [7].
曲江文旅控股子公司无锡汇跑涉嫌违法公开募捐
Jing Ji Guan Cha Wang· 2025-08-20 06:08
Core Viewpoint - The article discusses the controversy surrounding the fundraising practices of the Wuxi Marathon charity run, highlighting potential legal issues regarding the classification of fundraising as either public donation or commercial marketing [1][2][6]. Group 1: Fundraising Practices - The Wuxi Marathon charity run has been ongoing since 2018, with 500 charity spots available for 2024 and an increase to 1500 spots for 2025 [1]. - The registration fee for the 2025 Wuxi Marathon is 1600 yuan per person, with 200 yuan designated as the event registration fee and 1400 yuan as the charity donation fee [2][3]. - There are concerns that the event operator, Wuxi Huipao Sports Co., Ltd., is improperly acting as the recipient of donations, which should legally be directed to a qualified charity organization [3][6]. Group 2: Legal Implications - Legal experts argue that if Wuxi Huipao is soliciting donations from the public, it may be violating laws regarding public fundraising, as only registered charities can conduct such activities [3][6][7]. - The distinction between public fundraising and commercial marketing is blurred in the Wuxi Marathon's operations, raising questions about compliance with the Charity Law [4][5][6]. - The lack of a public fundraising registration for the Wuxi Marathon raises further legal concerns, as no records of such a registration were found in the relevant government platforms [7].
开放场馆冠名权,奥运会商业化大变天?
3 6 Ke· 2025-08-20 00:26
Core Viewpoint - The Los Angeles Organizing Committee has broken the long-standing "clean venue" policy by allowing venue naming rights during the 2028 Olympics, marking a significant shift in Olympic commercialization [1][9]. Group 1: Changes in Venue Naming Rights - For the first time in Olympic history, existing venue naming rights will be allowed to continue during the Games, with Honda Center and Comcast Squash Center being the first announced venues [1]. - The decision to allow venue naming rights is driven by the need to meet ambitious sponsorship revenue targets, including a goal of $2.5 billion in local sponsorship revenue [9][10]. - The new plan will allow up to 19 temporary venues to open for naming rights, prioritizing TOP sponsors and local high-level sponsors [10]. Group 2: Historical Context and Policy Shift - The International Olympic Committee (IOC) has historically enforced a "clean venue" policy to maintain the purity of the Olympics and protect the rights of official sponsors [5][7]. - The shift in policy is attributed to the unique commercial landscape of the U.S. sports market, where venue naming rights are commonplace [9]. - The IOC's decision to relax the naming rights policy reflects a growing pressure to adapt to financial realities and local sports culture [9][10]. Group 3: Implications for Future Events - The loosening of the clean venue policy may set a precedent for other major sporting events, such as the FIFA World Cup, which has also adhered to similar policies [11][15]. - Concerns arise that increased commercialization could dilute the symbolic meaning of the Olympics, which has historically represented unity and purity in sports [11][13]. - The potential for further commercialization raises questions about the future of the Olympics and its unique identity, as well as the impact on other international sporting events [11][15].
如何保障人形机器人充电安全?组委会“机弹分离”探索充电管理
Xin Jing Bao· 2025-08-17 23:10
Group 1 - The World Humanoid Robot Games successfully concluded on August 17, showcasing a blend of technology and sports with 26 gold medals awarded and participation from 280 teams and over 500 robots from 16 countries [1] - The event was co-hosted by multiple organizations including the Beijing Municipal Government and the World Robot Cooperation Organization, with North Olympic Group responsible for service guarantees [1][2] - Battery management was identified as the core focus for the event, with a "machine" and "battery" separation strategy implemented for safety and efficiency [2][4] Group 2 - Charging management and safety were highlighted as the most critical tasks, differing from human sports events, with a dedicated team ensuring real-time monitoring and emergency protocols [2][3] - A total of 40 charging cabinets with 360 charging ports were deployed across four areas, with the busiest charging zone located in the B1 competition area [2][4] - Each charging cabinet is monitored 24/7, capable of charging nine batteries simultaneously, and equipped with safety features to alert for any potential hazards [3][4] Group 3 - The event's charging management has contributed to advancements in battery research and development, with ongoing discussions with fire safety authorities to address lithium battery charging issues [5] - North Olympic Group's experience from previous events, such as the Beijing Winter Olympics, has positioned them well for future technology and sports integration events [5]
澳大利亚在所罗门群岛推“体育外交”为抗衡中国?专家解读
Huan Qiu Shi Bao· 2025-08-17 22:43
Group 1 - Australia is extending its geopolitical strategy through sports, particularly in the Pacific region, to counter China's influence [1] - The Solomon Islands have established a new football club, Solomon Kings FC, in partnership with Australia's Brisbane Wolves, which is expected to be a founding member of the Oceania Professional Football League supported by FIFA [2] - The Australian government is actively engaging with Pacific nations through sports, providing opportunities for training and competitions for both men's and women's football teams [2] Group 2 - China's influence in the Solomon Islands is noted, particularly through a security cooperation framework and the construction of a national stadium funded by China [3] - The Solomon Islands football team may seek additional support from China, which could conflict with Australian government interests [3] - China's approach emphasizes development, respect for sovereignty, and mutual benefit, contrasting with Australia's sports aid potentially aimed at countering Chinese influence [3]
赛事保障揭秘|如何保障人形机器人充电安全?组委会“机弹分离”探索充电管理
Bei Ke Cai Jing· 2025-08-17 14:30
Core Insights - The World Humanoid Robot Games concluded successfully, showcasing a blend of technology and sports with 26 gold medals awarded and participation from 280 teams and over 500 robots from 16 countries [1][3] - The event emphasized the importance of battery management and safety, with a focus on innovative solutions for charging and operational safety [2][6] Event Overview - The event was co-hosted by multiple organizations including the Beijing Municipal Government and the World Robot Cooperation Organization, with North Olympic Group responsible for service guarantees [3] - The event marked a significant step in integrating robotics into competitive sports, following the North Olympic Group's experience from the 2022 Beijing Winter Olympics [4][16] Battery Management - Battery management was identified as the core aspect of the event, with a "machine" and "battery" separation strategy implemented for safety [2][7] - A total of 40 charging cabinets with 360 charging ports were deployed across four areas, with the busiest charging zone located in the B1 team working area [8][9] Safety Protocols - Charging management involved real-time monitoring of battery conditions and safety protocols, including collaboration with local fire departments for emergency procedures [8][10] - Each charging cabinet was monitored 24/7, with protocols in place for battery damage detection and emergency response [10][14] Innovations and Future Implications - The event provided insights into battery technology and safety, contributing to the development of safer charging practices for humanoid robots [11][15] - North Olympic Group's experience in this event positions it for future opportunities in the intersection of technology and sports, expanding its operational scope [16]