体育赛事运营
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重庆赛事“燃”动 激活城市新动能
Xin Hua Wang· 2025-10-04 00:22
Core Insights - The article highlights how sports events in Chongqing are driving economic growth and enhancing community engagement through increased participation in physical activities and related consumption [1][5][8] Sports Events and Economic Impact - Chongqing is leveraging sports events as a key driver for economic growth, with over 789 major sports events held in the first half of 2025, attracting 1.76 million participants [5] - The WTT Championship in Chongqing saw significant economic benefits, with ticket sales exceeding 100,000 and daily foot traffic in related commercial areas surpassing 80,000 during the event [5] - Retail, dining, and entertainment revenues during the WTT Championship increased by 127%, 89%, and 156% respectively, indicating a strong multiplier effect from sports events [5] Community Engagement and Participation - The article notes a growing enthusiasm among residents for participating in sports, with the average sports facility area per person in Chongqing reaching 3.22 square meters, and nearly 50% of the population engaging in regular physical activities [4][5] - Events like the Chongqing Marathon have led to the organization of numerous consumer activities, with over 2,000 participating businesses and significant consumer spending during promotional months [5][6] Development of Sports Industry - The sports industry in Chongqing is evolving, with initiatives like "Yuti Loan" providing financial support to sports enterprises, and partnerships with local universities to cultivate talent [7] - The integration of sports with tourism and consumption is being emphasized, with companies developing comprehensive event management strategies that include cultural and consumer experiences [7][8] Future Prospects - Chongqing aims to deepen the "sports+" model, promoting the integration of sports with various industries to establish itself as a prominent sports event city, thereby enhancing the quality of economic development [8]
重庆赛事“燃”动激活城市新动能
Xin Hua Wang· 2025-10-02 07:47
Core Insights - The article highlights how sports events in Chongqing are driving economic growth and enhancing community engagement through increased sports participation and consumption [1][3][7] Sports Events and Economic Impact - Chongqing is leveraging sports events to stimulate local consumption, with over 2000 district-level events planned for 2024, contributing to a significant increase in sports-related retail sales [2][3] - The WTT Championship in Chongqing saw a remarkable increase in sports goods sales, with table tennis racket sales reaching 15 times the usual daily volume during the event [2][3] - The economic multiplier effect from sports events is evident, with the WTT Championship generating over 100,000 tickets sold and daily foot traffic in related commercial areas exceeding 80,000, leading to retail, dining, and entertainment revenue growth of 127%, 89%, and 156% respectively [3][4] Community Engagement and Participation - The article notes a cultural shift in Chongqing, where residents are increasingly participating in sports activities, with 49.57% of the population regularly engaging in physical exercise [3][6] - The rise in community sports events has fostered a new consumer trend, shifting from purchasing products to seeking services, as families engage in activities like cycling and hiking [3][6] Development of Sports Industry - The Chongqing government is actively supporting the sports industry through financial initiatives, including low-interest loans and asset management of sports venues, which has led to significant investment in the sector [6] - The integration of sports with tourism and consumption is being emphasized, with events like the Chongqing Marathon generating substantial economic activity and attracting partnerships with major brands [4][6] Future Prospects - Chongqing aims to deepen the "sports+" model, promoting the integration of sports with various industries to establish itself as a prominent sports event city, thereby enhancing high-quality economic development [7]
政企协同的破局之力:“永州模式” 如何激活四线城市的文旅新动能
Sou Hu Cai Jing· 2025-10-01 14:37
Core Insights - The article discusses the emergence of local sports events in China, particularly focusing on the "Xiangchao" league in Yongzhou, which has become a model for integrating sports, tourism, and local economy through community engagement and cultural branding [1][8]. Group 1: Sports IP Development - The "Yongzhou model" exemplifies how a four-tier city can leverage sports events to create a lasting economic impact by transforming fleeting attention into sustainable growth through cultural and emotional connections [3][8]. - Yongzhou's sports infrastructure, particularly the renovation of its aging sports stadium, has been pivotal in reviving local sports culture and enhancing community participation [4][6]. - The successful launch of the "Yongchongfeng" IP, which embodies local cultural elements, has resonated with the community, fostering a sense of pride and identity among residents [6][7]. Group 2: Government and Enterprise Collaboration - The collaboration between government and enterprises in Yongzhou has established a clear division of responsibilities and shared value, addressing the challenges of sustaining public interest and commercial viability in cultural tourism [10][12]. - The government has played a crucial role in upgrading infrastructure and providing public services, while enterprises have focused on market-driven strategies to monetize the IP [11][12]. - This partnership has led to innovative solutions, such as the introduction of "hanging tickets" for sold-out events and policies that encourage tourism linked to sports events [10][11]. Group 3: Social and Cultural Impact - The "Yongzhou model" has significantly reshaped the city's identity, creating a new urban recognition system that connects historical cultural resources with modern symbols appealing to younger demographics [13][14]. - The cultural activation of local heritage through the "Yongchongfeng" IP has made traditional elements more accessible and engaging for both residents and visitors [15][25]. - The integration of cultural experiences into everyday life has enhanced the community's connection to its heritage, transforming cultural tourism into a vital part of the local economy [25][26]. Group 4: Economic and Market Value - The economic impact of the "Xiangchao" league has been substantial, with ticket sales and related tourism activities generating significant revenue for local businesses [18][19]. - The model has demonstrated a multiplier effect, where sports events drive consumption across various sectors, including hospitality and retail, significantly boosting local economic activity [18][19]. - The strategic integration of sports, culture, and tourism has positioned Yongzhou as a case study for other small cities aiming to revitalize their economies through similar initiatives [17][26].
“亦竞派”赛事官网正式上线,GT赛专题页面同步启用
Bei Jing Shang Bao· 2025-10-01 04:31
Core Viewpoint - The launch of the "Yijingpai" event official website marks a significant step for Shangyicheng Group in integrating technology and sports, providing a comprehensive service platform for various sports events [1] Group 1: Company Developments - Shangyicheng Group has officially launched the "Yijingpai" event website, which serves as a unified official platform for technology sports events in Beijing Yizhuang [1] - The website includes a dedicated section for the 2025 GT World Challenge Beijing Yizhuang Station, showcasing the company's commitment to high-profile sports events [1] - The platform integrates various technology sports IP resources operated by Shangyicheng Group, enhancing its service offerings [1] Group 2: Industry Impact - The introduction of the GT World Challenge represents Beijing's first hosting of an international top-level GT street race, filling a gap in the city's high-end automotive event landscape [1] - Shangyicheng Group has previously operated several technology sports events, including the Beijing Yizhuang Half Marathon and the RoBoLeague robot football league, demonstrating its expertise in sports IP management [1]
2.5万人次“逛吃”大满贯公园
Bei Jing Ri Bao Ke Hu Duan· 2025-09-30 22:13
Group 1 - The WTT China Grand Slam 2025 opened on September 28 at Shougang Park, with over 25,000 visitors in the first three days [2] - The Grand Slam Park features four areas: outdoor viewing area, interactive games area, brand exhibition area, and dining area, enhancing the spectator experience [2] - The park's brand exhibition area includes various sponsors, with official merchandise like plush keychains and eco-friendly bags being popular among fans [2] Group 2 - The Grand Slam Park will remain open until October 5, coinciding with the first China International Candy Season, allowing ticket holders to access both events [3] - Ticket sales for the Grand Slam Park have exceeded 10,000, with expectations of increased attendance during the National Day holiday [3] - Local hotels and shopping centers have organized various cultural and tourism activities around the WTT event, including special drinks and entertainment events [3] Group 3 - The new commercial complex, R+ Life Center, has opened in Shougang Park, featuring over ten first-store launches, including a robot collection store [4] - The robot collection store showcases leading domestic robot products and innovative AI offerings from startup companies [4]
大满贯公园三天吸引客流超2.5万人次,假期更多精彩
Bei Jing Ri Bao Ke Hu Duan· 2025-09-30 11:41
30日上午10时许,大批观众已经来到滑雪大跳台入口处排起了长队。步入大跳台区域,多巴胺配色的糖 果季街区首先映入眼帘,观众可以边逛边吃,还能亲手制作糖果。大跳台脚下的用餐区坐满了游客,不 少人沐浴着秋日阳光品一杯咖啡,抬头望去,体验"玩酷心跳塔"高空项目的游客不时传来尖叫声。 再向前行走,大满贯公园区域成为一片"欢乐的海洋",多家体育用品商铺人气爆棚,粉丝为了买到热门 商品排起了十多米的长队。一旁的草坪观赛区松弛感拉满,一块超高清4K大屏正在直播赛事,球迷们 边逛吃边看比赛,还有不少球迷提前几个小时就在舞台前的排队区守候,只为在下午举办的球员见面会 上与喜爱的运动员互动。 品牌展示区汇聚多家赞助商参展,很多粉丝直奔由首钢体育出品的官方特许商品店,毛绒挂链 、流沙 福袋、环保背包、虎牙手串等俏销。来大满贯公园不仅能观赛购物,互动游戏区同样很热闹,星光大 道、大满贯定向迷宫、电子竞技体验等娱乐项目吸引人们体验。 WTT赛事与大满贯公园联动,开放至10月5日,同时与首届中国国际糖果季互动,持大满贯赛事或大满 贯公园门票,可直接进入糖果季活动区域。据悉,大满贯公园门票销售已超万张,预计将随着国庆假期 的来临和园内球员 ...
米银俊:全运全城共精彩|十五运365天365人
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-29 23:28
Core Insights - The 15th National Games and the 12th National Paralympic Games will be held in the Guangdong-Hong Kong-Macao Greater Bay Area, presenting a significant opportunity for urban development and sports industry growth [2][3] Group 1: Urban Development - The National Games serve as a catalyst for urban development, driving modernization of infrastructure such as transportation, venues, and environment [2] - Hosting the National Games enhances Guangzhou's image as an open, vibrant, and efficient international metropolis, increasing its attractiveness and reputation [2][3] Group 2: Sports Industry Growth - The National Games act as an incubator for the sports industry, generating demand across various sectors including event operations, smart technology applications, sports media, and merchandise development [2][3] - High-level events are expected to ignite public enthusiasm for viewing sports and promote new trends in health consumption, expanding markets for sports training, fitness, and rehabilitation [2][3] Group 3: Strategic Recommendations - Guangzhou should adopt a core philosophy of "using events to promote the city, stimulate industry, and benefit the public," focusing on enhancing both hard and soft connectivity within the Greater Bay Area [3] - The city should leverage the event to build a sports-centric urban cluster, enhancing collaboration among Guangzhou, Shenzhen, Hong Kong, and Macau, while also promoting regional cooperation with surrounding cities [3]
力盛体育回复第二轮审核问询函:剖析经营状况与募投项目
Xin Lang Cai Jing· 2025-09-29 11:57
力盛云动(上海)体育科技股份有限公司(简称"力盛体育")近日针对深圳证券交易所出具的《关于力 盛云动(上海)体育科技股份有限公司申请向特定对象发行股票的第二轮审核问询函》,会同相关中介 机构进行了详细回复,就公司经营情况、募投项目等重要问题进行了说明。 业绩依赖与业务前景 力盛体育在报告期内业绩对Top Speed及上海擎速依赖度较高。Top Speed主营境外赛事和境外客户业 务,上海擎速主营境内客户业务。2023 - 2024年,因Top Speed体育赛事经营业务营收增加,带动公司 整体营收增长。除这两家公司外,其余业务板块2023年开始复苏,营收及盈利前景有所改善。 存货跌价准备主要集中在体育场馆经营和体育俱乐部经营业务。体育场馆经营业务规模大、存货多;体 育俱乐部经营业务虽存货规模小,但收入下滑致长库龄库存商品增加。体育场馆经营业务发展前景较 好,体育俱乐部经营业务受燃油车销量下滑影响,正拓展新能源汽车厂商客户。 应收账款增长与公司实际营运及收入规模匹配,不存在放宽信用政策扩大收入的情形,坏账准备计提充 分。境外客户回款情况良好,境外经营收入预计可持续。 募投项目解读 报告期内,公司营业收入分别为2 ...
2025世界赛艇锦标赛在沪收官 “遗产项目”也在加速推进 以赛兴城 上海与赛艇“相约长久”
Jie Fang Ri Bao· 2025-09-29 01:32
记者 姚勤毅 参加过三届残奥会的赛艇老将余立给出的第一印象,就是那间"看不见的服务空间"——无障碍卫生 间。"这是我见过的最好、最干净的场馆无障碍厕所。"他特意提到,安检口的志愿者会自然地接过背 包,"这些不经意的细节,最能打动人。" 现场的"定制化"也让人记住了温度。裁判员吴阿强回忆,首次参赛的一位埃及残疾人运动员不太适 应座位高度,工作人员和技术团队第一时间用胶带临时加高座椅,"除非有特别需求,志愿者绝不打 扰,这是我们的分寸感。" 观赛也是城市体验。青浦把"小小一张票根"变成"万能钥匙",打通"观赛+文旅"的链路——"一张票 根玩转青浦"覆盖购物、餐饮、民宿、景点与水上运动等200余项权益,还开通微度假旅游专线,把赛 场、古镇与商圈一线串珠。赛事热度被平滑转化为生活温度与消费增量,体育"带货"能力在这里有了可 量化的抓手。 这份温度,也来自赛事的包容。首次站上世锦赛舞台的残疾人运动员邵莎莎说:"希望更多残障人 士像我一样走出家门,融入体育。能在这里比赛,我已经赢了自己。" 上海赛艇公开赛自2021年落地苏州河,至今已举办四届,口碑与关注度逐年累积。"今年我们和世 锦赛'无缝衔接'。两周时间,把'世界级赛 ...
网坛明星与足球少年,何以“共享”一座城
21世纪经济报道· 2025-09-28 07:14
Core Viewpoint - The article emphasizes the dual role of Shenzhen as both a hub for high-level international sports events and a promoter of grassroots sports, showcasing its cultural diversity and economic strength through events like the Billie Jean King Cup and local school competitions [1][2][6]. Group 1: International Sports Events - Shenzhen will host the Billie Jean King Cup finals from 2025 to 2027, marking a significant milestone as it becomes the first Asian city to do so [2][3]. - The city has invested in high-standard sports venues, such as the Shenzhen Bay Sports Center, which can accommodate 20,000 spectators, making it suitable for top-tier international events [3][6]. - The hosting of major events is seen as a reflection of Shenzhen's economic capabilities and its ability to provide comprehensive support services, including accommodation, transportation, and media coverage [2][3]. Group 2: Grassroots Sports Development - The article highlights the importance of grassroots sports, with events like the Shenzhen middle and primary school football finals showcasing youth participation and talent development [1][8]. - Shenzhen has established various local sports events, such as the "Nanshan Cup" and community sports festivals, which engage over 100,000 citizens annually [13]. - The collaboration with international sports clubs, such as the partnership with Eintracht Frankfurt for youth football training, aims to enhance the local sports ecosystem and address youth sports dropout rates [13]. Group 3: Economic Impact and Investment - The Billie Jean King Cup is expected to boost local tourism and commerce, with increased hotel occupancy rates and foot traffic in surrounding areas during the event [6]. - Franklin Templeton, a major global investment firm, has partnered with the Billie Jean King Cup, indicating the growing importance of the Chinese market in the global sports landscape [6]. - Shenzhen's sports industry generated a total output of 190.94 billion yuan in 2023, with Nanshan District accounting for 44.42 billion yuan, highlighting the region's leading role in the sports economy [18]. Group 4: Technological Innovations in Sports - The introduction of AI technologies, such as the Acemate tennis training robot, reflects Shenzhen's commitment to integrating technology into sports training and development [15][17]. - The digital management platform at the Frankfurt (Shenzhen Nanshan) training center has recorded extensive training data, marking a shift towards data-driven youth sports training [15]. - Shenzhen's sports technology sector is thriving, with companies like Soundcore leading in global market share for sports audio equipment, showcasing the city's innovative capabilities [17][18].