分众传媒信息技术股份有限公司董事会 关于发行股份购买资产暨关联交易报告书（草案） 与预案（修订稿）差异情况对比说明 分众传媒信息技术股份有限公司（以下简称"公司"）拟以发行股份及支付 现金的方式购买张继学、重庆京东海嘉电子商务有限公司、百度在线网络技术（北 京）有限公司等 50 个交易对方持有的成都新潮传媒集团股份有限公司 100%的 股权（以下简称"本次交易"）。 了《公司关于 <发行股份及支付现金购买资产暨关联交易预案 修订稿="修订稿"> 及其摘 要的议案》等相关议案。具体内容详见公司刊登于巨潮资讯网（www.cninfo.com.cn） 上的《分众传媒信息技术股份有限公司发行股份及支付现金购买资产暨关联交易 预案（修订稿）》（以下简称"预案修订稿"）等相关文件。 了《公司关于 <发行股份及支付现金购买资产暨关联交易报告书 草案="草案"> 及其摘 要的议案》等相关议案。现就《分众传媒信息技术股份有限公司发行股份及支付 现金购买资产暨关联交易报告书（草案）》（以下简称"草案"）与预案修订稿 内容的主要差异情况说明如下： 草案章节 草案与预案主要差异说明 声明 2、更新上市公司及全体董事、高级管理人员声明 ...

格隆汇8月6日｜支付宝官方今日发布消息称，分众传媒联合支付宝推出"碰一下抢红包"创新玩法，目前 已在北上广深等20多个城市上线。等电梯时，拥护解锁手机碰一下分众广告屏幕旁的蓝环，即可领 取"碰一下"支付红包、品牌优惠券，直接存入支付宝，下次消费时可用。 资金安全方面，支付宝表 示，将采用多种方式保障用户体验与资金安全：手机未解锁、不触碰蓝环时，不会领取红包；碰一下领 红包或优惠券时，不会进行支付；支付宝和分众传媒承诺用户碰一下"被盗即赔"。 今年6月，支付宝宣 布与分众传媒合作"创新玩法"，电梯里也有"支付宝碰一下"。从"电梯里"到"等电梯"，场景覆盖逐步升 级。 ...

Core Viewpoint - Alipay has launched an innovative feature called "Tap to Grab Red Packets" in collaboration with Focus Media, allowing users to receive cash rewards and brand coupons while waiting for elevators in over 20 cities across China [1][9]. Group 1: Product Features - Users can unlock their phones and tap the blue ring next to Focus Media's advertising screens to receive "Tap to Grab" cash rewards and brand coupons, which can be stored in Alipay for future use [3][6]. - Alipay has committed to ensuring user experience and fund security by implementing measures such as requiring the phone to be unlocked and not allowing payments during the reward collection process [6]. Group 2: Market Expansion - The "Tap to Grab" feature is part of a broader strategy to transform passive viewing into active engagement, potentially shifting the elevator advertising landscape from passive display to interactive digital entry points [9]. - Alipay has been expanding the coverage of the "Tap to Grab" feature, with recent implementations in various locations, including Shanghai Pudong International Airport and over 100,000 delivery stations and lockers [10]. Group 3: Strategic Partnerships - Focus Media described the collaboration with Alipay as a groundbreaking technological partnership aimed at exploring location-based interactive applications and enhancing consumer experiences [9]. - Ant Group's CEO emphasized that "Tap to Grab" serves as a new entry point for offline services, aiming to foster innovation and improve service efficiency across various industries [10].

Group 1 - The core concept of "Alipay Tap" is to enhance user interaction by allowing consumers to receive red packets and coupons while waiting for elevators, thus integrating digital experiences into everyday scenarios [1] - The service has been launched in over 20 cities, showcasing its potential as a new entry point for various industries to connect online and offline experiences, promoting a vision of a digital future where "everything can be tapped" [1] - Ant Group's CEO stated that "Alipay Tap" has surpassed 100 million users, becoming the second phenomenon-level product after "Yu'e Bao," indicating its significant market impact [1] Group 2 - The "Alipay Tap" service effectively shortens the conversion path from traditional advertising to consumer action, creating a full marketing loop that includes various scenarios such as new customer acquisition, e-commerce, and in-store promotions [2] - This new marketing model, described as a fusion of brand effectiveness and sales conversion, allows advertisers to achieve precise targeting and efficient conversion, breaking down barriers between brand communication and sales [2]

8月6日，分众传媒（002027）与支付宝宣布联合推出"碰一下抢红包"服务。即日起，全国20余个城市的 用户在等电梯时，只需解锁手机"碰一下"分众广告屏幕旁的蓝环，即可领取红包、优惠券并在消费时使 用。 蚂蚁集团首席执行官韩歆毅表示，"支付宝碰一下"作为线下服务的亿级新入口，将坚持开放共赢，持续 助力各行各业创新交互、提升服务效率和用户体验，服务更多合作伙伴借助新入口创造新增量。 据了解，除了让交互体验更简单，支付宝也采用多种方式保障用户体验与安全：用户在未解锁手机、不 触碰蓝环时不会领取红包；同时，电梯内的"碰一下"蓝环设备仅支持抢红包的功能，不会发生主动支付 行为。 行业人士认为，"碰一下抢红包"通过广告内容与优惠券的联动方式，打破了传统广告从曝光到转化链路 过长的瓶颈，通过覆盖拉新、电商、到店、配送、会员、留资等多个场景，构建从曝光到转化的全链路 营销闭环。这一模式有效缩短转化路径，让每一次触达都蕴藏更多商业转化可能性，助力品牌带来新增 量。 分众传媒创始人、董事长江南春表示，这种"品效销"融合的三位一体新营销模式，让广告位升级为交易 新入口，可助力广告主实现智能精准触达与高效转化的双重突破，打破品牌传 ...

北京商报讯（记者 刘四红）8月6日，北京商报记者了解到，分众传媒与支付宝宣布联合推出"碰一下抢 红包"服务。即日起，全国20余个城市的用户在等电梯时，只需解锁手机"碰一下"分众广告屏幕旁的蓝 环，即可领取红包、优惠券并在消费时使用。 作为创新交互方式，"支付宝碰一下"首次被引入至电梯场景。据介绍，分众在电梯屏幕旁安装支付 宝"碰一下"蓝色圆环，构建起连接消费者与商业资源的全新交互入口，消费者通过手机"碰一下，抢红 包"，即可领取1亿现金红包，1000万份淘宝闪购免单和各类优惠券。目前，这一创新模式正在全国20多 座城市的电梯间快速铺开。 ...

Core Viewpoint - The collaboration between Focus Media and Alipay introduces a new interactive service called "Tap to Grab Red Envelopes," enhancing user engagement in elevator settings while promoting cash rewards and discounts [1] Group 1: Service Launch - The "Tap to Grab Red Envelopes" service is launched in over 20 cities, allowing users to unlock their phones and tap the blue ring next to Focus Media's advertising screens to receive cash rewards and coupons [1] - Starting from August 6, the initiative will distribute 100 million yuan in cash rewards and 10 million free purchases on Taobao, along with various discounts [1] Group 2: User Experience and Security - Alipay has implemented multiple measures to ensure user experience and security, such as preventing users from receiving rewards unless their phones are unlocked and they actively tap the blue ring [1] - The blue ring device in elevators is designed solely for the purpose of claiming rewards, eliminating the risk of unintended payments [1] Group 3: Marketing Strategy - Focus Media's founder, Jiang Nanchun, emphasizes that this new marketing model integrates brand promotion and sales conversion, transforming advertising spaces into new transaction entry points [1] - The approach aims to achieve intelligent and precise targeting for advertisers while enhancing conversion efficiency, effectively breaking down barriers between brand communication and sales conversion [1]

人民财讯8月6日电，8月6日下午，分众传媒（002027）和支付宝在上海举行"一'碰'即发"主题发布会， 共同开启以创新模式共同打造的电梯场景"碰一下，抢红包"全新生态。 据悉，分众传媒与支付宝联手打造的"碰一下，抢红包"创新模式，正在全国20多座城市的电梯间快速铺 开。这一以"数字化+发红包"为核心的玩法，不仅让消费者在等电梯时收获红包实惠，更成为品牌方撬 动市场、打通线下流量、提升商业转化的全新支点，实现营销效能的跨越式增长。 ...

Group 1 - The core theme of the event was "Mutual Prosperity through Interconnection" aimed at enhancing regional business association cooperation and empowering high-quality enterprise development to assist rural revitalization [1][5] - The delegation visited various benchmark enterprises and industry bases in Rongchang District, including the Rongchang Summer Cloth Town and local food brands, to explore new models of collaborative development among business associations, industries, and culture [1][5] - The event included discussions on resource sharing and cross-industry cooperation, with a consensus on establishing a regular communication mechanism between the business associations of Chongqing and Rongchang [4][5] Group 2 - The delegation's first stop was the Rongchang Business Association, where they learned about its operational model focused on "serving members and linking resources" [2][4] - The event featured a discussion on how business associations can leverage the "Belt and Road" initiative to build international resource platforms and promote member enterprises to expand globally [4] - The delegation explored the integration of traditional craftsmanship with modern design and new media at the Rongchang Summer Cloth Town, emphasizing the importance of cultural heritage [5][10] Group 3 - The visit to local food brands highlighted the operational logic of transforming local snacks into popular IPs, discussing topics like "new media empowering time-honored brands" [5][10] - The establishment of the Ba Yu Automobile Club and the opening of the Tian Tian Che Bao Rongchang operation center marked a new beginning for the automotive service ecosystem in the region [8][9] - A strategic cooperation agreement was signed during the opening ceremony, indicating the commitment to provide comprehensive services to local car owners and create over a hundred job opportunities [9] Group 4 - The delegation conducted a field study on the "Sweet Dragon Bamboo Shoot" planting base, recognizing its potential as one of Rongchang's four treasures [10][12] - The event included a consumption support initiative where the delegation purchased local products, contributing over 3,000 yuan to local farmers [12] - The president of the new media business association emphasized the need for industry support and the role of business associations in rural revitalization through various marketing strategies [12] Group 5 - The two-day event served as a bridge for resource connection between Chongqing and Rongchang, showcasing the vibrant characteristics of Rongchang's economy and culture [1][5] - The president of the new media business association expressed optimism about future collaborations in brand empowerment, digital marketing, and rural revitalization [12]

Group 1 - The stock price of Beiba Media closed at 4.65 yuan on July 31, 2025, down 1.69% from the previous trading day [1] - The stock exhibited significant volatility during the trading session, with a maximum price of 4.92 yuan and a minimum of 4.64 yuan, resulting in a fluctuation of 5.92% [1] - The total trading volume for the day was 239,800 hands, with a transaction amount of 114 million yuan [1] Group 2 - Beiba Media's main business includes automotive services and advertising media, operating in areas such as bus advertising media operations and automotive sales and maintenance in Beijing [1] - The company is also involved in services related to new energy vehicles [1] - During the trading session, the stock experienced rapid fluctuations, with a rebound of over 2% within 5 minutes at 10:19 AM, followed by a decline of over 2% within 5 minutes at 10:24 AM [1] Group 3 - The net inflow of main funds during the trading day was 7.22 million yuan [1]