9月19日，安踏集团旗下亚玛芬体育的品牌始祖鸟联手艺术家蔡国强在喜马拉雅山燃放烟花引发热议。 据悉，此次艺术烟花活动位于西藏喜马拉雅山脉江孜热龙地区（海拔约5500米），蔡国强通过火药爆破在山脊点燃三幕烟 花，形成"升龙"动态景观。 蔡国强是中国最具国际知名度的当代艺术家之一，以火药爆破艺术和大型装置作品闻名于世，已在全球五大洲实现了超过650 个展览项目。他的商业合作通常与顶级品牌深度绑定，曾与奔驰、卡地亚、圣罗兰等奢侈品牌合作。 始祖鸟的品牌宗旨植根于对极致性能、专业户外精神、可持续发展的不懈追求，以及一种"敬畏自然，守护生命"的深层哲 学。据悉，此次"升龙"艺术项目是其发起的"向上致美"系列活动的第三季，核心定位为"探索高山在地文化"。 从发布的物料可以看出，本次活动规模较大，烟花分多次点燃，到场人数众多。蔡国强介绍称："这是145根扇形彩烟，形成 了一条3000米长的蓝白红绿黄色的彩虹。" （文/霍东阳 编辑/张广凯） 但这一活动引发了巨大争议。 主打"敬畏自然"理念的知名户外品牌始祖鸟和蔡国强在喜马拉雅这一生态屏障脆弱区域燃放烟花，迅速引发户外爱好者及网 友对活动环保问题的集中质疑。 户外爱好者及网 ...

北京商报讯（记者 张君花）9月19日下午，户外运动品牌始祖鸟联手艺术家蔡国强在西藏喜马拉雅山脉 江孜热龙地区举办名为"升龙"的烟火表演，引发了一系列关于环境保护方面的质疑。有不少消费者认 为，在高山草甸大规模燃放烟花对高原脆弱的生态环境造成负面影响难以控制。目前始祖鸟各平台账号 均已删除与本次活动相关的宣传内容。就此次争议事件，北京商报记者对始祖鸟进行采访，截至目前未 收到回复。 始祖鸟一直以专业户外品牌自居，在其官方网站始祖鸟的品牌故事如此表示："始祖鸟是植根于高山的 专业户外品牌。品牌着眼长远的设计，通过产品理念、负责任的制造以及社区参与，对可持续发展进行 长远考虑。我们不仅需要考虑打造卓越产品的近期目标，还需要考虑我们对人类和地球的影响。" ...

Core Viewpoint - The article discusses the controversy surrounding the "Ascension" art project by Arc'teryx, which involved fireworks in the ecologically sensitive region of the Himalayas, raising questions about the brand's commitment to environmental protection and its overall brand integrity [2][11][25]. Group 1: Environmental Impact and Public Reaction - The art project was initially framed as a tribute to nature but quickly fell into environmental controversy, leading to significant public backlash and discussions about ecological responsibility [2][3]. - Arc'teryx claimed that the materials used were biodegradable and that the event was conducted with scientific assessments to minimize ecological impact [4][5]. - Despite these claims, public skepticism grew, with many questioning the adequacy of the measures taken to protect the fragile ecosystem of the Tibetan Plateau, which is known for its biodiversity and carbon storage [7][8][11]. Group 2: Brand Image and Quality Concerns - Arc'teryx, acquired by Anta Group in 2019, has shifted its strategy towards high-end luxury positioning, which has led to increased product pricing but also raised concerns about product quality and customer service [15][16][22]. - Consumers have reported various quality issues with the products, including defects and unsatisfactory customer service experiences, which undermine the brand's high-end image [14][22]. - The juxtaposition of the brand's environmental messaging and its actions, along with the quality concerns, has led to a crisis of trust among consumers, highlighting the importance of consistency in brand values and product quality [23][25].

Core Viewpoint - The collaboration between outdoor brand Arc'teryx and artist Cai Guoqiang to hold a fireworks display in the environmentally sensitive Himalayas has sparked significant controversy, raising questions about ecological responsibility and the brand's values [1][16][21]. Group 1: Event Details - The fireworks event named "Ascending Dragon" took place on September 19 in the Jiangzi region of the Himalayas, with an average altitude of over 4600 meters [4][12]. - Cai Guoqiang ignited 145 fireworks to create a 3000-meter long rainbow effect, symbolizing auspiciousness and the spirit of continuity in Eastern dragon culture [6][9]. - The event was attended by a large audience and was broadcasted live, showcasing the scale of the performance [6][12]. Group 2: Environmental Concerns - Many netizens criticized the event for lacking respect for nature, particularly in such a fragile ecological area [2][20]. - The organizers claimed that the fireworks used biodegradable materials and met environmental standards, with the event classified as V-level (lowest risk) [9][14]. - Local authorities stated that the event complied with regulations and did not require an environmental assessment due to the use of eco-friendly materials [12][14]. Group 3: Public Reaction and Brand Image - The event has led to a backlash against Arc'teryx, with many outdoor enthusiasts feeling that the brand's actions contradict its core values of respecting nature [17][23]. - Critics argue that the fireworks display represents a form of "outdoor arrogance," imposing human-made spectacle on the natural landscape [22][23]. - The incident has been described as a "disastrous reverse marketing" effort, as it alienated the brand's target audience who are typically sensitive to ecological ethics [22][23].

作者 戴莉娟 9月19日傍晚，户外品牌始祖鸟联手艺术家蔡国强，在西藏喜马拉雅山脉江孜热龙地区（海拔约5500米）启动《升龙》艺术烟花项目。现场视频显示，蔡 国强通过火药爆破在山脊点燃三幕烟花，以"升龙"动态景观象征东方龙文化中的"吉祥"与"生生不息"。这场看似兼具艺术感与文化意义的活动，却未如预 期收获赞誉，反而在户外圈层与网友群体中掀起巨大争议，再次将始祖鸟推向"背离核心价值观"的舆论风口。 为对冲潜在的争议风险，主办方在活动后迅速公布了一系列"环保措施"，试图证明项目对高原生态的"低干扰"： •材料与风险等级：明确《升龙》项目所用烟花彩色粉为生物可降解材料，声称已通过国际奥委会及日、美、欧洲等地燃放验证，污染物排放符合环保标 准；同时将燃放等级定为V级（最低风险等级），强调噪音与光污染远低于常规夜间焰火，可避免对环境及公众造成额外干扰。 •全链条生态保护方案：针对喜马拉雅山脉脆弱的自然环境，项目团队提出"预防—监测—恢复"三步方案：燃放前转移牧民牲畜至安全距离，并通过盐砖 引导鼠兔等小型动物离开燃放区；燃放后立即清理残留物，对受影响的草甸、农田进行翻土与植被修复，承诺"不留生态隐患"。 从表面看，这些措施 ...

（原标题：始祖鸟翻车！在5500米高原放烟花还删视频，户外人怒怼：忘了"无痕户外"的初心？） 9月19日傍晚，户外品牌始祖鸟联手艺术家蔡国强，在西藏喜马拉雅山脉江孜热龙地区（海拔约5500 米）启动《升龙》艺术烟花项目。现场视频显示，蔡国强通过火药爆破在山脊点燃三幕烟花，以"升 龙"动态景观象征东方龙文化中的"吉祥"与"生生不息"。这场看似兼具艺术感与文化意义的活动，却未 如预期收获赞誉，反而在户外圈层与网友群体中掀起巨大争议，再次将始祖鸟推向"背离核心价值观"的 舆论风口。 为对冲潜在的争议风险，主办方在活动后迅速公布了一系列"环保措施"，试图证明项目对高原生态 的"低干扰"： • 材料与风险等级：明确《升龙》项目所用烟花彩色粉为生物可降解材料，声称已通过国际奥委会及 日、美、欧洲等地燃放验证，污染物排放符合环保标准；同时将燃放等级定为V级（最低风险等级）， 强调噪音与光污染远低于常规夜间焰火，可避免对环境及公众造成额外干扰。 • 全链条生态保护方案：针对喜马拉雅山脉脆弱的自然环境，项目团队提出"预防—监测—恢复"三步方 案：燃放前转移牧民牲畜至安全距离，并通过盐砖引导鼠兔等小型动物离开燃放区；燃放后立即清 ...

9月19日，户外品牌始祖鸟联合艺术家蔡国强，在西藏喜马拉雅山脉江孜热龙地区（海拔约5500米）启动艺术项目"升龙"。三幕烟花沿 山脊依次点燃，形成动态"龙形"景观，旨在致敬自然与传递东方龙文化中"生生不息"的精神。然而，因项目落址生态脆弱的喜马拉雅山 脉，活动迅速引发网友及户外爱好者对环保问题的集中质疑。 作为长期主打"敬畏自然"理念的知名户外品牌，始祖鸟为何选择在喜马拉雅这一生态屏障脆弱区域燃放烟花？这一疑问成为公众讨论的 核心。 9月20日下午，南都·湾财社记者就此事咨询始祖鸟客服。相关工作人员表示，始祖鸟的初心始终致敬自然，致敬文化，致敬环境。高山 是重要的户外元素之一，始祖鸟希望借此深入探索高山，让更多人了解高山与在地文化。 同时，活动合作方@悦游CNTraveler也在社交媒体平台回复网友称，活动经科学评估、使用环保材料。但截至发稿，始祖鸟官方小红 书、蔡国强社交平台等相关视频均已下架，南都·湾财社记者就此事向始祖鸟方面发去采访函，截至发稿暂未取得回复。 始祖鸟"炸山"活动引争议 据了解，此次"升龙"艺术项目，是始祖鸟发起的"向上致美"系列活动第三季，核心定位为"探索高山在地文化"。公开信息显示，活 ...

Core Viewpoint - Under Armour is expanding its presence in the outdoor sector, evidenced by sponsorships and celebrity endorsements, indicating a strategic shift from its traditional focus on fitness training [1][12]. Group 1: Brand Strategy and Operations - Under Armour Outdoor operates independently from Under Armour, with its own operational structure and supply chain, managed by Youlv Outdoor Products (Shanghai) Co., Ltd [4][6]. - The brand has opened over 20 physical stores across major cities in China within six months, indicating a rapid expansion strategy [9][12]. - The introduction of the "UA EXPLOR" branding signifies a new identity aimed at positioning the brand within the outdoor market [6][8]. Group 2: Marketing and Endorsements - The selection of celebrities like Jay Chou and Zhang Zhenyue as brand ambassadors aligns with the brand's outdoor image and aims to enhance consumer recognition [1][17]. - Sponsorship of significant outdoor events, such as the 2025 Great Wall Trail Running Race, is part of the strategy to gain visibility among hardcore outdoor enthusiasts [15][17]. Group 3: Market Context and Growth Potential - The Chinese outdoor market is projected to exceed 680 billion yuan by 2025, with a compound annual growth rate of over 10% [24]. - The demand for outdoor activities is shifting from niche sports to mainstream lifestyle choices, with younger consumers increasingly engaging in outdoor experiences [26][28]. - Under Armour Outdoor's unique position as a locally operated brand may provide advantages in market responsiveness and consumer engagement compared to international competitors [28][29].

Amer Sports (NYSE:AS) 2025 Investor Day September 18, 2025 12:00 PM ET Company ParticipantsOmar Saad - SVP - Group IR & Capital MarketsJames Zheng - CEO & DirectorStuart Haselden - CEOKatie Becker - Chief Creative OfficerAlexandra Plante - VP - Advanced ConceptsRenée Augustine - Senior VP & GM - FootwearMarissa Pardini - General Manager - VeilanceDominique Showers - VP - ReBirdKyle Wood - Senior Director StrategyKarl Aaker - Senior VP - Brand MarketingDelaney Schweitzer - Chief Commercial OfficerNone - Exec ...

Group 1 - The core viewpoint of the news is that Tanshan's stock performance shows a decline, with significant changes in financing and shareholder structure [1][2] - On September 17, Tanshan's stock dropped by 1.05%, with a trading volume of 322 million yuan, and a net financing purchase of 2.0655 million yuan [1] - As of September 17, Tanshan's total financing and securities lending balance reached 482 million yuan, with financing balance accounting for 5.76% of the circulating market value, indicating a high level compared to the past year [1] Group 2 - As of June 30, Tanshan had 58,000 shareholders, an increase of 31.04% from the previous period, while the average circulating shares per person decreased by 23.69% [2] - For the first half of 2025, Tanshan reported operating revenue of 653 million yuan, a year-on-year decrease of 7.82%, and a net profit attributable to shareholders of 20.0941 million yuan, down 76.50% year-on-year [2] - Since its A-share listing, Tanshan has distributed a total of 509 million yuan in dividends, with 30.4177 million yuan distributed over the past three years [2]