来源：环球网 【环球网科技报道 记者 郑湘琪】当前在技术创新与文化融合双重驱动下，中国游戏出海成果丰硕。中 国音像与数字出版协会发布的《2025年1-6月中国游戏产业报告》显示，今年1至6月，中国自研游戏海 外市场实际销售收入达95.01亿美元，同比增长11.07%。 面对全球互联网生态的快速变化，Moloco如何以AI驱动的广告技术，助力中国开发者构建可持续增长 模式？对此，记者与Moloco相关负责人进行了交流。 值得一提的是，在联网电视 (CTV)层面，Moloco 目前已经实现了程序化的、结合机器学习模型的精准 投放和精准衡量。杜恔透露，Moloco的CTV产品正在以非常快的速度推进，已经能支持以CPI（每次安 装费用）为目标的优化。"而且这个CPI可以是移动游戏里的'I'，也可以是PC游戏的'I'，也可能是 Consloe游戏的'I'，实现跨设备、跨场景的用户行为识别，实现从曝光到转化的全流程识别和优化。现 在Moloco 的 CTV 解决方案已覆盖游戏、体育等多个垂直领域，并与 TVING 等领先平台建立深度合 作，我们将持续为广告主创造更大价值。" 加码全球布局：从"围墙花园"外挖掘增量市场 当 ...

Group 1 - The stock price of Sanrenxing reached 34.31 yuan as of August 20, 2025, with an increase of 0.41% compared to the previous trading day [1] - The trading volume on that day was 46,601 hands, with a total transaction amount of 1.59 billion yuan and a price fluctuation of 2.17% [1] - Sanrenxing is a cultural media company primarily engaged in digital marketing services and campus media marketing, registered in Shaanxi Province, and is part of the Western Development concept [1] Group 2 - On August 20, the net outflow of main funds was 4.8063 million yuan, with a cumulative net outflow of 63.7281 million yuan over the past five trading days [1]

Core Viewpoint - Tianyu Digital Technology (002354.SZ) is facing a governance crisis and financial distress, highlighted by the arrest of two key executives within a year, raising investor concerns about the company's stability and management structure [1][2]. Group 1: Governance Issues - The arrest of board member Guo Baichun for embezzlement and abuse of power follows the detention of Chairman Xu Dewei for related misconduct, indicating a troubling trend in executive accountability [1]. - The company claims these legal issues are personal matters unrelated to operations, but market reactions suggest deep skepticism among investors [1]. - The absence of a controlling shareholder since the exit of former actual controller Zhu Ye has led to a governance vacuum, with independent directors lacking industry experience to effectively oversee management [1]. Group 2: Financial Performance - In 2024, the company's revenue declined by 10.38% to 1.579 billion yuan, while net profit improved from a loss of 1.087 billion yuan to a loss of 118 million yuan, indicating ongoing financial struggles despite some recovery [2]. - Operating cash flow plummeted by 6564.59% to -72.39 million yuan, with cash collection capabilities nearly exhausted, raising liquidity concerns [2]. - Accounts receivable reached 455 million yuan in 2024, up 12.14% year-on-year, with over 30% of these being over one year old, indicating worsening collection issues [2]. Group 3: Technological Challenges - The company's commitment to an "All in AI" strategy is undermined by a 15.03% reduction in R&D spending to 52 million yuan in 2024, with R&D expenditure as a percentage of revenue at only 3.3% [3]. - A significant drop in R&D investment continued into 2025, with a 32.61% cut in the first quarter, leading to a 15.38% loss of R&D personnel [3]. - The company's technological offerings, including AI marketing SaaS and mobile application distribution PaaS, lack substantial value, as evidenced by low margins and reliance on third-party applications [3].

Group 1 - The chairman of Yajiang International, Guo Baichun, has been arrested for embezzlement and abuse of power, which has been confirmed by the local procuratorate [1][2] - Both Yajiang International (000893) and Tianyu Digital Technology (002354) announced that Guo's arrest is a personal matter unrelated to the companies, and their operations remain normal [2][6] - As of the latest closing, Yajiang International's market capitalization is approximately 30 billion CNY [3][6] Group 2 - Tianyu Digital Technology's market capitalization exceeds 13 billion CNY as of the latest closing [6] - Guo Baichun was previously a deputy mayor of Yinchuan City and was involved in serious job-related crimes, leading to an international manhunt and his eventual return to China [6]

Core Insights - Douyin and China Mobile have launched a co-branded card named "Dynamic Zone Douyin Co-branded Card," focusing on the integration of communication, content, and consumption services [1] - The card leverages China Mobile's extensive 5G network and Douyin's large user base, offering various packages tailored to different user needs while providing precise marketing channels for brands [1] - The co-branded card integrates Douyin's ecosystem resources, offering three categories of benefits: e-commerce, short dramas, and lifestyle services, allowing users to choose based on their preferences [1] Company and Industry Summary - The co-branded card is supported by the Volcano Engine's digital platform, which provides comprehensive technical support for the entire service chain [1] - The technology and operations company, Dongxintong (Beijing) Technology Group, is responsible for the technical support, operations, and customer service for the co-branded card [1] - The company plans to enhance promotional efforts through both online and offline channels, aiming to transition traditional communication services into a comprehensive upgrade that includes entertainment and lifestyle benefits [1]

引力传媒（603598）（603598.SH）8月18日晚间公告，公司拟向特定对象发行A股股票，募集资金总额 预计不超过4.7亿元人民币，用于"全球社交营销云项目""内容创意云项目"及补充流动资金。这标志着 引力传媒在数字化营销领域的战略布局进一步深化，也彰显了公司拓展全球市场的决心。 AI赋能创意内容生产，全球社交营销市场空间广阔 当前，AI技术正在重塑内容与创意生产领域，广告营销行业在AI的赋能下变得更加成熟。AI技术提升 了营销内容创作的效率和质量，还通过智能分析和自动化流程，优化了营销策略和执行效果。 在行业迭代升级的同时，我国营销市场规模也在政策助推下不断扩容。随着中国企业走向国际市场，出 海企业在海外的品牌建设和营销需求爆发式增长。据弗若斯特沙利文测算，2024年中国出海跨境营销行 业市场规模达到4404亿元，预计2029年将增长至7866亿元，年复合增长率达12.3%，为引力传媒的全球 化布局提供了良好的市场环境。 全球营销行业的市场空间更为广阔。2024年，全球营销行业市场规模达到8.94万亿元，预计未来5年保 持9.5%的增速。随着全球互联网渗透率的持续提升，社交媒体在品牌营销方面存在巨大潜 ...

8月18日，沪指创10年新高，截至收盘，沪指涨0.85%报3728点，深证成指涨1.73%创2023年4月以来新高，创业板指涨2.84%创2023年 2月以来新高，北证50指数涨6.79%创历史新高。全市场超4000股上涨。市场热点聚焦液冷、CPO、军工、船舶制造板块。 高位股上，影视股吉视传媒（601929）11天7板，液冷服务器概念股大元泵业（603757）6连板、飞龙股份（002536）9天5板，商业航 天概念股国机精工（002046）11天6板，服务器电源概念股同洲电子（002052）6天5板。 下面我们来看下今日龙虎榜情况： 龙虎榜单日净买入额前三为利欧股份（002131）、恒宝股份（002104）、中科金财（002657），分别为6.22亿元、4.86亿元、2.77亿 元。 龙虎榜单日净卖出额前三为英维克（002837）、衢州发展（600208）、万通发展（600246），分别为4.46亿元、4.25亿元、2.83亿 元。 龙虎榜中涉及机构专用席位的个股中，当日净买入额前三为大智慧、腾龙股份（603158）、恒宝股份，分别为2.34亿元、2.27亿元、 2.17亿元。 1、DC报告预计2024-2 ...

Group 1 - The core revenue of the digital economy in Shangrao reached 216.15 billion yuan, marking its fourth consecutive year on the "Top 100 Cities in China's Digital Economy" list [1] - Shangrao has developed a robust digital economy by focusing on big data, digital cultural creation, digital marketing, and data labeling, creating a new chapter in digital economic development [1][2] - The city has over 20,000 digital economy enterprises and ranks first in Jiangxi Province for digital economy development indices and evaluations [2] Group 2 - Shangrao has established three main characteristics in its digital economy development: early awareness, rapid progress, and effective execution [2] - The city has nurtured Jiangxi's first internet-listed company and developed two hundred billion-level industries in digital entertainment and digital marketing [2] - Shangrao has created 10 provincial-level digital economy clusters, ranking second in Jiangxi Province, and has approved 15 key digital economy enterprises [3] Group 3 - The city has built a high-level talent industrial park for the digital economy and established several digital technology application colleges to foster talent [4] - Shangrao has integrated into the G60 Science and Technology Innovation Corridor, establishing over 10 data innovation platforms and promoting high-quality projects [4] - The city is actively promoting AI technology applications and has launched several AI products through its digital technology application association [5] Group 4 - Shangrao has attracted over 20 high-end talent teams and trained more than 16,000 core digital economy professionals [6] - The city has implemented policies to attract talent and has innovated a "government-school-enterprise cooperation model" for talent cultivation [6] - Recent training programs have successfully connected students with enterprises, showcasing high application potential and commercial value [6] Group 5 - The Long Triangle Digital Talent Innovation Base plans to continue fostering AI application talents through various training programs [7] - Future initiatives will focus on creating a closed-loop ecosystem around talent cultivation, industry empowerment, and innovation incubation [7]

Core Viewpoint - The company, formerly known as "Saturday Shoe Industry," is at a crossroads between traditional manufacturing and the digital economy, with its leader, Xie Ruidong, making a significant bet on transformation after substantial losses [2] Group 1: Transformation and Acquisition - In 2019, the company made a surprising decision to acquire 89% of the internet marketing firm Yaowang Network for 1.77 billion yuan, marking its entry into digital transformation [2] - The acquisition led to a surge in stock price, and the company rebranded as "Yaowang Technology" in 2022, shifting its focus from shoe manufacturing to a comprehensive service provider in live e-commerce and digital marketing [2] - The company has built a vast commercial ecosystem, signing over 70 celebrities and establishing a supply chain covering 25,000 brands, with shoe revenue dropping to only 8.37% by 2023 [2] Group 2: Financial Performance - Revenue increased from 2.151 billion yuan in 2020 to 4.777 billion yuan in 2023, more than doubling [3] - Despite revenue growth, the company reported a significant loss of 1.05 billion yuan in 2023, with stock prices plummeting over 70% from historical highs [4] Group 3: Challenges and Costs - The company faces multiple challenges, including heavy historical burdens from inventory clearance and increased bad debt provisions, leading to a decline in sales prices [4] - New business ventures have high costs, with the gross margin for internet advertising plummeting from 16.45% to 1.12%, and customer acquisition costs rising sharply [5] - Intense competition in the live e-commerce sector has diminished the company's bargaining power within the industry [5] Group 4: Business Model Vulnerability - The company's business model is fundamentally weak, relying heavily on external resources without user stickiness, leading to limited pricing power and squeezed profit margins [6] - As platforms like Douyin and Kuaishou build their own ecosystems, the survival space for intermediary service providers like Yaowang Technology is further threatened [6] Group 5: Future Strategic Choices - By 2025, the company faces critical strategic decisions, needing to address profitability issues and optimize its business structure while finding a competitive advantage [8] - The company must balance between expanding its scale for potential economies of scale and focusing on high-margin businesses, as well as deciding whether to continue its technology-driven transformation or revert to traditional strengths [8] - The outcome of these decisions will not only impact the company's survival but also serve as a significant case study for the digital transformation of traditional manufacturing [8]

Core Viewpoint - The company plans to issue A-shares to specific investors in 2025, which may dilute immediate returns for existing shareholders, and has outlined measures to mitigate this impact [1][4]. Financial Impact Analysis - The issuance will increase the total share capital from 268,462,900 shares to 349,001,770 shares [2][3]. - Under three scenarios for 2025 net profit, the basic and diluted earnings per share (EPS) will be affected as follows: - Scenario 1 (no growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0658 [3]. - Scenario 2 (10% growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0592 [3]. - Scenario 3 (30% growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0461 [3]. Necessity and Reasonableness of the Issuance - The issuance is deemed necessary for expanding the company's business and improving market competitiveness, aligning with its strategic goals [4][6]. - The funds will be allocated to projects such as the "Global Social Marketing Cloud Project" and "Content Creation Cloud Project" [5][6]. Company’s Strategic Focus - The company emphasizes technology and content innovation, aiming to enhance its digital marketing capabilities and expand its service offerings [6][7]. - It has developed a robust talent pool and technological infrastructure to support its marketing initiatives [6][7]. Measures to Mitigate Dilution Impact - The company will enhance operational efficiency and strengthen fund management to improve shareholder returns [8][10]. - It will adhere to strict governance practices and execute a clear dividend policy to protect shareholder interests [10][11]. Commitments from Key Stakeholders - The controlling shareholders and management have committed to supporting measures that mitigate the dilution of immediate returns and ensuring compliance with regulatory requirements [12][13].