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新华视点丨从销售突围到产业升级——荔枝“大年”里的漳州实践
Xin Hua She· 2025-07-23 06:32
Core Insights - The current year is a "big year" for lychee production in China, with national output reaching a historical high, but farmers are facing the risk of "high yield but low income" due to declining market prices [1] - Local governments in Fujian province are actively assisting farmers in expanding sales channels, including the establishment of a "Lychee Production and Sales Special Team" and promoting e-commerce live streaming [1][2] Group 1 - The lychee production in Zhangpu County is supported by local government initiatives, including the establishment of a special team to address sales and logistics issues [1] - Local transportation departments have opened "green channels" to reduce logistics costs, while market regulation departments are enhancing inspections to prevent price manipulation and payment defaults [1] - Food processing companies are expanding their purchasing points and increasing storage capacity, with one company boosting its daily processing capacity from 310 tons to over 800 tons through collaboration with nearby manufacturers [1] Group 2 - Industry experts highlight the late-maturing advantage of Fujian lychee and suggest optimizing variety structures to seek breakthroughs in the industry [2] - A new plan in Yunxiao County aims to promote the replacement of varieties through demonstration, while Zhangpu County is guiding farmers to develop a traditional core area for "Wushi lychee" [2] - There is a call for collaboration among various stakeholders in production, processing, circulation, and research to establish unified standards for cultivation management and quality control, ultimately enhancing farmers' income and promoting healthy industry development [2]
中国经济样本观察·县域样本篇|西北小城如何靠“小苹果”撬动大市场?
Xin Hua She· 2025-07-22 06:20
Core Insights - The article highlights how the small city of Bai Shui in Shaanxi Province has successfully leveraged its apple industry to create a significant economic impact, generating an annual output value of 11 billion yuan [1][5]. Industry Overview - Bai Shui apples have gained recognition, ranking among the top ten in China's fruit brand value for eight consecutive years, with over 80% of the local population involved in the apple industry [1][5]. - The region has developed a comprehensive apple industry chain, including production, processing, and logistics, with 127 related enterprises, 26 of which are recognized as leading companies at the national or provincial level [5][6]. Market Expansion - Bai Shui apples are not only popular domestically but have also made inroads into international markets, exporting to 14 countries and regions, with an annual average export volume of 150,000 tons, the highest in Shaanxi Province [5][6]. - The local government is actively supporting enterprises in expanding their overseas markets, aiming for an annual export target of over 50,000 tons in the future [5][6]. Innovation and Development - The region has undergone a "varietal revolution," introducing new apple varieties such as "Ruiyang," "Ruixue," and "Ruixianghong" to replace older, less profitable ones [7][8]. - Bai Shui has embraced e-commerce, with over 80 local e-commerce companies generating nearly 700 million yuan in online apple sales last year [10][12]. Infrastructure and Support - Bai Shui has established a robust logistics network and has set up display centers in key cities to facilitate trade and market access [12][13]. - Local government initiatives include reducing regulatory burdens on businesses and providing direct support for equipment purchases, enhancing the operational environment for apple producers [12][15]. Future Directions - The apple industry in Bai Shui is focusing on deep processing and innovation, with plans to enhance product value through new technologies and market strategies [15]. - There is a recognition of the need for talent development, with efforts to cultivate new sales professionals and explore additional market avenues such as "apple + cultural tourism" [15].
金融活水润泽荔枝鲜甜出圈
Jin Rong Shi Bao· 2025-07-22 01:00
Core Viewpoint - The article highlights the transformation of the lychee industry in Guangdong, emphasizing the role of financial support and advanced cold chain logistics in enhancing the supply chain and market reach of lychee products. Group 1: Industry Overview - The lychee harvest in Guangdong is particularly abundant this year, with local farmers experiencing high demand for their products [2] - The lychee industry in Guangdong accounts for over half of the national planting area and production, representing one-third of the global output [8] Group 2: Financial Support - Financial institutions like China Construction Bank and Industrial and Commercial Bank of China have provided timely loans to farmers and businesses, facilitating the purchase and processing of lychees [2][3] - Agricultural Bank of China has offered over 77 million yuan in specialized loans to support the construction of cold chain storage facilities and production lines for lychee preservation [9] Group 3: Cold Chain Logistics - Cold chain logistics have become essential for preserving the freshness of lychees, allowing them to be transported over long distances while maintaining quality [5][6] - A new cold chain logistics park, financed by the National Development Bank, is under construction to meet the growing demand for cold storage in the region [6] Group 4: E-commerce and Market Expansion - The local government is promoting e-commerce and live-streaming sales to enhance the market reach of lychee products, creating a complete operational loop from marketing to delivery [8] - The introduction of innovative preservation techniques, such as ultra-low temperature freezing, is enabling lychee products to be sold year-round and even exported internationally [9]
海南榴莲产销对接活动签多项合作,中国首条智能化榴莲AI检测分选线落地
Group 1 - The event "Fragrant Durian Gathering: Meeting in Sanya" aims to promote the integration of production and sales in the Hainan durian industry, focusing on technological empowerment and building a cooperation platform between China and Thailand [1][5] - Over 500-600 participants from the durian industry, including experts, scholars, and representatives from upstream and downstream enterprises, attended the event [1] - The event featured the launch of China's first intelligent AI detection and sorting line for durians, marking a significant advancement in quality control within the durian industry [3][5] Group 2 - Key speeches were delivered by various industry leaders, including the general manager of Hainan Youqi Agricultural Co., Ltd. and the founder of Wenji Durian, highlighting the importance of collaboration in the industry [5] - Several strategic partnerships were established during the event, including agreements between the Sanya Durian Association and the public brand of the Durian Lin Rubra region, as well as collaborations with major companies like Douyin Group and Kuaishou [5][6] - The event showcased the technological advancements in the Hainan durian industry, emphasizing sustainable development through smart planting and green fertilizer production [8]
基地已发货!大湾区采购商基地行助力百色芒果(田阳)加速“入湾”
Nan Fang Nong Cun Bao· 2025-07-17 06:33
Core Viewpoint - The article highlights the successful shipment of Baise mangoes from Tianyang to the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing the collaboration between local producers and businesses to enhance market access and consumer engagement [1][26]. Group 1: Market Opportunities - Baise mangoes are recognized as a national geographical indication product, which enhances their market appeal and potential for growth in the Greater Bay Area [12][13]. - The introduction of unique mango varieties and deep-processed products, such as mango puree and freeze-dried mango, aims to attract younger consumers through creative marketing strategies [18][20]. - The sales of Baise mangoes in the Greater Bay Area have seen a steady price increase of 30% due to the "Zhenpin Certification" and supply base construction [24][26]. Group 2: Economic Impact - The mango processing industry in Tianyang has established four deep-processing enterprises, generating annual sales exceeding 500 million yuan [22]. - The local tourism sector has benefited from the mango industry, with over 100,000 visitors annually to the 200,000 mu agricultural tourism demonstration area [22]. - In 2024, the total value of agricultural products purchased from Guangdong reached 23.632 billion yuan, with Baise mangoes contributing 245 million yuan to the eastern region [25]. Group 3: Collaborative Efforts - The event "Mango Town Gift: Guangdong-Guangxi Cooperation" facilitated procurement activities, strengthening partnerships between local producers and businesses in the Greater Bay Area [6][11]. - The upcoming promotional event in Zhuhai aims to showcase various local products, further enhancing the visibility of Tianyang's agricultural offerings [28][29].
余杭:一颗蜜桃“酿”出振兴好滋味
Hang Zhou Ri Bao· 2025-07-17 03:12
Core Insights - The launch of the "Daguanshan Peach Craft Beer" marks a significant step in the deep processing of peaches in the village of Binkiao, aiming to enhance the value of local peach production [1] - The innovative approach of integrating agriculture and tourism has led to increased income for local farmers and a thriving local economy [2][3] Group 1: Product Development - The collaboration between the village's strong company and beverage R&D firms aims to extend the industrial chain and develop high-value peach beverage products [1] - The development process faced challenges in preserving the natural sweetness and aroma of peaches during fermentation, requiring numerous trials and adjustments [1] Group 2: Economic Impact - The transformation of peaches into craft beer has improved sales conditions for local farmers, with pre-signed purchase agreements from breweries leading to better prices [2] - The introduction of the "Peach Blossom Chicken" farming model has created a closed-loop system that benefits both peach trees and chicken production, generating an annual output value of nearly 700,000 yuan [2] Group 3: Tourism and Community Engagement - The village has capitalized on its cultural heritage and natural resources by developing tourism projects such as educational camps and camping, attracting over 150,000 visitors in 2024 and generating over 10 million yuan in tourism revenue [3] - The integration of agriculture and tourism has created a vibrant local economy, enhancing the overall quality of life for residents [3]
中国经济样本观察·县域样本篇|西北小城如何靠“小苹果”撬动大市场?
Xin Hua She· 2025-07-15 03:12
Core Insights - Shaanxi Baishui apples have gained significant market presence, ranking among the top ten in China's fruit brand value for eight consecutive years, with an annual industry output value of 11 billion yuan [1] - The county has developed a robust apple industry chain, with over 80% of the population engaged in apple-related activities, establishing itself as a trading hub in the northwest region and expanding into international markets [1][3] Industry Development - Baishui's apple industry has seen a transformation with the introduction of new apple varieties, such as "Ruiyang," "Ruixue," and "Ruixianghong," leading to a "varietal revolution" that has increased production efficiency [5] - The county has 127 fruit-related enterprises, including 26 leading companies at the national and provincial levels, contributing to a diverse and expanding industry [2][3] Export and Market Expansion - Baishui apples are exported to 14 countries and regions, with an average annual export volume of 150,000 tons, making it the top exporter of apples in Shaanxi province [3] - The county aims to increase its annual fruit exports to over 50,000 tons, focusing on expanding into markets like Vietnam and Singapore [3] E-commerce and Innovation - The rise of e-commerce has been significant, with over 80 e-commerce companies in the county generating nearly 700 million yuan in online apple sales last year [7] - Local entrepreneurs are innovating by targeting specific consumer segments, such as elderly and pregnant women, to enhance product appeal and sales [6][7] Government Support and Infrastructure - The local government provides substantial support to businesses, including assistance with equipment purchases and streamlining regulatory processes to foster a conducive environment for growth [7] - Baishui has developed a logistics network that facilitates efficient distribution and market access, enhancing its competitive edge [7] Future Directions and Challenges - Despite its successes, Baishui faces challenges such as talent shortages and weak brand development, prompting a focus on digital empowerment and the establishment of a comprehensive data platform for production and marketing [8] - The industry is increasingly competitive, with a need for continuous innovation and adaptation to market demands, as highlighted by local stakeholders [9][11]
广西百色迎芒果丰收 中外客商订单逾亿元
Zhong Guo Xin Wen Wang· 2025-07-11 16:26
Group 1 - The mango planting area in Baise City, Guangxi is expected to reach 1.25 million acres by 2025, with an estimated production of 1.28 million tons, making it the largest in China among prefecture-level cities [1] - The launch of the mango harvest season coincided with the 2025 Chinese Farmers' Harvest Festival, attracting numerous domestic and foreign merchants, resulting in over 100 million RMB in on-site contracts [1] - Baise is home to several excellent mango varieties, including Guiqi mango, Tainong No. 1, Jinhwang mango, and Guifei mango, and has established the only national mango germplasm resource nursery in China, preserving over 400 domestic and foreign varieties [1] Group 2 - China has become the world's second-largest mango producer and is the only country achieving year-round mango production and supply [1] - The mango deep processing industry in Guangxi is thriving, with high processing rates and multiple production lines for mango puree, dried mango, and frozen fruit cubes, leading to the development of a series of products such as mango juice, dried fruit, frozen cubes, vinegar, and enzymes for international markets [1] - Baise's Yi Sheng Import and Export Trade Co., Ltd. exports fresh mangoes, mango popsicles, and mango juice to countries like Russia, Japan, South Korea, and Southeast Asia, with 500 containers of fresh mangoes and about 10 containers of mango popsicles exported this year [1] Group 3 - The "Baise No. 1" green special train for fruits and vegetables has successfully connected with the China-Europe Railway Express and the China-Vietnam cross-border container train, integrating into international trade logistics [2] - Key cold chain logistics centers, such as the China-ASEAN Agricultural Products Trading Center, have been put into operation, focusing on smart temperature-controlled bases, cross-border cold chain hubs, and agricultural product processing parks [2] - The local government plans to explore the construction of a "production area cloud warehouse + cross-border live broadcast" sales network to expand cross-border direct sales channels and steadily develop international markets [2]
金融活水润果乡 融达期货护航陕西苹果产业稳链强链
Qi Huo Ri Bao Wang· 2025-07-09 02:49
Core Insights - The event "Stabilizing Enterprises and Protecting Agriculture - Apple Futures Serving Small and Medium Enterprises" was successfully held in Yan'an, Shaanxi, organized by Zhengzhou Commodity Exchange and China Futures Association, focusing on risk management applications in the apple market [1] - The conference attracted 84 representatives from 62 enterprises, providing practical solutions for small and medium-sized apple enterprises through keynote speeches and case analyses [1] Group 1: Market Analysis - Meng Xianqiang, Director of Agricultural Product Research, discussed the research logic of apple futures in an economic downturn, emphasizing the non-linear demand price elasticity and its role in price dynamics during inventory adjustments [3] - The core logic of apple market analysis is based on the dynamic equilibrium of supply and demand for elastic consumer goods, where the price center is primarily determined by quantity [3] Group 2: Delivery and Processing - Zhang Zhaohua, Deputy General Manager of Yanchang Fruit Industry, shared experiences in the application of machine selection processing for apple futures delivery, highlighting the increasing delivery volume and the challenges in quality grading and standardization [5] - The use of advanced machine selection equipment has achieved a 100% delivery success rate, suggesting the need for optimized industry chain collaboration and standardized production training [5] Group 3: Risk Management Strategies - Zhao Xiaojie, Manager of the Futures Department at Yanchang Fruit Industry, outlined strategies for using futures tools to serve small and medium enterprises, emphasizing the importance of hedging against price volatility [7] - The core value of futures tools is to help enterprises lock in profits, smooth cash flow, and enhance risk resistance, rather than serving as speculative instruments [7] Group 4: Futures Delivery Process - Li Weiwei, a delivery specialist at Rongda Futures, explained the strict processes and standards of futures delivery, which help enterprises effectively manage production plans and control delivery costs [9] Group 5: Options Trading - Yan Yaping, a derivatives researcher at Shanghai Rongzhi Industrial Co., Ltd., introduced four basic strategies for options trading and their applications in the operations of small and medium-sized apple enterprises, highlighting the advantages of options over futures [10] - The collaboration between Rongda Futures and Yanchang Fruit Industry aims to enhance financial services for the real economy, supporting the high-quality development of the apple industry [10]
7月9日“芒”乡见!2025年百色市田阳区大湾区采购商基地行暨产销对接会将启幕
Nan Fang Nong Cun Bao· 2025-07-06 08:30
Core Viewpoint - The event "Mango Town Gift, Guangdong-Guangxi Together" aims to enhance the connection between the mango production in Tianyang District, Baise City, and the Guangdong-Hong Kong-Macao Greater Bay Area, promoting mutual cooperation and market integration [2][4][30]. Group 1: Event Overview - The event will take place on July 9, coinciding with the peak mango harvest season in Baise [2][3]. - It builds on the success of the previous "Zhuang Mountain Agricultural Fresh" mango sales event held in June [3][4]. - The initiative marks a new chapter in the Guangdong-Guangxi collaboration, transitioning from "products entering the Bay" to "merchants entering the countryside" [4]. Group 2: Mango Industry in Tianyang - Tianyang District is recognized as a "mango-friendly base" due to its favorable climatic conditions, including an average annual temperature of 18-22°C and a frost-free period of 307-352 days [7][10]. - The area has approximately 420,000 mu (about 28,000 hectares) of mango cultivation, producing around 384,000 tons annually, with over 30 high-quality varieties [15][16]. - The mango industry in Tianyang has been developed since the 1980s, leading to significant economic benefits for local farmers [13][15]. Group 3: Quality and Processing - Baise mangoes are known for their high sweetness, attractive appearance, and durability during transportation, supported by over 100,000 mu of certified green food production bases [19][20]. - The district has established a comprehensive mango industry park that integrates sorting, cold chain logistics, processing, and e-commerce, enhancing the freshness and quality of mangoes delivered to the Bay Area [20][21]. - Collaborations with Shenzhen's Guangming District have led to the establishment of processing enterprises, developing a range of mango products such as mango wine, vinegar, and dried mango, thereby increasing the value chain [22][25][26]. Group 4: Event Objectives - The event aims to provide a platform for Bay Area buyers to experience the full mango industry chain in Tianyang, fostering direct communication with local farmers [30][31]. - Participants will have the opportunity to explore the mango processing and modern cold chain logistics systems, enhancing their understanding of the quality and advantages of Baise mangoes [32][33].