Core Viewpoint - The Guangdong lychee industry is experiencing a robust growth phase, with significant marketing efforts and production strategies aimed at enhancing both domestic and international sales [5][68][96]. Group 1: Market Dynamics - Over 200 buyers have expressed purchasing intentions for approximately 26 million pounds of lychees during recent trade events [3][4]. - The export volume of lychees from Guangdong has exceeded 8,000 tons annually, accounting for 55.7% of the national lychee export market [68][69]. - The export orders for lychees from Maoming have reached 7,100 tons, reflecting a year-on-year growth rate of 132% [63]. Group 2: Production and Innovation - Guangdong has implemented advanced preservation technologies, reducing post-harvest losses by 20% to 30% and enabling lychees to be stored for nearly a year [72][73]. - The province is focusing on deep processing of lychees, with over 30 new products developed, including lychee soda and ice cream [90][92]. - The establishment of the first "Little Red Book Village" in Suixi aims to leverage social media for marketing, with over 300 accounts generating significant online engagement [36][38]. Group 3: Cultural and Economic Impact - The lychee industry is a crucial component of rural revitalization efforts, contributing to the livelihoods of over 1.8 million people in Guangdong [8][11]. - The upcoming "2025 Maoming Lychee Carnival" will feature various cultural and economic activities to promote lychee consumption [30][110]. - The launch of the first lychee-themed service area on the Bao-Mao Expressway aims to enhance tourism and cultural appreciation of lychee [102][106]. Group 4: Strategic Initiatives - Guangdong's marketing strategies include early planning and innovative approaches to connect with markets, particularly in Shanghai [24][28]. - The province is actively promoting its lychee culture through various media campaigns and events, aiming to enhance brand recognition and consumer engagement [121][124]. - The "12221" market system initiative has established May 20 as a significant day for lychee celebrations, promoting the fruit as a symbol of love and cultural identity [126][127].

Core Viewpoint - Yangjiang lychee is set to enter the market at the end of May, showcasing a variety of high-quality lychee species and innovative agricultural practices that enhance its appeal to consumers [7][8][10]. Group 1: Lychee Cultivation and Varieties - The lychee trees in Yangjiang are thriving, with notable ancient varieties like the 700-year-old "Shuangjian Yuhuo" still standing strong [3][4]. - Recent advancements in grafting techniques have allowed for the introduction of new lychee varieties such as "Jumeiren," "Guiwei," "Xianjinfeng," and "Bingli," revitalizing the local lychee industry [4][5][19]. - By 2025, the total lychee planting area in Yangjiang is expected to reach approximately 320,000 acres, with new varieties occupying a larger share compared to traditional ones [19][20]. Group 2: Processing and Value Addition - The "Qiduoduo" processing park in Yangdong District utilizes high-pressure processing (HPP) technology to produce lychee juice while preserving nutritional value, with an annual output exceeding 10 million yuan [36]. - Cold chain logistics are being enhanced, with over 60 cold storage facilities established, extending the shelf life of lychees to 25-30 days for domestic and international distribution [39][40]. - The integration of deep processing and cold chain logistics is seen as a dual engine for upgrading the lychee industry in Yangjiang [37][38]. Group 3: Branding and Market Strategy - Yangjiang is transitioning from traditional bulk sales to a brand-oriented approach, enhancing the market value of its lychee products [47][60]. - The region has successfully cultivated several national and provincial-level lychee brands, contributing to a complete industrial chain from cultivation to sales [52][59]. - Recent promotional activities in Chengdu have showcased Yangjiang lychee's unique qualities, fostering partnerships and expanding its market reach [61][63].

南方财经全媒体记者吴立洋上海报道 "日啖荔枝三百颗，不辞长作岭南人。" 作为今夏最早一批上市的早熟荔枝，在近年来愈加完善的配套加工产业及冷链物流加持下，这道来自广 东的甜蜜果品已经走进了长三角的消费市场。 5月13日，2025广东早熟荔枝（粤西）上海采购商精准对接会在上海市虹口区嘉和国际大厦举行，本次 对接会由广东省农业对外经济与农民合作促进中心、茂名市农业农村局、湛江市农业农村局、阳江市农 业农村局联合主办，广东省农业农村厅、广东省人民政府驻上海办事处及上海市虹口区人民政府支持。 据悉，本次对接会吸引了长三角地区近40家主流采购商来到现场参加。 "甜蜜的碰撞" 作为荔枝出口的领头雁，广东中荔农业集团往年公司45%以上的荔枝出口美国。公司董事长陈耀华告诉 记者，长三角和京津冀地区是今年公司荔枝的营销重镇，这些地区的消费人群追求生活品质，经过近几 年的市场培育，对荔枝这种高端水果的接受度很高。今年荔枝出口转内销，消费者可以吃到更多高品质 的荔枝。 "长三角尤其是上海的消费者是荔枝的忠实粉丝，每年的销售情况都很好。"上海永芙宁电子商务有限公 司采购经理俞百妍在接受南方财经全媒体记者采访时表示，口感、甜度和性价比是 ...

花开时节，柠檬飘香。 位于四川省安岳县的鑫柠乐果业有限公司车间内，一颗颗金黄色的柠檬"坐"上传送带，依次落入纸箱， 随即被打包、装车。 "这批柠檬将陆续发往哈萨克斯坦、沙特阿拉伯等国家和地区。"公司负责人蒋雄介绍，"2024年我们销 售柠檬1.7万吨，其中自营出口产值2000万元。" 2023年7月，习近平总书记在四川考察时指出："要在产业发展、乡村建设、乡村治理等方面，聚焦群众 反映强烈、能抓得住、抓几年就能见到成效的几件事，集中资源，加快突破，形成标志性成果。" 安岳县地处四川盆地中部，气候湿润温热，适宜柠檬生长。深入贯彻落实习近平总书记重要指示精神， 安岳县从种植、加工到销售全面发力，持续打造柠檬全产业链，助力群众增收。 种好柠檬，现代农业技术赋能。 今年1月，拿到中国质量认证中心出具的认证证书，蒋雄对柠檬出口信心更足："我们已经获得多个国际 权威认证。" "去年，我们用无人机喷洒农药、运输果品。"种了十几年柠檬的合作社负责人吴建明今年有了新打 算，"升级滴灌设备，到时只需在手机上轻轻一点，滴灌设备就能自动运行。" 太空育种、大棚栽培、综合防控……安岳县不断引进吸收农业前沿技术，为柠檬产业发展插上科技的 ...

Group 1 - The World Bank's project in Guangxi has provided significant financial support to local agricultural cooperatives, enhancing their productivity and profitability [1][2] - The Lianqiang Agricultural Cooperative has expanded its mango planting area to over 2,000 acres, achieving an annual online sales volume of over 300,000 pounds of mangoes [1] - The average yield of different mango varieties has increased from 1,000 pounds per acre to between 2,000 and 4,000 pounds per acre, with prices rising from a few cents to between 2 and 6 yuan per pound [1] Group 2 - The Xianwang Cooperative in Liushuo Village has benefited from a 3 million yuan investment, leading to an increase in breeding stock and modern farming equipment [2] - The cooperative has 151 member households and has distributed over 100,000 yuan in dividends over the past four years, indicating strong financial performance [2] - Among the cooperatives funded by the World Bank project, 57 have achieved profitability, exceeding the initial target of 40 [2] Group 3 - The Dongyang Agricultural Cooperative has developed a green circular agriculture model, integrating grass planting, processing, beef cattle breeding, and organic fertilizer production [3] - The Guangxi Fresh Friend Agricultural Development Company has established partnerships with 26 cooperatives to create mango planting bases, benefiting 5,899 farming households [3] - The project has facilitated the acquisition of substandard mangoes for juice production, transforming them into a profitable product [3]

Core Viewpoint - The article highlights the successful development and branding of the mango industry in Tianyang, Baise, Guangxi, coinciding with the ninth China Brand Day, showcasing the region's unique geographical advantages and collaborative efforts with Guangdong to enhance the mango supply chain and market reach [3][10][25]. Industry Overview - Tianyang is recognized as the "first mango hometown" in China, with a unique geographical location at 24 degrees north latitude, favorable climate conditions, and abundant sunlight contributing to high-quality mango production [3][6][8]. - The region has established itself as the largest mango production and processing area in China, with 418,000 acres of mango orchards yielding an annual output of 384,000 tons and generating a production value of 1.8 billion yuan [10][12]. Collaborative Efforts - Since 2024, Tianyang has partnered with Shenzhen's Guangming District to promote the mango industry through a collaborative model, investing 5.4 million yuan to build an agricultural training base and introducing new mango varieties to extend the harvest period [15][16][18]. - The collaboration has led to the establishment of a modern agricultural industrial park, enhancing the entire mango supply chain from planting to processing and sales [20][21]. Market Expansion - The partnership has resulted in the creation of four "Zhenpin" mango bases and the certification of seven mango products for high-end markets in the Greater Bay Area, facilitating direct supply to major cities [25][26][27]. - In 2024, over 30 enterprises from Tianyang participated in promotional events in major cities, resulting in contracts exceeding 100 million yuan with eastern merchants [28][30]. E-commerce and Sales Growth - The mango brand's success is reflected in e-commerce data, with 150 logistics points established and over 200 e-commerce and micro-businesses contributing to an annual sales volume of approximately 120 million yuan [32][34]. - The sales of agricultural products from Tianyang have surpassed 200 million yuan, indicating a significant increase in brand value and market demand [34][35].

Core Insights - The article highlights the efforts of Yangyu Town in Wenxi County, Shanxi Province, to enhance the apple industry through improved varieties, deep processing, and organic agricultural inputs [1][2][3] Group 1: Industry Development - Yangyu Town is recognized as a pollution-free apple production demonstration base by the Ministry of Agriculture and Rural Affairs, benefiting from favorable climatic conditions for high-quality apple growth [2] - The introduction of new apple varieties, such as the "Chicken Heart" apple, has led to increased yields and higher income for farmers, with reported earnings of at least 12,000 yuan per mu compared to 8,000 yuan for older varieties [2] - The town is focusing on building an ecological agricultural system that includes apples, peaches, hawthorn, and medicinal herbs, aiming to activate all elements of the industry chain [1] Group 2: Processing and Technology - The development of the freeze-drying industry in Yangyu Town is a key strategy to enhance the fruit processing sector, with advanced technology preserving over 98% of the nutritional content of the fruits [3] - The local freeze-drying facility can process over 10,000 kg of fresh fruit daily, producing more than 1,000 kg of freeze-dried products, which are distributed to various provinces [3] - The establishment of a fruit preservation warehouse with a capacity of 130 million kg has been funded by local government investments, addressing storage needs for local apple production [4] Group 3: Investment and Collaboration - The local government has invested 3.6 million yuan in building a fruit preservation facility and has collaborated with private companies to enhance the apple industry through infrastructure development [4] - A total investment of over 10 million yuan has been made in the construction of a freeze-drying base, with both government and private sector contributions [4]

"我们这儿叫石榴籽村，村子的发展进步也离不开石榴，乡亲们的日子就像石榴花一样红红火火。"在新 疆策勒县策勒乡石榴籽村，果树吐翠，绿染田园。石榴籽村党支部书记、村委会主任麦麦提热伊木·买 买提明对记者说，石榴树开出了"团结花""增收花""生态花"，为乡村振兴注入了"红色动能"。 着眼于延伸石榴产业链，石榴籽村引进了策勒县和滇红酒业有限公司，生产石榴酒等产品。同时，石榴 籽村积极发展石榴生态旅游，吸引游客欣赏石榴花，体验采石榴、榨石榴，打造集生产、加工、销售、 体验为一体的石榴生产基地。 "铸牢中华民族共同体意识主题教育馆是加强学习、促进团结、留住乡愁、提振信心、收获力量的精神 家园。"麦麦提热伊木·买买提明说，"推进乡村振兴，离不开精神支撑，'富脑袋'与'富口袋'一样都不能 少。有好的精神面貌、团结一心的意识，才能把美好蓝图变为现实。" 策勒县地处塔克拉玛干沙漠边缘，曾饱受风沙之苦。全县各族干部群众长年接续治沙，种植防沙固沙作 物及兼具经济价值与生态价值的石榴、红枣、核桃等林果。种石榴不仅促进增收，还在改善生态环境方 面发挥了积极作用。(本文来源：经济日报 作者：乔文汇) 得益于日照长、积温高、温差大等有利条件 ...

Core Insights - The opening ceremony of the Shanghai Guangfulin Huangxiaoxi flagship store marks the official establishment of the Yunan seedless yellow skin fruit brand in Shanghai, representing a significant strategic move for the brand's expansion [1][10] - The event emphasizes cultural integration and aims to enhance the economic development of Yunan County through innovative consumer experiences and brand empowerment [3][10] Event Highlights - The ceremony featured a unique issuance of "villager certificates" to symbolize the dialogue between Yunan and Shanghai, along with a performance that creatively illustrated the brand's journey from orchard to tea cup [3][5] - A signing and ribbon-cutting ceremony showcased the cultural exchange between Yunan and Shanghai, with interactive activities and online engagement generating significant public interest [5][7] Economic Impact - Yunan County, known as the "hometown of yellow skin," is positioned as a key area for the cultivation of this fruit, with plans for 22,900 acres of planting and an annual production of 108,000 tons by 2024, contributing to a total industry value of 6.238 billion yuan [8][10] - The "Huangxiaoxi" brand aims to transform local agricultural products into popular commodities while promoting Yunan culture, thus driving rural revitalization and economic growth [8][10] Future Plans - The successful opening of the flagship store is part of a broader strategy to expand the "Huangxiaoxi" brand into the Yangtze River Delta and Northwest markets, with plans to establish over 20 additional stores in major tourist areas [10] - The initiative seeks to create a network for showcasing Yunan's unique agricultural products, aiming to elevate the seedless yellow skin fruit into a billion-yuan industry and provide a replicable model for rural revitalization [10]

Group 1 - The apple orchard in Yanghe New District, Suqian City, Jiangsu Province, is currently in full bloom, with farmers actively engaged in flower thinning and fertilization [1][3] - The company has brought in 500 boxes of Italian bees, totaling at least 10 million bees, to enhance pollination efficiency, which is significantly higher than manual pollination [3] - The company is focusing on cross-pollination by planting crabapple trees around the orchard to improve fruit set rates, resulting in better fruit quality compared to artificial pollination [3][9] Group 2 - The apple and apple wine industry in Suqian has unique development advantages due to its geographical location, being part of a renowned wetland liquor production area [6] - The company aims to establish a well-known fruit fermentation beverage base in Eastern China, positioning itself as a benchmark factory in the fruit wine industry [9] - The deep processing of fruits and vegetables is expected to enhance product value, promote economic development, and increase farmers' income [9]