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乡村游火爆、夜游升温……多地文旅市场火热 多元场景激活假日消费引擎
Yang Shi Wang· 2025-10-06 08:00
Group 1 - In Fujian, 129 monitored 4A-level and above scenic spots received 1.56 million visitors during the fifth day of the holiday, marking a 28.8% increase compared to the same period last year [1] - Cumulatively, these tourism units in Fujian welcomed 7.26 million visitors over the first five days of the holiday [1] - Rural tourism in Fujian remains strong, with over 1.11 million visitors recorded at monitored rural tourism sites during the same period [3] Group 2 - In Jiangxi, night tourism is gaining popularity, with over 1 million visitors to the Nanchang Wanshou Palace historical cultural district, more than half of whom visited at night, and over 65% of them being young tourists [4] - The total expected visitor count for the Wuyuan Xian Gao West Lake tourism street in Jiangxi is over 250,000, with night visits accounting for over 70% [6] - In Jiangxi's Jiujiang Gantang Park, over 200,000 visitors participated in lantern viewing activities during the first five days of the holiday, with total visits expected to exceed 300,000 [6] Group 3 - In Hubei, over 1.31 million visitors were received by more than 600 A-level tourist attractions during the first five days of the holiday [7] - The average occupancy rate of star-rated hotels in Hubei reached 78.21% [7] - Various local governments in Hubei implemented convenience measures for tourists, including free parking and discounted entry fees at several attractions [7] Group 4 - In Liaoning, several cultural and museum venues extended their opening hours during the holiday, with the Shenyang Palace Museum hosting night tours from October 6 to 8 [8] - The night tour activities at Shenyang Palace Museum allowed 5,000 visitors per day to access specific areas for free with prior reservation [8] - Other museums in Shenyang, such as the Liaoning Paleontological Museum, also prepared various exhibition activities and extended their hours until 9 PM [9]
掀起假日经济新热潮! 镇江景区推出“二次消费”项目
Yang Zi Wan Bao Wang· 2025-10-06 07:23
扬子晚报网10月6日讯(通讯员纪安璐记者万凌云姜天圣)游船摇橹、光影夜游、国潮市集、人气文创……这个中秋国庆"双节"假期,镇江文旅市场迎来了 消费热潮。各大景区在"游"的基础上不断延伸消费链条,推出一批兼具文化味与烟火气的"二次消费"项目,让游客在看风景之余,更愿意停留、乐于体 验,掀起假日经济新热潮。 现场 现场 传统项目焕新颜"慢体验"成新宠 国庆假期,金山湖畔游人如织,游船码头一派繁忙。金山湖画舫、自驾船等传统项目依然是游客的"假期标配",而今年新上线的"金山摇橹船"项目,更成 了不少游客的"心头好"。 "摇橹声轻、茶香袅袅,特别有江南韵味。"来自苏州的游客王先生一边欣赏湖景,一边感叹。伴随着船工轻摇橹桨,游客可在船上品茗听曲,耳畔传来讲 解员娓娓道来的金山故事。该项目推出首日便预约火爆,包船量几近饱和。 现场 现场 夜游添诗意"月圆金山湖"成爆款 夜幕降临,北固湾码头灯火璀璨,"月圆金山湖"画舫夜游项目热度飙升。发光的"月亮上写诗"装置映照江面,游客争相打卡留念;"落日灯火"休憩区茶香 弥漫,节日气息浓厚。 活动现场,专业舞蹈老师化身"嫦娥NPC",在甲板上翩翩起舞,《但愿人长久》《归乡》等舞蹈节目引 ...
泳装之都的文旅转身
Jing Ji Guan Cha Wang· 2025-10-06 06:15
Core Insights - The article highlights the transformation of Xingcheng, a small city in Liaoning Province, into a burgeoning tourist destination, driven by a combination of local initiatives and the unexpected popularity of the TV series "Riding the Wind and Waves" [2][6][10]. Tourism Development - Xingcheng has seen a significant increase in domestic tourism, with 10.46 million visitors from January to August this year, marking a 16.38% year-on-year growth, and tourism revenue reaching 5.518 billion yuan, up 16.17% [3]. - The city has implemented a "first inquiry responsibility system" and "advance compensation" mechanism to enhance visitor satisfaction, with the tourism bureau head emphasizing the importance of maintaining a positive impression of the city [2][3]. - The average stay of tourists has increased from 1.2 days to nearly 2 days, with a decrease in the average age of visitors by 10 years [17]. Economic Impact of Swimwear Industry - Xingcheng is recognized as the largest swimwear production hub in China, accounting for over 40% of the domestic market and 25% of the international market, with an annual output of 200 million pieces and a production value of 15 billion yuan [2][18]. - The local swimwear industry is benefiting from the tourism boom, with high-end brands like "Fandean" opening stores in the ancient city, integrating cultural elements into their designs [18]. Marketing and Branding Strategies - The local tourism bureau has adopted innovative marketing strategies, including the creation of a "Smile Road" and engaging social media influencers to promote the city [11][14]. - The city aims to enhance its brand recognition and market influence through comprehensive tourism initiatives that integrate local products and cultural experiences [21]. Future Aspirations - The local government has set ambitious goals to transform Xingcheng into a "tourism hotspot," then a "residential city," and ultimately attract talent for long-term settlement [19].
内蒙古鄂尔多斯:多彩文旅活动 美好假日生活
Nei Meng Gu Ri Bao· 2025-10-06 06:06
Core Viewpoint - The Erdos Cultural Industry Park in Yijinhuoluqi, Inner Mongolia, actively promotes holiday-themed tourism during the National Day and Mid-Autumn Festival, featuring a series of cultural and entertainment activities to attract visitors [1]. Group 1: Activities and Events - The park hosts the "Northern Frontier Tribute: National Trend Chapter" theme cultural tourism event, which includes intangible cultural heritage exhibitions, flower car parades, immersive performances, flash dance shows, food tasting, and traditional costume showcases [1]. - Various performances are conducted, including the immersive drama "Fengming Jiuqu" and the Chaozhou Yingge dance, which was included in the national intangible cultural heritage list in 2006 [3][11]. - Visitors can experience traditional activities such as riding in a洋车 (a type of traditional cart) and enjoy a fashion show featuring traditional Chinese attire [5][7]. Group 2: Visitor Engagement - The series of activities and events are designed to attract a large number of tourists for leisure and vacation purposes, enhancing the cultural tourism appeal of the region [1]. - The park's initiatives aim to promote local culture and heritage, thereby increasing visitor engagement and participation in traditional arts [3][11].
国庆中秋假期前五天北京累计接待游客1751.6万人次
Bei Jing Shang Bao· 2025-10-06 05:49
北京市文化和旅游局相关负责人表示,假期虽已接近尾声,但文旅活动热度不减。未来几天,众多精彩 活动还将持续举办,期待广大市民游客体验。 北京商报讯(记者吴其芸)10月6日,北京市文化和旅游局发布的数据显示,国庆中秋假期前五天,北京 文旅市场持续火热,累计接待游客1751.6万人次。全市文旅活动供给丰富,各类应季应景、潮流热门的 文商旅体融合活动深受广大市民游客喜爱,引领假日旅游新热潮,持续释放文旅市场消费活力。 其中,亮马河夜游、798.751园区"艺起中网.国庆游园会"、奥园国际碳水节等潮流活动让城市更"City", 以融合创新、轻松惬意的节日体验,受到外国游客青睐,带动"中国游"继续升温。通州运河西岸美好生 活节火爆出圈,"水韵.新生"运河文化时尚大赏、中网赛事.超现场、露天电影等众多活动吸引市民游客 驻足,成为假期新晋热门打卡地。此外,顺义国际鲜花港北京菊花文化节,门头沟京西山水嘉年华,房 山坡峰岭红叶节,居庸关、八达岭长城国潮日夜游等众多活动受到市民游客欢迎,成为京郊微度假的热 门目的地。 ...
2025国庆黄金周——文旅消费见闻
雪球· 2025-10-06 05:44
↑点击上面图片 加雪球核心交流群 ↑ 风险提示:本文所提到的观点仅代表个人的意见,所涉及标的不作推荐,据此买卖,风险自负。 作者:稳赚需耐心 来源:雪球 今年国庆 , 我选择去期待已久的的开封清明上河园作为目的地 , 我也抢到了开封文旅发的消费券 , 能省 不少钱 第一天凌晨五点就被窗外的鸟鸣吵醒 , 生物钟比闹钟还准时 。 摸黑爬起来收拾行李 —— 浅色汉服 ( 提 前在平台租好的 , 绣着缠枝莲纹的褙子配百迭裙 ) 、 防晒冰袖 、 充电宝 , 还有昨晚特意查好的清明上 河园导览图 。 高铁站人山人海 , 有个大叔举着单反说"三十年前来过开封 , 这次带孙子来圆梦" , 我偷 偷掐了下手腕 : 原来这场旅行 , 早就在很多人多年前就埋下了种子 。 十点半抵达开封 , 随便找了个包子店吃了点午饭 , 我用 " 满100减20 " 的餐饮券品尝了本地特色的开封 灌汤包和桶子鸡 , 券后一桌饭仅花费100左右 。 消费券的魅力不止于 " 省钱 " , 更在于其 " 引导性 " 。 吃完后休息一会 , 下午两三点才到清明上河园南门 。 红绸金匾在阳光下晃得人睁不开眼 。 "一朝步入画卷 , 一日梦回千年"的标语下 ...
国庆假期前五天,北京累计迎客1751.6万人次
Xin Jing Bao· 2025-10-06 05:01
新京报讯(记者吴婷婷)国庆假期前五天,北京文旅市场持续火热,累计接待游客1751.6万人次。彩灯游 园点亮光影奇妙夜,赛事游解锁城市新玩法……各类文商旅体融合活动吸引市民参与。 假期后半程,备受乐迷们期待的2025北京大运河音乐节将在城市绿心森林公园开唱。10月6日至8日,北 京国际音乐节青少年展演活动在北京音乐产业园上演,北京交响乐团台湖古典音乐节将举办至10月7 日。 2025年北京中秋国庆彩灯游园会依托世界公园微缩景观的优势,以非遗彩灯技艺为载体,打造七大主题 区180个创意光影点,为市民带来沉浸式光影艺术盛宴。亮马河夜游、798.751园区"艺起中网.国庆游园 会"、奥园国际碳水节等潮流活动受到游客们青睐,带动"中国游"继续升温。首届"前门.中华美食荟"汇 聚40多家省市驻京办事处、驻京联络处美食,从北方炖菜到南方茶点,从西域风情到东海之鲜,让游客 一街吃遍大江南北。通州运河西岸美好生活节火爆出圈,"水韵.新生"运河文化时尚大赏、中网赛事.超 现场、露天电影等众多活动吸引市民游客驻足,成为假期新晋热门打卡地。 月坛公园"月圆京城.情系中华"2025年西城区中秋群众游园活动持续至10月6日,打造传统与科 ...
假期古城游火热 “老底子”激活消费新场景
Zhong Guo Xin Wen Wang· 2025-10-06 04:25
中新社绍兴10月6日电 题:假期古城游火热 "老底子"激活消费新场景 作者 傅飞扬 国庆中秋假期,在浙江省绍兴市鲁迅故里景区,等待乘坐乌篷船的游客排起长龙。蜿蜒的河道上,往来 的乌篷船络绎不绝,遇到狭窄处,双方还需"会船"才得以通行。 "见过堵车,但'堵船'还是第一次。"来自重庆的游客隆敏身着古装,乘乌篷船打卡了鲁迅故里和沈园。 她笑着说,虽然排队花费近一个小时,但真正坐船驶入小桥流水人家的"水墨画"时,自己沉浸式感受到 了江南水乡的风情。 假期古城游火热 "老底子"激活消费新场景 二十世纪五六十年代,大书场是临海人最热闹的社交场所。"我们小时候都在这里听过评书。"76岁的本 地居民詹才泰没想到,一度销声匿迹的老茶馆,今年又重新聚集了人气。 "文旅市场越火爆,底蕴越不能丢,我们将临海古城的历史故事、民间传说穿插进评书、相声等传统表 演形式的同时,针对年轻消费者加入了变脸、微情景剧等更具互动感的表演,还推出了以朱自清作品为 灵感的'匆匆''荷塘月色'等新中式茶饮。"大书场茶馆负责人李晨晨介绍。 据统计,1日至5日,该茶馆每天演出12场,实际消费顾客超1万人。 作为中国南戏的重要发祥地和传承地,福建泉州推出中国首 ...
乡村CEO盘活明星乡村,带动旅游人次增长300倍
"让专业的人干专业的事。"紫南村党委书记、村委会主任潘柱升表示,为寻找专业文旅运营人才,2022年起,紫南村在全市农村中率先建立市 场化选人机制,通过"行业推荐+团队磨合"引入2名职业经理人,朱莉是其中之一。她目前是佛山市紫南文化旅游发展有限公司总经理,负责文 旅产业经营管理。 在"乡村CEO"的带领下,紫南村成功创建国家AAAA级旅游景区,形成"旅游+"系列业态,游客人数、旅游综合收入从2018年的不到1万人次、 不足1万元,增长到2024年的300万人次、300多万元,带动旅游关联产业增加产值3000多万元。 "当'乡村CEO'并不容易。以前在公司,我只需说服老板一个人,但现在我要对村'两委'、村民负责。"对于毫无乡村工作经验的朱莉而言,这 是前所未有的挑战。 为了尽快融入乡村,朱莉经常跟着村干部去拔草种树,参与各项群集体活动,并逐渐获得认可。此外,朱莉还牵头创建了景区的交流讲解、研 学团队,带领团队打造紫南船说、电瓶车观光、水舞声光秀等优质项目,重新优化项目价格体系,开拓更多客源。 刚过去的泡泡岛音乐与艺术节(大湾区站),正在举行的第三届南庄"车水马龙节"……接连不断的活动,让广东佛山禅城区南庄镇紫南村 ...
多元古风玩法点燃浙江金华婺州古城
Zhong Guo Xin Wen Wang· 2025-10-06 04:03
Core Insights - The Wuzhou Ancient City in Jinhua, Zhejiang, has created an immersive interactive space that attracts a large number of tourists during the National Day holiday [3][4][6][7][9][14][18] Group 1: Tourist Engagement - Tourists are participating in various activities such as script murder games, word guessing games, and interacting with NPCs (non-player characters) [3][6][7] - Performances showcasing Song Dynasty culture, including Wuju opera, are being held to enhance the visitor experience [4][9][14] Group 2: Visitor Statistics - The immersive experience has successfully drawn a significant influx of visitors to the Wuzhou Ancient City during the holiday period [3][18] - The various interactive elements and performances contribute to a vibrant atmosphere, encouraging tourists to engage and explore [4][11][16]