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马斯克开的特斯拉餐厅,模仿不了一点
Hu Xiu· 2025-07-23 13:27
Core Viewpoint - Tesla has opened its first Supercharger restaurant in Hollywood, California, redefining the dining experience by integrating charging, dining, and entertainment into a single venue [1][2][14]. Group 1: Restaurant Features - The restaurant operates 24/7 and features a design inspired by 1950s car cinemas, resembling a futuristic spacecraft [2][3]. - It has over 250 dining seats and is equipped with 80 V4 Supercharger stations, accessible to non-Tesla vehicles [5]. - The interior is filled with neon lights and cyber elements, creating a sci-fi atmosphere [4]. - Customers can order food via their car's screen, with a menu designed by renowned local chef Eric Greenspan, featuring unique items like "Model S Ribeye Steak" sourced from a nearby organic ranch [8][9]. - The restaurant includes two giant screens for customers to watch movie clips while dining and charging their vehicles [6][11]. Group 2: Innovative Service Model - Tesla's restaurant employs humanoid robots, named Optimus, which handle 40% of the food delivery tasks with a low error rate of 0.3% [12]. - The robots enhance the dining experience by delivering food directly to car owners while synchronizing with the movie clips being shown [11]. - The restaurant's model combines multiple revenue streams, including electricity sales, food sales, and merchandise like limited edition burgers and toys [19]. Group 3: Market Implications - Tesla's restaurant challenges traditional dining concepts by merging dining with entertainment and charging, setting a new standard for customer experience [14][15]. - The innovative approach highlights the importance of creating engaging dining environments that resonate with younger consumers, who prioritize experience over mere food quality [20][22]. - The restaurant serves as a case study for the food industry, emphasizing the need for scene innovation to attract modern consumers [32][34].
“吃货的仪式感瞬间拉满!”北京烤鸭有了专属文创
Bei Jing Ri Bao Ke Hu Duan· 2025-07-23 11:38
7月23日, 转自:北京日报客户端 店员角色 演绎片鸭仪式,让顾客在互动中感受非遗。 本报记者 武亦彬摄 专属售卖 全聚德"北京烤鸭"系列文创产品正式亮相。 本报记者 武亦彬摄 北京烤鸭也有了自己的专属文创。7月23日,在全聚德和平门店,毛绒玩具售卖场景"好鸭好呀坊"上 线,引得许多游客围观购买。传统技艺与潮流文创破圈联动,让北京烤鸭这张美食名片焕发新生。 牌匾、微型片鸭车、枣木烤炉还原场景,店员角色演绎片鸭仪式,让顾客在互动中感受非遗。 本报记 者 武亦彬摄 店内毛绒 "好鸭好呀坊"微型售卖点,看上去像是百年前的老字号小铺,尽头的"枣木烤鸭炉"里挂着一排毛绒玩 具"烤鸭",两侧是毛绒质地的老字号楹联,前方则还原了一辆微型"片鸭车",店员正站在桌前,拿着毛 绒"片鸭刀"与顾客互动。 "您瞧瞧这鸭子,酥皮儿透着焦香,荷叶饼裹着京味儿——得嘞,给您包上福字油纸!"在"好鸭好呀 坊",店员"妞妞呀"正用京腔为顾客演绎毛绒烤鸭的"片制"仪式。百年烤鸭炉旁,挂着"福"字纹样的"好 的鸭"毛绒挂件摇晃着"嘎吱"作响,可爱的音效引得游客驻足围观。 来源:北京日报客户端 场景"好鸭好呀坊"率先在和平门店、前门店、王府井店上线 ...
校园配餐服务新国标出台 提高管理门槛筑牢安全底线
Xin Hua She· 2025-07-23 11:37
Core Points - The first national standard for campus meal delivery services, titled "Guidelines for the Management of Campus Meal Delivery Enterprises," has been released by the State Administration for Market Regulation, aiming to enhance management standards and ensure food safety [1][2]. Group 1: Standard Applicability and Definition - The standard applies to catering service providers that prepare and deliver meals for primary and secondary schools and kindergartens, excluding self-operated canteens and contractors [1]. - Campus meal delivery enterprises are defined as those that process and deliver meals based on orders without providing dining facilities [1]. Group 2: Food Safety Management - The standard requires the establishment of comprehensive food safety management, risk identification, and control systems, including dynamic management mechanisms for food safety risks [1][2]. - Specific requirements include recording the time of meal preparation, delivery, and the temperature of hot food before consumption, as well as ensuring that delivery personnel wear protective gear [1]. Group 3: Enhanced Monitoring and Transparency - The standard emphasizes the need for real-time monitoring and pre-warning systems, mandating the integration of facilities with "Internet + Bright Kitchen" systems and the display of relevant information in prominent locations [2]. - It aims to address shortcomings in the food safety regulatory chain and raises the management threshold for campus meal delivery services [2]. Group 4: Food Safety Responsibilities - The standard focuses on the implementation of food safety responsibilities among schools and catering units, including checks on food raw materials and risk prevention measures [2]. - It provides guidelines covering the entire process from menu and ingredient management to meal preparation, delivery, service evaluation, and emergency handling [2]. Group 5: Nutritional Education - The standard incorporates content related to food and nutrition information exchange, helping students enhance their knowledge of food safety and nutrition, which can benefit them throughout their lives [3].
特斯拉餐厅6小时狂赚4.7万美元,明年或将登陆上海
Sou Hu Cai Jing· 2025-07-23 08:48
Core Insights - Tesla has officially opened its first Supercharger restaurant, located on Hollywood's Route 66, operating 24/7 with over 250 dining seats and 80 V4 Supercharger stations available for non-Tesla vehicles, making it the largest urban Supercharger station globally [1] - The restaurant generated $47,000 in revenue within just 6 hours of operation, surpassing the daily revenue of a nearby McDonald's by 30% [1] - Elon Musk announced plans to replicate this restaurant model at highway networks and core cities globally if the initial location proves successful, with a site already reserved near Tesla's Shanghai factory for a future restaurant [1] Industry Context - Tesla's entry into the restaurant industry has been anticipated since 2017, with previous statements from former CTO JB Straubel and Elon Musk indicating interest in combining dining with the charging experience [3] - The strategic goal behind this initiative is to transform the charging wait time into a multifaceted experience that includes dining, movie watching, and socializing, thereby enhancing brand culture and customer engagement [3]
3年要开1万家外卖自营店,京东最新回应:已有7千人报名开发菜品
Di Yi Cai Jing· 2025-07-22 14:49
Core Insights - JD.com is launching a "Dish Partner" recruitment plan, investing 1 billion yuan to find partners for 1,000 signature dishes, aiming to establish 10,000 "Seven Fresh Kitchens" nationwide within three years [1] Group 1: Business Model and Strategy - The "Seven Fresh Kitchen" is positioned as a quality restaurant production platform, where JD.com will manage overall operations while partners focus on dish development [2] - As of now, nearly 7,000 applicants have registered, including brands like Jiahe Yipin and Ziyuan Baiwei Chicken [2] - The partnership model allows brand merchants or individual chefs to share in the profits from dish sales, while JD.com covers rent, labor, and operational costs [2][5] Group 2: Market Positioning and Pricing - The price range for individual dishes is set between 10 to 30 yuan, with JD.com aiming for low pricing while ensuring quality through its supply chain [5] - The "Seven Fresh Kitchen" adheres to JD.com's quality standards for restaurant partners, focusing on "takeaway only" models that have passed offline customer traffic tests [3] Group 3: Competitive Landscape - The model differentiates itself from competitors like Meituan's "Raccoon Canteen" by rejecting pre-prepared dishes and focusing on freshly cooked meals, appealing to health-conscious consumers [6] - JD.com aims to leverage supply chain integration and technology to create a competitive edge, addressing food safety concerns through "fresh cooking + transparent kitchen" [6] - The sustainability of this heavy asset model in high-frequency consumption scenarios remains a challenge for JD.com [6]
马斯克正式进军餐饮业
第一财经· 2025-07-22 14:38
Core Viewpoint - Tesla has officially opened its first Supercharger restaurant in Hollywood, California, which operates 24/7 and features 80 V4 supercharging stations available for non-Tesla vehicles [1][5]. Group 1: Restaurant Features and Offerings - The restaurant sells various Tesla-branded merchandise, including Optimus robot figurines and themed T-shirts [3]. - The design of the restaurant is inspired by 1950s car cinemas, featuring a silver curved shape resembling a parked UFO [4]. Group 2: Background and Future Plans - Elon Musk indicated that Tesla restaurants may appear in major cities and along long-distance routes at Supercharger stations in the future [5]. - The idea of Tesla entering the restaurant industry has been in discussion since 2017, with plans for a drive-in restaurant mentioned by former CTO JB Straubel [5]. - In May 2022, Tesla submitted a proposal to the Los Angeles government to open a 24-hour restaurant on Santa Monica Boulevard, which has now officially opened after delays [5].
马斯克餐厅,开了!有人排队13小时
Zhong Guo Ji Jin Bao· 2025-07-22 13:03
Core Insights - Tesla has officially opened its first restaurant in Hollywood, California, fulfilling a vision proposed by Elon Musk in 2018 [1][2] - The restaurant features 80 V4 Supercharger stations and two 45-foot LED movie screens, operating 24/7 [2] - The establishment is open to everyone, not just Tesla owners, and includes a humanoid robot, Optimus, serving snacks like popcorn and drinks [3] Summary by Sections - **Restaurant Features** - Located at 7001 Santa Monica Boulevard, the restaurant combines a retro 1950s style with modern elements [2][4] - Customers can enjoy exclusive menu items like the Cybertruck burger and hot dog, and purchase Tesla-themed merchandise [4] - A digital ordering system will be introduced, allowing customers to order from their cars, with food prepared based on their proximity [4] - **Future Expansion Plans** - Elon Musk indicated that if the restaurant performs well, Tesla plans to establish similar locations in major cities and at Supercharger sites globally [4][6]
特斯拉进军餐饮业
新华网财经· 2025-07-22 10:21
Core Viewpoint - Tesla is expanding into the restaurant industry with the opening of its first Supercharger restaurant in California, aiming to enhance customer experience during charging times and strengthen brand culture amidst declining vehicle sales [2][6]. Group 1: Restaurant Opening - Tesla's first Supercharger restaurant opened on July 22, located on Route 66 in Hollywood, California, operating 24/7 and featuring 80 V4 Supercharger stations available for non-Tesla vehicles [2]. - The restaurant offers various Tesla-branded merchandise, including Optimus robot figurines and themed T-shirts, and has outdoor movie screens for entertainment [4]. - The design of the restaurant is inspired by 1950s car cinemas, resembling a silver, curved spaceship, providing a unique dining and charging experience [4]. Group 2: Strategic Intent - The primary goal of establishing the restaurant is to transform the charging wait time into a multi-functional experience that includes dining, watching movies, and socializing, thereby enhancing convenience for vehicle owners [6]. - Tesla's entry into the restaurant sector has been anticipated since 2017, with previous statements from executives indicating plans for such ventures [4][5]. Group 3: Sales Performance - Tesla is facing significant challenges with declining sales, reporting a 13.5% year-over-year decrease in vehicle deliveries in Q2, with a total of 384,100 units delivered [6]. - In the first half of the year, Tesla delivered 720,800 vehicles, a reduction of approximately 13.3% compared to the previous year [6]. - For the first time in a decade, Tesla's global sales saw a decline in 2024, with total deliveries of 1.789 million units, down 1.1% from 2023 [7]. Group 4: New Product Launch - Tesla is set to launch a new six-seat Model Y L in China, aimed at stimulating consumer demand, positioned between the Model Y and Model X, with an expected price around 400,000 yuan [8].
狂砸10亿现金!京东招募“菜品合伙人”!
证券时报· 2025-07-22 08:19
Core Viewpoint - The traditional restaurant industry faces operational challenges due to high rent and labor costs, high commissions from traditional delivery platforms, and supply chain limitations that hinder scalable development. In response, JD has launched a "Dish Partner" recruitment program with a cash investment of 1 billion yuan to recruit partners for 1,000 signature dishes [1]. Group 1 - JD's new supply chain model allows partners to provide dish recipes and participate in development, while the "Qixian Xiaochu" platform handles cooking and quality control, offering sales through delivery and self-pickup [1]. - Successful partners can earn a guaranteed cash share of 1 million yuan per dish, with no cap on subsequent sales revenue [1]. - Over the next three years, JD plans to invest over 10 billion yuan to establish more than 10,000 "Qixian Xiaochu" locations nationwide, enabling partners to achieve scalable sales without upfront investment or labor costs [1]. Group 2 - Notable restaurant brands such as Fei Dazhu, Jiahe Yipin, Ziyan Baiwei Chicken, and Puda Shupanfan have already signed up to participate as initial candidate partners [2].
特斯拉餐厅来了
财联社· 2025-07-22 05:44
Core Viewpoint - Tesla has officially opened its long-anticipated restaurant in Hollywood, California, which combines a dining experience with a fast-charging station for electric vehicles [1][8]. Group 1: Restaurant Features - The Tesla restaurant is located at 7001 Santa Monica Boulevard in Los Angeles and offers classic meals such as burgers and hot dogs while providing charging facilities for Tesla drivers [3]. - The restaurant features 80 V4 supercharging stations and over 250 dining seats, along with large LED movie screens for entertainment [5]. - Tesla-branded merchandise, including Optimus robot figurines and themed T-shirts, is available for purchase at the restaurant [3]. Group 2: Historical Context - Elon Musk first announced the idea of a "drive-in rock restaurant" at a Tesla supercharging station in January 2018, and the company quickly applied for restaurant permits [7]. - The project faced delays over the years, with Musk only confirming the restaurant's opening in 2023 after a prolonged period of uncertainty [7][8]. Group 3: Future Plans - Musk has expressed interest in establishing more Tesla restaurants globally, contingent on the success of the Hollywood location [9].