（每 经） 回顾近年来的体育赛事，在"苏超"之前，"村超""村BA"已取得显著成功，带动当地旅游业实现爆发式 增长；端午节假期期间，以广东为代表的龙舟比赛，凭借其专业性和观赏性成为热点，也推动了相关产 业发展。然而，并非所有类似赛事都能复制这样的成功。比如"浙超"已发展近十年，"粤超"在2018年正 式升级为主客场赛制，但它们的知名度并不高；"村超"爆火后，部分地方效仿举办本地"村超"，也未能 引发轰动。 为何同样是赛事，结果却大相径庭？关键在于赛事是否满足了民众的真实需求。以"苏超"为例，2021年 江苏苏宁队解散后，江苏高水平足球赛事长期空缺，市场存在供给缺口；"比赛第一，友谊第十四"的口 号精准抓住了竞技体育的核心，契合了球迷对激烈竞争和精彩赛事的朴素需求；"散装江苏"的地域特 色，进一步加剧了比赛的竞争性，形成了独特的吸引力。 值得注意的是，这些有利条件一直存在，真正的难点在于如何将它们有效整合，转化为能够满足市场需 求、推动消费增长的有效供给。无论是"村超""村BA"还是"苏超"，政府"搭台"、民间"主演"的模式，贴 合市场真实需求的定位，结合地域特点放大活动效应的做法，都是它们成功的关键，这些经验 ...

Core Insights - The "Jiangsu Super League" (苏超) has gained significant popularity, attracting over 180,000 spectators since its inception on May 10, with an average attendance exceeding 10,000 per match, surpassing many professional leagues [1][2] - The league has successfully integrated local culture and sports, creating a strong social impact and enhancing community engagement [1][2] Group 1: Attendance and Engagement - The third round of the "Jiangsu Super League" attracted 15,669 fans to a single match, contributing to a total of over 90,000 attendees across six cities during the round [2] - The upcoming matches have seen all home tickets sold out, indicating high demand and interest in the league [2] Group 2: Economic Impact - Local businesses have reported a significant increase in revenue, with some vendors experiencing nearly double their usual income on match days [4] - The league has boosted local tourism, with hotel occupancy rates increasing by 20% to 30% and retail and dining sectors seeing a 15% to 25% rise in sales during match events [4][5] Group 3: Cultural Integration - The league has sparked a "meme competition" on social media, enhancing its visibility and engagement among fans [3] - Local governments and businesses have launched promotional activities linked to the league, such as discounts for ticket holders and themed products, further driving consumer interest [5][7] Group 4: Merchandise Sales - Merchandise related to the "Jiangsu Super League," including team jerseys and themed products, has seen a significant sales increase, with some items selling out rapidly [6][8] - A canvas bag featuring a popular local team has sold nearly 3,000 units within days of its launch, showcasing the league's influence on local commerce [7]

Core Viewpoint - The significance of gold medals in sports has evolved, reflecting a shift in national sentiment and the broader context of athletic achievement [5][8]. Group 1: Importance of Gold Medals - Gold medals symbolize the highest honor in an athlete's career, representing years of hard work and perseverance [4][5]. - The number of gold medals won is a key indicator of a nation's athletic strength, with China achieving a total of 303 gold medals in the Summer Olympics as of 2024 [4][6]. - The expansion of gold medal achievements into new sports showcases the growth and diversification of China's competitive sports landscape [4][6]. Group 2: Changing Perspectives on Gold Medals - The collective memory of past victories has shaped a national identity, with gold medals once seen as essential for national pride and confidence [5][8]. - The current generation exhibits a more relaxed attitude towards gold medals, valuing participation and effort over mere victory [5][8]. - The spirit of sportsmanship and respect for competitors has gained prominence, emphasizing the journey and personal growth over the final outcome [7][8]. Group 3: Growth of Sports Participation and Industry - The participation rate in sports has increased from 28.2% in 2007 to 37.2% in 2023, indicating a growing interest in physical fitness among the population [6]. - The sports industry in China is rapidly expanding, with a total scale nearing 3.7 trillion yuan in 2023 and significant growth in e-commerce sales of sports goods [6]. - Major international sporting events hosted in China, such as the Chengdu Universiade and Hangzhou Asian Games, highlight the country's growing influence in the global sports arena [7].

最近，"苏超"热度不断攀升。人红是非多，赛事也是如此。近日，网上有人发帖称：足协说要派人指导 运营，江苏足协直接搬出"这是文旅项目"当挡箭牌，明摆着不买账。 不过，这明显是谣言。江苏台记者向江苏有关部门核实此事，对方回复：没有的事，假的。中国足协也 表示，截至目前，从未提出过要去视察、指导"苏超"。 谣言背后往往有着微妙的社会心态。这个谣言得以传播，反映了一种担心，即行政之手过度介入，会 使"苏超"蓬勃的民间活力在条框束缚中枯萎。客观地说，这个心态不光针对中国足协、足球赛事，也针 对各行各业，是涉及各个部门的一种普遍现象。 这个担心是有道理的，它本质上反映了这样一个问题：如何在尊重群众自发性与行政规范之间达成平 衡，合理兼顾规范与发展、安全与自由？ 与此同时，仍然需要强调的是，任何事情都不可能穷尽风险，反过来说，组织者、个体、社会也要有自 己承担风险的意识，不能没出事的时候要求"不管"；出了事又一定要找个替罪羊来负责。 前段时间，云南哀牢山景区扩大了禁入范围，秦岭鳌太线多年前就被禁止徒步穿越，归根到底，这些高 度冒险的活动是无法完全避免风险的，风险也正是吸引人的因素。如果冒险的人不能自担风险，或者社 会不认为 ...

Group 1 - The event "Golden Snake Brings Good Fortune, Dragon Dance Across the Nation" is a national dragon boat competition held in Wushan, Chongqing, featuring 16 teams competing on the Danning River [1] - The opening ceremony included a performance by the Wushan County Cultural Center, showcasing local culture and customs, along with a traditional eye-dotting ceremony [1] - The competition atmosphere was heightened by the enthusiastic participation of spectators, culminating in the Two Rivers Iron Man Dragon Boat Team winning the championship, followed by Dachang Town Xianglongda Team and Fuling District Zhenxi Town Team as runners-up [1] Group 2 - The event was guided by the China Dragon Boat Association and organized by the Wushan County People's Government, with support from various local cultural and sports organizations [2]

在FIBA国际篮联发布的2025年3月最新世界排名中，委内瑞拉男篮位列第25位，中国男篮国家队位 列第30位。 目前，热身赛门票已在大麦网上架，票价从280元到1980元不等，预约人数超3.1万人。 截至6月10日下午4点52分，记者登录大麦小程序查看购票情况时发现，7月24日与7月25日19:30场 次内场VIP1980元这一档门票均已显示缺货登记，其余票档均有余量。 据悉，本次热身赛主要是为中国男篮备战将于8月5日-8月17日在沙特阿拉伯吉达举行的男篮亚洲 杯。在此前进行的抽签仪式上，中国男篮作为二档球队与东道主沙特阿拉伯男篮（一档）、约旦男篮 （三档）、印度男篮（四档）同处C组。 下个月，2025年中国男篮热身赛即将在杭州奥体中心体育馆打响，中国男篮将在"家门口"迎战委内 瑞拉男篮。万众期待中，6月10日下午1点14分，该项赛事正式开票。 此次热身赛是中国篮球协会主办的最高级别国家队赛事，也是中国男篮与南美劲旅在亚洲杯前的国 际对抗赛。 需要注意的是，中国篮球之队近日发布公告称，原定于2025年7月23日、25日在杭州举办的中国男 篮热身赛，调整至2025年7月24日、25日举办。 此次热身赛也是杭州奥 ...

Core Viewpoint - The "Su Super" football event has significantly boosted the capital market, with related stocks experiencing substantial gains since late May, leading to a surge in investor interest and market activity [1][3]. Group 1: Stock Performance - The "Su Super" concept stocks have seen a cumulative increase of over 17% since the end of May [1]. - "Gong Chuang Turf" has achieved a remarkable 7 consecutive trading days of gains, with its stock price rising by over 91% during this period, and a total market capitalization reaching 17.75 billion [3]. - The stock's trading volume has also surged, with a turnover rate of 14.13% [3]. Group 2: Market Dynamics - The stock price of "Gong Chuang Turf" has been influenced by heightened market sentiment, with significant increases in trading volume and price volatility [6][9]. - As of June 9, 2025, "Gong Chuang Turf" has a price-to-book ratio of 6.07, which is notably higher than the industry average [7]. - The stock has appeared on the "Dragon and Tiger List" three times due to significant price deviations [8]. Group 3: Event Impact - The "Su Super" event has attracted over 180,000 spectators, with attendance rates comparable to professional football leagues [12]. - The event has stimulated local tourism, with hotel bookings in host cities showing substantial year-on-year growth, such as a 150% increase in Huai'an [15][16]. - The rise of the "Su Super" event is part of a broader trend of integrating sports with tourism, enhancing local economies [17]. Group 4: Industry Outlook - The Chinese government has set ambitious goals for the football industry, aiming for a market size exceeding 2 trillion by 2025 [21]. - Recent policies have been introduced to support the development of the sports industry, including financial backing for sports infrastructure and equipment manufacturing [22]. - Analysts suggest that the sports event economy is likely to continue attracting capital, with a focus on companies that possess quality sports event IP and hosting capabilities [23].

真正让体育经济"热力爆棚"的，是全民健身的持续升温，是人们精神文化需求的不断升级。从"观 赛"到"消费"，从"运动"到"生活"，体育赛事给我们带来了快乐、活力，带来了昂扬向上的精气神，更 催生了万亿体育产业，为经济增长注入新动力。 当前，我国体育产业迎来高质量发展新机遇。我们要从供需两端着手，在"场景"上动脑筋、在"体验"上 做文章，让赛事流量不断转化为体育产业发展增量，让体育经济从"走红"到"长红"。 编审：伍刚 从竞技到经济，这本账怎么算？大家好，这里是晶采观察，我是央广网记者王晶。 从端午节期间的龙舟竞渡，到这几天火出圈的"苏超"（江苏省城市足球联赛），再到近期各类特色赛事 的密集举办，体育经济的带动作用逐步显现。竞技赛事带动体育消费持续升温，更让文旅市场又一 次"火"出新高度。从"参加一场赛"到"玩遍一座城"，商旅文体健等多元业态相融合的发展潜力被进一步 激发。有网友称："跟着比赛去旅行的城市名单，越来越长。" 除了"体育+"让文旅跨界融合，这波体育消费热，还有不少新特点和潮玩法。就拿"赛事供给"的精度与 广度来说，多地下了不少功夫。譬如，端午假期3天时间里，仅上海徐汇商圈就有16场体育赛事密集进 驻 ...

2025.06. 10 本文字数：1983，阅读时长大约3分钟 作者 | 第一财经 钱童心 彻底改变运动员训练方式 今年3月，苏州发布了《苏州市加快发展AI芯片产业的若干措施（征求意见稿）》，支持AI芯片企业 积极参与政务服务、交通、环卫、公共安全、教育、医疗健康等领域应用，加快AI芯片产品新技术迭 代、新产品应用、新场景落地，培育打造具有典型意义的标杆案例。 据介绍，此次苏州市人工智能协会将围绕足球训练、健康管理、比赛战术等领域，重点征集智能训练 辅助、运动员健康管理、比赛战术优化等领域的AI解决方案，具体涉及基于计算机视觉的运动姿态分 析系统、智能训练数据采集与分析平台、个性化训练方案生成系统；运动损伤风险预测系统、运动员 体能智能监测设备、康复训练智能评估和指导系统；对手数据分析与战术模拟系统、实时比赛决策辅 助工具、智能赛后复盘分析平台。 根据要求，创新产品及解决方案需具备实际落地应用条件，能够在2025江苏省城市足球联赛赛季结 束前完成部署并投入使用。据介绍，2025年江苏省城市足球联赛赛程从5月10日持续至11月2日， 这对于部署效率是一大考验。 人工智能正在对全球体育产业产生颠覆性的影响，并彻底 ...

对于时尚品牌创新行动，《方案》提出，打造全球首发中心。支持商圈商街商场改造提升，鼓励商业运 营主体积极吸引全球优质品牌在京设立首店、旗舰店、创新概念店，培育本土时尚定制品牌，支持时尚 品牌在京设立研发设计中心和地区总部。 ● 本报记者 熊彦莎 北京市商务局官网6月9日消息，北京市商务局等四部门印发《北京市扩大时尚消费专项行动方案》（以 下简称《方案》），提出六方面21项举措。包括鼓励商业运营主体积极吸引全球优质品牌在京设立首 店、旗舰店、创新概念店；鼓励老字号与知名IP跨界合作；鼓励医疗美容项目扩产和医疗美容产品研发 创新；鼓励企业积极应用虚拟现实、人工智能、元宇宙等新技术，创新推出VR购物、AR试穿、虚拟模 特、元宇宙体验等时尚消费场景。 《方案》既体现了优化时尚消费供给的工作举措，彰显了城市时尚魅力，也体现了提升消费体验、扩大 时尚消费需求的具体落脚点，涵盖文商旅体科等各领域，为社会公众提供了一份"可观、可感、可及"的 时尚消费和时尚生活指南。 打造全球首发中心 推出VR购物等时尚消费场景 对于时尚产业赋能行动，《方案》提出，强化时尚设计引领。培育创新设计应用生态，推动"设计+人 工智能"专项行动，鼓励工 ...