曲江食用菌、乐昌马蹄、长坝沙田柚等韶关特色广货同步亮相，商家推出"红超专场8折""买二送一"等 优惠，特色小吃广受青睐，带动现场消费持续升温。这些广货依托产学研融合优势与标准化生产，既扎 根本土，更借助"广货行天下"行动走向全国。部分农产品已远销欧洲，成为村民增收的"致富伞"。 本次年货节持续至2月16日，后续还将推出兰花DIY、非遗展演等活动。韶关正深化"赛事+文旅+消 费"融合模式，以红超赛事为纽带，串联本土物产与山水民俗资源，让赛事流量转化为消费增量。此次 跨界实践，不仅彰显了"红三角"地区区域协同活力，更推动广货借体育风口拓宽传播与销售渠道，以赛 兴城、以货旺市，为"广货行天下"书写"红三角"地区协同发展的新春篇章。 为最大化释放赛事流量价值，韶关推出多项配套举措激活消费：开通球迷专列、调配15辆爱心接驳车， 增设免费停车位，并设志愿者全程引导服务；推出"一张球票，畅游韶关"活动，持票可免费游览丹霞 山、云门山等景区，推动"票根经济"落地。这些举措既提升了观赛体验，更引导跨区域客流走进韶关、 消费广货。 赛场之外，西河全民健身广场的年货节人气爆棚，170个特色展位中，28个兰花专属展位成为焦点。翁 源 ...

转自：中华工商时报 2026年江苏省城市足球联赛（简称"苏超"）商务方案日前发布，在敲定24家官方合作伙伴的同时，推出 小微企业专项遴选计划，为各地通过特色产业资源优化民营经济发展环境、激发经营主体活力提供了极 具价值的江苏探索。 长期以来，小微经营主体普遍面临营销预算有限、高端传播渠道匮乏、品牌曝光机会稀缺的发展痛点， 即便有品牌升级的需求，也难以切入体育赛事这类高价值传播场景。本届苏超打破体育赛事赞助领域 的"规模壁垒"，设置5万元的省级赞助门槛、各设区市不高于5万元的赛区赞助门槛，同时划定省级32 家、各赛区2家的遴选规模，让街头小店、本土小微商户能以"小投入"登上省级体育IP的舞台。公证摇 号的方式更保障了各类经营主体平等参与，让体育产业红利真正下沉至民营经济最基层。 （来源：中华工商时报） 苏超赛事推动形成了大中小微企业融通发展的良好生态。今年苏超构建起"大企业引领、骨干企业支 撑、小微经营主体参与"的赞助体系，江苏银行、苏豪控股等本土大企业提供核心支撑，海澜之家等骨 干企业提升赛事影响力，小微经营主体则注入了本土烟火气。大企业品牌优势与小微经营主体本土优势 互补，既助力小微经营主体触达本地消费群体 ...

03:09 【简介】2026"萨马兰奇杯"亚洲篮球大师邀请赛2月1日至6日在福建省晋江市举行。 作为"晋江经验"的鲜活样本，这座城市依托超4000亿元的体育产业集群，成功将热爱转化为生产力。通 过"产业反哺赛场"的独特模式，晋江完成了从"会打球的工厂"到"会办赛的城市"的精彩跃迁，让"晋江 制造"成为了支撑体育梦想的最强后盾。 随着2026"萨马兰奇杯"亚洲篮球大师邀请赛的举办，这座城市正以一道"穿过穹顶也穿过时间"的弧线， 将名字"写在更远的坐标上"。 一颗篮球，串联起过去与未来，也连接着泥土与梦想。在福建晋江，我们看到了篮球最质朴的模样：这 里信奉"人人皆可上场"，把"村赛"过成了生活。从田埂间的肆意奔跑，到职业赛场的精准投射，晋江用 完善的青训梯队和场地设施，为每一个篮球少年铺就了"通向更好方向"的成长之路。 ...

武汉世预赛，中国女篮将向世界杯正赛名额发起最后冲刺。同组的比利时队作为欧洲杯冠军，已提前锁 定了一个世界杯席位，这意味着中国队实际上是与巴西、捷克、马里、南苏丹四队争夺该组另外三个出 线名额。若中国女篮能以小组前三身份出线，即可直通9月4日至13日在德国柏林举行的世界杯正赛。 2026年国际篮联女篮世界杯预选赛将于3月11日至17日在武汉举行。武汉赛区日前发布信息，公布了五 个比赛日的竞赛日程。 赛程显示，中国女篮将先后面对马里队、比利时队、南苏丹队、捷克队和巴西队，比赛时间都是19点30 分黄金时间，方便球迷到场观赛，也为赛事收视提升创造条件。另外，比赛地点也已确定，为武汉体育 中心体育馆。目前，赛事购票通道也已上线，中国队比赛单场门票为180元至780元共六档价格，非中国 队比赛门票最低为单场80元。 为了备战此次世预赛，中国女篮已于1月4日开始集训，并安排了密集的热身赛计划。在2月7日和11日分 别在合肥与银川对阵国际联队，3月4日和6日于长沙与巴西队进行两场热身赛，紧接着于3月8日在武汉 与捷克队再赛一场。这些比赛的核心目的就是模拟实战，让年轻队员尽快适应国际比赛的对抗强度和节 奏，为武汉的世预赛做足 ...

Group 1: Sports and Fitness Initiatives - The Tianjin Sports Bureau is responsible for enhancing community fitness facilities and organizing events such as the "Tianjin City Mass Fitness Health Games" and the Tianjin Marathon in 2025 [1] - In the past year, the Sports Bureau updated 1,000 community fitness parks, built 80 new outdoor micro-fitness areas, and established 20 community gyms to meet residents' daily activity needs [1] - The Tianjin Marathon held on October 26, 2025, saw 33,000 runners complete the race, showcasing the city's image and facilitating cultural exchange [1] Group 2: Cultural and Artistic Initiatives - The Tianjin Cultural and Tourism Bureau is conducting three main initiatives: a season of classic performances, the 10th Tianjin Citizen Cultural Arts Festival, and traditional holiday activities in museums [2] - A total of 249 performances have been organized, offering discounts of 30% to 90% for citizens using the Cultural Benefit Card [2] - The upcoming Spring Festival will feature a variety of performances, including traditional operas and modern dance, enriching the cultural life of the community [2]

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index over the next 6-12 months [13]. Core Insights - The report highlights the recent policy benefits in the service consumption sector, emphasizing the importance of optimizing and expanding service supply to foster new growth points in service consumption. The government's plan includes 12 measures across key and potential areas, aiming to enhance service quality and support economic development [1][3]. - The focus on supply-side structural reforms is expected to stimulate both short-term and long-term consumer demand, promoting a virtuous cycle of employment, income, and consumption, thereby providing long-term support for economic growth [3][7]. - Key areas of focus include transportation, domestic services, cultural tourism, and sports events, with potential areas such as performance services and experiential consumption also highlighted for their growth potential [3][7]. Summary by Relevant Sections Policy Support Areas - The report outlines three main policy support areas with twelve specific measures, including: 1. Transportation services aimed at integrating tourism and enhancing service quality [7]. 2. Domestic services focusing on innovation and skill training [7]. 3. Cultural tourism services that encourage infrastructure development and enhance consumer experiences [7]. Potential Growth Areas - The report identifies potential growth areas such as performance services, sports events, and experiential consumption, which are expected to drive demand in related sectors like accommodation and dining [3][7]. Financial and Structural Support - The report emphasizes the need for a robust support system, including the establishment of standards, credit building, and financial backing to ensure the stable development of service consumption [3][7].

转自：扬子晚报 日前，国务院办公厅正式印发《加快培育服务消费新增长点工作方案》（以下简称《方案》），其中专 门针对体育赛事服务优化提出相关具体要求，明确了分级分类管理、扩大赛事供给、强化市场化培育等 核心方向，为全国体育赛事高质量发展指明路径。江苏迅速响应国家号召，第一时间对接政策要求，将 国家部署与本土体育赛事发展特色深度融合，精准发力优化服务供给、破解发展难题，切实释放体育消 费潜力，推动全省体育赛事服务提质增效，让政策红利真正惠及群众。 《方案》明确要求，赛场治安缓冲区容量原则上不超过可用座位数的10%，同时按赛事规模、风险等级 分级分类制定安全标准，坚决避免"一刀切"管理，着力提升体育场馆利用率。这一调整对体育氛围浓厚 的江苏而言，有着极强的现实意义。上赛季，江苏省城市足球联赛（简称"苏超"）迎来爆发式增长，多 数场次票源紧张，部分热门场次抢票成功率不足3%，不少球迷因一票难求只能通过线上直播观看赛 事。随着政策落地，新赛季"苏超"各主场有望将严格按照新规核算观赛席位，释放更多观赛名额，让更 多江苏球迷能够走进赛场，近距离感受本土足球赛事的激情与魅力。 赛事供给方面，《方案》提出"引进来"与"本土化" ...

30日晚，"浙BA"总决赛首战在杭州拱墅运河体育公园体育馆打响，杭州队主场迎战丽水队。 根据组委会发布的赛程，"浙BA"总决赛采取五场三胜制，下一场比赛将于2月1日在丽水体育中心 体育馆举行。（记者 林婧 杨渐） 湿冷的冬雨难消现场球迷的热情。"丽水，必胜！""杭州西湖，一统江湖！"看台上，双方球迷的助 威声震耳欲聋。 "从小组赛到总决赛，场场不落，每一场球，我都在现场。"球迷郑先生身穿的助威服上布满了丽水 队球员的签名。"丽水队实力很强，球风也很顽强，这场比赛不好打。"杭州队球迷陈雪华用力挥舞着手 中的助威旗帜说，"相信杭州队能够卸下包袱、顶住压力。" 比赛一开始，双方就打得十分激烈。最终，杭州队以70比68获得总决赛第一场比赛的胜利。 ...

Group 1 - The core focus for 2026 is on high-level events, outdoor events, youth events, and mass participation events, aiming to attract over 30 million participants and spectators throughout the year [1][2] - In 2025, the province hosted 10,485 sports events, a year-on-year increase of 120.27%, attracting 25.89 million participants and spectators, which is a 137.26% increase, and generating consumption exceeding 48.878 billion yuan, up 201.72% [1][2] - The outdoor sports sector is thriving, with the "Outdoor in Hebei" brand being promoted and five major outdoor recreational scenarios introduced, leading to three cities being recognized as national "high-quality outdoor sports destinations" [1][2] Group 2 - The strategy includes enhancing the event economy, outdoor economy, and ice and snow economy, with a focus on creating diverse sports-related business scenarios [2] - The development of outdoor sports brands such as "Sports Together" and "Great Outdoor Places" is emphasized, along with support for cities to accelerate the establishment of national outdoor sports destinations [2] - The promotion of ice and snow sports is aimed at invigorating the ice and snow economy, with initiatives to integrate ice and snow activities into schools and a cumulative total of over 3.8 million people receiving skiing (ice) certification [2]

Core Insights - The Lacey City Basketball League (Lai BA) in the summer of 2025 attracted 84 teams and over 1,000 athletes, with offline audience attendance exceeding 150,000 and online topic views surpassing 10 million [1] Group 1 - The Lacey City Sports Center achieved significant recognition by winning two prestigious honors: "Shandong Province Sports Consumption and Event Economy Pilot City" and "National Advanced Unit for Mass Sports for the 2021-2024 period" [1] - The event marked a leap in event capability, integration development, and improvement in public welfare [1] - The successful execution of the league reflects the effective efforts of the city in enhancing sports engagement and community involvement [1]