Workflow
体育赛事
icon
Search documents
年终策划|成长与蜕变2025中国体育关键词
Xin Lang Cai Jing· 2025-12-31 04:29
来源:工人日报 中国体育多元发展 本报记者 莫荞菲 2025年8月,第12届世界运动会(以下简称"世运会")的聚光灯在成都点亮。这是中国大陆首次举办世 运会这项代表世界非奥项目最高水平的体育赛事。本次赛事也成为一个窗口,推动中国体育朝着多元均 衡、全民共享的方向转变。 本届世运会共有来自116个国家和地区的6679名运动员、随队官员和技术官员参加,参赛规模创世运会 历史新高。中国体育代表团夺得36金、17银、11铜共64枚奖牌,金牌、奖牌总数均创历史新高,首次位 居金牌榜和奖牌榜第一,创造我国参加世运会的历史最好成绩。 在本届世运会设置的34个大项、60个分项中,中国体育代表团在18个分项上获得金牌,我国获得世运会 金牌的分项由此前累计的14个增加至23个。其中,中国队在攀岩女子速度接力、蹼泳女子4×50米接力 两个项目中创世界纪录,自由式轮滑男子速度过桩等5个项目包揽冠亚军,武术、攀岩、健美操、霹雳 舞、自由式轮滑每个参赛小项都获奖牌,充分展现出我国非奥项目竞技水平的跃升。 世运会历来是奥运项目的"孵化器"。本届赛事设置的攀岩、腰旗橄榄球、垒球、壁球等项目,已确定成 为2028年洛杉矶奥运会正式比赛项目。与 ...
演出赛事场景扩围 “第二现场”的乘数效应
Bei Jing Shang Bao· 2025-12-31 02:26
Core Insights - The "Second Venue" initiative in cultural performances and sports events is rapidly expanding, breaking traditional venue boundaries and enhancing consumer experiences through immersive technology [1][4][10] Group 1: Cultural Performances - The National Centre for the Performing Arts has completed four high-level live broadcasts this year, reaching over 80,000 viewers across all provincial administrative regions in China and even extending to Malaysia [2][8] - The "Second Venue" project aims to create a collaborative network with over 200 theaters and cinemas nationwide, promoting resource sharing and sustainable development [2][3] - The integration of advanced technologies such as 4K, 5G, and XR virtual production is enhancing the quality of live broadcasts, providing audiences with a unique viewing experience that can surpass traditional live performances [5][6] Group 2: Sports Events - The 2025 China Open introduced the "Open Live Second Venue," featuring 12 unique viewing points, including flagship locations in major commercial areas, enhancing fan engagement and driving local economic growth [3][8] - The "Second Venue" model effectively transforms sports events into broader cultural experiences, generating significant economic and social benefits through increased consumer spending in surrounding areas [9][10] - Data indicates that the cultural performance market in China is expected to reach 520 billion yuan, while sports events are projected to drive over 90 billion yuan in consumption, highlighting the strong growth potential of the "Second Venue" model [8][11] Group 3: Technology and Innovation - The success of the "Second Venue" relies heavily on technological advancements that enhance the immersive experience and operational efficiency, including the use of high-performance encoding and cloud broadcasting systems [6][7] - The integration of digital technologies is not only improving the cultural industry's scalability and professionalism but also contributing to GDP growth and job creation [7][10] - The ongoing development of the "Second Venue" is expected to shift cultural and sports consumption from isolated events to a more integrated ecosystem, fostering long-term economic benefits [10][11]
演出大展赛事轮番呈现 元旦春节元宵三节连过 “跨年迎新季”全面启动
Jie Fang Ri Bao· 2025-12-31 01:47
记者 吴卫群 百场重点促消费活动共分六大主题:商圈寻马迎春季,以生肖"马"为主线,通过新玩法串联商圈文 旅商体展消费新场景,推出"寻马送福"活动。新春美食季,将启动上海环球美食汇活动,第一季重点聚 焦欧陆风味美食主题,包括意大利美食美酒嘉年华、希腊美食市集、西班牙美食美酒节等。商品换新 季,继续组织实施国家消费品以旧换新政策。入境消费赠礼季,集中推出入境旅客离境退税赠礼、持外 卡消费立减、中医文化消费打卡体验等活动。年货好物季,聚焦年夜饭、年货采购及新年礼赠等消费场 景,推出百家老字号企业系列促消费活动。夜游夜赏季,聚焦5个夜间经济人气地标,推出主题光影装 置,开展夜间看戏、玩雪、赏灯、游园、观展等五大特色活动。 记者从昨天举行的市政府新闻发布会获悉,即日起至2026年3月3日,横跨元旦、春节与元宵三大节 点的上海"跨年迎新季"文旅商体展联动活动全面启动。其中,元旦期间将呈现300余项特色活动,包括 文艺演出132场、演唱会13场,以及文博美术展134场;春节长假,将有近400项特色活动,包括文艺演 出120余场、多场演唱会和近60场大展。此外,还有19场全国级以上的体育赛事。 此外,即日起至2026年3月初 ...
探新 体育成点燃消费“新能源”
Sou Hu Cai Jing· 2025-12-30 22:10
Core Insights - In 2025, sports events in Beijing are expected to significantly integrate into daily life, driving cross-sector consumption growth and becoming a new engine for high-quality urban development [1][7] Group 1: Sports as a Lifestyle - Sports participation is evolving into a lifestyle choice, with activities like watching and participating in events becoming integral to leisure and social interactions [3][5] - Events such as the China Open and WTT Grand Slam attract not only sports enthusiasts but also casual visitors who engage in surrounding activities, enhancing the overall experience [3][5] Group 2: Economic Impact of Sports - Sports events are becoming major drivers of tourism, with significant ticket sales and visitor numbers contributing to local economies; for instance, the WTT Grand Slam and China Open generated ticket revenues of 88 million yuan each [5][6] - The integration of sports with tourism and local attractions leads to increased spending in various sectors, including dining and retail, with the Asia Olympic Business District seeing 622 million visitors and 9.77 billion yuan in consumption during the China Open [6][7] Group 3: Changing Perceptions of Sports - The perception of sports is shifting from mere competition to encompassing social, recreational, and self-fulfillment aspects, driven by rising disposable incomes and changing consumer attitudes [7][8] - Government initiatives and strategic planning are crucial in promoting sports participation and creating innovative consumption scenarios, further embedding sports into the fabric of urban life [7][8] Group 4: Future of the Sports Industry - The Chinese sports industry is projected to exceed 7 trillion yuan by 2030, highlighting its role as a key driver of consumption and economic growth [7][8] - Sports are also seen as a catalyst for infrastructure development and urban image enhancement, fostering integration with culture, tourism, and technology [8]
东安湖玩转“赛演新经济”
Xin Lang Cai Jing· 2025-12-30 18:07
Core Insights - The article highlights the economic impact of events like concerts and sports competitions in Longquanyi District, Chengdu, showcasing how these events drive significant consumer spending and tourism growth [6][8]. Group 1: Event-Driven Economic Growth - Longquanyi District has hosted 51 large concerts, attracting over 1 million attendees and generating ticket revenue exceeding 800 million yuan, which has led to a total consumption of over 5.5 billion yuan in related sectors [6]. - The district's strategy involves transforming venues into comprehensive entertainment complexes, ensuring continuous content availability to maximize consumer engagement [7]. Group 2: Tourism and Consumer Spending - During the 2025 National Day and Mid-Autumn Festival, Longquanyi received 2.27 million tourists, achieving a tourism revenue of 1.636 billion yuan, marking the highest visitor numbers for the holiday [8]. - The integration of high-profile events with local cultural resources has created a "ticket-root economy," enhancing the overall tourism experience and encouraging visitors to explore beyond the events [8]. Group 3: Year-Round Engagement Strategies - Longquanyi is shifting from seasonal events to year-round offerings, developing a brand around local agricultural products and promoting diverse experiences that link events with local culture [9]. - The district is also focusing on winter indoor sports and cultural experiences to maintain visitor interest throughout the year, aiming to create a vibrant and sustainable tourism ecosystem [9][10]. Group 4: Urban Development and Consumer Experience - The district is enhancing urban areas like Luodai Ancient Town and Peach Blossom Street to foster new consumption scenes, including night markets and cultural exhibitions, thereby creating a continuous cycle of consumer engagement [10]. - The goal is to establish Longquanyi as a dynamic city that remains lively and appealing, integrating events with the local lifestyle and environment [10].
文化演出、体育赛事场景扩围 “第二现场”体验与消费的乘数效应
Bei Jing Shang Bao· 2025-12-30 11:48
Core Insights - The "Second Venue" concept is rapidly expanding in cultural performances and sports events, breaking traditional venue boundaries and enhancing consumer experiences through immersive technology [1][3][4] Group 1: Cultural Performances - The National Centre for the Performing Arts has completed four high-level live broadcasts this year, reaching over 80,000 viewers across all provincial administrative regions in China, including a significant international broadcast to Malaysia [3][9] - The "Second Venue" initiative collaborates with over 200 theaters and cinemas nationwide, aiming for sustainable development and resource cooperation to achieve a vision of "hundreds of cities, thousands of screens, shared globally" [3][4] - The integration of advanced technologies such as 4K, 5G, and XR virtual production enhances the immersive experience and operational efficiency of live broadcasts [6][8] Group 2: Sports Events - The 2025 China Open introduced the "Open Live Second Venue," featuring 12 unique viewing points, including flagship locations in major urban areas, enhancing fan engagement and driving local economic growth [4][10] - The "Second Venue" model effectively connects cultural and sports events, creating a closed-loop of viewing, interaction, and consumption, which stimulates secondary spending in related sectors like dining and retail [5][9] - The model has shown significant economic impact, with the China Open attracting approximately 2.2 million participants and boosting local hotel occupancy and consumer spending during the event [10][11] Group 3: Economic Impact - The cultural performance market in China is projected to reach 520 billion yuan, while sports events are expected to drive over 90 billion yuan in consumption, with the "Second Venue" acting as a key growth driver [9][10] - The "Second Venue" approach is anticipated to transform cultural and sports consumption from "single-point" to "ecological" consumption, promoting a long-term mechanism of content-driven engagement and industry linkage [11][12] - By 2030, the "Second Venue" is expected to account for 25% of total cultural and sports consumption, becoming a new growth engine for high-quality industry development [11]
2025年青岛市十大体育新闻发布 体育强市建设迈上新台阶
Zhong Guo Xin Wen Wang· 2025-12-30 09:44
Core Insights - Qingdao has made significant advancements in sports development, achieving notable rankings and accomplishments in various sports events and initiatives Group 1: Achievements in Competitive Sports - Qingdao ranked first among vice-provincial cities in the 15th National Games, winning 26 gold, 14 silver, and 19 bronze medals, contributing to Shandong's overall success with 49 golds [3] - Qingdao athletes excelled in the first Youth Athletics Games, securing 5 gold, 4 silver, and 3 bronze medals, leading among vice-provincial cities [8] - Qingdao's participation in the Asian Winter Games resulted in 1 gold, 1 silver, and 1 bronze medal, marking a historic achievement for the city [7] Group 2: Recognition and Rankings - Qingdao was recognized as the top city in the national football development assessment, affirming its commitment to revitalizing urban football [4] - The city advanced to 7th place in the 2025 China Sports City Index, improving by 6 positions from the previous year [4] - Qingdao Sports Association was awarded the title of "National Advanced Collective in the Sports System," highlighting its contributions to sports development [10] Group 3: Infrastructure and Events - Qingdao hosted 85 international and national sports events in 2025, showcasing its vibrant sports culture and attracting over 600,000 spectators [6] - The completion of the Fushan National Fitness Center marks a significant enhancement in public sports facilities, contributing to the city's fitness infrastructure [10] - Qingdao successfully established top-tier professional clubs in football, basketball, and volleyball, achieving a historic balance in these major sports [6] Group 4: Outdoor Sports Development - Qingdao was selected as one of the first high-quality outdoor sports destination construction areas, receiving support for developing a comprehensive outdoor sports ecosystem [10]
中信银行长沙分行赋能“湘超”点燃“赛事经济”
Chang Sha Wan Bao· 2025-12-30 06:55
中信银行长沙分行自2012年与湖南省体育产业集团开启合作以来,积极响应政策号召,将体育产业列为重点服务 领域,深入调研体育产业发展特点及产业链需求,以"融资+融智"模式构建全周期服务体系,为湖南省体育产业集 团提供授信支持、交易结算、资金归集等全方位的金融服务方案,实现从单一信贷支持到生态级服务赋能,进一 步加深与湖南省体育产业集团战略合作基础,以金融创新赋能实体经济,以金融引擎为体育产业发展注入澎湃动 能。 创新场景融合,为提振消费再添"一把火" 中信银行长沙分行积极落实促消费举措,联动湘潭、郴州、邵阳等二级分行,以湘超联赛各大赛事站点为依托, 带来赛事保障、应援装备、金融产品和知识普及等服务礼包,在为赛事注入金融活力的同时,把优质金融服务送 到群众身边,激发赛事消费热情,将"湘超"流量转化为消费增量。 长沙晚报掌上长沙12月30日讯(全媒体记者 陈星源 通讯员 王仕伸 毕竞)随着湘超联赛火爆出圈带来品牌效应和 流量价值,一种以体育为纽带、深度融合文体旅的新模式正在浮现,为湖南省提振消费、促进发展注入了新的活 力与魅力。 作为湘超联赛奖项冠名合作伙伴,中信银行长沙分行紧抓"赛事经济"机遇,与湖南省足球协会超 ...
光影见证!我们的2025
Nei Meng Gu Ri Bao· 2025-12-30 04:19
转自:草原云 光阴镌刻年轮,镜头见证变迁。在"十四五"圆满收官与"十五五"扬帆启新的历史交汇点,2025年是内蒙 古奋力拼搏的关键一年。这一年,我们用镜头记录"蓝图愿景"转向"落地生根",用快门定格城市的发 展、生态的美丽、拼搏的热爱、生活的温暖、烟火的韵味,用影像传递这片土地的壮阔与深情。回顾 2025,那些光与影的故事,已串联成内蒙古高质量发展的生动注脚。 活力2025 这一年,我们看见发展的脉搏在强劲跳动。 宜居城市建设让城市更宜居、人民更幸福,传统产业转型升级步伐坚定,新能源全产业链建设提速增 效,重大项目建设热火朝天。中欧班列呼啸而过,向北开放前沿地位愈加凸显,"朋友圈"越扩越大,内 蒙古焕发勃勃生机。 4月24日17时17分,搭载神舟二十号载人飞船的长征二号F遥二十运载火箭在内蒙古阿拉善盟额济纳旗 境内的东风航天城点火发射。 7月30日,内蒙古自治区第十一届少数民族传统体育运动会民族大联欢在赤峰市举行。 7月17日,第九届内蒙古自治区文化产业博览交易会在内蒙古国际会展中心拉开帷幕。 8月25日,第五届中国-蒙古国博览会在呼和浩特开幕。 8月14日,在位于包头市石拐区的内蒙古风渡新材料有限公司生产车 ...
体坛联播|罗马升至意甲第四,洛夫顿爆发助上海男篮四连胜
Xin Lang Cai Jing· 2025-12-30 00:07
Group 1 - Roma achieved a 3-1 victory over Genoa, moving up to fourth place in Serie A with 33 points, while Genoa remains in 17th place with 14 points [3] - Sule scored the opening goal for Roma, marking his 10th goal in Serie A, making him the third foreign player under 23 to reach double digits for the club [3] - Roma's win against Genoa is part of a successful year, with the team winning 26 matches in Serie A, the fourth time in history they have surpassed 25 wins in a calendar year [3] Group 2 - Shanghai Jiushi defeated Beijing Beikong 90-70, marking their fourth consecutive win in the league [5] - Loveton had a standout performance with 18 points, 10 rebounds, and 5 assists, contributing significantly to the team's victory [6] - The match showcased Shanghai's strong defense and effective scoring, leading to a significant advantage over Beijing Beikong [6] Group 3 - Morocco secured the top position in their group after a 3-0 win against Zambia, marking their advancement to the knockout stage of the Africa Cup of Nations [8] - The team scored a total of 6 goals in the group stage, the highest since 2008, and has now qualified for the knockout stage for five consecutive tournaments [9] - Coach Regregui's leadership has been pivotal, as he has led the team to success in multiple international competitions [9] Group 4 - Egypt finished the group stage of the Africa Cup of Nations unbeaten, securing the top spot in their group after a 0-0 draw with Angola [11] - The match saw limited scoring opportunities, with notable performances from both teams but ultimately no goals [11] - South Africa advanced as the second team from the group after a 3-2 victory over Zimbabwe [12] Group 5 - The Chinese Women's Basketball Association (WCBA) announced new salary regulations aimed at promoting talent mobility and enhancing league vitality [17] - The salary cap for domestic players is set at 10.8 million yuan, while foreign players will have a cap of 100,000 USD [17] - The regulations will be trialed in the 2025-2026 season before full implementation in 2026-2027 [17] Group 6 - The draw for the finals of the Chinese Badminton Club Super League was held, with the semifinals set for January 1, 2026 [19] - The league features 8 clubs and has adopted a new scoring system to align with international standards [19] - The top four teams from the regular season have advanced to the finals, while the bottom team faced relegation [19]