OTA 赛道生变局，行业竞争格局推演与分析 20250612 摘要 京东加码本地生活服务，意在通过外卖、闪购等业务拓展版图，与美团 竞争，并利用酒旅业务提升利润空间，而非直接对抗携程，初期或通过 价格补贴切入市场。 字节跳动旅游业务受限，因其内容电商模式难以满足大交通业务的需求 量级，且住宿预订在价格和房态上缺乏优势。京东优势在于用户属性相 对高端。 美团在中低端酒店市场占据主导地位，与万豪合作旨在吸引年轻化流量， 但用户消费能力限制了其在高端市场的突破。美团佣金率稳定，通过流 量优势提升竞争力。 OTA 平台市场份额稳定，价格敏感用户多平台比价。短期补贴可能引发 跟进，但长期来看补贴力度将趋于稳定，单纯补贴对产业链不具持续性。 携程品牌心智成熟，用户粘性强，客单价高，产品和服务质量高，供应 链管理能力强，自营业务效率高，这些是其难以被复制的核心竞争力。 同程旅行与美团在用户群体和中低星酒店市场竞争激烈，依赖携程供应， 通过价格补贴和会员权益维稳。同城发力度假和出境业务，预计将有较 高增长。 飞猪在 OTA 竞争中表现相对较弱，面临供给缺失和价格竞争力不足的问 题，主要依赖高德提供流量支持，市场份额有所下降。 ...

以下文章来源于中国企业家杂志 ，作者李艳艳 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 瞄准"酒旅"，攻打OTA命门。 来源：中国企业家杂志 记者： 李艳艳 编辑 ：张晓迪 平静已久的 OTA （在线旅游）市场 再起波澜。 近期，有消息称，京东正以 3 倍薪资从携程、美团、飞猪、同程 等平台 大规模 " 挖角 " 酒 旅人才，并主打 " 零捆绑、透明价 " + 补贴 策略， 此举被 业内 理解为 " 直指携程、美团 盈利核心 " 。 还有业界人士推测，京东 "明攻外卖、暗抢酒旅 " ，企图 " 用高频外卖引 流，靠高利润酒旅赚钱 " 。 截至发稿，京东 、 美团 和携程 官方层面对此暂无回应。 但 今年以来 ， 京东 在 外卖 行业 的高调入局和强势出击，让外界很难忽略它在本地生活领 域的一举一动。 业界普遍猜测，京东此番 " 加码 " 酒旅，或将复制外卖业务的 " 闪电战 " 打法 —— 高薪组队、补贴开路、痛点营销 。 只是， 酒旅市场的护城河远比外卖更深。 与此同时 ，给京东外卖频频 " 站台 " 的刘强东刷足了 " 存在感 " 。从年初参观香港科技大 学教授贾佳亚团队的人工智能项目，到参加全国 ...

（原标题：同程旅行：乒超联赛拉动文旅消费，雄安周边多景区预订热度翻倍） 2025年春夏之交，两项体坛赛事在国内大众旅游市场激起层层涟漪。一边是"全民参与"的江苏省城市足 球联赛(简称"苏超")，凭借"比赛第一，友谊第十四"等热梗火遍全网；另一边是职业化程度更高的2025 赛季中国乒乓球俱乐部超级联赛(以下简称"乒超联赛")，以"国球流量"拉动京津冀观赛旅游热潮。 两大赛事看似路径不同，却殊途同归——通过"体育+文旅"的深度融合，激活城市经济活力，重塑地域 文化认同，为提振大众旅游消费动能提供了新样本。 以球为媒 赛事经济从比赛场馆延伸到城市毛细血管 从苏超到乒超，从大球到小球，以球类竞技运动为媒介，江苏、河北两地将赛事经济玩出了新花样。以 比赛场馆为轴心，周边半径3公里范围成为赛事经济的核心获益区，酒店、餐饮、休闲娱乐，以及从事 赛事周边经营的个体工商户，成为赛事经济的核心受益者；赛事举办城市的知名景区景点、博物馆，以 及串联城市毛细血管的出租车、网约车等业态，也同样是这场"体旅融合"盛宴的受益者。 6月9日至11日，2025乒超联赛第一阶段比赛在河北雄安新区雄安体育中心体育馆举行。由于本次赛事云 集了孙颖莎 ...

京东的"高喊式"打法愈发熟练了。 最近，继高调进军外卖市场后，京东又把战火烧向了酒旅市场，包括以三倍薪资从OTA平台挖角酒旅人才、机票无捆绑销售、订酒店有补贴送外卖券等。 值得注意的是，此前为二级入口的"京东旅行"已正式升级为"生活旅行"出现在京东APP首页的一级入口，与外卖、即时零售并列形成本地生活铁三角。 烧钱补贴下，酒旅业务已和外卖业务一样同步跻身京东的一级流量池。 随着京东直接深入OTA平台们的腹地，各方之间的火药味也越来越浓，看似是一场围绕酒旅市场的较量，实则成为关于存量争夺的终极博弈。 目前，京东APP首页新增"生活旅行"入口，整合机票、酒店、门票等类目。 在酒旅预订方面，京东同样走的是品质严选和烧钱补贴模式。 机票预订上，京东继"品质外卖"之后，又卖起"干净的票"，显著标注"机票查询·无捆绑"字样，价格仅含机建燃油费； 酒店预订上，京东面向新用户发放140元的新客礼包，分为199-20元、399-40元、499-40元三档酒店红包。 橫向对比郑州某全季酒店同时间段同房型，叠加京东官方补贴和首住特惠后的售价为306元，低于华住会与携程价格，此外还赠送10元外卖无门槛券以及 门票机票优惠券。 在行业 ...

Group 1 - The core trend of graduation travel this year is the rise of spontaneous trips among students, with a notable focus on destinations like Nanjing [1] - The peak booking period for graduation trips is expected to be from June 10 until the summer vacation, with students being the most active participants [1] - Popular choices for graduation trips include nearby travel, with students preferring to travel with friends or family to create memorable experiences [1] Group 2 - The "Su Chao" theme has gained significant popularity among graduates, with cities like Wuxi, Suzhou, Nanjing, and Yangzhou being top choices during the event [2] - There has been a substantial increase in travel bookings, with a nearly 50% rise in trips to Wuxi during the "Su Chao" matches compared to the previous weekend [2] - Ctrip reported an 88% increase in travel product bookings for the period from June 9 to June 11, indicating a strong demand for graduation trips [2] Group 3 - According to Tongcheng Travel, there has been a 137% year-on-year increase in booking activity among high school graduates following the end of the exams [3] - Nanjing ranks fifth among the top ten domestic travel destinations for graduates, reflecting its appeal due to historical attractions [3] - The trend of booking tickets for travel often includes a combination of one graduate and one parent, highlighting family involvement in graduation celebrations [3]

Core Insights - The overall performance of the travel market during the 618 shopping festival is subdued compared to last year, with a notable decline in sales volume and prices [1][2] - Major platforms like Tongcheng and Qunar did not actively participate in 618 promotions, focusing instead on their own marketing events [2][3] - Fliggy stands out as the primary player in the travel sector for 618, launching extensive promotional activities and partnerships [4][5] Group 1: Market Performance - The sales data for Fliggy's 618 Global Travel Festival is lower than expected, with a reported 7% decrease in average transaction value compared to last year [1][2] - Other platforms, such as Meituan, have shifted focus away from 618, promoting their own events instead [2][3] - The travel market is experiencing a bifurcation in consumer demand, with distinct changes in consumption patterns compared to the previous year [1][2] Group 2: Promotional Strategies - Fliggy has launched a comprehensive marketing campaign for 618, including a "must-buy travel products" list and attractive packages covering over 160 countries [4][5] - The platform has integrated various promotional strategies, including partnerships with airlines and hotels, to enhance its offerings [4][5] - Fliggy's marketing efforts include leveraging celebrity endorsements and live-streaming to engage younger consumers [6][7] Group 3: Competitive Landscape - Other travel platforms are attempting to counter Fliggy's dominance by offering competitive pricing and alternative promotions [7][8] - Ctrip is quietly preparing its own promotional activities while also targeting Fliggy's market share in outbound and niche travel [8][9] - The competition in the travel market is intense, with various platforms vying for consumer attention during the mid-year promotional period [9]

OTA 行业近况交流 20250611 摘要 新兴平台通过价格透明化和七天无理由退订服务挑战传统 OTA，提高了 客户满意度，但也增加了经营风险和成本。这些策略旨在通过高频电商 业务引流至低频旅游业务，提升用户粘性和品牌忠诚度。 京东在出行行业面临供给不足和用户心智尚未建立的瓶颈，但其高质量 流量和强大的支付能力，特别是 2.5 亿 Plus 会员，使其有机会通过机票 引流至高毛利率产品，与携程竞争中高端商旅市场。 出行平台通过与中高端酒店集团直联合作、提供官方补贴，并利用技术 系统直联酒店 CRS，减少人工操作，提高效率和准确性，从而形成行业 壁垒并提升用户体验。 机票销售作为引流产品对出行平台至关重要，但酒店库存管理面临人工 签约效率低和与携程等竞争对手利益冲突的挑战。通过技术直联 CRS 可 有效解决库存管理问题，并确保供给保障。 高端酒店市场因线上化率过高和价格倒挂现象，需要京东等平台提供增 量客源，特别是高客单价、对价格不敏感的商旅客人，以弥补携程流量 来源单一的问题。 Q&A 当前航司直营和传统 OTA 在机票、酒店、度假等方面的供应链模式有何不同？ 航司直营的机票销售模式已经能够覆盖大部分需求， ...

大公司： 携程加速全球化布局，在伦敦、东京等23国75城开放超1100个海外岗位 36氪获悉，面对国内市场新玩家活跃，携程加速全球化布局。近期携程在伦敦、东京等23国75城开放超 1100个海外岗位，涵盖酒店、度假等业务线。同步设立10亿元旅游创新基金，并与泰国、马来西亚等酒 店集团达成战略合作。2025年Q1携程国际平台Trip.com预订量同比增超60%，CEO孙洁称未来3-5年海 外收入占比目标翻倍。业内人士指出，新兴平台短期难撼动携程等头部OTA的供应链与服务优势，行业 正形成"本土深耕"与"全球拓展"的错位竞争格局。 腾讯云数据库TDSQL获得中国专利金奖 36氪获悉，腾讯在基础软件领域的持续重投入结出硕果。近日，从国家知识产权局获悉，腾讯云数据库 TDSQL的核心专利"数据库事务处理方法、装置及服务器"荣获第二十五届中国专利金奖。公开数据显 示，截至2025年3月底，腾讯已累计投入研发资金超过3400亿元，并在全球主要国家和地区申请专利超 8.6万件、专利授权数量超过4.6万件。 百度爱采购发布B2B行业智能体，10秒生成百条视频，20+语种打通全球商机 36氪获悉，6月11日，百度爱采购数智大会 ...

Core Viewpoint - Bank of America maintains a "neutral" rating on Booking Holdings (BKNG.US) while raising the target price from $5,580 to $5,820, citing favorable international positioning and industry multiple expansion [1] Group 1: Global Presence and Growth - Booking's global influence is highlighted, with 50% of room nights booked from Europe and 25% from Asia, indicating a diverse market reach [2] - Management expresses confidence in a long-term growth framework of 8% for bookings and revenue, alongside a 13%-17% growth in earnings per share, driven by above-average room night growth and new opportunities [2][4] - The company notes that U.S. room night bookings account for a low double-digit percentage of its global business, which helps mitigate pressures from specific travel corridors [2] Group 2: Investment and Profitability - Booking emphasizes opportunities for profit margin growth through productivity initiatives and marketing leverage while balancing growth investments of $170 million [3] - Key growth areas include advertising revenue, experience business, expansion in Asia through localized payments and brand marketing, and the development of generative AI capabilities [3] Group 3: Long-term Growth Outlook - Booking is optimistic about its long-term revenue growth, benefiting from normal growth in the accommodation market and a shift towards online bookings [4] - The company anticipates providing stable shareholder returns through stock buybacks and dividends, which may attract investors and reduce stock price volatility during economic downturns [4] Group 4: Focus on Generative AI - Generative AI is a key focus area for the company, aimed at modernizing technology infrastructure and enhancing internal efficiency, particularly in customer service [5] - Management is developing a travel-specific AI agent based on extensive customer data, with partnerships established with major tech providers like OpenAI and Microsoft [5] - The company is well-positioned with a stable international travel market and favorable foreign exchange trends, leading to an optimistic outlook for Q2 performance [5]

Group 1: Trade and Economic Developments - The Chinese and U.S. trade representatives have reached a framework agreement during their first meeting, focusing on the consensus from the recent talks between the two countries' leaders [2] - China's trade with Africa has seen significant growth, with total trade value increasing from less than 1000 billion yuan in 2000 to 2.1 trillion yuan in 2024, reflecting an annual growth rate of 14.2% [3] - DHL plans to invest over 500 million euros (approximately 571.3 million USD) in the Middle East by 2030, focusing on expanding logistics infrastructure in Saudi Arabia and the UAE [2] Group 2: Company Expansion and Market Entry - JD Logistics has reportedly established a team of over 1,000 members in Saudi Arabia, indicating its entry into the local market [2] - Ctrip is accelerating its global expansion by opening over 1,100 overseas positions across 75 cities in 23 countries, aiming to double its international revenue share in the next 3-5 years [3] - Leap Motor has officially entered the Hong Kong market and plans to finalize localization sites in Europe and Southeast Asia this year [4] Group 3: Automotive Industry Insights - In the first five months of 2024, China's automobile sales reached 12.748 million units, with new energy vehicles accounting for 44% of total sales, reflecting a year-on-year growth of 45.2% in production [4] - The export of automobiles from China reached 2.49 million units in the same period, with new energy vehicle exports growing by 64.6% [4] Group 4: Gaming Industry Support - The Zhejiang provincial government has introduced measures to support the international expansion of the gaming industry, including increased funding and collaboration with local governments [5] - The initiative encourages the development of original high-quality games and partnerships with smart terminal manufacturers to promote gaming content abroad [5]