消费电子
Search documents
战略之举下的一域之为——2025年湖南经济观察之一
Chang Sha Wan Bao· 2025-12-23 02:40
Economic Overview - Hunan's economy is showing overall stability and quality improvement under the leadership of the central government, with a focus on expanding domestic demand as a strategic initiative [1] - The provincial government aims to boost consumption and investment, with a particular emphasis on the upcoming Central Economic Work Conference [7] Consumption Trends - The annual output value of Hunan's cuisine industry has surpassed 600 billion yuan, capturing nearly 20% of the national market share [7] - Nighttime consumption in Changsha accounts for 60% of total daily consumption, significantly contributing to local employment [9] - The "used for new" policy has led to substantial growth in retail sales, with telecommunications equipment sales up by 51.2% and home appliances by 34.2% [12] Investment Initiatives - The Hisense (Changsha) home appliance industrial park, with a total investment of 10 billion yuan, is expected to enhance regional industrial collaboration [13] - Hunan has planned 289 key construction projects this year, aiming to stabilize effective investment [13] - The return of Hunan businessmen has led to the establishment of 1,926 new registered enterprises, with total funds reaching 542.8 billion yuan [13] New Consumption Models - The opening of the first city duty-free shop in Changsha has attracted over 200,000 customers, generating more than 3.5 million yuan in revenue [18] - Innovative consumption experiences, such as AI glasses, have seen significant sales growth, indicating a shift towards technology-driven consumer products [18] Urban Development and Quality of Life - Urban renewal projects have commenced, benefiting nearly 200,000 households and enhancing living conditions [21] - Hunan is actively promoting the development of the elderly care industry and cultural tourism, aiming to transform the aging population into a growth sector [21][22]
官宣扩充App Store广告位:苹果不仅要iPhone卖爆,还要躺着赚钱
3 6 Ke· 2025-12-23 02:28
日前,苹果公司宣布:为提升广告主投放效率,将于2026年起在App Store搜索结果页面增设更多广告位。 这是苹果公司进一步增进App Store吸金能力的最新动作,这也将这打破当前App Store仅顶部展示1条广告的限制。 苹果表示新增广告位将位于搜索结果列表中下部,并以"蓝色广告标签"明确标识。 但这步棋于苹果而言,却需要把握好商业利益获取与用户体验、社区公平之间的危险平衡。 一、App Store竞价广告,一门几乎躺赚的好生意 于现实而言:以苹果高达数十亿的设备规模而言,现在进一步开放对众多用户而言的应用唯一应用下载渠道——App Store的广告位,毫无疑问将进一步 提升App Store的吸金能力,自然是一门一本万利、躺着赚钱的好生意。 这于进一步增进服务营收而言,是大有裨益。 那么此后用户在搜索之后,误下载应用的可能性是否会进一步提升,甚至有没有可能会出现李逵与李鬼的闹剧?又是否会让那些因iOS系统安全、纯净、 无广告而选择苹果的用户感到失望? 如我们所见:由订阅服务(Apple One)、广告收入(Apple 搜寻引擎与 App Store)与手续费收入(App Store)所组成的服务营收 ...
“耕耘市场 最重要的是下慢功夫”
Ren Min Ri Bao· 2025-12-23 01:59
针对英国市场特点,荣耀以折叠屏手机为突破口,连续推出的几款产品凭借轻量化设计、较强性能与更 长续航,赢得市场认可。"相比其他同类产品,折叠屏手机更轻薄、更时尚,吸引很多消费者前来咨 询。"凯文介绍。"外形好看、功能丰富,我一眼就被折叠屏手机吸引了。"正在购物的顾客克里斯托弗· 琼斯说。 同时,荣耀还与运营商合作,通过"手机+平板"组合促销策略,让消费者得实惠、运营商拓客户、品牌 赢市场。目前,产品进驻超2600家线下零售店。 "耕耘市场,最重要的是下慢功夫。"张斌表示,消费者需要时间建立信任,运营商需要时间验证合作模 式,品牌也需要时间积淀口碑。为了提升品牌形象,公司不断优化产品设计、合作模式、客户服务等环 节,比如:针对欧洲多运营商、多频段特点,产品确保5G全频段覆盖,保障用户信号稳定;努力解决 运营商库存等痛点;售后电话由层层转接改为"一键直联"。 中国电子产品受到欧洲消费者喜爱 "耕耘市场,最重要的是下慢功夫" 英国伦敦牛津街上,往来的人们不时驻足举起手机,记录旅途瞬间。仔细看,会发现不少人用的是中国 品牌智能手机。 在一家英国通信运营商零售店内,几名消费者正在荣耀手机专柜前挑选产品。"这款手机是今年5 ...
大幅降低日本的“苹果税”,中国用户却在为30%的抽成买单
Sou Hu Cai Jing· 2025-12-23 01:40
这些变革,既让开发者们拍手叫好,也再次让中国市场成为一些人津津乐道的话题:为何独独中国成 了"苹果特例"?这些年,苹果手机在中国销售量持续下滑的背景下,苹果公司依赖高额佣金来维持利润 率。中国市场的"现金奶牛"属性,移动支付体系成熟,数字内容消费频率高,苹果通过30%的抽成获取 高额利润。 以直播行业为例,100元礼物收入经苹果抽成后仅剩70元,平台还需向主播分成35到50元,剩余资金需 覆盖流量投放、人力成本等开支,最终利润率微薄。尽管开发者贡献了苹果App Store全球约四分之一 的收入,但是由于缺乏集体议价能力,难以推动苹果降低抽成。 邱 林 苹果公司又一次在全球范围内掀起了"政策风暴"。这位一向以铁腕生态著称的"科技男神"——苹果掌门 人库克,居然在日本市场对自家的苹果税动了"大手术",开放了第三方应用商店和外部支付渠道。 日前,苹果公司宣布将日本的"苹果税"率从30%调降至21%,加入小型企业计划、视频合作伙伴计划、 小程序合作伙伴计划的开发者的佣金从15%调降至10%。同时,苹果公司还将在日本市场开放第三方应 用商店和外部支付渠道。这是苹果公司在亚洲市场的最新调整举措。 此前,欧盟中小开发者的" ...
中国电子产品为何受到欧洲消费者喜爱?
Guo Ji Jin Rong Bao· 2025-12-23 00:35
Group 1 - Chinese electronic products, particularly smartphones, are gaining popularity among European consumers, with brands like Honor making significant inroads in the UK market since their entry in late 2021 [3][4] - Honor's strategy focuses on high-end products, with several models priced between £700 and £1700, capitalizing on the UK's high demand for premium devices [3][4] - The company has successfully implemented promotional strategies, such as "phone + tablet" bundles, and has established a presence in over 2,600 retail stores across the UK [4][5] Group 2 - Trust-building is essential for brands entering foreign markets, and Honor emphasizes the importance of understanding local consumer needs and optimizing product offerings [5] - The company has expanded its operations to nearly 30 European countries, offering a range of products beyond smartphones, including laptops, tablets, and smartwatches [5] - The global expansion of Chinese brands is not limited to consumer electronics; niche products are also gaining traction in overseas markets [6] Group 3 - Smog, a brand under Guangdong Shenzhen Leqi Innovation Co., has achieved over 30% of its global revenue from the European market, with a projected sales growth rate of 22% for 2023 to 2024 [6] - The brand has developed over 2,700 customized imaging accessories in collaboration with more than 1,300 photographers since its inception in 2010 [6][7] - Smog's manufacturing capabilities allow for rapid product development, with new products being introduced at an average rate of 1.6 per day, and over 1,000 products currently available [6][7]
创维集团(00751)股东将股票存入星展银行香港 存仓市值值7.17亿港元
智通财经网· 2025-12-23 00:18
创维集团发布公告,公司非全资附属公司创维数字(000810.SZ)于2025年前三季度实现营业收入64.56亿 元(人民币,下同),同比下降2.45%;归属于上市公司股东的净利润8585.9万元,同比下降63.69%;基 本每股收益0.0752元。 智通财经APP获悉,香港联交所最新资料显示,12月22日,创维集团(00751)股东将股票存入星展银行香 港,存仓市值7.17亿港元,占比9.57%。 ...
易烊千玺的华为绿手机,真的AI了
量子位· 2025-12-23 00:15
衡宇 发自 深圳 量子位 | 公众号 QbitAI 易烊千玺现身深圳,手里拿的绿手机,几乎第一时间抢走了现场的全部注意力。 这就是华为nova系列最新推出的 nova 15 Ultra带感绿 (真的很吸睛的颜色) 。 nova 15系列这次的产品分层依旧非常清晰,共推出数字标准版、Pro版和Ultra版三款机型, 全系搭载HarmonyOS 6 。 该系列的Ultra和Pro版本在外观上采用横向立体堆叠设计,搭载双星镜头模组,就像有两只大眼睛。 同时 Pro版和Ultra版 首次升级麒麟9系芯片,性能定位向Mate、Pura系列看齐。 Ultra版本4199元起,Pro版本3499元起。 数字标准版 则维持了更经典的单环加闪光灯设计,外形延续上一代风格。 nova 15系列,真的有点AI了 nova 15系列的AI能力几乎全部藏在具体场景里。 影像是最直观的一条线索 。 Ultra和Pro版本都首发搭载了前、后双红枫影像系统,通过多光谱感知与像素级算法参与色彩计算。 红枫原色镜头能在更宽广的光谱范围内,对全局光谱信息进行精准测量,色彩还原准确度大幅提升,拍出来的照片色彩更加真实。 前摄加入红枫原色镜头后,自拍 ...
精益求精才能收获信任(快评)
Ren Min Ri Bao· 2025-12-22 22:27
中国制造何以赢得海外市场的信任?以精益求精的理念创新产品、优化服务,提升品牌价值是秘诀。 下实功夫创新产品。中国企业出海,产品创新撬动品牌"出圈"尤为重要。荣耀凭借折叠屏等设计赢得市 场青睐;斯莫格凭借强大的产品迭代能力,推动影像配件定制业务走俏海外。只有精益求精创新产品设 计、匹配消费者需求,才能以优质产品的说服力塑造中国品牌的竞争力。 下细功夫优化服务。品牌信任感在一次次精细化的产品体验中累积。针对市场特点,荣耀从细节出发为 消费者和运营商提供便利;紧贴当地用户需求,斯莫格打磨产品深度适配多种场景。从最初设计产品时 的周到考量,到售后细致温暖的服务,都会在不经意间打动海外消费者。 不做"快餐",坚持下慢功夫,精益求精创新产品、提升服务,相信中国制造能收获更多市场的信任。 《 人民日报 》( 2025年12月23日 17 版) (责编:白宇、卫嘉) 关注公众号:人民网财经 ...
“耕耘市场,最重要的是下慢功夫”(经济聚焦·中国品牌圈粉海外)
Ren Min Ri Bao· 2025-12-22 22:27
英国伦敦牛津街上,往来的人们不时驻足举起手机,记录旅途瞬间。仔细看,会发现不少人用的是中国 品牌智能手机。 在一家英国通信运营商零售店内,几名消费者正在荣耀手机专柜前挑选产品。"这款手机是今年5月上市 的产品,配备较好的AI功能,摄影摄像效果不错,很受消费者喜爱。"门店助理销售经理凯文介绍。 从事手机销售工作近4年的凯文,几乎见证了荣耀品牌在英国发展的全过程。"以前顾客总会问荣耀是什 么牌子,现在我们的手机成为不少人的购机首选。"他说。 2021年底,荣耀手机正式进入英国市场。自当年11月推出首款产品以来,几款热销产品售价从700英镑 至1700英镑不等,都属于高端机型。"在这里,手机企业绕不过做高端产品。"荣耀英国市场负责人张斌 介绍,英国手机市场有两个"70%"——高端机占比70%,运营商渠道占比70%,品牌忠诚度高、高端需 求旺盛且渠道高度集中。 斯莫格品牌创始人周阳介绍,自己进入影像配件赛道的契机,源于一名欧洲用户的需求。2010年,在深 圳从事跨境贸易的周阳,应一名德国摄影爱好者要求,寻找一款能将电源固定在摄影设备上的配件,但 寻遍深圳各大电子市场及工厂均无所获。 "找不到不如自己做。"周阳由此开启 ...
2026掘金指南:全球全品类20大消费趋势报告
Sou Hu Cai Jing· 2025-12-22 15:12
Core Insights - The report titled "2026 Gold Mining Guide: Global All-Category 20 Major Consumer Trends" highlights the dynamic changes in the global consumer market, emphasizing the integration of technology, health orientation, sustainability, and personalized experiences as key trends [1] Group 1: Technology Integration - Artificial intelligence is deeply embedded across the consumer value chain, enhancing efficiency from product development to user service [1] - The market for smart hardware, such as sports headphones, is expanding due to diverse scenario demands, showing steady growth [1] Group 2: Health-Oriented Consumption - There is a comprehensive upgrade in health consumption needs, with consumers increasingly focused on health attributes and safety standards of products, driving the evolution of related categories towards refinement and functionality [1][11] - In North America, over 40% of the sleep technology product market is held, while in Europe, 86% of consumers prioritize sustainability, leading to a 12.8% growth in sustainable mattress development [11] Group 3: Sustainability and Green Consumption - Sustainable consumption has become a mainstream consensus, with consumers favoring products made from eco-friendly materials and low-carbon production methods [1] - The European Union's regulations require the use of digital passports for mattresses by 2027, documenting their components and recyclability [11] Group 4: Personalized and Experiential Consumption - Consumers are increasingly seeking customized, scenario-based, and emotionally engaging products and services, leading to a rise in niche brands and exclusive collaborations [1] - The toy market is experiencing a structural shift, with educational toys becoming the fastest-growing category, expanding at a 7.5% annual growth rate [24] Group 5: Cross-Channel Integration - The global consumer market is characterized by cross-channel integration, with online and offline interactions and cross-border consumption facilitating the expansion of category boundaries [1] - Emerging markets continue to show significant potential, with differentiated demand across various regional markets [1]